General General 5 min read

HAUNTED CELEBRATION

Unmasking Halloween: the origins behind our spookiest traditions!

Image: Łukasz Nieścioruk

It’s that time of the year when all things spooky reunite to provide everyone with a fair dose of fun and jump-scares. Halloween in the U.S. is full of quirky traditions—from trick-or-treating to carving pumpkins and stuffing ourselves with candy. Above all, it’s a magical time of the year. But do you know where these traditions come from? Why do we use black and orange? Or why do children dress up? Join us as we go through 10 Halloween traditions and their origins. Are you ready?

1
Choose a villain

Image: Paige Cody

If reason were to govern our thoughts on the matter, no one could deny that seeing people of all ages dressed up as their favorite villains is a weird thing. We’ll discuss the treating part later, but let’s get into the costumes first.

This tradition has deep roots, and it goes all the way back to the Middle Ages and the ancient festival of Samhain. Now what was the purpose of the costumes? People used to believe that spirits roamed the earth on this particular night so, dressing up in costumes was the way to ward off these phantoms. Quite original, don’t you think?

2
Apple bobbing

Image: Nathan Dumlao

Among the spooky traditions, there is also one that relates to romance and love: bobbing for apples, and we’ve got Great Britain to thank for it.

In this game, an apple represented a potential husband, and, faith for young women who wished to marry was settled by how many attempts it took her to retrieve an apple. One bite meant jolly matrimony. Two bites, a not-so-long-lasting courtship. And three… Well, that relationship was doomed altogether.

Samhain was celebrated at the end of the harvest, and when Irish immigrants brought their costumes to America, this game fit fall festivities to perfection becoming a beloved Halloween game.

3
Jack-o’-lanterns

Image: Szabó János

Who is Jack, and why was he immortalized in a Halloween lantern? Well, it is all, of course, part of a curious legend. As the story goes, Jack tricked the devil twice. The first time, he tricked the Devil into becoming a coin and then, by making him promise not to claim his soul. However, all these tricks only brought nasty consequences—neither hell nor heaven wanted him.

So what happened? He was left to wander the earth with only a burning coal inspiring a carved-out turnip to light his way.

Turnips were just the start for the Scottish and Irish, soon they turned to beets and potatoes, and the tradition took the shape of pumpkins for Americans.

4
Trick or treat yourself!

Image: Nick Fewings

We’ve discussed the costumes, so let’s dive into the sweets. What’s the origin of knocking on doors and asking for candy?

When the Catholic Church established All Souls’ Day, in the Middle Ages, the costume tradition remained and a new one was added: knocking on doors and offering prayers for the dead in exchange for food. This was a practice called "souling."

But souling also suffered some changes and, in modern times, it evolved into what we know as "trick-or-treating," an activity in which children go door-to-door promising mischief if they don’t receive candy. Now you know this, we bet you’ll always give treats away!

5
Black cats, good or bad?

Image: Adél Grőber

In some cultures, spotting a black cat is a one-way ticket to destruction. In others, a black cat is a good luck omen, a sign that you’ll even find love. However, in America, black cats are part of the first group and have become a key symbol in Halloween celebrations and decorations.

Why is that? Because, in the Middle Ages, these poor animals were associated with witches and witchcraft. They were believed to have powers and to be connected to the evil spirits roaming the earth. True or not, they certainly add to the eerie atmosphere of Halloween, don’t you think?

6
Black and orange

Image: Bee Felten-Leidel

Have you ever wondered why we use these particular colors during the Halloween season? Well, the choice was not random at all, it has to do with the meaning behind orange and black.

For one, orange is related to the autumn season, and the end of the harvest (the original time of the Celtic celebration).

Black, on the other hand, brings in the spookiness and the mystery that we all love about Halloween night. It represents the color of the night sky, the shadows, and all things that add to the eerie atmosphere of the evening.

7
Haunted houses

Image: Bee Felten-Leidel

This tradition reveals the true essence of the Halloween spirit: to get as many scares as one can in a single night. All across America, on October 31st, families get their houses ready to invite people over for a thrilling experience.

Haunted houses aim to evoke tension and fear through ghostly figures, spooky decorations, dimmed lights, and chilling sounds with special effects. Have you ever visited one?

8
Bonfires

Image: henry perks

Bonfires, another tradition inherited from the Celtic celebration, are less common but they are still a Halloween tradition. As you can imagine, the original intention of the bonfires was to ward off evil spirits and to honor the Gods.

In the more modern Irish and Scottish traditions, the bonfires were part of a protective and communal custom that later made its way to America. In turn, this tradition has only remained to add warmth and a sense of togetherness to the holiday.

9
Candy Frenzy

Image: Mary Jane Duford

If you ask any child, candy is the best reason to celebrate Halloween. And we can’t blame them— they get to dress up, knock on doors, and get dozens of candies they will later exchange and eat in the company of their loved ones.

In our country, it’s not just the children or the houses who get ready for Halloween—the Marketing industry does too! Every year, countless candy brands (any brand really) adapt their products to make them Halloween-themed. The season kicks off when your local supermarket hangs those spiderwebs up and you start spotting black and orange packaging all over!

10
Scary stories

Image: Nika Benedictova

After collecting all the candies that were rightfully theirs for dressing up, children and young adults all over the country get together to end the night devouring their treats and immersing themselves one last time in the eerie atmosphere: It’s time for the spine-tingling tales.

No Halloween celebration is complete without a good dose of scary stories, fables of ancient times with mysterious characters and details that send shivers down the listeners’ spines. Why? For the sake of fear, after all, Halloween night is all about the supernatural!

Culture Culture 3 min read

Career chameleons

An NBA legend built a billion-dollar empire. Who else switched careers?

Image: Domenico Loia

Some people stay in one lane their whole lives, but others take sharp turns and surprise everyone. From athletes who became business giants to actors who built global brands, Americans have never been shy about switching gears. Take a look at familiar names who chose bold new paths and proved that a second act can shine just as bright as the first.

1
Arnold Schwarzenegger’s triple career

Image: E R

Arnold Schwarzenegger lifted his way to bodybuilding fame, then jumped into blockbuster movies, and later into California politics. Each chapter looked completely different from the last, yet he tackled them with the same drive. Few Americans can say they succeeded in three major worlds.

2
Ronald Reagan’s journey from film to the White House

Image: Nathan DeFiesta

Long before he sat in the Oval Office, Ronald Reagan was a rising actor in Hollywood. His path from movie sets to politics took time, but he carried his communication skills with him. By the time he reached the presidency, he was already a familiar face to millions.

3
Robert De Niro’s taste for fine dining

Image: Jakub Dziubak

Robert De Niro made his name in gritty films, yet he had a soft spot for world-class sushi. His partnership with chef Nobu Matsuhisa created a restaurant brand recognized worldwide. The chain brought Japanese fusion to a huge audience and showed that De Niro’s instincts go far beyond Hollywood.

4
Serena Williams is sewing her own path

Image: Aleksandr Galichkin

Serena Williams is known for dominating tennis, but she also made a name for herself in fashion. Her line on HSN featured modern, easy-to-wear pieces that made it to New York Fashion Week. With guidance from industry legends, Serena proved she could design clothes with the same confidence she brings to the court.

5
George Clooney’s smooth move into spirits

Image: Max Böhme

George Clooney and his friend Rande Gerber loved tequila so much that they created their own. What started as a private passion soon turned into Casamigos , a top-shelf brand with awards, celebrity fans, and plenty of buzz. The duo went from movie sets to tasting rooms without missing a beat.

6
Magic Johnson’s winning streak off the court

Image: Adeolu Eletu

After lighting up the NBA, Magic Johnson built a powerhouse company focused on investing in underserved communities. His deals stretched from movie theaters to restaurants to major teams. His business success soon rivaled his days on the court, turning him into one of America’s most admired entrepreneurs.

7
Kate Hudson turns activewear into a powerhouse

Image: Lauren

Kate Hudson co-founded Fabletics and quickly tapped into a growing fitness fashion market. The brand became the fastest-growing label under its parent company, TechStyle Fashion Group, and expanded from online sales into plans for dozens of physical stores. Even with challenges surrounding its parent company, Fabletics kept gathering new fans.

8
Will Ferrell builds a comedy hub

Image: 0xk

Will Ferrell helped launch Funny or Die , a comedy site filled with sketches, celebrity appearances, and user videos. It became a big name in online humor and produced shows and specials that fans still talk about. Even through bumps in the road, the company stayed influential in the comedy world.

9
Martha Stewart reinvents herself

Image: Ella Jardim

Before becoming the queen of homemaking, Martha Stewart modeled professionally and worked as a stockbroker. She later blended her love of cooking, decorating, and organization into a full lifestyle brand. That leap turned her into one of the most recognizable names in American media.

10
Kevin Costner tackles ocean cleanup

Image: OCG Saving The Ocean

Kevin Costner’s big career twist came after an oil spill caught his attention. He invested in technology that could separate oil from water and pushed the idea forward for years. When the Gulf of Mexico spill happened, BP bought dozens of its machines to help with the cleanup. His invention pulled in millions and showed a surprising side of the movie star.

Geography Geography 3 min read

Only in America

Born in Accident, raised in Looneyville—the wildest U.S. town names

Image: Lachlan Donald

From puns to head-scratchers, some U.S. towns have names that sound like jokes—but they’re very real! Behind many of them lie strange stories, old legends, or just one stubborn settler with a sense of humor. From Accident to Booger Hole, and even straight-up Hell, these oddly named places tell stories of America’s diverse and often eccentric past. Here’s a coast-to-coast look at 10 towns that’ll make you do a double take.

1
Truth or Consequences, New Mexico

Image: Lachlan Donald

Originally named Hot Springs, the town changed its name in 1950 after a popular radio show. Host Ralph Edwards had promised to broadcast from the first town that renamed itself after the program.

The publicity stunt worked—Edwards visited annually for the next 50 years. Despite its playful name, Truth or Consequences is a legitimate spa town, known for natural hot springs and health resorts.

2
Accident, Maryland

Image: David Trinks

Surveyors in the 1700s accidentally claimed the same plot of land twice, giving rise to the town’s odd name. The mistake was eventually resolved, but the name stuck.

Today, Accident is a quiet town in Garrett County with fewer than 400 residents. It occasionally draws attention from curious travelers and lovers of unique place names.

3
Boring, Oregon

Image: everett mcintire

Named after William H. Boring, a Civil War veteran who settled in the area. Locals embraced the name, even forming a tongue-in-cheek partnership with Dull, Scotland, and later Bland, Australia, to form the so-called "Trinity of Tedium"—all in good fun!

Boring capitalizes on the irony with signs that read, "The most exciting place to live." It’s a quiet suburb of Portland with a strong farming history.

4
Chicken, Alaska

Image: Yiyi Yang

Miners wanted to name it after the ptarmigan, a local bird, but couldn’t agree on the spelling , so they went with "Chicken" instead.

Located near the Canadian border, Chicken has no phone service and a population of fewer than 20. It remains a favorite roadside stop along the Taylor Highway.

5
Booger Hole, West Virginia

Image: Sharosh Rajasekher

Named after ghost stories and tales of mysterious disappearances in the early 1900s. "Booger" was slang for ghost or boogeyman.

The area gained notoriety for several unsolved crimes, adding to its spooky reputation. Today, it’s mostly a rural area with a curious past and no official signage.

6
Monkey’s Eyebrow, Kentucky

Image: Roger Starnes Sr

One origin story claims the name came from the area’s appearance on a map —it looked like the eyebrow on a monkey’s face.

Located in Ballard County, this unincorporated community doesn’t offer much beyond a memorable name. It’s a quiet farming region in western Kentucky.

7
Hell, Michigan

Image: Brad Switzer

Allegedly, this name came from a German traveler’s comment, "So schön hell!" meaning "so beautifully bright." In a humorous twist, however, locals took the "hell" part literally.

Today, tourism thrives on the name, with themed businesses like the Hell Hole Diner and even a wedding chapel. You can even buy a square inch of "Hell" online.

8
No Name, Colorado

Image: Holly Mandarich

When building a highway exit, engineers labeled the spot "No Name" as a placeholder. Locals voted to keep it that way.

Located near Glenwood Springs, it’s known for No Name Creek and the No Name Tunnel. It remains a photo favorite along I-70.

9
Toad Suck, Arkansas

Image: Claud Richmond

Likely comes from riverboat crews who drank at the local tavern until they "swelled up like toads." The "suck" refers to a river eddy—a swirling current in the water.

Today, the town is best known for the annual Toad Suck Daze festival, which celebrates the odd name with music, food, and toad races.

10
Satan's Kingdom, Massachusetts

Image: Jeffrey Clayton

Located near Northfield, this ominously named unincorporated village borders the Connecticut River. Despite its fiery name, it’s a mostly quiet rural area.

Legend says the name came after a churchgoer left a sermon about hellfire and saw a forest fire raging across the river —declaring that "Satan’s Kingdom was burning." A similarly named area exists in Vermont as well.

11
Why, Arizona

Image: Laura Mann

Named for the Y-shaped intersection of State Routes 85 and 86, the town had to adopt a name with at least three letters due to Arizona law, so "Y" became "Why."

Why lies near the Organ Pipe Cactus National Monument and remains a popular pit stop for desert road trippers.

12
Looneyville, Texas

Image: Vivian Arcidiacono

Named after store owner John Looney in the 1800s, Looneyville is not a joke—just an old Texas family name.

Looneyville is in Rusk County, deep in East Texas. It remains unincorporated but shows up on maps and road signs.

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