General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

General General 5 min read

White House Secrets Revealed

11 secret rooms inside the White House you'll never get to tour

Image: Yevgeniy Melnik

The White House is on the news, in countless movies, and even open for tours. Yet there are rooms no visitor ever sees, because the building does triple duty: it's a home, an office, and a museum . Take the Situation Room, where presidents handle crises, or the PEOC, an emergency bunker built for the worst day imaginable. Those are only two of the secrets. Let's open some doors.

1
The Situation Room

Image: Joseph Sohm

Tucked into the West Wing basement, the Situation Room is the White House crisis headquarters . President Kennedy ordered it built in 1961, after the Bay of Pigs fiasco left him frustrated by slow, jumbled intelligence. It's a complex of rooms, staffed around the clock. The famous 2011 photo of Obama's team watching the bin Laden raid was taken there. A $50 million, year-long gut renovation finished in 2023; the previous one was in 2007.

2
The PEOC

Image: Presidential Materials Division, Public domain, via Wikimedia Commons

Deep beneath the East Wing sat the PEOC, short for Presidential Emergency Operations Center . FDR had the bomb shelter built in 1942, disguised as an office wing, and Truman's early-1950s rebuild expanded it. Military staff ran it around the clock.

Vice President Cheney was rushed inside on 9/11, and Trump sheltered there in May 2020. The East Wing was demolished in 2025, and they are digging a bigger, secret replacement.

3
The Map Room

Image: FDR Presidential Library & Museum, CC BY 2.0, via Wikimedia Commons

Before the Situation Room, there was the Map Room, on the residence's ground floor. During World War II, FDR used it to follow the fighting, with maps, pins, and secret messages handled by Army and Navy officers. It was off-limits to nearly everyone.

The Truman rebuild of 1949–52 paneled it, and it was last redecorated in 1994. Today it's a sitting room that still shows off a few maps.

4
The Family Theater

This 42-seat movie theater began in 1942 as a cloakroom nicknamed the "Hat Box," when the White House needed a screening room. Eisenhower added the plush front-row armchairs, Reagan's team redid it in 1982–83, and Laura Bush gave it "movie-palace red" in 2005.

Carter reportedly watched about 480 films there in four years, and Kennedy's last movie there was reportedly the James Bond flick From Russia With Love , in the fall of 1963. The theater was demolished in October 2025 for the new ballroom.

5
The Press Briefing Room

Image: Cristi Dangeorge

You've seen it on TV, but the secret is underneath. In 1933, FDR got an indoor pool here to ease his polio pain. Nixon, who preferred bowling, covered it in 1970 and built the press room on top , reportedly insisting it could be restored. The pool still sits under the floor.

Renamed for James Brady in 2000, the room was renovated and reopened in 2007; the press secretary holds court there.

6
The Bowling Alley

Image: National Archives and Records Administration, Public domain, via Wikimedia Commons

The first White House bowling alley arrived in 1947, a two-lane birthday gift for Truman from Missouri friends. Staffers formed a league in 1950, but the lanes were moved out in 1955. Then, in 1969, friends funded a one-lane alley for Nixon , hidden beneath the North Portico driveway. He and Pat bowled there often, and his best reported score was 232. It's still down there, closed to the public.

7
The Solarium

Image: David Hume Kennerly, Public domain, via Wikimedia Commons

Perched on the third floor over the South Portico, the Solarium is a sunny family hangout . Pre-AC, President Taft had a rough sleeping porch up there for hot summer nights, and the real room came in 1927, when Coolidge added the third floor. Grace Coolidge called it her "Sky Parlor."

After World War II, it became more of a family rec room. Mamie Eisenhower hosted card games there, while Ike grilled steaks outside.

8
The Lincoln Bedroom

Image: Pete Souza, Public domain, via Wikimedia Commons

Despite the name, Lincoln never slept in that bed. In the southeast corner of the second floor, the room was his office and Cabinet room, and he signed the Emancipation Proclamation there on January 1, 1863. Mary Todd Lincoln bought the famous rosewood bed in 1861, but the space became a bedroom only in the Truman years.

Today it's a guest room, famously used for overnight guests during the Clinton years.

9
The Medical Clinic

Image: National Archives and Records Administration, Public domain, via Wikimedia Commons

It's less "hospital" and more "doctor's office." A small exam room sits on the ground floor, near the Map Room, backed by the White House Medical Unit: about two dozen military doctors, nurses and aides, with offices in the next-door Eisenhower building. They're on call around the clock for the president, the VP, staff, and even tourists . Full-time presidential doctors date to McKinley, and a formal 24-hour rule came in the 1990s.

10
The Treaty Room

Image: John A. Logan, Public domain, via Wikimedia Commons

On the second floor, the Treaty Room was the Cabinet Room from 1865 to 1902. On August 12, 1898, President McKinley witnessed the peace protocol ending the Spanish-American War being signed there. Jackie Kennedy's restoration gave it its name in the early 1960s , and JFK signed the 1963 nuclear test ban treaty there. Obama used it as a main office. Today it's a presidential study, with drapes modeled on Lincoln-era designs.

11
The Flower Shop

Image: Harris & Ewing Collection, Public domain, via Wikimedia Commons

Yes, the White House has its own flower shop, tucked beneath the North Portico. A Chief Floral Designer and a staff of florists create arrangements for the public and private rooms, matched to each room's color scheme . First Lady Jacqueline Kennedy established the Office of the White House Florist in the early 1960s.

Flowers have been a White House habit far longer, though: a conservatory supplied blooms through the 1800s.

History History 5 min read

First things first

Pioneering presidents: The 10 firsts that shaped American history

Image: Caleb Perez / Wes Hicks

One fascinating aspect of history is that we can discover who was the first to accomplish certain things. Photography is an everyday activity today, but who was the first president to be photographed? Have you ever wondered who was the first U.S. president to be born in a hospital? The presidency has seen many "firsts" that have left a lasting impact on the nation. Let’s dive into some of the most significant presidential milestones that have shaped the course of American history. From the momentous to the most mundane, here are 10 presidential firsts!

1
Reagan: Breaking the glass ceiling

Image: Library of Congress

Although the numbers are still unequal, women occupy decision-making positions every day. They play an active role in political life, but that wasn’t always the case.

Ronald Reagan made a bold move for gender equality by nominating Sandra Day O'Connor to the Supreme Court in 1981. This historic decision marked the first time a woman would serve on the highest court in the country.

O'Connor’s nomination was a landmark moment for women’s rights, opening doors for future generations. Reagan’s choice was both strategic and symbolic, of course. It was a significant step toward inclusivity in the judiciary. Sandra Day O’Connor went on to serve with distinction, becoming a pivotal figure in many key rulings.

2
Johnson: A historic appointment

Image: Library of Congress

America has already seen a black president, but even that marked a significant turning point in history. However, Black men in such high government positions weren’t a reality until 1967 when Lyndon B. Johnson appointed Thurgood Marshall as the first Black Supreme Court Justice . In the ongoing struggle for civil rights and equality in the U.S., this was a monumental step.

At the time, Marshall was already a legendary figure for his role in Brown v. Board of Education, and his appointment brought a powerful voice to the court. It was a clear signal of the administration’s commitment to racial justice. Marshall served on the court for 24 years! Talk about leaving a mark, huh?

3
Roosevelt: The star of the show

Image: Library of Congress

We can’t get enough of our TVs today, right? But this device was once an innovation, and one can easily imagine how surprising it must have been to see a president on screen for the first time!

In 1939, Franklin D. Roosevelt became the first U.S. president to appear on television during the World’s Fair in New York.

It’s not that he had gone unnoticed, FDR was already a radio sensation with his "fireside chats," but the television debut marked a new era of presidential communication. This historic moment allowed Americans to not only hear but also see their president, making FDR an even more influential figure.

4
Adams: Picture perfect

Image: Library of Congress

People take pictures of everything, everywhere, all the time today. Photos are like our business cards on social media and even in our job profiles, but it wasn’t always like that. And John Quincy Adams was part of a photography milestone.

Adams wasn’t just a former president, he holds the prize for first presidential photography . In 1843, he became the first president to have his photograph taken, although it was after his term had ended. Before Adams, presidents were immortalized through paintings, but his photo brought a new sense of realism to how leaders were remembered. Was he, by any chance, the first influencer?

5
Hayes: A direct line to history

Image: Library of Congress

What would we do without our telephones? It’s like we can’t imagine our lives without them anymore, right? But have you ever wondered who was the first president to have a phone in the White House ?

In 1877, Rutherford B. Hayes ushered the presidential residence into the age of technology by installing the first telephone. Of course, this was far from the smartphones we use today, but it was quite revolutionary at the time.

Fun fact: Hayes’s telephone had the number "1," a fitting symbol for such a groundbreaking moment. Only a few could actually get in direct contact with that line, but the step was taken anyway and history was made.

6
John Adams: Home sweet white house

Image: Library of Congress

While George Washington oversaw the construction of the White House, he never actually lived in it. It was John Adams who had the honor of being its first resident in 1800 .

Adams and his wife Abigail moved into the unfinished mansion, making history as the first Presidential Family to live in the iconic building. Despite the unfinished state of the residence, the Adams family’s presence made it the center of American politics. And of course, he was the first, but he was certainly not the last, as the tradition continues today.

7
Truman: Code name "general"

Image: Library of Congress

If you’re a fan of detective novels, you probably always thought that having a code name is super cool! Well, imagine being the first president with a code name!

Harry Truman made history as the first U.S. president to receive a Secret Service code name . Known as "General," his code name served as a security measure. Although now that you know it, it doesn’t seem so secretive or mysterious, right?

The use of code names has since become standard practice, used to protect presidents and their families. While the tradition of assigning code names has evolved, Truman’s "General" remains a nod to the early days of presidential security. It was just the beginning of a tradition that still exists today.

8
Coolidge: A father’s pride

Image: Library of Congress

Few moments in life are so beautiful as when a father’s eyes are filled with tears of pride for his child, don’t you think? Well, now think about that, between a president and his father!

In a unique and touching moment in U.S. history, Calvin Coolidge was sworn in as president by his own father. After President Harding’s unexpected death in 1923, Coolidge’s father, a notary public, administered the oath of office in their Vermont home.

This made Coolidge the first and only president to be inaugurated by a family member, creating a truly personal and memorable moment. This father-son moment added a deeply personal touch to the transfer of power, making it a memorable event in both their personal lives and American history.

9
Carter: Born in a hospital

Image: Library of Congress

When you think of a birth, you think of a hospital, right? However, that hasn’t always been the case.

Jimmy Carter holds the distinction of being the first U.S. president born in a hospital, on October 1, 1924. Before Carter, presidents were typically born at home, which was the norm for the times.

His birth at the Wise Clinic in Plains, Georgia, marked a shift toward modern medical practices. This milestone highlighted the changing nature of healthcare in America. Carter’s hospital birth was a small, yet significant, indicator of progress in our country.

10
McKinley: Cruising into history

Image: Library of Congress

Our last "first" is a bit crazy and you’ll see why in a minute: William McKinley became the first sitting president to experience the thrill of a car ride .

In 1899, he took a ride in a Locomobile steam carriage, a cutting-edge mode of transportation at the time. The car was driven by the inventor himself!

This ride was quite an oddity, and McKinley’s willingness to try it out showed his interest in new technology. Why is it crazy? Because no president drives their own car today! Regardless of how innovative and technologically advanced it may be!

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