1

Paul Bunyan

Image: Abby Savage

Paul Bunyan , the colossal lumberjack of American folklore, is said to have cleared forests from the Northeast to the Pacific Northwest. With his blue ox, Babe , he performed incredible feats of strength, like carving out the Grand Canyon just by dragging his axe behind him, and creating the Great Lakes with his footprints.

Originating in oral traditions among lumberjacks, Bunyan’s exaggerated exploits gained momentum with the American westward expansion during the 19th century and soon became deeply ingrained in the popular imagination.

2

Johnny Appleseed

Image: Aarón Blanco Tejedor

Born John Chapman, Johnny Appleseed wandered the American frontier planting apple trees and spreading goodwill in the early 19th century. A devout Christian, he became a folk hero for his kindness, environmentalism, and pioneering spirit.

Contrary to the popular image of Johnny Appleseed randomly scattering apple seeds, he was a skilled nurseryman who meticulously planted apple tree nurseries. Each nursery was carefully fenced to shield the saplings from livestock and wildlife. After establishing these nurseries, he entrusted them to neighbors but revisited them periodically.

3

Pecos Bill

Image: JosephHershMedia

Pecos Bill , a fictional cowboy raised by coyotes in the wilds of Texas, became a larger-than-life figure known for taming cyclones and roping tornadoes. His adventures, first popularized in the early 20th century, embody the frontier spirit and Texas mythology, blending humor with tales of rugged individualism.

Among his many tales, one credits him with creating the Gulf of Mexico . According to legend, during a severe drought in Texas, Pecos Bill lassoed a storm cloud in California and brought it to Texas. The resulting deluge caused extensive flooding, ultimately forming the Gulf.

4

Davy Crockett

Image: Joseph Corl

Davy Crockett , known as the "King of the Wild Frontier," was a real-life frontiersman later turned politician whose exploits were mythologized even during his lifetime. Born in East Tennessee, he quickly gained fame for his sharp hunting skills and captivating storytelling.

During his time in the U.S. Congress, he staunchly opposed many of President Andrew Jackson’s policies, particularly the Indian Removal Act, and championed the rights of small landowners. Crockett’s life ended with valor at the Battle of the Alamo , solidifying his folk legend as a symbol of courage and patriotism. His legacy remains an enduring part of American history.

5

Calamity Jane

Image: Vidar Nordli-Mathisen

Martha Jane Canary, better known by her alias Calamity Jane, was a frontierswoman and scout famed for her sharpshooting skills and daredevil exploits. During her youth, she stepped up to provide for her large family, taking on various jobs, from ox team driver to scout for Fort Russell. Eventually, she embraced the rough and adventurous lifestyle that made her a legend.

Despite her fearsome reputation, Calamity Jane was compassionate and often helped those in need. Her adventures in the Wild West alongside figures like Wild Bill Hickok cemented her status as a legend of the American frontier.

6

Molly Pitcher

Image: Garry T

Molly Pitcher, the nickname given to Mary Ludwig Hays McCauley, became famous for her bravery during the American Revolutionary War. Although several historical figures are known by this moniker for similar deeds, Mary Ludwig Hays distinguished herself during the Battle of Monmouth in June 1778, where she served as a water carrier for the soldiers.

When her husband, an artilleryman in the Continental Army, fell to enemy fire, she took his place, swabbing and loading the cannon with such bravery and determination that she earned a commendation from George Washington.

7

Daniel Boone

Image: Scott Longerbeam

Daniel Boone was a legendary frontiersman and explorer who blazed trails through the Appalachian Mountains and into Kentucky. Born in 1734, Boone became famous for his expert hunting and survival skills, as well as his role in establishing the Wilderness Road, a trail that facilitated westward migration through the Cumberland Gap.

After serving as a militia officer during the Revolutionary War, he was briefly taken in by the Shawnees in the Northeastern Woodlands. After a few years, he returned and continued to help protect the Kentucky settlements.

8

Buffalo Bill

Image: Judy Beth Morris

William Frederick "Buffalo Bill" Cody was a legendary figure of the American West, known for his Wild West shows that toured the United States and Europe. Born in 1846, Cody was a skilled buffalo hunter, Army scout, and showman who brought cowboy skills and frontier life to audiences worldwide.

He earned his nickname after the Civil War by providing Kansas Pacific Railroad workers with buffalo meat, hunting record numbers of the animal. He even engaged in hunting competitions with his partner, Bill Comstock. His legendary figure has been frequently portrayed in film and television, especially during the height of the Western genre in the 1960s.

9

Wild Bill Hickok

Image: Pablò

James Butler Hickok, famously known as Wild Bill Hickok, was a legendary figure of the American Old West. Born in 1837, Hickok gained fame as a skilled marksman, gambler, and lawman.

Though his exploits were certainly exaggerated by the outlandish tales he told about himself, he was involved in several notorious gunfights during his life. Most notably, he dueled with Davis Tutt, a local gambler with whom he had various disagreements, particularly over their mutual affection for the same woman.

10

John Henry

Image: Lucio Patone

John Henry was a legendary steel-driving man whose man-against-machine tale epitomized the strength and resilience of the American worker. An African American freedman, his dangerous job involved hammering steel drills into rocks to create holes for explosives used to blast open railroad tunnels.

According to the legend, John Henry's prowess was tested in a race against a steam-powered drill. He won the race but tragically died after victory, hammer in hand when his heart gave out from the immense physical stress.

1

Taxation without representation - District of Columbia

Image: Jen Theodore

The DMV in Washington, D.C., has featured "Taxation Without Representation" on the city's license plates since the late 1990s. This is because people living in D.C. don't have a voting representative in Congress , so, yes, they're taxed without representation.

The reason for this dates back to when the Founders of the country decided that the yet-to-be-built Federal City, located on the Potomac, would operate above and beyond any regional, state, or city politics, remaining completely neutral regarding the laws being created. Therefore, there is no representative in Congress.

2

The Last Frontier - Alaska

Image: Elijah Macleod

There is not much mystery as to why license plates in Alaska feature the nickname "The Last Frontier." Once, the frontier was the continental West. Once the West was won, Alaska became the last frontier.

Along with this nickname, the license plate also features a flag with stars, which represent the Big Dipper and Polaris (the North Star). They respectively symbolize strength and Alaska's northern location.

3

Constitution State - Connecticut

Image: Davlat Radjabov

While some people might think that the nickname showcased on the Connecticut license plates is about the document that laid the groundwork for American democracy, the truth is different.

"The Constitution State" in this case refers to a set of local government rules from around the year 1639, called the Fundamental Orders. Similar? Yes, but not the same.

4

The First State - Delaware

Image: Liam Matthews

"The First State," the nickname showcased on Delaware’s license plates, references a fact that the state is proud to boast— as it should: it was the first state to ratify the US Constitution before any other state on December 7, 1787.

The nickname wasn't official until a first-grade class made the suggestion in 2002. As it sometimes happens, kids get it before everybody else.

5

Land of Lincoln - Illinois

Image: Richard Hedrick

Another proud statement showcased on the state’s license plates is printed on every Illinois plate: "Land of Lincoln" refers to the fact that, even though he was born in Kentucky, Honest Abe lived in the state capital, Springfield, from 1837 to 1861.

The 1954 plates were the first to feature this nickname, which continues to be used today.

6

The Crossroads of America - Indiana

Image: Tracy Adams

The state of Indiana has numerous interstates crossing its borders, namely I-65, I-69, I-70, and I-74 , and the nickname on its license plate is a direct reference to this. Actually, as it happens in many instances, this nickname is the state’s motto, which became official in 1937.

The current plate design, which features one of the covered bridges the state is known for, is a little cartoonish but has more character.

7

Sportsman’s Paradise - Louisiana

Image: Tim Mossholder

Some states have had the clever idea of advertising and promoting their features on their license plates. Cars bearing these signs travel all over the country, making them a perfect advertising vessel.

Such is the case for Louisiana, which is a region abundant with spots to fish and hunt . Its license plate is inscribed with one of the state’s nicknames: "Sportsman’s Paradise."

8

Support Wildlife - Maine

Image: Ashes Sitoula

Another state that attracts visitors with its natural diversity and makes good use of its license plates to promote this is Maine, with its "Support Wildlife" plate. This slogan not only invites people to visit but also advocates for environmental protection. This double function is a great use of space and resources, and it should be copied by other states’ license plates.

9

The Spirit of America - Massachusetts

Image: Beng Ragon

If there is no space for the full motto, why not go with an abbreviation, right? At least that was the reasoning for the good people of Massachusetts. Along with a patriotic color scheme, Massachusetts's license plate features the slogan "The Spirit of America." The phrase is a shortened version of the state's former motto: "The Spirit of Massachusetts is the Spirit of America."

10

Unbridled Spirit - Kentucky

Image: Jen Theodore

The last entry on our list goes to Kentucky and its poetic motto proudly showcased on its license plates. According to local authorities, " Kentucky is a place where spirits are free to soar and big dreams can be fulfilled . We relish competition and cherish our champions for their willingness to push beyond conventional boundaries to reach new heights of success."

In any case, this beautiful statement adorns the license plates of many Kentuckians.

1

The Gerber Baby - Gerber Baby Food

For decades, parents opening a jar of Gerber baby food saw the same sweet, sketched baby face staring back. But almost nobody knew who that baby was.

In 1928, the Fremont Canning Company, later Gerber, held a contest for a new advertising image. While most artists submitted elaborate paintings, Dorothy Hope Smith entered a simple charcoal sketch of her four-month-old neighbor, Ann Turner Cook. The judges loved the sketch exactly as it was and told Smith not to finish it. Because model releases weren’t standard at the time, rumors about the baby’s identity spread for years, with names ranging from Elizabeth Taylor to Humphrey Bogart. Cook stayed quiet for decades, partly to avoid attention, before revealing the truth around the sketch’s 50th anniversary in 1978. She later became a teacher and a mystery novelist. She remained remarkably private despite being one of America’s most recognizable advertising (baby) faces.

2

The Trix Rabbit - Trix Cereal

Every Saturday-morning kid knew the routine: the Trix Rabbit would create some ridiculous disguise, get dangerously close to the cereal, and then hear those four familiar words: "Silly rabbit, Trix is for kids." But the rabbit wasn’t even Trix’s first mascot.

When the cereal launched in 1954, a flamingo appeared on the box. The rabbit arrived five years later as a hand puppet created by writer Joe Harris, who also came up with the famous slogan. For years, General Mills deliberately kept the rabbit from eating Trix, believing it sent the wrong message about instant gratification. An astonishing 99 percent said the rabbit deserved a bowl, so he finally got his taste in 1980, although it has remained a rare event. In 2016, the company held a nationwide search for a real rabbit to appear on limited edition boxes. A two-pound Holland Lop bunny from Houston named Cinnabun won the honor.

3

Chuck E. Cheese - Chuck E. Cheese

The next time a Chuck E. Cheese birthday brings back memories of flashing arcade lights and tokens, remember that the restaurant almost had a much stranger name.

Nolan Bushnell, who co-founded Atari, wanted a family restaurant where people could eat pizza and play arcade games. For his mascot, he thought he had ordered a coyote costume — but got a rat costume instead. Bushnell embraced the mix-up and initially planned to call the chain "Rick Rat’s Pizza." Fortunately, his business partners stepped in and vetoed the idea, pointing out that marketing a rat-themed restaurant wasn't the best way to sell pizza to families. He settled on Chuck E. Cheese, partly because the alliteration reminded him of names like Mickey Mouse. The first Chuck E. Cheese’s Pizza Time Theatre opened in San Jose, California, on May 17, 1977. After filing for bankruptcy in 1984, the company merged with rival ShowBiz Pizza Place, creating the chain that is beloved today.

4

Cap’n Crunch (a.k.a. Horatio Magellan Crunch) - Quaker Oats

Back in the 1960s, a TV commercial showed a bowl of cereal waiting, and a cartoon ship called S. S. Guppy sailing across the screen, commanded by a captain with a giant jaw. That’s Captain Horatio Magellan Crunch.

Quaker Oats hired the animation studio behind Rocky and Bullwinkle to draw a mascot in 1963, and writer Allan Burns, who later went on to co-create The Mary Tyler Moore Show , based the captain on the fictional British naval hero Horatio Hornblower. But the name came from a much simpler place: Quaker wanted a cereal that stayed crunchy even in milk. More interestingly, the Cap’n’s crew, young sailors named Alfie, Brunhilde, Carlyle, and Dave, were named using the first four letters of the alphabet so kids could remember them easily. And here’s the twist: even though he’s a Captain, his uniform only has three stripes, which technically makes him a Commander. In any case, 60 years later, he hasn’t earned a fourth stripe, but has gained America’s love.

5

Charlie the Tuna - StarKist

If you hear "Sorry, Charlie" and think of a cartoon tuna desperately trying to get canned, you’re not alone.

In 1961, copywriter Tom Rogers created Charlie for StarKist, basing the character’s beatnik personality, beret, and thick glasses on his real-life friend Henry Nemo, a musician known for his hip style and slang. In TV commercials, Charly was always trying to prove he had "good taste." He painted pictures, dressed like an intellectual, and offered cultured opinions to get StarKist’s attention. Instead, a hook would appear with a sign saying "Sorry, Charlie," because StarKist wanted tuna that tasted good, not tuna with good taste. The joke became part of everyday language. Charlie’s distinctive Brooklyn voice came from actor Herschel Bernardi, who played him for more than two decades. Though the character faded from advertising in the 1980s, StarKist brought him back in 1999.

6

Lucky the Leprechaun - Lucky Charms

If you grew up pouring a bowl of Lucky Charms, you probably remember chasing down every last marshmallow shape before the oats disappeared. That cereal, and its green top-hatted mascot, came from a fairly ordinary lunch break.

In 1963, General Mills product developer John Holahan was looking for a new use for the company’s cereal lines. Inspired by his own favorite candy, Circus Peanut, he chopped some up and mixed them into Cheerios. The result became Lucky Charms, and on St. Patrick’s Day 1964, an animated leprechaun originally called L.C. Leprechaun introduced the cereal to the country in a splashy, expensive ad campaign. But the mascot’s reign wasn't entirely uninterrupted. In 1975, General Mills tested swapping him for a gentle, absent-minded wizard named Waldo, hoping a friendlier character would appeal to kids. Although Waldo tested well with focus groups, he couldn't match the leprechaun's charisma, and General Mills scrapped the national rollout to let Lucky reclaim his pot for good.

7

Woodsy Owl - U.S. Forest Service

If an elementary school assembly in the 1970s included a lesson about littering, Woodsy Owl may have been part of the show. Created by the U.S. Forest Service with artist Harold Bell, Woodsy emerged from the environmental movement surrounding the first Earth Day in 1970.

He officially debuted on September 15, 1971, when Agriculture Secretary Clifford Hardin introduced him in Washington, D.C. His famous message, "Give a hoot, don’t pollute," became so recognizable that Congress passed the Woodsy Owl Act in 1974 to protect his name and image from misuse. Over time, Woodsy’s message expanded beyond littering to conservation and environmental responsibility, eventually becoming "Lend a hand, care for the land." Alongside Smokey Bear, he remains one of America’s best-known government-created characters, with more than five decades of classroom posters, songs, and public-service campaigns behind him.

8

The Quaker Man ("Larry") - Quaker Oats

The round-faced man wearing a wide-brimmed hat on a Quaker Oats canister has been around for generations. Many assume he is William Penn, the Quaker who founded Pennsylvania. He isn’t.

Quaker Oats registered its trademark in 1877, describing it simply as "a figure of a man in Quaker garb." The company chose the image because Quakers were associated with honesty, integrity, and purity, qualities the brand wanted attached to its oats. Officially, the man never had a name. Unofficially, people inside the company have reportedly called him Larry for years, although nobody seems to know exactly where the nickname came from. He has also had several faces over the decades.

9

Slats, Jackie and Leo the Lions - MGM Studios

Anyone who has watched a classic MGM movie knows that roar. But the famous lion mascot actually began with a college connection.

In 1916, advertising executive Howard Dietz needed a symbol for Goldwyn Pictures, a studio that would eventually become part of MGM. Dietz had attended Columbia University, whose mascot was a lion and whose fight song included the words, "Roar, Lion, Roar." He borrowed the idea. The first MGM lion, Slats, appeared in 1924, but there was a funny problem: movies were still silent. Slats never actually roared for audiences. That changed in 1928 when Jackie became the first MGM lion whose roar could be heard on film after synchronized sound arrived. Since then, seven different lions have played the role. The most familiar, simply called Leo, debuted in 1957 and remained MGM’s symbol for more than six decades, making him one of the longest-running mascots in entertainment history.

10

The Burger King - Burger King

Long before the unsettling Burger King mascot began appearing in commercials, the character was simply a cheerful drawing sitting above a restaurant sign.

The first version appeared in 1955 above Burger King's original Miami location, seated on what the company called a "burger throne." He remained mostly decorative until the early 1970s, when an animated version began appearing in children's commercials. Then came the strange version many longtime viewers remember. In 2003, an advertising agency reportedly found an oversized Burger King helium-balloon head for sale on eBay. That discovery helped inspire the silent, giant-headed King who suddenly appeared beside beds , in doorways, and even around celebrities. In 2015, he joined Floyd Mayweather’s boxing entourage in a stunt reportedly costing Burger King $1 million. The company officially retired that version of the King in March 2026, ending a bizarre chapter of the brand’s mascot.