General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 6 min read

Would you live in any of these?

Do you know what a spite house is? 12 odd architectural jewels in America

Image: Adrian Hernandez

Not all of the U.S.’s historic homes are created equal; some of them are downright weird, with strange origins, one-of-a-kind features, and supposed spirits lurking on the premises. From labyrinths built for ghosts to"revenge houses", these places mix architecture with folk tales, tragedy, and much more. Here are 12 truly bizarre examples.

1
Winchester House (San Jose, California)

Image: The wub, CC BY-SA 4.0, via Wikimedia Commons

Starting in 1884, Sarah Winchester, the heir to the rifle fortune, spent almost four decades expanding her Victorian mansion into a behemoth 160-room maze of doors to nowhere, staircases into ceilings, and windows facing walls .

Haunted (perhaps in more ways than one) by the deaths of those killed by Winchester rifles, it is said that she had the structure built nonstop day and night to thwart the spirits of those victims. Today, the house is a popular tourist attraction, with tours through secret passages included.

2
Whaley House (San Diego, California)

Image: Jack Boucher, Public domain, via Wikimedia Commons

Built in 1857 on the site of San Diego’s old gallows, the Whaley House blended a family home, a store, and a courthouse under one roof. Soon after moving in, the Whaleys reported h eavy footsteps they believed belonged to James "Yankee Jim" Robinson, a tall outlaw hanged on the property years earlier .

Over time, the house became a museum and one of America´s most haunted homes, complete with official recognition as a historic site.

3
Amityville House (Amityville, New York)

Image: Doug Kerr, CC BY-SA 2.0, via Wikimedia Commons

This quiet Long Island house became infamous after a 1974 murder case in which the DeFeo family was killed by one of their own. A year later, new owners George and Kathy Lutz claimed they were driven out by violent paranormal activity , which, in turn, inspired the book The Amityville Horror and a popular movie that spawned a franchise.

Over time, lawyers and witnesses have called parts of the haunting story a hoax, and later, residents reported no supernatural trouble at all. But the fame of the house lives on.

4
Bissel Mansion (St. Louis, Missouri)

Image: RoiSTL, CC BY-SA 4.0, via Wikimedia Commons

Built in the 1820s for Captain Lewis Bissel, this is believed to be the oldest brick house in St. Louis. Over the years, it has been a family home, a restaurant, and a murder-mystery dinner theater.

An episode of HGTV’s Scariest House in America highlighted its bricked-up cave entrance, which was once said to be a secret escape route, and its long history of odd happenings , such as ghostly children, a woman in white on the stairs, and items moving on their own.

5
William Westerfeld House (San Francisco, California)

Image: Jet Lowe, Public domain, via Wikimedia Commons

Another Victorian building in our list, this house was built for a wealthy German baker in 1889. Over the years, it served as a Russian immigrant social club and brothel nicknamed "The Russian Embassy," a jazz-era boarding house, a 1960s hippie commune , and a rumored hub for occult-themed film shoots and rituals.

Today, this 28-room mansion is privately owned but remains a popular landmark, with a reputation as a haunted time capsule, surrounded by a mix of verified history and neighborhood lore about ghosts, secret rooms, and wild parties.

6
House of the Seven Gables (Salem, Massachusetts)

Image: Upstateherd, CC BY-SA 4.0, via Wikimedia Commons

Captain John Turner built this waterfront house in 1668, and it was later owned by Susanna Ingersol, who welcomed her cousin Nathaniel Hawthorne. The legendary writer penned his famous novel, The House of the Seven Gables, inspired by the mansion .

In the early 1900s, the house was restored and reshaped as a museum, even adding a secret staircase to match the haunting mood of Hawthorne’s novel.

7
Biltmore Estate (Asheville, North Carolina)

Image: William Recinos

Built between the years 1895 and 1898, George Vanderbilt’s Biltmore House is America’s largest private home, but its grand halls hide multiple secret doors and passageways. Concealed panels in the library and breakfast room allowed servants and guests to slip between rooms unseen .

Visitors on modern tours sometimes miss these disguised doors unless guides point them out. The effect is not unlike one of those mystery mansions where someone presses a bookshelf and a secret door opens.

8
Lizzie Borden House (Fall River, Massachusetts)

Image: dbking from Washington, DC, CC BY 2.0, via Wikimedia Commons

This modest home was the scene of a 1892 double murder in which Andrew and Abby Borden were killed with an axe. Their daughter Lizzie was tried and acquitted, but her notorious reputation lived on .

The house now functions as a museum and an overnight destination with carefully restored rooms and guides who walk tourists through evidence, theories, and reported ghost activity.

9
Octagon House (Washington, DC)

Image: Another Believer, Public domain, via Wikimedia Commons

Despite its name, this mansion is not a perfect octagon, but its story is particularly unusual, to say the least. As it turns out, President James Madison and his wife briefly lived in it after the British burned down the White House in 1814.

Later, stories emerged of mysterious bells ringing long after the servant-call wires were cut, and ghostly figures appearing on the spiral staircase . The most famous legend claims that two girls died on those stairs, though there is no evidence that this actually happened.

10
Villa Montezuma (San Diego, California)

Image: Redideo, CC BY 4.0, via Wikimedia Commons

In 1887, spiritualist, pianist, and author Jesse Shepard moved into this mansion, filled with art glass, elaborate woodwork, and a music room specially designed for his dramatic concerts.

Over time, stories began to be told about Shepard’s performances, summoning more than just applause. The presence of ghosts in the towers and odd sounds in empty room s became common talk among the visitors. These days, the mansion can be visited, and the mysterious house can be explored by the curious and the fearless.

11
Montlake Spite House (Seattle, Washington)

Image: Joe Mabel, CC BY-SA 3.0, via Wikimedia Commons

So, "What is a spite house?" you might very reasonably ask. Wedged into Seattle’s Montlake neighborhood, this 1925 Spanish Revival cottage is about 15 feet wide at one end and just 55 inches at the other. The architectural equivalent of a wedge of cheese .

Local legend says that it was built by a scorned ex-wife who received a skinny strip of land in a divorce and used it to block her ex-husband’s view.

12
Alameda Spite House (Alameda, California)

Image: Elf, CC BY-SA 3.0, via Wikimedia Commons

Yes, another spite house. Around 1908, Charles Froling planned his dream home in Alameda, until the city used eminent domain to slice off most of his lot for a street, leaving a sliver of land .

Annoyed with both the city and an unhelpful neighbor, Charles responded by building a two-story house, only about 10 feet deep but 54 feet long along the remaining strip . The narrow revenge house still stands at Broadway and Crist, and its peculiar proportions can be viewed by anyone passing by.

History History 5 min read

The American way

Baseball and BBQs: 10 iconic American pastimes that shaped the nation

Image: Leon Contreras

A baseball game under the summer sun, a weekend fishing trip, a barbecue at a family gathering—all of these activities are as American as apple pie. Our favorite pastimes tend to reflect the nation’s values and history, evolving and transforming over the years yet always retaining a part of their essence. Here are 10 iconic pastimes that have shaped life in the United States.

1
Baseball

Image: Chris Chow

Baseball isn’t called America’s favorite pastime for nothing. The heartbeat of American sports, it was already recognized as the national sport in the 19th century, when it originated as a blend of older bat-and-ball games.

Curiously, the first official baseball game on record didn’t take place in the United States but in our northern neighbor, Canada, which is often credited with creating the basis for most modern baseball rules. However, New York City clubs were responsible for further shaping the game into what it is today.

2
Fishing

Image: Greysen Johnson

Fishing has long been a beloved pastime for millions of Americans, luring people in with a peaceful and nature-immersed experience. No longer a necessity for survival in everyday life, most people today enjoy fishing recreationally, with many anglers choosing to release their catch unharmed.

Celebrated American writers like Ernest Hemingway have portrayed fishing as a reflective and rewarding pursuit, capturing the romantic longing for a simpler life and the joy of the great outdoors that remains at the heart of this pastime. Moreover, the hobby encompasses more than just fishing, with many enthusiasts taking pride in creating their own custom lures, often crafted to resemble various types of live bait.

3
Camping

Image: Chris Holder

Camping became popular in the early 20th century as Americans sought respite from growing urbanization. Today, it remains a beloved way to explore the country's vast landscapes, from national parks to remote forests. Extensive networks of protected foot trails crisscross the nation, offering opportunities for both short and long excursions.

In fact, it could be argued that camping is part of the wild heritage of the American frontier spirit, encouraging Americans to reconnect with nature. Much like fishing—and these two pastimes often go hand in hand—camping is about adventure, self-sufficiency, and the pursuit of simplicity away from the hustle of daily life.

4
Football

Image: Carol Highsmith's America

American football—also known as gridiron football or simply football—originated in the 19th century, evolving from various older ball games related to rugby. In recent decades, it has grown into a national obsession, rivaling baseball and even surpassing it in viewership, with millions tuning in every weekend.

The Super Bowl and similar events have become iconic elements of American culture, transforming into major community celebrations that draw more than just football fans. Major events like the Super Bowl bring families and friends together across the country, often featuring entertainment segments and halftime shows that transform these sporting events into full-blown celebrations.

5
Barbecuing

Image: Vincent Keiman

Barbecuing is an art form in America, with roots tracing back to indigenous peoples and early settlers. Whether it’s a Fourth of July cookout or a casual weekend gathering, the grill is central to American social life. The tradition initially spread through pit barbecues, where meats were smoked and cooked over a dug trench filled with burning embers.

Over time, this technique evolved into the conventional backyard grilling we use today. Despite the widespread popularity of standard barbecues, styles vary significantly by region, each with its own distinct flavors and techniques, often featuring elaborate sauces or unique smoking methods.

6
Auto Racing

Image: Tim Trad

Auto racing—and particularly stock car versions of the sport like NASCAR—has captivated the imaginations of Americans almost since the invention of motor cars in the early 20th century. Drawing inspiration from popular European races like the Paris-Rouen contest, the enthusiasm for motor racing quickly took hold in the U.S.

The first American automobile race is generally considered to be the Thanksgiving Day Chicago Times-Herald race on November 28, 1895. As cars became more accessible and the automotive industry developed, racing grew in popularity, eventually evolving into the high-octane spectacle that is now a distinctly American tradition.

7
Gardening

Image: Benjamin Combs

Gardening has always been a cherished American hobby, providing a peaceful retreat within one’s home while also beautifying one’s surroundings. From victory gardens during wartime to modern suburban flower beds, gardening remains a thriving pastime for Americans everywhere.

It’s a way to create something beautiful and sustainable, connecting with nature in a personal and meaningful way. Recently, interest in homegrown vegetables and organic food has surged, with an estimated 40 percent of American households—33 million—growing their own produce.

8
Movies

Image: Kilyan Sockalingum

Since the early 20th century, movies have been integral to American culture. Whether going to a local theater or, more recently, enjoying a cozy movie marathon at home, millions of Americans have shared this experience for almost a century. As Hollywood and the film industry evolved, American movies reached audiences worldwide, earning acclaim for their excellence.

Today, the magic of cinema continues to captivate Americans just as it did decades ago. This is no surprise, as the love for good storytelling and innovation—two true American passions—lies at the heart of this cherished tradition. Although the 2020 pandemic dealt a blow to movie attendance, it has been steadily recovering, showing no signs of slowing down.

9
Home-Cooking

Image: Or Hakim

More than just a necessity, home-cooked meals are a true American passion. Food is a key part of a nation's identity, so it’s no surprise that cooking at home holds a special place in the hearts of many Americans. Our country’s incredibly diverse culinary heritage offers a vast array of edible experiences to choose from, and gathering with friends and family to enjoy delicious homemade dishes is one of our favorite pastimes.

Whether preserving family recipes passed down through generations or trying new culinary experiments, home cooking is always a way to connect with loved ones, celebrate traditions, and enjoy the satisfaction of a meal crafted with love and skill.

10
Road Trips

Image: averie woodard

With a country as vast and beautiful as ours, it’s no wonder Americans often choose to spend their vacations exploring its diverse landscapes. From bustling cities to scenic countryside, domestic travel is not always just about relaxation—it can also be an adventure of self-discovery and a journey through our shared history.

And there’s certainly no shortage of sights to see! From the breathtaking vistas of our national parks to meticulously preserved historic sites, few experiences foster a deeper connection to our heritage. Whether it’s the towering peaks of the Rockies, the rolling hills of the Appalachians, or the sun-kissed shores of the coasts, every corner of the country offers something new to discover.

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