Culture Culture 5 min read

Music legends

Rock all night with these 10 American rockstars!

Image: Kenny Eliason

Rock music is considered by many to be the most groundbreaking genre of the 21st century. It has spawned countless iconic songs, and almost 80 years since its inception, it shows no sign of slowing down. In that sense, America has produced its fair share of iconic rockstars throughout the decades. These revolutionary musicians have helped shape the music of their time, so we decided to pay homage to 10 of the most innovative and influential American rockstars in history. With that in mind, there’s only one question left to ask: Are you ready to rock?!

1
Chuck Berry

Image: Provincial Archives of Alberta

Let’s begin with the man known as the "Father of Rock and Roll." To label Chuck Berry as a pioneer would definitively misrepresent the legacy of this amazing musician; Berry was almost solely responsible for introducing the key elements that would eventually define rock music.

Songs like "Maybellene," "Roll Over Beethoven," and "Johnny B. Goode" influenced countless musicians through the ages. Legendary artists like the Beatles and the Rolling Stones famously covered some of his songs, while Bob Dylan once defined Berry as "the Shakespeare of Rock n’ Roll."

2
Bruce Springsteen

Image: Jose Antonio Gallego Vázquez

Up next, we have a boss that anyone would love to have in their office. Bruce Springsteen is undoubtedly one of New Jersey’s favorite sons. Known as "The Boss," Springsteen has dazzled the American public since his first album in 1973, earning a myriad of awards and recognitions in the process, including the Presidential Medal of Freedom.

Known for his insane charisma and distinctive voice, Springsteen has performed with his iconic "E Street" band since 1972. Rolling Stone magazine has described him as "the embodiment of rock and roll" and included him in its list of "100 Greatest Artists of All Time."

3
Jimi Hendrix

Image: Aditya Wardhana

Can the ‘60s be summarized by one musician? Many believe they can even summarized by one performance: Jimi Hendrix’s jaw-dropping rendition of the "Star-Spangled Banner" at Woodstock. In a way, this legendary guitarist embodies the innovation and freedom that characterize this era, but make no mistake: Hendrix’s contributions to rock and roll can’t be limited to a single decade. Suffice it to say that the Rock and Roll Hall of Fame considers him to be "arguably the greatest instrumentalist in the history of rock music."

Born in Seattle, Hendrix showed interest in music from an early age. He bought his first guitar at age 15 and practiced daily, imitating the styles of blues musicians like B.B. King and Howlin’ Wolf. While he sadly passed away at age 27, his legacy continues to live on in every single one of his amazing songs.

4
Elvis Presley

Image: Clem Onojeghuo

Chuck Berry might have been the "Father of Rock and Roll," but Elvis Presley was this genre’s undisputed "King." This musician’s legacy is as timeless and eternal as his songs are, earning him a well-deserved spot among America’s most beloved pop culture icons. Just think of all the countless Elvis impersonators around the world to realize how iconic Elvis’s music and style were.

Elvis received his first guitar at the age of 7. Little did anyone know that this birthday gift would be the first step in a meteoric musical career. From his amazing dance moves to his unbelievable charisma, Elvis will forever be remembered as an American icon.

5
Tom Petty

Image: Samuel Ramos

In the 1980s, when Tom Petty joined the musical supergroup "The Traveling Wilburys," he stood shoulder to shoulder with juggernauts like Bob Dylan, George Harrison, and Roy Orbison. While Petty was relatively a newcomer when he joined what many believe to be the biggest supergroup in history, time would prove that he had what it takes to become one of the most memorable rock stars in history.

According to the man himself, Petty’s love for rock 'n' roll first started when he met Elvis Presley at age 10. This love for music would eventually lead him to form his most iconic band, "Tom Petty and the Heartbreakers," with which he performed for almost 40 years.

6
Jon Bon Jovi

Image: Simon Weisser

It takes talent to make your last name synonymous with rock 'n' roll, but John Francis Bongiovi Jr., better known as Jon Bon Jovi , was able to turn his last name into the name of one of the most groundbreaking bands of the ‘80s.

Born in Perth Amboy, New Jersey, Jon formed Bon Jovi when he was still in his teens, quickly rising to fame and becoming an undisputed rock star. While he is still very much active in music, he has also built a very successful acting career, appearing in TV shows like Sex and the City and The West Wing .

7
Jim Morrison

Image: Markus Spiske

Take it to the world of rock 'n' roll to produce a nickname like "the Lizard King" to describe one of the most emblematic vocalists of the '70s. Regardless of whether there was someone who could pull off such a strange nickname, it was Jim Morrison . In fact, this singer chose the nickname himself, as it perfectly described both his fascination with reptiles and Native American culture.

Morrison’s deep voice and magnetic persona were among the main reasons behind The Doors' rise to prominence, quickly making them the first American band to achieve eight consecutive Gold LPs. While his life was unfortunately cut short at the age of 27, his songs, poetry, and journals will forever celebrate the Lizard King’s legacy.

8
Prince

Image: DJ Johnson

Prince's first live band was called "The Revolution," and we believe that this is one of the most aptly named bands in history. After all, this Minneapolis-born musician brought forward a revolutionary and fresh take on music, fashion, and art in general. Known for his amazing falsetto voice and flamboyant persona, Prince is considered to this day one of the very best musicians in history.

You would think that such a flashy and daring musician would take a more ostentatious stage name, but Prince Rogers Nelson performed under his first name throughout his entire career. Actually, that’s not entirely true: while in the midst of a contractual dispute, he performed as " The Artist Formerly Known as Prince " for approximately a decade.

9
Steven Tyler

Image: Matt Botsford

Steven Tyler might have the nickname that every rock singer probably covets: known as "the Demon of Screamin’," Aerosmith’s frontman is recognized for his powerful voice and vast vocal range.

Tyler has been at the helm of Aerosmith since its beginning in Boston in the early ‘70s, producing such hits as "Dream On" and "Walk This Way." While the band is currently on hiatus due to Steven injuring his vocal cords, Aerosmith still hopes to return to performing soon.

10
Kurt Cobain

Image: Panos Sakalakis

The '90s introduced the world to a new take on rock music: for many, grunge was the quintessential sound of this decade, characterized by its raw and angry tone. In that sense, there’s no band that represents the '90s better than Nirvana, and this legacy is in no small part due to Kurt Cobain.

Known for his scruffy yet powerful voice, Cobain led this iconic trio since its inception in 1987. While his untimely death deprived the world of his incredible talent, his legacy still lives on in amazing songs like "Smells like Teen Spirit" and "Come as You Are."

Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

General General 5 min read

Say cheese!

Did you know American cheese is not actually cheese?

Image: Jonathan Borba

Few foods trigger as much heated debate as the neon-orange, perfectly square slice of American cheese. To culinary purists, it’s an industrial piece of rubber. But to the backyard grill master and the late-night grilled cheese enthusiast, it is a scientific masterpiece of consistency and meltability. The truth is, American cheese has been both witness and party to U.S. history, from World War I to Apollo missions. Before you peel back the wrapper on your next slice, let’s dive into 10 mind-melting facts that prove American cheese is one of the most fascinating—and misunderstood—innovations in food history.

1
It was invented in Switzerland

Image: NastyaSensei

While the name suggests a US origin, the technology that created American cheese actually began in the heart of the Alps. It was developed in 1911 by Swiss researchers Walter Gerber and Fritz Stettler, who were looking for a way to extend the shelf life of their country’s famous Emmental cheese.

The problem with traditional cheese is that it eventually dries out, molds, or separates into a greasy mess when heated. By shredding the cheese, adding sodium citrate, and heating it, the Swiss duo discovered they could create a stable, smooth product that didn't separate. While they weren't trying to create "American" cheese as we know it today, their emulsification process laid the foundational science for every single-wrapped slice produced today.

2
It was popularized by a Canadian

Image: Martylunsford, CC BY-SA 4.0, via Wikimedia Commons

The man responsible for the global dominance of American cheese was James L. Kraft. Ring any bells? Kraft was a Canadian immigrant who moved to Chicago in 1903. While he didn't invent the concept of processed cheese, he perfected the industrial scale of its production and marketing.

Kraft noticed that retailers struggled with cheese spoilage; if a wheel of cheddar didn't sell quickly, it was a total loss. He experimented with various methods of heating and blending cheese until he found a formula that could be canned and shipped long distances without spoiling. In 1916, he received a patent for his "processed cheese," and during World War I, the U.S. government purchased millions of pounds of it for soldiers, cementing its privileged place in the American diet.

3
It was almost called "Embalmed Cheese"

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

When processed cheese first hit the market, it had its detractors. Traditional cheesemakers were horrified, and so were pure food advocates. These critics argued that the product shouldn't even be called cheese. They’ve even gone so far as to call it "embalmed cheese" because of its unnaturally long shelf life and the chemical emulsifiers used to keep it stable. Yet, Kraft’s marketing prowess and the sheer convenience of the product ultimately won the naming battle. At least in the court of public opinion.

4
Technically, it isn’t cheese

Image: RDNE Stock project

Kraft may have won the battle among the people, but legally, American cheese is not considered cheese. If you look closely at the packaging, you will rarely see the word "cheese" on its own. Because of strict FDA regulations, most varieties are legally classified as "Pasteurized Process Cheese Product" or "Pasteurized Process American Cheese Food."

To be labeled "cheese," a product must be made primarily of milk, salt, and enzymes. Processed American cheese, however, is made by blending real cheese—usually cheddar or Colby—with emulsifying salts, whey, and sometimes extra milk or fats.

5
Any cheese can be made into American cheese

Image: Edita Brus

The term "American cheese" refers more to a process than a specific flavor. In theory, you could make "American-style" brie, blue cheese, or parmesan. The defining characteristic is the addition of an emulsifier, which breaks down the proteins and allows the fats and water to stay together.

In fact, some high-end chefs now make their own artisanal American cheese with aged cheddars processed with sodium citrate to create a slice that has the complex flavor of an expensive block but the melting point of a Kraft Single.

6
It isn’t naturally yellow

Image: jianwei zhu

The vibrant orange-yellow hue of American cheese is entirely a cosmetic choice. Traditionally, cheese color varied by the season; when cows ate fresh grass in the summer, their milk contained more beta-carotene, leading to a naturally yellowish cheese. To make their cheese look high-quality all year round, cheesemakers began adding dyes.

American cheese takes this tradition to the extreme. It is typically colored with annatto, a seed from the achiote tree. Without this dye, American cheese would be a pale, creamy white, which is how it is sold in many delis as "White American". Yes, that’s right, there is no flavor difference between the white and yellow versions.

7
It has an extremely low melting point

Image: Vinícius Caricatte

The scientific superpower of American cheese is its meltability. Traditional cheeses have a protein structure that tightens when heated, which is why a slice of aged cheddar on a burger often results in an oily puddle and a rubbery clump.

Because of the emulsifying salts, the proteins in American cheese can withstand heat without clumping together. This gives it an incredibly low and stable melting point, transforming the slice into a silky sauce. This is why it remains the undisputed king of grilled cheese sandwiches.

8
It’s been in space

Image: NASA, Public domain, via Wikimedia Commons

When you're hurtling through orbit in a cramped capsule, you need food that is stable, easy to eat, and won't crumble into thousands of tiny, electronics-clogging pieces. American cheese fit the bill perfectly for early NASA missions.

Processed cheese in tubes or cubes was a staple of the Apollo missions. Because it doesn't separate or sweat oil in varying temperatures and pressures, it was one of the few dairy products that could reliably provide flavor and calcium to astronauts.

9
It helped bring cheese to the masses

Image: Internet Archive Book Images, No restrictions, via Wikimedia Commons

Before the advent of processed cheese, cheese was often a seasonal luxury. It was difficult to transport, expensive to store, and highly variable in quality. James L. Kraft’s invention changed that. By creating a product that was uniform in flavor and shelf-stable, he made cheese affordable and accessible to every corner of the United States.

10
The U.S. Government once gave it out

The U.S. government not only bought tons of American cheese during World War I. In the 1980s, the term "government cheese" became a thing. During a period of dairy surpluses, the government bought millions of pounds of cheese to prop up prices for struggling farmers.

To avoid letting it rot, the Reagan administration began distributing five-pound blocks of cheese to low-income families, seniors, and schools. For many who grew up in that era, that pale orange processed cheese was a lifesaver.

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