1

Paul Bunyan

Image: Abby Savage

Paul Bunyan , the colossal lumberjack of American folklore, is said to have cleared forests from the Northeast to the Pacific Northwest. With his blue ox, Babe , he performed incredible feats of strength, like carving out the Grand Canyon just by dragging his axe behind him, and creating the Great Lakes with his footprints.

Originating in oral traditions among lumberjacks, Bunyan’s exaggerated exploits gained momentum with the American westward expansion during the 19th century and soon became deeply ingrained in the popular imagination.

2

Johnny Appleseed

Image: Aarón Blanco Tejedor

Born John Chapman, Johnny Appleseed wandered the American frontier planting apple trees and spreading goodwill in the early 19th century. A devout Christian, he became a folk hero for his kindness, environmentalism, and pioneering spirit.

Contrary to the popular image of Johnny Appleseed randomly scattering apple seeds, he was a skilled nurseryman who meticulously planted apple tree nurseries. Each nursery was carefully fenced to shield the saplings from livestock and wildlife. After establishing these nurseries, he entrusted them to neighbors but revisited them periodically.

3

Pecos Bill

Image: JosephHershMedia

Pecos Bill , a fictional cowboy raised by coyotes in the wilds of Texas, became a larger-than-life figure known for taming cyclones and roping tornadoes. His adventures, first popularized in the early 20th century, embody the frontier spirit and Texas mythology, blending humor with tales of rugged individualism.

Among his many tales, one credits him with creating the Gulf of Mexico . According to legend, during a severe drought in Texas, Pecos Bill lassoed a storm cloud in California and brought it to Texas. The resulting deluge caused extensive flooding, ultimately forming the Gulf.

4

Davy Crockett

Image: Joseph Corl

Davy Crockett , known as the "King of the Wild Frontier," was a real-life frontiersman later turned politician whose exploits were mythologized even during his lifetime. Born in East Tennessee, he quickly gained fame for his sharp hunting skills and captivating storytelling.

During his time in the U.S. Congress, he staunchly opposed many of President Andrew Jackson’s policies, particularly the Indian Removal Act, and championed the rights of small landowners. Crockett’s life ended with valor at the Battle of the Alamo , solidifying his folk legend as a symbol of courage and patriotism. His legacy remains an enduring part of American history.

5

Calamity Jane

Image: Vidar Nordli-Mathisen

Martha Jane Canary, better known by her alias Calamity Jane, was a frontierswoman and scout famed for her sharpshooting skills and daredevil exploits. During her youth, she stepped up to provide for her large family, taking on various jobs, from ox team driver to scout for Fort Russell. Eventually, she embraced the rough and adventurous lifestyle that made her a legend.

Despite her fearsome reputation, Calamity Jane was compassionate and often helped those in need. Her adventures in the Wild West alongside figures like Wild Bill Hickok cemented her status as a legend of the American frontier.

6

Molly Pitcher

Image: Garry T

Molly Pitcher, the nickname given to Mary Ludwig Hays McCauley, became famous for her bravery during the American Revolutionary War. Although several historical figures are known by this moniker for similar deeds, Mary Ludwig Hays distinguished herself during the Battle of Monmouth in June 1778, where she served as a water carrier for the soldiers.

When her husband, an artilleryman in the Continental Army, fell to enemy fire, she took his place, swabbing and loading the cannon with such bravery and determination that she earned a commendation from George Washington.

7

Daniel Boone

Image: Scott Longerbeam

Daniel Boone was a legendary frontiersman and explorer who blazed trails through the Appalachian Mountains and into Kentucky. Born in 1734, Boone became famous for his expert hunting and survival skills, as well as his role in establishing the Wilderness Road, a trail that facilitated westward migration through the Cumberland Gap.

After serving as a militia officer during the Revolutionary War, he was briefly taken in by the Shawnees in the Northeastern Woodlands. After a few years, he returned and continued to help protect the Kentucky settlements.

8

Buffalo Bill

Image: Judy Beth Morris

William Frederick "Buffalo Bill" Cody was a legendary figure of the American West, known for his Wild West shows that toured the United States and Europe. Born in 1846, Cody was a skilled buffalo hunter, Army scout, and showman who brought cowboy skills and frontier life to audiences worldwide.

He earned his nickname after the Civil War by providing Kansas Pacific Railroad workers with buffalo meat, hunting record numbers of the animal. He even engaged in hunting competitions with his partner, Bill Comstock. His legendary figure has been frequently portrayed in film and television, especially during the height of the Western genre in the 1960s.

9

Wild Bill Hickok

Image: Pablò

James Butler Hickok, famously known as Wild Bill Hickok, was a legendary figure of the American Old West. Born in 1837, Hickok gained fame as a skilled marksman, gambler, and lawman.

Though his exploits were certainly exaggerated by the outlandish tales he told about himself, he was involved in several notorious gunfights during his life. Most notably, he dueled with Davis Tutt, a local gambler with whom he had various disagreements, particularly over their mutual affection for the same woman.

10

John Henry

Image: Lucio Patone

John Henry was a legendary steel-driving man whose man-against-machine tale epitomized the strength and resilience of the American worker. An African American freedman, his dangerous job involved hammering steel drills into rocks to create holes for explosives used to blast open railroad tunnels.

According to the legend, John Henry's prowess was tested in a race against a steam-powered drill. He won the race but tragically died after victory, hammer in hand when his heart gave out from the immense physical stress.

1

"I don't want to grow up"- Toys 'R' Us

Image: Liao Je Wei

No kid on Earth doesn't love toys, and Toys 'R' Us knew this too well. Their unforgettable commercial, "I Don't Want to Grow Up, I'm a Toys 'R' Us Kid," is proof of that. Remember it? Of course, you do!

Launched in the 1980s, this ad was a hit. The kids' voices repeatedly stating, "I don't want to grow up," immediately brings the brand's name to mind. In addition to the catchy line, the commercial also showcased a wide variety of toys available in stores, which are—of course—the reason why kids never want to grow up!

2

"Give me a break"- Kit Kat

Image: Abi Schreider

Kit Kat has successfully tied itself to the joy of taking a break , thanks in large part to its iconic jingle: "Give me a break, give me a break, break me off a piece of that Kit Kat bar!" Feeling like dancing?

We're sure you've caught yourself singing this line more than once in everyday life. The infectious tune has lived rent-free in our minds since the ‘80s when the commercial first debuted. In it, chefs, firefighters, builders, office workers, and people from all walks of life—including children—hold up a Kit Kat bar, smiling and dancing as they politely ask for their well-deserved break.

3

"Plop plop fizz fizz"- Alka-Seltzer

Image: Ksenia

For a jingle to stand out, it needs to be both consistent and effective . And Alka-Seltzer's most famous jingle nailed it perfectly.

"Plop, plop, fizz, fizz, oh what a relief it is!" is the catchy jingle that hit the radio in 1953. With two simple words, it shows us how to use the product: "Plop" (drop the tablet into a glass of water), "fizz" (watch it dissolve), and then, relief!

Later adapted for TV, the commercial featured Alka-Seltzer's mascot, Speedy , who explained the product's benefit: "Those speedy bubbles relieve your upset stomach and headache fast! For acid indigestion alone, Alka-Seltzer Gold."

4

"Sometimes you feel like a nut"- Almond Joy and Mounds

Image: Jessica Loaiza

As brands offer a variety of products, they often look for unique ways to differentiate each one, creating distinct commercials to highlight the essence of each product. But Almond Joy and Mounds, produced by the same company, did the opposite: they were united in the same commercial.

"Sometimes you feel like a nut, sometimes you don't. Almond Joy's got nuts, Mounds don't." Not only is it funny and catchy, but it's also crystal clear: although the bars look similar, there’s one key difference. Yep, the nuts ! So, which one is your favorite?

5

"Mmm Mmm Good" – Campbell's Soup

Image: Kelly Common

Sometimes, the simplest approach is the most effective, right? And that was demonstrated by Campbell's when it launched its famous jingle "Mmm Mmm Good." You've probably heard it!

What's the expression you use when you taste something that's delicious? That's right: Mmm! The canned soup brand exploited this universal expression to the fullest by adding it to its commercials and consistently evoking a cozy, homey vibe. By doing so, they connected the product with the kind of food we all prefer: homemade .

6

"My Bologna Has a First Name"- Oscar Mayer

Image: Aneta Voborilova

Almost everyone knows how to spell " bologna ," and that's largely thanks to Oscar Mayer's catchy 1973 jingle. Remember that one?

In the famous commercial, a young boy sings, "My bologna has a first name, it's O-S-C-A-R/ My bologna has a second name, it's M-A-Y-E-R/ Oh, I love to eat it every day, and if you ask me why, I'll say/ 'Cause Oscar Mayer has a way with B-O-L-O-G-N-A." The catchy tune and playful lyrics became a cultural phenomenon, making the brand name synonymous with the product. It was a highly effective marketing tactic!

Kids and adults alike couldn't stop spelling out this fun jingle, which still plays in our minds to this day.

7

"Meow, meow, meow, meow…"- Meow Mix

Image: Matheus Queiroz

Sometimes, we wish our pets could talk to us. It's a fantasy explored by many cartoons and some famous movies. But if your cat could talk, what would it ask for as its favorite meal? Hard to guess, right? Meow Mix, the cat food company, decided to give us an answer.

In its 1970s commercial, a kitten "sings" the catchy jingle, "Meow, Meow, Meow, Meow, Meow, Meow, Meow," while the visuals clearly show that the cat is asking for Meow Mix's delicious food. Associating the very sound of the animal with the brand name was a very clever move!

8

"Like a Good Neighbor"- State Farm

Image: Tierra Mallorca

You know a jingle is good when it's been around for decades , and that's the case with the iconic "Like a good neighbor, State Farm is there" from the well-known insurance company.

The jingle was written in 1971, and since then, it has become one of the most recognized jingles in commercial history.

Sung warmly and softly, the jingle conveys the idea that the insurance company will always be there for the customers, whatever they need, providing a sense of security and reliability.

9

"I'm A Big Kid Now"- Huggies Pull-Ups

Image: Jimmy Conover

Cuteness is a great way to connect with an audience, and Huggies, the famous diaper and pull-up brand, understands this perfectly.

And the proof of this is its iconic jingle, "I'm a big kid now!" This line represents the transition from diapers to training pants and the start of the potty training process.

The commercial, which debuted in 1992, features a young child proudly telling his parents about all the things he can do now that he's a "big kid." It highlights the joy and pride of this milestone for both toddlers and their parents. The jingle was a big hit and became one of the brand's most famous.

10

"I'm Lovin' It" - McDonald's

Image: Road Ahead

When you think of McDonald's advertisements, it's impossible not to remember the legendary "I'm Lovin' It."

Although it's newer than some other jingles on this list, "I'm Lovin' It" debuted in 2003 and quickly became an iconic part of the McDonald's brand. Along with the catchy "pa ra pa pa pa" hum, the jingle successfully linked the brand with the pleasure of enjoying a delicious burger.

Thanks to its simplicity and positive vibes, the jingle became a crucial part of the brand's identity and is etched in the memory of many Americans.

1

Harriet Tubman secretly worked as a Union spy

Most Americans know Harriet Tubman for her leadership of the Underground Railroad, but during the Civil War, she also became a Union scout and spy in South Carolina. Working with Colonel James Montgomery, Tubman gathered intelligence from enslaved people living behind Confederate lines near the Combahee River .

In June 1863, Tubman helped lead the Combahee River Raid, guiding Union gunboats through Confederate waters filled with hidden mines. The operation freed more than 700 enslaved people and made Tubman the first woman known to lead a major U.S. military mission.

2

Julia Child worked for the U.S. intelligence agency

Before becoming television’s most famous chef, Julia Child joined the Office of Strategic Services, or OSS, in 1942 during World War II. The OSS later evolved into the CIA. Too tall to enlist in the Women’s Army Corps, Child instead classified files and overseas communications in Asia.

One of her strangest assignments involved helping researchers develop shark repellent for Navy explosives and emergency rescue kits . The repellent used copper acetate and black dye to create an odor similar to a dead shark.

3

Benjamin Franklin conducted unofficial spy work in Europe

Benjamin Franklin was more than a scientist and Founding Father. During the American Revolution, he quietly acted as an intelligence organizer while serving as ambassador to France beginning in 1776 . Franklin cultivated secret alliances, intercepted information, and used coded correspondence to support the colonies’ fight against Britain.

Operating from Paris, Franklin built relationships with French officials and helped persuade France to support the American cause with money, troops, and naval power. Historians consider his diplomatic intelligence efforts essential to the American victory at Yorktown in 1781 and eventual independence.

4

Louisa May Alcott published thrillers under another name

Louisa May Alcott became a literary icon after publishing Little Women in 1868, but few readers knew that she had already written sensational thrillers under the pen name "A.M. Barnard." These stories featured revenge, hidden identities, forbidden romance, and dramatic crime plots that shocked Victorian audiences.

Alcott used a pseudonym because publishers often expected women writers to produce respectable domestic fiction. Many of her darker stories remained forgotten until scholars rediscovered them in the 1940s. Today, titles like Behind a Mask reveal a far more rebellious side of the beloved author.

5

Maya Angelou worked as San Francisco’s first black female cable car conductor

Long before becoming a celebrated poet and author, Maya Angelou made history in San Francisco during the 1940s. At only 16 years old, she applied repeatedly for a conductor job on the city’s cable cars after seeing an advertisement that excluded Black applicants .

Angelou refused to give up despite repeated rejection. She eventually became San Francisco’s first Black female cable car conductor in 1944. Years later, she described proudly wearing the blue uniform while working long shifts across the city before launching her writing and civil rights careers.

6

Dr. Seuss created classified wartime propaganda films

Before writing Green Eggs and Ham and The Cat in the Hat , Theodor Geisel, better known as Dr. Seuss, worked on wartime propaganda during World War II. Between 1943 and 1945, he joined director Frank Capra’s Signal Corps unit to produce military training films for American soldiers .

Geisel also drew political cartoons supporting the Allied war effort and criticizing fascism. Some of his films were classified during the war because they contained military training material. His animated work helped explain battlefield strategy and morale issues to thousands of U.S. troops overseas.

7

Babe Ruth once played an entire game with a fever over 102 degrees

In 1925, Babe Ruth became seriously ill during spring training and collapsed while traveling by train . Newspapers nicknamed the incident "the bellyache heard around the world." Reports from the time described Ruth suffering from a fever above 102 degrees while still insisting on returning to baseball activities.

Despite his condition, Ruth’s determination became part of baseball legend. The illness hurt his performance during the 1925 season, when the New York Yankees finished seventh in the American League. Even so, Ruth rebounded quickly and helped lead the Yankees to championships in later years.

8

Harry Houdini worked with police departments

Harry Houdini’s famous escape acts fascinated police departments across America and Europe in the early 1900s. Officers regularly challenged him to escape from handcuffs, prison wagons, and locked jail cells. Houdini often invited local police to inspect restraints before his performances began.

Beyond entertainment, Houdini also worked closely with law enforcement to expose fraudulent mediums and fake spiritualists during the 1920s . Using his knowledge of locks, hidden compartments, and deception, he publicly demonstrated how many supposed supernatural tricks were actually carefully staged illusions.

9

Frank Lloyd Wright hid a private apartment inside one of his buildings

Architect Frank Lloyd Wright secretly maintained a private apartment inside his famous Oak Park Studio near Chicago, Illinois. Built in the 1890s, the studio served as both his workplace and personal retreat while he designed many of his early Prairie-style homes across the Midwest.

The hidden living quarters allowed Wright to work late into the night and host select guests away from public attention. The building itself became one of the most important centers of American architecture, producing groundbreaking residential designs that influenced modern architecture around the world.

10

Muhammad Ali quietly funded humanitarian causes for years

Muhammad Ali’s boxing fame often overshadowed his enormous charitable work. For decades, Ali quietly donated money to hospitals, food programs, children’s charities, and international humanitarian efforts . Friends and family later revealed that many of his contributions were intentionally kept private.

In 1990, Ali traveled to Iraq during tensions leading up to the Gulf War and helped secure the release of 15 American hostages. He also supported global relief organizations and Parkinson’s disease research after his own diagnosis. In 2005, President George W. Bush awarded Ali the Presidential Medal of Freedom.