1

The Roaring Twenties

Image: Carrie Borden

We’ll begin with one of the first fads invented right here in America. The 1920s in America were characterized by a period of prosperity and well-being that resulted in a dynamic and distinct cultural rise in major American metropolises. There’s a reason why this period was known as "The Roaring 20s": It signified an upheaval in American music, arts, and fashion.

The 20s saw the birth of avant-garde art forms like jazz music, as well as groundbreaking novels by authors like F. Scott Fitzgerald and Ernest Hemingway. This era is also remembered for the surge of the "Flapper" subculture: Modern, young women with a more carefree attitude toward entertainment.

2

Pin-up models

Image: Florida Memory

Who do you think about whenever you think of the word "pin-up model"? Chances are your answer is Marilyn Monroe or Betty Grable : After all, they both got their start as pin-up models, portrayed in thousands of mass-produced photographs. However, these actresses helped cement the notion of what defines a pin-up model, now considered to be an essential icon in American pop culture history.

Pin-ups defined the aesthetic of an entire period, present in everything from movies to advertisements. Not only that, pin-up models were often depicted on the side of American fighter planes during World War 2, helping raise the morale of our troops.

3

Greasers

Image: Sümeyye Candan

Although the word "greaser" definitively got its start as a derogatory term for this subculture, it ended up being the name of one of America’s most beloved periods. The 1950s are still revered as a golden age by millions of Americans, particularly because of the surge of many icons that make our country so wonderful: Things like Cadillacs, Rock N’ Roll music, and soda fountains were all born in this era.

In that sense, the "Greaser" look was heavily influenced by musicians and actors like Elvis Presley and James Dean . Greasers would showcase their fast motorcycles, stylish hairstyles, and leather jackets wherever they went. By the 1970s, this style was so well-known that it provided the basis of one of America’s favorite TV characters: Fonzie, perhaps now considered the quintessential greaser.

4

The Hippie movement

Image: Jamie Street

The Hippie movement is synonymous with 1960s America: This subculture influenced almost every art form during this period, from music to television, film, and literature. While it is nowadays mostly looked at as an aesthetic or cultural movement, the influence of hippies in American politics and society shouldn’t be overlooked.

Perhaps the biggest representatives of the hippie movement are those groundbreaking bands and musicians aligned with this movement, like Jimi Hendrix, Janis Joplin, or Jefferson Airplane. Hippies were also characterized by their groundbreaking fashion, which featured bell-bottom jeans, sunglasses, and colorful shirts.

5

Beatnik movement

Image: Pereanu Sebastian

Speaking of hippies, let’s take a little detour and focus on an American artistic movement that laid the foundation from which the hippie movement emerged. Much like with "greaser," the term "beatnik" was first coined as an insult, aimed at followers of the "Beat Generation," a literary movement that included names like Jack Kerouac or William S. Burroughs.

The beatnik subculture had a defining image, often exaggerated by detractors: Think about the caricature of a modern poet, complete with a black turtleneck, beret, and bongos, and you’ll be thinking about a stereotypical beatnik. Regardless, historians believe that the term "hippie" comes from "hipsters," which is a term first used to describe the beatnik subculture.

6

The 80s

Image: Eric Nopanen

Fashion during the 1980s can be best summed up by this phrase from Charles Dickens's "A Tale of Two Cities": "It was the best of times, it was the worst of times." While it can’t be denied that this decade brought forward groundbreaking styles to music, films, and culture, it should also be noted that some of these changes were extreme, to say the least. At the end of the day, whether the 80s were good or bad will ultimately depend on who you are asking.

Personally, we would like to focus on those 80s things that we absolutely love: Things like synthesizer music, mullet hairstyles, and neon-bright clothing. This decade was also the birthplace of several subcultures, including the post-punk, preppy, and new-wave movements.

7

The 90s

Image: Panos Sakalakis

If the 70s and 80s were characterized by their loud and flamboyant styles, the 90s were defined by a more minimalist approach: Bands like Nirvana or Pearl Jam helped promote the "grunge" aesthetic, which featured simple items of clothing like jeans, flannel shirts or hoodies.

Although definitively minimalist, the 90s were also the birthplace of subcultures like the goth movement. During this era, numerous extreme sports like skateboarding gained popularity, in line with this decade’s alternative outlook on culture.

8

Disco

Image: Dustin Tramel

Ready to dance "The Hustle"? The late 60s and early 70s were determined by the emergence of one of America’s most remembered subcultures. While disco music first appeared in New York City and Philadelphia, it quickly swept over the nation: Think of a tornado filled with disco balls, roller skates, and nightclubs, and you might be able to paint a picture of how influential this subculture was.

Although disco got its start in iconic nightclubs like Studio 54, it soon expanded to other mediums like movies and television. Most notably, shows like "Soul Train" helped promote this genre’s appeal, while films like "Saturday Night Fever" cemented the ultimate aesthetic of the disco subculture.

9

Digital age

Image: Xiong Yan

We have now arrived at our modern times ! The advent of the internet represented such a groundbreaking innovation in our everyday lives that it stands to reason that the digital age also influenced many of our fads and movements. The late 2000s and early 2010s were determined by this new massive access to information, which completely changed the way we consume culture and entertainment.

In that sense, this new, instant way to share information immediately meant that culture was now not only limited to geographical locations: Your favorite band or fashion icon could easily live on the other side of the world. This cultural exchange resulted in a rich and diverse movement, which is still developing to this very day.

10

All those wonderful memories…

Image: COSMOH LOVE

We have reserved the final entry on this list for the many objects that defined each of these decades. It is sometimes easier to picture an era through a specific item: Think about the 50s and their timeless jukeboxes, or the 90s and the above-mentioned flannel shirts.

In that sense, we have selected a few of our top picks. Some, like the Hula Hoop or the Frisbee, have truly transcended time: Although they were created decades ago, they are still thoroughly enjoyed by children and adults alike. Time hasn’t been that kind with others, though, like with the now practically extinct Tamagotchi. This digital pet was all the rage during the late 90s and early 2000s, but it ultimately fell into obscurity thanks to other digital mediums.

1

Hell, Michigan

About 15 miles northwest of Ann Arbor, Michigan, you'll find the town of Hell. While the name might not sound particularly welcoming, it's actually a playful little community that fully embraces its identity, offering tourists a range of devilish attractions. It's just that it might not be the ideal city to mention when someone asks where you're from.

2

Chicken, Alaska

In the vast state of Alaska sits the peculiar town of Chicken, best known for its gold mining history. In 1902, the town needed an official name to submit to the Post Office. They originally chose "Ptarmigan," after a local bird, but couldn't agree on how to spell it. Frustrated, they settled on the much simpler "Chicken."

3

Truth or Consequences, New Mexico

Located in Sierra County, along the Rio Grande River in New Mexico, you'll find the town of Truth or Consequences. Sometimes called "T or C," the town was founded in the mid-1800s and originally named "Hot Springs." But everything changed in 1950, when Ralph Edwards—popular radio and TV host—announced that he would broadcast his show, Truth or Consequences , from the first town to rename itself after the program. And that’s exactly what happened!

4

Rough and Ready, California

Rough and Ready, California, is a town with a distinctive name and history. And in case you're wondering—the answer is yes! It’s named after General Zachary Taylor’s nickname, "Old Rough and Ready," honoring his tough reputation.

5

Ding Dong, Texas

Ding Dong, Texas, is real! It's a tiny community in Central Texas, founded in the 1930s by Zulis and Bert Bell, who ran a local store. A sign on their shop featured two bells labeled with their names and the words "Ding Dong" underneath. The name stuck, and the town was humorously named after the store.

6

Why, Arizona

There's actually a place called "Why," an unincorporated community in southwestern Arizona. The name comes from a Y-shaped intersection where State Routes 85 and 86 once met, right where the town was settled. Have you ever heard of it?

7

Whynot, North Carolina

While one town in Arizona is called "Why," another in North Carolina is named "Whynot." That's right! Whynot is an unincorporated community in Randolph County. According to local stories, its name comes from a humorous moment: as townspeople debated possible names, everyone kept saying, "Why not this one?" "Why not that one?" After much debate, someone finally said, "Why not just Whynot?"—and the name stuck.

8

Accident, Maryland

The charming small town of Accident, Maryland, has a unique history. In the 18th century, two surveyors unknowingly worked on the same land at the same time—and accidentally ended up with identical results. That’s how the area came to be known as "The Accident Tract," which was later shortened to simply Accident .

9

Peculiar, Missouri

Covering just about 4 square miles, the city of Peculiar is located in Missouri. While there's no single agreed-upon origin for its name, many believe it came from the frustration of those tasked with naming the town. They submitted several names to the post office, but each one was rejected as already taken. Frustrated, someone finally suggested they pick a "peculiar" name—and that’s exactly what they did!

10

No Name, Colorado

Maybe creativity wasn't the strongest point for the founders of No Name, Colorado. Yes, there really is a small community called No Name, located just off Interstate 70. The story goes that while the interstate was being built, the area was already settled but didn't have an official name, so they simply called it "No Name."

1

Town crier

In early American towns (and elsewhere in the world), before printed media and mass communication were the norm, news didn’t arrive through newspapers or broadcasts: it arrived by voice. Town criers walked streets ringing bells and loudly announcing public notices, laws, and important events . They were essential in communities where literacy was limited, and information traveled slowly.

2

Factory lectors

Nowadays, when you have some manual, boring labor to do, you can turn on the radio, listen to some music, or a podcast. Of course, that wasn’t an option once upon a time. In some factories, workers hired a lector to read aloud while they worked .

Starting in the mid 1800s and into the beginning of the 1900s, lectors in factories shared newspapers, novels, and political texts, keeping workers informed and entertained during long hours.

3

Elevator operator

Using an elevator seems easy enough today, but for decades, elevators didn’t run themselves. Operators manually controlled speed, direction, and stopping points using levers and switches , while also greeting passengers and announcing floors.

In luxury hotels and department stores, a skilled, often uniformed operator was part of the experience, expected to be polite, precise, and calm under pressure. The job peaked in the early 20th century, especially in big cities like New York and Chicago.

4

Switchboard operator

For early telephone calls, switchboard operators had to manually plug cords into panels to link callers together . The occupation rose shortly after Alexander Graham Bell patented the telephone in the 1870s, and became a fundamental job until the middle of the following century, when direct dialing was introduced.

Most operators were women, chosen for their calm voices, speed, and courtesy. They often memorized local names, numbers, and even callers’ personal habits and routines.

5

Bowling pinsetter

In early bowling alleys, pins did not magically reset themselves via machines. Pinsetters stood behind the lanes, manually rearranging pins after every roll.

It was noisy, repetitive, and sometimes dangerous work, often done by teenagers . It was only in the 1950s that automatic pinsetting machines were introduced.

6

Lamplighter

Since the beginning of the 19th century, every evening, lamplighters walked city blocks, lighting gas lamps one by one . At dawn, they returned to extinguish them. This job was vital for public safety because the lights helped prevent crime and accidents in dark streets.

It wasn’t until the 1880s that the first electric streetlights were introduced in some cities, but they weren’t the norm until the 1950s. At that point, the cost of maintaining gas pipes had become too high compared to electricity, so the last gas lamps were removed.

7

Milkman

For the first half of the 20th century, the milkman was a familiar sight on American streets. He delivered fresh milk in glass bottles, leaving them in insulated boxes by the door. Many families depended on daily or near-daily deliveries, since refrigeration was limited or unreliable. By the 1940s, however, most American homes owned a refrigerator and the role of milkmen slowly faded.

8

Typist

There was a time, before computers, autocorrect, and AI, when offices relied on professional typists to produce everything from letters to legal documents. Many large companies employed entire "typing pools," rooms filled with workers trained to type quickly and accurately on typewriters. Precision mattered more than you may think; unlike today, mistakes on paper (rather than the screen) sometimes meant starting the document over.

9

Human computer

There was also a time when "computers" were people; their occupation was first mentioned in texts from 1613. Their role was to develop complex mathematical calculations by hand for scientific research, engineering projects, and more. Astronomers during the Renaissance, navigators during the Age of Exploration, and NASA space missions all relied on human computing for their operations.

Imagine that: teams worked through equations for hours or days, checking each other’s math for accuracy. During World War II and the early Cold War, this work was vital to national defense.

10

Knocker-upper

Before the Industrial Revolution, most people woke up with the sun. However, by the early 1800s, when factory systems took hold of big cities, being even five minutes late ceased to be an option for workers. To avoid oversleeping, which could mean lost wages, they paid a person to wake them up.

Knocker-uppers walked neighborhoods early in the morning, tapping on windows with long poles or shooting dried peas through blowpipes . Eventually, alarm clocks were introduced in the late 1800s, and the need for this occupation started declining.

11

Telegraph operator

A case in which the occupation disappeared along with the technology. Before phones and instant messaging, the telegraph, which was invented in 1837, was the fastest way to send information across long distances.

Telegraph operators translated messages into Morse code , sending dots and dashes through wires that spanned the country. Speed and accuracy were critical, especially for news, business, and wartime communication. With the introduction of radio transmissions and telephones in the late 1800s, the service became more and more obsolete, although Western Union, the major telegraph service in the US, continued to operate until 2006.

12

Iceman

Finally, there were the icemen. Before refrigerators became household staples, the iceman was an essential figure in American daily life. He delivered massive blocks of ice straight to people’s homes .

These blocks kept food fresh and milk cold in an era before electric cooling. Ice was harvested from frozen lakes in winter, stored in insulated warehouses, and rationed carefully during warmer months.