1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

Blockbuster

During the 1980s and 1990s, Friday night often meant one thing for American families: a trip to Blockbuster. Browsing the aisles for a movie, debating what to watch, and grabbing popcorn at the counter became a weekly routine. But nothing lasts forever.

Born in 1985, Blockbuster conquered the massive home-video market with thousands of stores by the late 1990s and early 2000s, catering to families with at-home VCRs. Then technology changed everything. First came DVD-by-mail services like Netflix, followed by streaming, which left Blockbuster struggling. Late fees and inconvenience only pushed more customers away. The company filed for bankruptcy in 2010. Today, just one official store remains in Bend, Oregon, where visitors still stop by for a dose of the video-store era.

2

Kodak

Back in the day, almost every vacation, birthday, wedding, or holiday gathering seemed to include a Kodak camera, or at least a roll of Kodak film. Founded in 1881, Kodak helped keep the moments that filled family photo albums for generations.

From the 1960s through the 1990s, Kodak dominated the world of film and photography. But that success also made the company slow to accept that technology was changing. Ironically, Kodak helped invent one of the first digital cameras in 1975, yet it hesitated to embrace the future. By the 1990s and 2000s, digital cameras (and later camera phones) quickly replaced traditional film. In 2012, the company declared bankruptcy.

3

Pan Am

Long before flying became an everyday experience, Pan American World Airways, better known as Pan Am, was already carrying Americans across the world. It was founded in 1927, and during the 1960s and 1970s, the airline became a symbol of glamorous air travel.

Its famous blue globe logo was instantly recognizable, even to those who rarely flew. But by the late 1970s, rising competition, fuel costs, and financial troubles began weakening the company. After years of mounting losses and debt, Pan Am shut down in 1991. Even so, its fame was such that even today, more than 30 years later, we still remember it.

4

Woolworth’s

Before Woolworth's made the "five-and-dime" famous, shopping in America looked very different. For decades, Americans visited Woolworth’s for everything from toys and school supplies to household goods and everyday essentials. By the 1960s, the brand had become a familiar part of American life.

Created in 1879 by Frank Winfield Woolworth, the chain grew into one of the country’s largest retailers. But in the 1970s, malls and discount giants like Walmart changed the way Americans shopped, and Woolworth struggled to keep up. By the 1980s, the iconic chain was slowly disappearing. Most stores closed during the 1990s, and the Woolworth retail chain officially ended in 1997.

5

Circuit City

Testing giant stereo systems, browsing rows of CDs and video games, and shopping for the newest TV were all part of the experience at Circuit City, once one of America’s biggest electronics chains.

Founded in 1949 by Samuel S. Wurtzel in Richmond, Virginia, as "Wards Company," the retailer adopted the Circuit City name in 1984. During the 1980s, 1990s, and early 2000s, it became the go-to place for Americans buying a TV, stereo, computer, or any electronic device. But like many companies on this list, Circuit City struggled as shopping habits changed and online stores became more convenient. A controversial 2007 decision to lay off thousands of experienced employees further hurt the company’s reputation. Circuit City couldn’t survive mounting losses and closed all remaining stores in 2009.

6

Borders

Remember Borders? Born in 1971, its huge stores, filled with books, music, magazines, and cozy reading spaces, invited customers to spend entire afternoons there.

During the 1990s and early 2000s, the rise of large shopping malls actually helped Borders thrive, turning its bookstores into popular destinations inside malls across the US. But eventually, the company ran into a challenge it couldn’t overcome: online shopping and digital reading. Competitors like Amazon surged ahead, while Borders struggled to adapt and made costly business decisions, including outsourcing its online sales to Amazon for years. The company collapsed financially in 2011 and soon closed all remaining stores.

7

Bugle Boy

In the late 1980s and early 1990s, teenage fashion became almost synonymous with Bugle Boy. Famous across the country for its casual jeans and memorable TV commercials, the brand became a major part of American mall culture and was sold in department stores nationwide.

But fashion never stands still, and brands have to constantly adapt to survive. By the late 1990s, newer youth-oriented labels had taken over with fresh styles that quickly made Bugle Boy seem outdated. Sales began to fall, and after years of struggling to keep up with changing trends, the company closed its stores in 2001.

8

Howard Johnson’s restaurants

During the 1960s and 1970s, a stop at Howard Johnson's was part of the classic American road-trip experience for many families, and that was no accident.

Founded in 1925 in Quincy, Massachusetts, the famous orange-roofed chain reached its peak when America’s expanding highways and booming car culture made roadside travel more popular than ever. But by the late 1970s and early 1980s, the growing popularity of fast-food chains like McDonald's began changing the way Americans ate on the road. Drivers increasingly wanted meals that were faster, cheaper, and more standardized, while interstate highways also redirected traffic away from many older roadside locations. Unlike some other brands on this list, Howard Johnson’s faded away slowly over the decades. The last restaurant finally closed in 2022.

9

Burger Chef

In 1958, a name emerged as one of the pioneers of America’s growing fast-food industry: Burger Chef. By the late 1960s, the chain had more than 1,000 locations across the country and had become one of McDonald's’s biggest competitors.

Long before Happy Meals became famous, Burger Chef helped popularize the idea of marketing meals directly to children with toys and themed publicity. But during the fast-food wars of the 1970s, competition became fiercer than ever. While McDonald’s and Burger King expanded by leaps and bounds, Burger Chef struggled with financial problems and changing consumer tastes. In 1982, the company was sold to Hardee's, which gradually converted most Burger Chef locations into Hardee’s restaurants.

10

Sports Authority

Throughout the 1990s and 2000s, many Americans looking for running shoes, gym shorts, and sports gear headed straight to Sports Authority.

Known for its huge stores packed with athletic apparel, exercise equipment, bicycles, camping gear, and team sports products, Sports Authority became the ideal shopping destination for families and athletes across the US. But as online shopping rapidly changed retail in the 2000s, the company struggled to adapt. Heavy debt from expansion efforts and a slow shift to e-commerce eventually caught up with the chain. Sports Authority declared bankruptcy in 2016 and closed all remaining stores later that year.

1

Mourning Dove

Image: Anish Lakkapragada

The melancholic name of the mourning dove comes from its sad call , which the casual listener might mistake for an owl. Mourning Doves inhabit a wide range of open habitats, including suburbs and urban parks.

Their call is generally referred to as the "perch coo," a song sung by an unmated male from a perch. These birds have other well-known nicknames, such as "turtle doves" and "rain doves."

2

Northern Mockingbird

Image: Tyler Jamieson Moulton

More than just mockers, mockingbirds are expert singers, continuously adding new imitations of other birds' songs to their repertoires and sometimes mimicking unnatural sounds, such as car alarms. Northern mockingbirds may learn up to 200 different sounds.

These medium-sized, long-tailed gray songbirds prefer open habitats with a scattering of shrubs and small trees. They eat a wide variety of fruits, invertebrates, and even small vertebrates, such as lizards.

3

White-breasted Nuthatch

Image: Patrice Bouchard

You can recognize this bird by its white face and underside, bluish back and wings, dark crown, nasal "yank-yank" call, and its habit of creeping down tree trunks headfirst.

The name "nuthatch" is derived from "nut hacker," reflecting the bird's method of opening up nuts by jamming them into a crevice and then hammering at them.

4

Downy Woodpecker

Image: Joshua J. Cotten

The smallest woodpecker in North America, the Downy Woodpecker is a stubby-billed, black-and-white bird that inhabits deciduous woods and tree-filled urban and suburban parklands. It forages on trees, shrubs, and large weeds for insects and other arthropods.

The "downy" in this bird's common name refers to the soft, white feathers of its long, white back stripe . The "woodpecker" part refers to the fact that this bird pecks bark, looking for termites hidden underneath it.

5

House Finch

Image: Patrice Bouchard

Originally found only in the West, the House Finch was introduced to the eastern U.S. in 1939, when a few individuals were released from a pet store. The word "finch" comes from the German idiom fink , which refers to a lively or cheerful person —a description that certainly fits this active and gregarious songbird. The term "house" refers to the bird’s tendency to hang around human dwellings.

6

Song Sparrow

Image: Patrick Fobian

Song Sparrows, as their name suggests, sing a cheerful and recognizable song. Although these birds can be found in a wide range of habitats, their favorite spots are often close to streams and other sources of fresh water.

The English word "sparrow" derives from the Anglo-Saxon word spearwa . This term means "flutterer," an apt description for this active songbird.

7

Ruby-throated Hummingbird

Image: Joshua J. Cotten

The only hummingbird that regularly breeds in the eastern U.S. is the Ruby-throated Hummingbird. The male's metallic-looking red throat, or "gorget," explains the first part of the name. And the hummingbird part comes from the humming sound their wings make as they fly.

8

Blue Jay

Image: David Bridle

The "bullies" of the birdfeeder, Blue Jays' name comes from the bird's noisy, garrulous nature. This term has also been applied to other birds of the same family, which are generally gregarious as well.

Before approaching a feeder, Blue Jays often give harsh calls that sound like those of hawks, perhaps to scare off other birds that might compete for access to the bird seed.

9

Tufted Titmouse

Image: Paul Crook

These curiously named birds form longer-lasting family units than many other songbirds, with their younglings sometimes even hanging around for a second year to help raise younger siblings. The "titmouse" name has nothing to do with rodents, but instead comes from an Old English phrase meaning "small bird."

10

Spotted Towhee

Image: Anish Lakkapragada

Spotted Towhees are members of the sparrow family. These birds have dark heads and backs, white spots on their wings, rusty sides, and striking red eyes. Their song is a simple trill.

The name "towhee" is a simulation of the bird's call and it was coined in 1731 by the naturalist and bird artist, Mark Catesby.