General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

Culture Culture 4 min read

Did you know?

What does "R2-D2" mean? Surprising facts about movies we've all seen

Image: Samuel Regan-Asante

What did Martin Scorsese first think about Scarface ? What does R2-D2 mean, exactly? And what type of toy was Woody the Sheriff supposed to be, at first? The answers to these questions are some lesser-known stories behind some of Hollywood’s most memorable titles. Read on to learn a tale or two about movies we’ve all watched.

1
X-Men (2000)

Image: Alex Green

Remember the scene when Magneto and Professor X play a tense, symbolic game of chess? Well, the actors certainly do. Here’s why: Neither Patrick Stewart nor Ian McKellen knew how to play chess before filming.

So, director Bryan Singer brought in a Canadian chess Grandmaster to help design the game the two men would share by choreographing each piece's movement based on the high-strung dialogue they were having —Professor X needed to win.

2
E.T. the Extra-Terrestrial (1982)

Image: Sreevishnu Nair

Did you know that E.T., the beloved extraterrestrial who wanted to phone home, was intentionally designed to have no specified gender ?

Director Steven Spielberg expressed that his intention was to define E.T. as a "plant-like" creature, neither male nor female, and that this was explicitly explained in earlier versions of the script.

However, in the film, young Elliott insists that he knows the gender of his newfound friend: "He’s a boy," he explains to his sister when she asks. The audience went along with Elliott’s interpretation, and hence E.T. is considered to be male.

3
How the Grinch Stole Christmas (2000)

Image: Alex Stone

Jim Carrey loathed the process of becoming The Grinch. Though the Dr. Seuss character was fun to play, sitting for hours and hours for makeup and costume until the green look was perfected, he said, was exhausting.

So, he was shocked one day when he arrived on set, only to find yet another Grinch ready there before him. It was none other than director Ron Howard, who had been up since 3:30 am, getting into full costume in solidarity with him.

4
The Nightmare Before Christmas (1993)

Image: Elin Melaas

Watching Tim Burton’s The Nightmare Before Christmas, one might take for granted that the stop-motion marvel took years of painstaking effort. Around 227 puppets were built for the production because each character had multiple duplicates to allow shooting on many sets simultaneously.

The protagonist Jack Skellington alone needed nearly 400 different heads to capture enough facial expressions.

5
Toy Story (1995)

Image: Stone Hood

Even though we all recognize Woody the Cowboy, there was a time when the leading character of Toy Story was going to be… quite different.

Sheriff Woody was at first conceived as a ventriloquist dummy . But the Pixar creators thought that a softer cowboy toy would be a little bit friendlier. What do you think?

6
Star Wars: A New Hope (1977)

Image: Christian Maass

We all know the loyal little robot of the Star Wars world. But R2-D2’s name came about unintentionally. While filming a previous film, George Lucas had liked an abbreviation he heard his sound editor shout one day: "R2, D2".

It referred to "Reel 2, Dialogue Track 2" . But the expression sparked Lucas’s imagination.

7
Home Alone (1990)

Image: Liubomyr Vovchak

Yes, Kevin is nine years old in the movie. But most of his "dangerous" moments were handled by a 30-year-old stuntman in kid-sized clothes!

Still, some injuries were inevitable. And they didn’t come from hanging from a zipline or sliding downstairs: No, young Macauley Culkin got a scar from Joe Pesci accidentally biting his fingers too hard in one scene.

8
Interstellar (2014)

Image: SpaceX

Christopher Nolan’s Interstellar is well known for its ambitious science fiction vision. But Nolan went above and beyond with details. For example, the robot TARS wasn’t a CGI creation: it was physically built (a kind of "puppet-robot").

Plus, the space suits the actors wore were designed with functioning oxygen units and cooling tubes! Needless to say, though, all scenes were filmed on Earth.

9
The Matrix (1999)

Image: Markus Spiske

Did you know that Johnny Depp was the first choice to play Neo for The Matrix ? As an up-and-coming actor in the 90s, the writers had considered him perfect for the role. However, fate decided Keanu Reeves would take the part, and the rest was history.

Reeves didn’t have it easy, though: the Wachowskis had him read philosophical books like Simulacra and Simulation by Jean Baudrillard, Out of Control by Kevin Kelly, and Introducing Evolutionary Psychology by Dylan Evans.

10
Scarface (1983)

Image: Bryant's Juarez

After Martin Scorsese saw Brian De Palma’s Scarface, he reportedly told actor Steven Bauer: "It’s great… but they’re going to hate it ."

He wasn’t wrong. Critics did hate it, at first. They called it vulgar, excessive, hysterical, and violent. Scorsese himself had been criticized for the violence in his own work, so he recognized the pattern instantly. However, as we know, audiences eventually made it a cult classic.

Geography Geography 6 min read

WORDS OF WISDOM

Celebrate all that makes us great with these 10 American state mottos!

Image: Maik Poblocki

Mottos truly have a tough job, don’t they? These phrases usually have the gargantuan task of having to summarize everything they represent in just a few words. However, it’s in that simplicity and brevity that their beauty truly shines, and perhaps this concept is most clearly seen in our nation’s inspiring state mottos. These brief yet powerful words are astonishingly able to convey the beauty, history, and character of each of our 50 states, so we have decided to pay homage to 10 of the most remarkable American state mottos. Enjoy!

1
California - "Eureka"

Image: Chor Tsang

According to legend, after the Ancient Greek mathematician Archimedes discovered his groundbreaking principle, he happily proclaimed, " Eureka! " This expression, which means "I have found it," is almost as famous as Archimedes’ work, so it stands to reason that the State of California chose Eureka as its state motto.

The Golden State’s slogan references the California Gold Rush. It is believed that a miner who finally struck gold was as excited about his discovery as Good Old Archimedes was. While the California State Seal has included the word Eureka since its design in 1850, it was only adopted as the state’s official motto over a hundred years later, in 1963.

2
Kansas - "To the stars through difficulties"

Image: Taylor Hunt

In 1861, the State of Kansas adopted its official state seal which depicted a beautiful prairie at dawn, filled with hardworking Kansans under 34 stars and the Latin motto Ad Astra Per Aspera. Anyone who reads the English translation of this motto will immediately realize how perfectly it describes the industrious and resilient people of Kansas: Ad Astra Per Aspera means "To the stars through difficulties."

Our 34th state chose this phrase alongside its state seal in 1861, only a few months after the first Governor of Kansas delivered the inaugural "State of the State" address. Nowadays, this motto stands as a reminder of both the bravery and diligence of the state’s first settlers, as well as the hardships that Kansas had to go through in order to gain statehood.

3
Indiana - "Crossroads of America"

Image: Steven Van Elk

The phrase "Crossroads of America" has long been associated with the state of Indiana , particularly after a specific intersection in Terre Haute, where U.S. Highways 40 and 41 met. Over time, Indiana itself proudly embraced the title of "the Crossroads of America," eventually adopting it as the state motto in 1937.

Interestingly, while "Crossroads of America" is the state’s official motto, some Hoosier cities have adopted this phrase —or variants of it— as their respective city slogans. For instance, Indianapolis adopted the motto in 1988, to reference how the city serves as a junction of 4 different Interstate Highways.

4
West Virginia - "Mountaineers are always free"

Image: Sara Cottle

Have you ever reached the summit of a particularly steep mountain after hours of arduous trekking? If you had to describe that amazing feeling in one word, what would it be? We’ll leave you to ponder that while we tell you the first word that came into our minds: freedom.

Apparently, we share this feeling with the good people of West Virginia , since its motto reflects the freedom that its magnificent mountains and hills inspire. West Virginia’s motto is the Latin phrase Montani Semper Liberi, which means "mountaineers are always free." Furthermore, since one of West Virginia’s demonyms is "mountaineers," this phrase also speaks to the core of West Virginians’ identity.

5
New York - "Excelsior"

Image: ben o'bro

Any Marvel fan will associate this phrase with comic-book legend Stan Lee, after all, he made this word his catchphrase throughout his many media appearances. However, you might be surprised to learn that "Excelsior" is also New York’s official state motto, and it perfectly describes New Yorkers’ industrious and resilient nature.

"Excelsior" is a Latin word that’s commonly translated as "Ever Upward," but it can also mean "higher" or "superior." It is featured in New York’s coat of arms, which features the representations of Liberty and Justice standing above the state’s motto.

6
Montana - "Gold and Silver"

Image: Trevor Vannoy

Just like West Virginia, Montana pays tribute to its breathtaking mountains and landscapes with its motto. However, it focuses on another key aspect of its geography, more akin to its nickname: Montana’s motto Oro y Plata literally translates to "Gold and Silver," which is a direct reference to The Treasure State’s proud mining history.

Montana first included the phrase Oro y Plata on its State Seal many years before it was adopted as the state’s official motto. Shortly after Montana was declared an official U.S. territory in 1864, the newly formed state honored the gold rush that had led to its territorial status by including its two most precious metals into its State Seal. Finally, the state motto was officialized in 1865.

7
Tennessee - "Agriculture and Commerce"

Image: Nathan Anderson

It’s no secret that state mottos sometimes reference their state’s most prominent industry: As we mentioned before, Montana and California pay tribute to the mining that helped build their economies. In that regard, Tennessee is no exception; its state motto is incredibly straightforward, directly praising the industries that helped the Big Bend State grow.

Tennessee chose "Agriculture and Commerce" in 1987. In turn, this motto was directly taken from the State Seal, which was adopted in 1801. The seal shows both sides of this state’s industry, with "Agriculture" referenced by a bundle of wheat and a cotton plant, while "Commerce" is depicted by a riverboat, presumably trading goods.

8
Texas - "Friendship"

Image: Brandon Zanders

Texas’s state motto may only feature one word, but it singlehandedly describes an essential part of Texan history. Before we can delve into that, though, we have to take a quick look into the etymology of the name of this great state. The word Texas is believed to come from the Caddo word táy:shaʼ , which means "friend." Spanish settlers adopted this word for the area, spelling it as Texas or Tejas.

In that sense, Texas pays homage to its history with the single-word motto "Friendship." Not only that, while Texas is mostly known by the nickname "The Lone Star State," its official slogan is "The Friendly State."

9
Vermont - "May the fourteenth star shine bright" & "Freedom and Unity"

Image: Eric Chen

Vermont is the only state on this list to feature two official mottos: "Freedom and Unity" and the Latin phrase " Stella quarta decima fulgeat, " which translates to "May the 14th Star Shine Bright." Interestingly, this last phrase is also the newest slogan to be made official, since it was elected as Vermont’s state motto in 2015.

In any case, both mottos represent Vermont’s individuality, strength, and, perhaps more importantly, its solidarity: "Freedom and Unity" describes Vermont’s mission to create a free and neighborly community, while "May the 14th Star Shine Bright" depicts the search of the common good throughout the entire state.

10
Rhode Island - "Hope"

Image: Praswin Prakashan

We’ll end this article with probably the most beautifully simple American state motto. The State of Rhode Island has the single-word motto "Hope," which is also featured in its State seal. In tune with their long maritime history, the seal depicts a golden anchor emblazoned in a dark blue field.

The inspiration behind both Rhode Island’s state motto and seal is probably a biblical quote found in the New Testament, which reads "Hope we have as an anchor of the soul." Considering that this state was founded by a Christian minister seeking to escape religious persecution, this single word expresses a very powerful sentiment: the hope that people could find in this new land a place of refuge and freedom.

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