History History 4 min read

What were they thinking?

You won’t believe these 10 not-so-great brand names are real

Image: kelisa Bernard

A name is like a business card, and as such, it should be carefully considered. A good brand name is easy to pronounce and remember, clearly communicates what the product or service represents, does not offend, is not an easy target for puns, and sounds appealing. All of these points may seem obvious, but as it turns out, there are always people who think otherwise, throw caution to the wind, and choose names that are bizarre, inadequate, weird, or worse. Listed below, you will find ten examples that fit the bill. Some of these names work. And some don’t. Which ones do you like?

1
Sam and Ella’s

Image: Jason Leung

We get it—you and your significant other built a restaurant and decided to name it after yourselves. Good for you. But if, by any chance, your combined names sound like a food poisoning illness , that might not be the best choice for a restaurant.

The restaurant could have easily been named Ella and Sam’s, to avoid this issue. But maybe, and just maybe, the couple had a twisted sense of humor and decided to go with it and see how it would turn out.

2
ChubbyBrain

Image: Jakub Żerdzicki

What does this name bring to mind? The image of a chubby brain is probably not an appealing one, and it certainly doesn’t convey the idea of a venture capitalist database. Yet, that’s exactly what ChubbyBrain is.

If your business needs funding, this company will analyze its database of venture capitalists, grant providers, and investors and match you up with those who would be most sympathetic to your cause , thus maximizing your chance of successful fundraising. A valuable service, hidden behind a weird name, indeed.

3
Wesabe

Image: Andre Taissin

A word that sounds similar to a Japanese sushi condiment was chosen as the name for this company, founded in 2005 to help users track their spending habits. The idea was a noble one: assist people in getting out of debt and learning how to make wise financial decisions.

But, alas, the company was not able to attract an audience. The name Wesabe was likely intended as a play on "We Save," but it didn’t translate that easily and it ended up being a nonsensical name for a good idea.

4
Cuil

Image: Growtika

There was a time when search engines were more diverse and prevalent than they are today, at least for the general public. Before Google became the giant it is now, Altavista, AskJeeves, Lycos, Yahoo!, and others were the go-to sites for browsing the web.

Cuil was one of those search engines, it boasted the largest search index and the fastest queries . But, for some reason, it shut down in 2010. The name might have played a part in that, as it had no connection to searching and its pronunciation was unclear. Granted, many search engines had equally odd names and still made it. But it certainly didn’t help in Cuil’s case.

5
Boring Business Systems

Image: Rodeo Project Management Software

If your name is also a word, with a meaning attached to it, then it would be wise to consider if associating it with a product or service is a good idea, or not. Named after one of its original executives, Allan D. Boring, this network services and IT support company is unashamed of its namesake. In fact, it embraces it, assuring outsiders that there is "nothing boring" about its features and services.

6
Xobni

Image: Solen Feyissa

One would be hard-pressed to link this name to a product or service, that is, unless you were looking at it reflected in a mirror because Xobni is "Inbox" spelled backward. Yes, this company made email-related products , until it shut down in 2014.

Besides the unoriginal idea of simply spelling your product name backward, it doesn’t help if the resulting word sounds odd and unrelatable.

7
Lawdingo

Image: Tingey Injury Law Firm

The idea of having a Saul Goodman-type lawyer might be appealing to some, but for the most part, people believe that the law is serious business and should be treated as such. Lawdingo is a web service that provides affordable legal advice for both individuals and businesses.

While the idea behind it seems great, the word "dingo" can hardly be associated with the kind of characteristics one searches for in a law firm, like quality and professionalism.

8
Qwikster

Image: Phil Hearing

When choosing a literal brand name, it’s generally a good practice to select one that clearly associates with the product or service offered. Qwikster was a company launched by Netflix in 2011 to focus on the DVD-by-mail service branch of the business.

According to the people in charge, the name Qwikster was chosen because it referred to quick delivery. Or at least that is what they thought. While the name does have a rhythmic quality, it doesn’t really connect to the service it was meant to represent.

9
AmericInn Hotel

Image: Marten Bjork

Some brands thrive despite having less-than-ideal names. AmericInn Hotel is a mid-priced hotel franchise consisting of 240 locations across the U.S. While AmericInn has done arguably well for itself, one can only wonder how much better it might have performed with a different name.

The problem isn't the name itself, but its awkward spelling. Any brand thinking about purposefully misspelling common words, should proceed with extreme caution and only use this resource if it truly makes business sense.

10
Backrub

Image: Greg Bulla

As strange as Google might have sounded at first, BackRub would have sounded even weirder had it gained the same level of recognition. Founders Larry Page and Sergey Brin named their first search engine BackRub in 1996. A year later, BackRub became too large to operate on the Stanford University servers that hosted the website, prompting them to register the now-familiar domain name Google.com.

While using the expression "rub it" in the same way we use "google it" today might have been a possibility, it certainly does not have the same ring to it.

Culture Culture 6 min read

From pages to heart

Jay Gatsby or Tom Sawyer? 10 unforgettable American literary characters!

Image: Chris Lawton

Whether you're a book lover or not, there are certain books that everyone has read, and they've touched the hearts of many Americans. Between meticulous descriptions, unique stories, and unforgettable dialogues, these books have something that particularly stands out: their characters . From classics like Huckleberry Finn and Tom Sawyer to iconic names such as Jay Gatsby and Atticus Finch, these literary characters have become a fundamental part of American culture , and for excellent reason. Today, we're celebrating 10 beloved characters from American literature!

1
Huckleberry Finn

Image: Pedro Forester Da Silva

Mark Twain has given us some of the most iconic characters in our country's literature, and Huckleberry Finn is one of them.

He stole our hearts as the main character of The Adventures of Huckleberry Finn (1884), where his experiences and charm made him unforgettable. Adventurous, independent, rebellious (rightly so), and very smart, "Huck," as he is called in the novel, surprises us with reflections and critiques on the society of his time.

Huck not only escapes an abusive home but also makes an incredible journey down the Mississippi River in search of freedom. Along the way, he forms deep connections with those he meets, making it impossible not to feel attached to him.

2
Atticus Finch

Image: Scott Graham

When discussing classics of American literature, it is impossible not to include in the list the Pulitzer Prize-winning novel To Kill a Mockingbird (1960) by Harper Lee.

And if there's one thing this novel has to offer, it's some unforgettable characters. At the center of it all is none other than Atticus Finch. Atticus is described as an honorable lawyer with a profound commitment to justice and equality, serving as a moral beacon in a society defined by its lack of both. He always stands up for his principles , even when they go against the dominant norms.

One of his most iconic lines in the novel is a phrase that defines him very well: "The one thing that doesn't abide by majority rule is a person's conscience."

3
Holden Caulfield

Image: Hiroyoshi Urushima

J.D. Salinger's novel The Catcher in the Rye (1951) is undoubtedly a landmark of American literature. And one name that has stayed with us forever is Holden Caulfield, the novel's unforgettable protagonist.

With his characteristic red hat , Holden Caulfield is the definitive teenager: rebellious, curious, somewhat cynical , selfish, and mischievous. As he roams New York City after being expelled from several prep schools, we are witnesses of his intense and often smartly critical thoughts and experiences. However, despite his disillusionment with the world, Holden demonstrates a deep sensitivity .

4
Jay Gatsby

Image: Hardini Lestari

Published almost 100 years ago, F. Scott Fitzgerald's The Great Gatsby (1925) has become one of our classics , portraying life during the Roaring Twenties and inspiring many film adaptations. Jay Gatsby, with his ambition, idealism, and charisma, gets all the attention in this novel as an enigmatic character who is proof of the majesty of its author.

Much like Dante's Beatrice, the character of Daisy Buchanan inspires in Jay Gatsby an almost obsessive love that drives him to make key decisions and take powerful actions throughout the novel. It is this passion that fuels his rise to wealth and eventually leads to his downfall.

5
Tom Sawyer

Image: Lawrence Chismorie

Endlessly reproduced in other art forms, Tom Sawyer by Mark Twain is one of the most representative characters of American literature.

The first and most famous book featuring the Missouri boy is, of course, The Adventures of Tom Sawyer (1876), but we also see him in the sequel named after his friend, a character we have already talked about: The Adventures of Huckleberry Finn (1884).

Despite his mischievous nature and penchant for getting into trouble with his tricks and pranks, Tom is a clever and independent boy who constantly seeks out new adventures.

6
Scarlett O'Hara

Image: Lizelle De Wit

Gone with the Wind (1936) by Margaret Mitchell is a title everyone has heard of, whether you've read the book or not. Its characters have also become famous beyond the pages of this iconic novel.

One of them is none other than Scarlett O'Hara, the central character of this story. The novel portrays the American South during and after the Civil War , where Scarlett O'Hara, shaped by her circumstances, appears as a self-centered and spoiled character. However, as the story progresses, Scarlett evolves, showcasing her tenacity , determination, and protective spirit when she sets her mind to something. You probably remember the iconic line, "Tomorrow is another day."

7
Dean Moriarty

Image: Rémi Jacquaint

A fundamental member of the so-called Beat Generation , Jack Kerouac gifted us with one of the most famous novels in American literature: On the Road , published in 1957.

One of his most remembered characters is Dean Moriarty, who was based on a real person , Neal Cassady, a close friend of the author. Moriarty embodies some of the most outstanding characteristics of the Beat Generation, portraying an enthusiastic, adventurous, free-spirited, energetic, and charismatic character. With such a personality, it's no surprise that Dean Moriarty creates unforgettable moments and becomes an important figure in the story.

8
Hester Prynne

Image: Chris LaBarge

Hester Prynne, from Nathaniel Hawthorne's acclaimed novel The Scarlet Letter (1850), is undeniably one of the earliest and most significant female characters in our country's literature.

Hester defies the norms of her time by having an illegitimate child, making her a target of dramatic criticism and punishment from her contemporaries. Set in 17th-century Puritan Massachusetts, the story unfolds in a society defined by strict rules and oppression. In this context, Hester Prynne appears as a strong woman who endures the severe judgment of her time with courage.

Despite her harsh circumstances, Hester Prynne is described as a powerful, dignified, and empathetic character with extraordinary sensitivity.

9
Santiago

Image: Anastasiya Chervinska

Another undisputed classic is Ernest Hemingway's The Old Man and the Sea , published in 1952.

Santiago is the central character in this novel, which explores various aspects of the human condition in depth. Santiago, the old man of the title, is a fisherman who has gone many days without catching a single fish. Faced with diverse challenges and, above all, his own physical limitations , Santiago is described as a strong character of great constancy , dignity, and resilience who has a strong bond with the sea and its mysteries.

The character's perseverance shines through in his battle with the giant marlin , which stands as one of the most important moments in this story.

10
Ishmael

Image: Richard Sagredo

Continuing our journey along the sea, let's talk about one of the most iconic narrators in American literature: Ishmael. His name is perpetuated in the very first line of Herman Melville's great novel, Moby-Dick (1851). Who could forget the iconic opening: "Call me Ishmael" ?

Ishmael serves as the first-person narrator of one of the most memorable tales in literature, a sailor distinguished by his profound, analytical, and reflective personality.

Though he shares few details about his background or appearance, Ishmael masterfully narrates the events aboard Captain Ahab's whaling ship , giving us a unique perspective on the events.

Culture Culture 6 min read

Outlaws & Cowboys

Saddle up: Here are 10 of the most iconic figures of the American West

Image: Zeynep Sude Emek

American Wild West stories are fascinating but would be incredibly boring without the men and women who roamed the untamed frontier in search of new opportunities. Their activities ranged from lawmen and gunslingers to ranchers, gamblers, farmers, rodeo stars, bounty hunters, and outlaws. Join us to learn about the lives of 10 cowboys (and cowgirls!) who helped shape our nation’s cultural landscape.

1
"Buffalo Bill" Cody

Image: Illinois State University, Public domain, via Wikimedia Commons

If we had to name the most famous cowboy in history , Buffalo Bill Cody would probably be a top contender. Throughout his lifetime, Cody greatly contributed to shaping the image we have of the American West.

Born in Iowa in 1846, he earned his nickname while working for the Union Pacific Railway, where railroad workers were amazed by his hunting skills. But history had bigger plans in store for Cody, and he would soon become an actor , traveling throughout the eastern United States performing plays based on stories of the Wild West for more than 30 years.

Eventually, poor business management and a certain change in popular interests led Buffalo Bill to ruin and he retired from show business just two months before his death in 1917. He was, however, mourned by millions of people who considered him a hero.

2
John Henry "Doc" Holliday

Image: Mehmet Turgut Kirkgoz

John Henry "Doc" Holliday was born in 1851 in Griffin, Georgia, into a wealthy family. He earned his Doctor of Dental Surgery degree in Philadelphia but was shortly thereafter diagnosed with tuberculosis and advised to live in the drier, hotter climate of the West.

In Dallas, Texas, he pursued his trade as a dentist but also discovered saloons and whiskey. Soon, realizing that gambling could be much more lucrative than dentistry, he began his professional gambling career.

The rest of his life was spent among crooks, gunfights, and jailmates in New Mexico, Arizona, and California. At only 36 years old, his lungs could not keep up with his gunslinging way of life and he finally met his death in 1887 in a hotel bed in Colorado. It is said that his last words were, "This is funny."

3
Butch Cassidy and The Sundance Kid

Image: yavuz pancareken

The lives of Butch Cassidy and The Sundance Kid became legendary pretty quickly. As early as 1903, their exploits inspired the first modern film —Edwin S. Porter's _The Great Train Robbery_— and since then, their adventures have not ceased to be portrayed by popular culture. In a way, they symbolize the definitive end of the romanticized Western era at the hands of 20th-century industrialization and urbanization.

Both cowboys were members of a gang known as "The Wild Bunch," which earned them a reputation as bank and train robbers. According to lore, after several years of crime and run-ins with the law, the bandits managed to escape to Latin America. Eventually, they were caught and killed in Bolivia in 1908. The fact that their graves were never found helped fuel the myth that they had, in fact, returned to the United States and lived in anonymity for many more years.

4
Jesse James

Image: Steve

Jesse James's life is one of the most emblematic of the Wild West. His criminal career began after his involvement with pro-Confederate guerrillas during the Civil War. Along with the Younger brothers, he created a gang with which they robbed banks, trains, stagecoaches, and stores from Iowa to Texas and from Tennessee to California.

It is believed that throughout the years they netted more than a quarter of a million dollars. Despite the gory nature of their heists and murders, the gang often had public sympathy.

Jesse's death is as controversial as his life. At only 34 years old, he was shot in the back by one of his gang partners, who hoped to obtain a state reward in exchange for his betrayal. The public was not happy with the government conspiring to assassinate a citizen, no matter how criminal, and the matter became a scandal, resulting in Jesse James's rise to mythical status.

5
Annie Oakley

Image: International Film Service, Public domain, via Wikimedia Commons

From an early age, Phoebe Anne Oakley Moses, better known as Annie Oakley, took up hunting to help support her family. At the age of fifteen, she won a competition against the famous marksman Frank Butler, to whom she later married. Together, they appeared in several exhibitions across the country and, in 1885, joined Buffalo Bill's Wild West show.

Annie was able to open the edge of a letter, shatter glass balls thrown in the air, and hit dimes held between her husband's fingers or apples placed in her poodle's mouth by shooting from 30 paces away. Her life was so rich and fascinating that she was the inspiration for several movies and plays.

6
Billy the Kid

Image: See page for author, Public domain, via Wikimedia Commons

According to legend, Henry McCarty, better known as Billy the Kid, killed at least 21 people during his career as a notorious outlaw in New Mexico. However, he cemented his place in the pantheon of frontier legends not so much for his murders as for his personality and incredible marksmanship skills.

Born in the late 1850s in the Irish slums of New York City, McCarty had to reinvent himself as a gunslinger after the death of his mother when he was just a teenager. His life and the events surrounding his death at the hands of legendary lawman Pat Garrett were immortalized in numerous films, books, and songs. In fact, Billy the Kid holds the record as the most portrayed individual in cinematic history.

7
Lucille Mulhall

Image: Melissa Walsh

By 1900, split riding skirts allowed women to compete in rodeos without shocking Victorian-era audiences. But the truth is that women have been participating in exhibitions even in the early days of the Old West.

Lucille Mulhall is considered America's first legendary cowgirl. Born in 1885, Lucille grew up on her family's ranch in Oklahoma, where she acquired her incredible cattle-roping skills. She began performing in shows as a teenager and, throughout her career, competed in many rodeos, setting a few roping world records.

8
Belle Starr

Image: Pixabay

Perhaps the most famous female gunslinger in the history of the West was Myra Maybelle Shirley Reed Starr, better known as Belle Starr. Born in Missouri in 1848, Belle had a fairly well-to-do childhood and was a bright student. However, when her family moved to Texas after the Civil War, the young girl stumbled upon the James-Younger gang. After falling in love with Cole Younger, she became a member of the gang.

That love affair didn't last long, but a few others followed, which led her to live outside the law for the rest of her life. Her alleged riding and gun skills increased her fame throughout the country, turning her into a legend.

9
Wyatt Earp

Image: National Archives at College Park, Public domain, via Wikimedia Commons

Wyatt Earp belonged to a large family whose members were famous for being gunfighters, gamblers, bison hunters, miners, and lawmen. While all were notorious Wild West characters, it was Wyatt's exploits that have gone down in history. His life is testimony to the ambiguity that prevailed at a time when there was no distinction between upholding the law and transgressing it.

After a long life traveling the American West as a deputy sheriff, bounty hunter, and saloon owner, in 1905 Wyatt settled permanently in Los Angeles, California. He became a film consultant in Hollywood, befriending producers, directors, and actors. It is even said that John Wayne took Earp’s stories as inspiration for some of the tough characters he portrayed on the big screen.

10
"Wild Bill" Hickok

Image: Turuncu Sakal

James Butler Hickok, better known as "Wild Bill," is a legendary folk hero thanks to the many stories that romanticized his life as a soldier, gunslinger, gambler, marshal, and actor. Over the years, his adventures have been retold numerous times in pop culture. The truth is that Hickok did more in his thirty-nine years of life than most who lived twice as long.

Since his birth in Illinois in 1837, he is said to have been involved in some of the most dramatic and, at the same time, most spectacular events in the history of the Wild West. His death, unsurprisingly, is also legendary. In 1876, while playing a game of poker in a saloon in Deadwood, Dakota Territory, a man named Jack McCall shot him in the back of the head. The cards he was holding at the time —two pairs of Aces and black Eights— became the well-known "dead man's hand."

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