1

Paul Bunyan

Image: Abby Savage

Paul Bunyan , the colossal lumberjack of American folklore, is said to have cleared forests from the Northeast to the Pacific Northwest. With his blue ox, Babe , he performed incredible feats of strength, like carving out the Grand Canyon just by dragging his axe behind him, and creating the Great Lakes with his footprints.

Originating in oral traditions among lumberjacks, Bunyan’s exaggerated exploits gained momentum with the American westward expansion during the 19th century and soon became deeply ingrained in the popular imagination.

2

Johnny Appleseed

Image: Aarón Blanco Tejedor

Born John Chapman, Johnny Appleseed wandered the American frontier planting apple trees and spreading goodwill in the early 19th century. A devout Christian, he became a folk hero for his kindness, environmentalism, and pioneering spirit.

Contrary to the popular image of Johnny Appleseed randomly scattering apple seeds, he was a skilled nurseryman who meticulously planted apple tree nurseries. Each nursery was carefully fenced to shield the saplings from livestock and wildlife. After establishing these nurseries, he entrusted them to neighbors but revisited them periodically.

3

Pecos Bill

Image: JosephHershMedia

Pecos Bill , a fictional cowboy raised by coyotes in the wilds of Texas, became a larger-than-life figure known for taming cyclones and roping tornadoes. His adventures, first popularized in the early 20th century, embody the frontier spirit and Texas mythology, blending humor with tales of rugged individualism.

Among his many tales, one credits him with creating the Gulf of Mexico . According to legend, during a severe drought in Texas, Pecos Bill lassoed a storm cloud in California and brought it to Texas. The resulting deluge caused extensive flooding, ultimately forming the Gulf.

4

Davy Crockett

Image: Joseph Corl

Davy Crockett , known as the "King of the Wild Frontier," was a real-life frontiersman later turned politician whose exploits were mythologized even during his lifetime. Born in East Tennessee, he quickly gained fame for his sharp hunting skills and captivating storytelling.

During his time in the U.S. Congress, he staunchly opposed many of President Andrew Jackson’s policies, particularly the Indian Removal Act, and championed the rights of small landowners. Crockett’s life ended with valor at the Battle of the Alamo , solidifying his folk legend as a symbol of courage and patriotism. His legacy remains an enduring part of American history.

5

Calamity Jane

Image: Vidar Nordli-Mathisen

Martha Jane Canary, better known by her alias Calamity Jane, was a frontierswoman and scout famed for her sharpshooting skills and daredevil exploits. During her youth, she stepped up to provide for her large family, taking on various jobs, from ox team driver to scout for Fort Russell. Eventually, she embraced the rough and adventurous lifestyle that made her a legend.

Despite her fearsome reputation, Calamity Jane was compassionate and often helped those in need. Her adventures in the Wild West alongside figures like Wild Bill Hickok cemented her status as a legend of the American frontier.

6

Molly Pitcher

Image: Garry T

Molly Pitcher, the nickname given to Mary Ludwig Hays McCauley, became famous for her bravery during the American Revolutionary War. Although several historical figures are known by this moniker for similar deeds, Mary Ludwig Hays distinguished herself during the Battle of Monmouth in June 1778, where she served as a water carrier for the soldiers.

When her husband, an artilleryman in the Continental Army, fell to enemy fire, she took his place, swabbing and loading the cannon with such bravery and determination that she earned a commendation from George Washington.

7

Daniel Boone

Image: Scott Longerbeam

Daniel Boone was a legendary frontiersman and explorer who blazed trails through the Appalachian Mountains and into Kentucky. Born in 1734, Boone became famous for his expert hunting and survival skills, as well as his role in establishing the Wilderness Road, a trail that facilitated westward migration through the Cumberland Gap.

After serving as a militia officer during the Revolutionary War, he was briefly taken in by the Shawnees in the Northeastern Woodlands. After a few years, he returned and continued to help protect the Kentucky settlements.

8

Buffalo Bill

Image: Judy Beth Morris

William Frederick "Buffalo Bill" Cody was a legendary figure of the American West, known for his Wild West shows that toured the United States and Europe. Born in 1846, Cody was a skilled buffalo hunter, Army scout, and showman who brought cowboy skills and frontier life to audiences worldwide.

He earned his nickname after the Civil War by providing Kansas Pacific Railroad workers with buffalo meat, hunting record numbers of the animal. He even engaged in hunting competitions with his partner, Bill Comstock. His legendary figure has been frequently portrayed in film and television, especially during the height of the Western genre in the 1960s.

9

Wild Bill Hickok

Image: Pablò

James Butler Hickok, famously known as Wild Bill Hickok, was a legendary figure of the American Old West. Born in 1837, Hickok gained fame as a skilled marksman, gambler, and lawman.

Though his exploits were certainly exaggerated by the outlandish tales he told about himself, he was involved in several notorious gunfights during his life. Most notably, he dueled with Davis Tutt, a local gambler with whom he had various disagreements, particularly over their mutual affection for the same woman.

10

John Henry

Image: Lucio Patone

John Henry was a legendary steel-driving man whose man-against-machine tale epitomized the strength and resilience of the American worker. An African American freedman, his dangerous job involved hammering steel drills into rocks to create holes for explosives used to blast open railroad tunnels.

According to the legend, John Henry's prowess was tested in a race against a steam-powered drill. He won the race but tragically died after victory, hammer in hand when his heart gave out from the immense physical stress.

1

California - "Eureka"

Image: Chor Tsang

According to legend, after the Ancient Greek mathematician Archimedes discovered his groundbreaking principle, he happily proclaimed, " Eureka! " This expression, which means "I have found it," is almost as famous as Archimedes’ work, so it stands to reason that the State of California chose Eureka as its state motto.

The Golden State’s slogan references the California Gold Rush. It is believed that a miner who finally struck gold was as excited about his discovery as Good Old Archimedes was. While the California State Seal has included the word Eureka since its design in 1850, it was only adopted as the state’s official motto over a hundred years later, in 1963.

2

Kansas - "To the stars through difficulties"

Image: Taylor Hunt

In 1861, the State of Kansas adopted its official state seal which depicted a beautiful prairie at dawn, filled with hardworking Kansans under 34 stars and the Latin motto Ad Astra Per Aspera. Anyone who reads the English translation of this motto will immediately realize how perfectly it describes the industrious and resilient people of Kansas: Ad Astra Per Aspera means "To the stars through difficulties."

Our 34th state chose this phrase alongside its state seal in 1861, only a few months after the first Governor of Kansas delivered the inaugural "State of the State" address. Nowadays, this motto stands as a reminder of both the bravery and diligence of the state’s first settlers, as well as the hardships that Kansas had to go through in order to gain statehood.

3

Indiana - "Crossroads of America"

Image: Steven Van Elk

The phrase "Crossroads of America" has long been associated with the state of Indiana , particularly after a specific intersection in Terre Haute, where U.S. Highways 40 and 41 met. Over time, Indiana itself proudly embraced the title of "the Crossroads of America," eventually adopting it as the state motto in 1937.

Interestingly, while "Crossroads of America" is the state’s official motto, some Hoosier cities have adopted this phrase —or variants of it— as their respective city slogans. For instance, Indianapolis adopted the motto in 1988, to reference how the city serves as a junction of 4 different Interstate Highways.

4

West Virginia - "Mountaineers are always free"

Image: Sara Cottle

Have you ever reached the summit of a particularly steep mountain after hours of arduous trekking? If you had to describe that amazing feeling in one word, what would it be? We’ll leave you to ponder that while we tell you the first word that came into our minds: freedom.

Apparently, we share this feeling with the good people of West Virginia , since its motto reflects the freedom that its magnificent mountains and hills inspire. West Virginia’s motto is the Latin phrase Montani Semper Liberi, which means "mountaineers are always free." Furthermore, since one of West Virginia’s demonyms is "mountaineers," this phrase also speaks to the core of West Virginians’ identity.

5

New York - "Excelsior"

Image: ben o'bro

Any Marvel fan will associate this phrase with comic-book legend Stan Lee, after all, he made this word his catchphrase throughout his many media appearances. However, you might be surprised to learn that "Excelsior" is also New York’s official state motto, and it perfectly describes New Yorkers’ industrious and resilient nature.

"Excelsior" is a Latin word that’s commonly translated as "Ever Upward," but it can also mean "higher" or "superior." It is featured in New York’s coat of arms, which features the representations of Liberty and Justice standing above the state’s motto.

6

Montana - "Gold and Silver"

Image: Trevor Vannoy

Just like West Virginia, Montana pays tribute to its breathtaking mountains and landscapes with its motto. However, it focuses on another key aspect of its geography, more akin to its nickname: Montana’s motto Oro y Plata literally translates to "Gold and Silver," which is a direct reference to The Treasure State’s proud mining history.

Montana first included the phrase Oro y Plata on its State Seal many years before it was adopted as the state’s official motto. Shortly after Montana was declared an official U.S. territory in 1864, the newly formed state honored the gold rush that had led to its territorial status by including its two most precious metals into its State Seal. Finally, the state motto was officialized in 1865.

7

Tennessee - "Agriculture and Commerce"

Image: Nathan Anderson

It’s no secret that state mottos sometimes reference their state’s most prominent industry: As we mentioned before, Montana and California pay tribute to the mining that helped build their economies. In that regard, Tennessee is no exception; its state motto is incredibly straightforward, directly praising the industries that helped the Big Bend State grow.

Tennessee chose "Agriculture and Commerce" in 1987. In turn, this motto was directly taken from the State Seal, which was adopted in 1801. The seal shows both sides of this state’s industry, with "Agriculture" referenced by a bundle of wheat and a cotton plant, while "Commerce" is depicted by a riverboat, presumably trading goods.

8

Texas - "Friendship"

Image: Brandon Zanders

Texas’s state motto may only feature one word, but it singlehandedly describes an essential part of Texan history. Before we can delve into that, though, we have to take a quick look into the etymology of the name of this great state. The word Texas is believed to come from the Caddo word táy:shaʼ , which means "friend." Spanish settlers adopted this word for the area, spelling it as Texas or Tejas.

In that sense, Texas pays homage to its history with the single-word motto "Friendship." Not only that, while Texas is mostly known by the nickname "The Lone Star State," its official slogan is "The Friendly State."

9

Vermont - "May the fourteenth star shine bright" & "Freedom and Unity"

Image: Eric Chen

Vermont is the only state on this list to feature two official mottos: "Freedom and Unity" and the Latin phrase " Stella quarta decima fulgeat, " which translates to "May the 14th Star Shine Bright." Interestingly, this last phrase is also the newest slogan to be made official, since it was elected as Vermont’s state motto in 2015.

In any case, both mottos represent Vermont’s individuality, strength, and, perhaps more importantly, its solidarity: "Freedom and Unity" describes Vermont’s mission to create a free and neighborly community, while "May the 14th Star Shine Bright" depicts the search of the common good throughout the entire state.

10

Rhode Island - "Hope"

Image: Praswin Prakashan

We’ll end this article with probably the most beautifully simple American state motto. The State of Rhode Island has the single-word motto "Hope," which is also featured in its State seal. In tune with their long maritime history, the seal depicts a golden anchor emblazoned in a dark blue field.

The inspiration behind both Rhode Island’s state motto and seal is probably a biblical quote found in the New Testament, which reads "Hope we have as an anchor of the soul." Considering that this state was founded by a Christian minister seeking to escape religious persecution, this single word expresses a very powerful sentiment: the hope that people could find in this new land a place of refuge and freedom.

1

Chester Cheetah

Image: Giorgio Trovato

Chester Cheetah joined Cheetos marketing in 1986 with a stylized, sunglasses-wearing design that reflected the youth-focused advertising of the time. His orange fur, black spots, and exaggerated long limbs gave him a modern appearance that differed from the more conventional mascots used in earlier decades.

Often depicted in cartoon adventures trying to get Cheetos from others using his hip attitude and humor, Chester began appearing in licensed merchandise and even two video games released for major home consoles. These additional uses helped increase his presence outside television ads and made him familiar to a wider audience.

2

Tony the Tiger

Image: Sten Ritterfeld

Tony the Tiger is probably one of children’s favorite mascots. Well, of course, he is gr-r-reat! Tony debuted in 1952 as part of Kellogg’s national push for its frosted cereal line. His early design resembled a traditional tiger on all fours, but by the 1960s, he was consistently illustrated standing upright. This adjustment to a more human-like figure made the character more attractive to children who started seeing him in print materials and television commercials. His striped orange coat and red scarf have remained stable features for decades, helping kids recognize the mascot across changing styles over the years.

3

Mr. Peanut

Image: Afif Ramdhasuma

Mr. Peanut entered American advertising as early as 1916, after Planters Nut & Chocolate Company held a public contest and selected a drawing submitted by a schoolboy from Virginia. The company later added the top hat, monocle, and cane, creating the formal look that became standard on packaging and billboards.

The suave, walking peanut we know and love appeared consistently in print ads and store displays, serving as a recognizable figure for the brand. During the mid-20th century, when packaged snacks and "gourmet" branding became more common in supermarkets, Mr. Peanut was used to reinforce the idea of a higher-quality product.

4

Colonel Sanders

Image: He Junhui

In the 1950s, American entrepreneur Harland Sanders became the public face of his restaurant chain, Kentucky Fried Chicken, taking part in promotional photos, interviews, and appearances that helped introduce the brand to a wider audience. His white suit and black string tie were items he regularly wore, and the company adopted them as key visual elements to create a consistent look for KFC.

By the 1960s, his image was used on signs, packaging, and national advertising, giving customers a familiar figure associated with the product. Unlike most mascots, his portrayal was based on a real person whose small roadside business had grown into a national treasure.

5

Pillsbury Doughboy

Image: Nikoloz Gachechiladze

The Pillsbury Doughboy was introduced in 1965 using stop-motion animation in his early commercials, a common technique for character advertising at the time. His soft white body, chef’s hat, and neckerchief became standard symbols in Pillsbury promotions beginning in the late 1960s.

During the 1970s, he appeared regularly on national television, helping advertise refrigerated dough products that were marketed as convenient options for home cooks. His role remained consistent across these campaigns, making him one of the brand’s most recognizable features.

6

The Kool-Aid Man

Image: Fotografía de Alimentos

In just a few years, this mascot evolved from a simple smiling pitcher to a whole pop culture icon. Oh yeah! The Kool-Aid Man’s first television appearances began in the 1970s, building on earlier print versions. His clear, rounded glass body and bright red interior were easy for children to recognize, and the short catchphrase became closely linked to the product.

During this period, he was featured regularly in Saturday-morning TV advertising and in-store promotions aimed at families. These campaigns emphasized Kool-Aid as an inexpensive, easy-to-prepare drink mix, thanks to a character that brings joy and fun, making sure people have a good time.

7

GEICO Gecko

Image: moonzigg

Born after a 1999 SAG strike that limited live actors, the animated GEICO Gecko became a beloved, relatable brand ambassador who could present insurance information in a clear, approachable way. His small upright stance, green coloring, and British accent made him easy to identify and set him apart from the fast-paced commercials common at the time.

Over the years, he became a regular presence in campaigns that explained discounts, policy options, and general coverage details. His continued use across national TV, radio, and online platforms helped establish him as one of the brand’s most recognizable marketing tools. Can you quote his famous catchphrase?

8

Energizer Bunny

Image: PublicDomainPictures

Did you know the Energizer Bunny is actually a parody of the Duracell Bunny? Premiering in 1989, a year later than its main competitor, the pink rabbit was shown wearing sunglasses and flip-flops and carrying a large bass drum.

Throughout the 1990s, the Energizer Bunny was featured in several parody-style spots that placed him inside mock versions of other commercials before he continued walking and drumming. His image became closely linked to Energizer batteries' long-lasting power, becoming a pop culture icon representing the endurance and tenacity of the American People.

9

Ronald McDonald

Image: Vijayanarasimha

Ronald McDonald is one of the most beloved characters among American children. He appeared nationally in 1963, adapted from earlier characters that had been used in local McDonald’s advertisements. With his red wig, white face makeup, and yellow jumpsuit, he lives in the magical McDonaldland with friends, representing fun and charity.

These key visual elements helped audiences recognize him instantly at store openings, public events, and televised commercials. From the 1960s through the 1980s, Ronald also participated in school visits and community programs that promoted basic safety messages and family-oriented activities. In just a few years, Ronald McDonald grew into a global icon that even inspired more characters synonymous with both fun and philanthropic missions .

10

Mr. Clean

Image: Anna Shvets

Who wouldn't trust a product promoted by a strong, reliable, muscular man? Introduced in 1958 and inspired by a U.S. Navy sailor, Mr. Clean appeared in packaging and commercials with his arms crossed and wearing a white T-shirt and a gold earring. His image, symbolizing powerful, effortless cleaning magic, helped shoppers to quickly recognize the product on crowded shelves.

The character’s straightforward design also aligned with a broader mid-century trend toward household products marketed as time-saving solutions. Over time, Mr. Clean continued to serve as a stable visual symbol for the brand’s focus on reliability and ease of use.

11

Betty Crocker

Image: Annie Spratt

Even more than a hundred years after her creation, Betty Crocker is still a beloved cultural icon representing home baking and American domesticity. She was first introduced in 1921 as a customer-response identity providing written answers to home-baking questions sent to the company. The name combined the friendly-sounding "Betty" with the surname of a retired company director, William G. Crocker.

She evolved from a voice on radio shows to the first portrait in 1936, which was repainted multiple times throughout the 20th century, and was adjusted to match changing American fashion while keeping the same general facial features. By the 1940s, she was widely recognized through cookbooks, recipe pamphlets, and radio guides that presented standardized instructions for home bakers.

12

"Rich Uncle" Pennybags

Image: Julian Hochgesang

Rich Uncle Pennybags is the mustachioed, top-hatted mascot of the Monopoly board game, a character designed to embody wealth and capitalism. His image, first introduced in 1936, was loosely based on Gilded Age tycoons like J.P. Morgan, which helped signal the game’s focus on property and finance.

When Monopoly grew in popularity and began distributing international editions in the 1970s, the mascot was added to rule books, game boxes, and licensed versions sold in different countries. Fun fact: Contrary to popular belief, Pennybags never wore a monocle. Think about that!