1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

Every customer deserves a warm greeting

Image: Fotos

It might sound strange these days, but there was a time when walking into a store without acknowledgment was once considered bad service . Clerks were expected to smile, make eye contact, and greet customers promptly.

That greeting also set expectations. It told customers help was available and that their presence mattered. For many Americans, being welcomed was just as important as the product itself.

2

Anticipating needs before being asked

Image: SERGEI BEZZUBOV

Good service meant paying attention. A waiter refilled the water before the glasses were empty. A clerk offered assistance before confusion set in. Anticipation showed experience and pride in the job, not pushiness .

Customers noticed these small gestures. They made interactions smoother and more personal, creating the feeling that service was thoughtful rather than reactive or scripted.

3

Quick service shows respect for time

Image: Brad Rucker

Old-school service emphasized quick acknowledgement, even if immediate help wasn’t possible. Letting customers wait without explanation was considered rude . A simple "I’ll be right with you" went a long way.

Speed mattered, but calm mattered more. The goal was efficiency without rushing, making customers feel valued rather than hurried through an interaction.

4

Courtesy is non-negotiable

Image: Vitaly Gariev

"Please" and "thank you" were mandatory words in customer service. These phrases weren’t optional politeness, they were expected standards that showed mutual respect between employee and customer.

Their absence was noticeable. Courtesy made transactions feel human and cooperative, reminding customers they were being served by people and not being processed by a system.

5

Eye contact means attention

Image: Petr Sevcovic

Maintaining eye contact was a core part of service etiquette. It showed that the employee was listening and engaged , not distracted or indifferent. Customers felt acknowledged simply by being looked at.

Avoiding eye contact suggested boredom or disinterest. In traditional service culture, body language carried as much weight as spoken words.

6

Know the product by heart

Image: Lefteris kallergis

Employees were expected to know their products or menus thoroughly. Having to constantly check references or ask others weakened customer confidence and slowed service.

Product knowledge signaled competence and pride . Customers trusted businesses more when employees spoke clearly and confidently about what they sold.

7

Personal conversations stay private

Image: Vitaly Gariev

Chatting about personal matters within earshot of customers was strongly discouraged. Service time belonged to the customer, not coworkers’ off-duty lives .

This rule reinforced focus and professionalism. Customers expected attention, not background noise that suggested distraction or disinterest.

8

Complaints are handled calmly

Image: Amir mohammad jafari

Arguing with customers was seen as a failure of service. Employees were trained to listen first, apologize when appropriate, and resolve issues without defensiveness .

Even when customers were wrong, maintaining calm preserved dignity of both sides. The goal was always resolution, never confrontation.

9

Regular customers are remembered

Image: Vitaly Gariev

Recognizing repeat customers by name or preference was common practice . It made people feel valued and turned routine visits into familiar experiences.

This personal recognition built loyalty long before reward cards existed. Customers returned because they felt known, not tracked.

10

Cleanliness is godliness

Image: Alexander Mils

A clean counter or dining area signaled care and attention. Customers assumed that if visible areas were clean, unseen operations were handled in the same manner .

Cleanliness wasn’t just decorative, it was reassuring. It quietly communicated reliability and professionalism.

11

Customer privacy is sacred

Image: Taylor Davidson

What happened during a transaction stayed there . Discussing customers outside the interaction was considered extremely unprofessional and disrespectful.

Trust was part of the service experience. Customers expected discretion, especially in smaller communities where word traveled quickly.

1

Vanderbilt Mansion

Image: Michael Denning

The Vanderbilt Mansion was one of several homes owned by Frederick William Vanderbilt and his wife Louise Holmes Anthony. Built between 1896 and 1899, this 54-room marvel is an excellent example of the Beaux-Arts architectural style , characterized by its grandeur and ornate detailing. In addition, the mansion's interiors are representative of the American Renaissance.

Historically known as Hyde Park, the estate includes 211 acres and is built on a hilltop overlooking the Hudson River. It includes well-groomed flowerbeds, formal gardens, woodlands, and ancillary buildings. In 1940 the Vanderbilt Mansion was designated a National Historic Landmark. Today it’s a historic house museum operated by the National Park Service.

2

Hildene Mansion

Image: sarahlawrence603

Hildene Mansion was built in 1905 by Robert Todd Lincoln, eldest son of President Abraham Lincoln. This Georgian Revival-style mansion is set on a 200-foot promontory, which offers a panoramic view of the Battenkill Valley. The name "Hildene" comes from Old English words meaning "hill" and "valley with stream".

Hildene Mansion remained in the possession of the Lincoln family until 1975. Then, in 1978, the property was acquired by a non-profit organization that restored it, preserving its historic integrity. Today this former summer home is one of Vermont's most popular tourist attractions. Visitors can wander around the large estate and contemplate its opulence: from the grand entry staircase to the original furnishings.

3

Swan House

Image: Michael Starkie

Swan House, located in Atlanta, Georgia, is a historic mansion built in 1928 by Edward and Emily Inman, heirs to a cotton fortune. The mansion's eclectic design combines neo-Renaissance styles with a classical approach. The 28-acre estate features terraced gardens and a cascading fountain on the hillside. Carved or painted swans are a recurring motif throughout the house and gardens.

In 1966, the Atlanta Historical Society acquired the house and grounds. Today, Swan House is part of the Atlanta History Center and operates as a museum documenting 1920s American history. Many of the Inmans' original furniture pieces are still on display, offering visitors a glimpse into the past.

4

Hearst Castle

Image: Mike Hsieh

On the west coast, halfway between San Francisco and Los Angeles, there’s a magnificent mansion, a combination of a medieval castle , a Spanish cathedral , and a Roman temple. Hearst Castle is the result of the feverish dreams of one of the greatest tycoons of the 20th century: William Randolph Hearst.

Facing the Pacific Ocean, this four-building palace has 175 rooms, 40 bathrooms, and gigantic extensions of gardens. An immense semicircular outdoor swimming pool, a private zoo, tennis courts, a huge Gothic-style library, a movie theater, and an airfield are also part of this estate that took almost thirty years to build. Once visited by the most prominent Hollywood stars and politicians of the time, today Hearst Castle is registered as a National Historic Landmark and functions as a museum.

5

Ca d’Zan

Image: Tessa Edmiston

This estate located on the shores of Sarasota Bay was once the exquisite winter residence of American circus magnate John Ringling and his wife Mable. The majestic Ca' d'Zan —Venetian for "John's House"— is an incredible Mediterranean-style architectural beauty built in 1926 to resemble a palace on the Grand Canal in Venice.

The extravagant 5-story building is adorned with stained glass, stucco, and terra cotta details. It features 56 rooms, an 82-foot observation tower, and an impressive marble terrace overlooking the ocean. This residence, an icon of the Florida Boom Years of the 1920s, was restored by the state and opened to the public in 2002.

6

Old Westbury Gardens

Image: Jialin Hu

Old Westbury Gardens, listed on the National Register of Historic Places, is located in Nassau County on New York's Long Island peninsula. The 23-room estate was once the home of businessman John S. Phipps, his wife Margarita Grace, and their four children.

Completed in 1906 by English designer George A. Crawley, the magnificent Charles II-style mansion is set amid 160 acres of formal gardens, woodlands, ponds, and lakes. This former private estate is now a museum that can be visited from April through October. It is also regularly used for cultural events, private parties, and as a film set for Hollywood productions.

7

Oheka Castle

Image: Peter Oswald

Believed to have inspired "The Great Gatsby," Oheka Castle is the largest private home in New York and the third largest in the United States. Although now it’s a hotel, this estate was once the country home of financier and philanthropist Otto Hermann Kahn and his family. In fact, the name "Oheka" is an abbreviation derived from the first letters of his name.

The mansion, located on the North Shore of Long Island in West Hills, New York, was built between 1914 and 1919. In recent years Oheka Castle has gained popularity as a wedding venue for socialites and celebrities and was used for photo shoots , films , and television series. The castle also houses a bar and a restaurant and offers guided tours for regular visitors.

8

Lyndhurst Mansion

Image: Pixabay

Designed in 1838 by the famous American architect Alexander Jackson Davis, Lyndhurst Mansion is a remarkable example of Gothic Revival architecture. This country house is located in Tarrytown, New York, along the Hudson River, and was owned by New York Mayor William Paulding Jr, merchant George Merritt, and railroad magnate Jay Gould.

In 1961, Gould's daughter, Anna Gould, donated it to the National Trust for Historic Preservation. In 1966, Lyndhurst was recognized as a National Historic Landmark, a testament to its historical and architectural significance. Today, the house is open to the public, allowing visitors to explore its unique features and learn about its rich history.

9

Villa Vizcaya

Image: Zoshua Colah

Between 1914 and 1923 philanthropist and conservationist James Deering built this sumptuous mansion as his winter home. Born in South Paris, Maine, Deering suffered from anemia, so his doctors recommended that he seek refuge in a sunny, warm climate. South Florida was the perfect place to recuperate. He lived in Miami until his death in 1925.

In the mid-20th century, the county took possession of the complex and its extensive Italian Renaissance gardens and began operating as a museum. Over the years Villa Vizcaya has hosted countless historic events, such as the meeting between Ronald Reagan and Pope John Paul II, and the first Summit of the Americas. In 1994 it was designated a National Historic Landmark and today is open to the public for tours.

10

The Biltmore Estate

Image: Stephanie Klepacki

In the Blue Ridge Mountains of Asheville, North Carolina stands a true architectural marvel: the Biltmore Estate. At more than 178,926 square feet, this legendary residence with 250 rooms, 35 bedrooms, 43 bathrooms, and 65 fireplaces is the largest privately owned house in the country . Biltmore Estate is also a monument that reflects the grandeur and luxury of the American Gilded Age.

Inspired by the landscape, George Washington Vanderbilt, grandson of industrial titan Cornelius Vanderbilt, set out to build an estate that would combine European elegance with American nature. Designed in the Châteauesque style, the mansion —which reportedly cost $5 million (equivalent to about $183 million today)— was finally inaugurated on Christmas Eve of 1895. Today, the Biltmore Estate attracts millions of visitors every year who are amazed by its architectural splendor and history.