1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

He was of French descent

While we think of Paul Revere as an early American icon, his roots lay across the Atlantic. His father, Apollos Rivoire, was a French Huguenot (a member of the French Reformed Church) who fled religious persecution and immigrated to Boston as a teenager.

To fit in his new home, Apollos Americanized the family name to "Revere". Paul was born in late 1734 or early 1735, the son of Apollos and a Boston local called Deborah Hichborn. Apollos was so interested in blending in that he never taught his children to speak and read French. In fact, a young Paul Revere even fought against the French as part of the colonial forces during the French and Indian War.

2

He was an accomplished artisan

Before he was a revolutionary, Revere was a master craftsman. He learned the art of silversmithing from his father and quickly gained a reputation as an accomplished artisan. He designed seals, coats of arms, plate engravings, and silver teapots.

Revere also used his engraving skills to create sharp political cartoons that mocked the British. His most famous artistic work was a sensationalized engraving of the 1770 Boston Massacre. It wasn’t entirely historically accurate, but it spread through the colonies, stirring up the anti-British sentiment that laid the groundwork for the Revolution.

3

He worked as an amateur dentist

When silversmithing work ran slow, Revere picked up a side hustle: dentistry. He started cleaning teeth and crafting dental prosthetics out of animal teeth and walrus ivory for the people of Boston.

This amateur dental career actually led to a major moment in American history. In 1775, Revere’s close friend, Dr. Joseph Warren, was killed at the Battle of Bunker Hill and buried in an unmarked mass grave by British soldiers. A year later, when the bodies were exhumed, the remains were unrecognizable. Yet, Revere was able to identify Warren’s body by recognizing the specific ivory tooth and custom wire bridge he had personally crafted for his friend. It’s widely considered one of the earliest documented cases of forensic dentistry in the United States.

4

He played a key role in early intelligence efforts

Long before the CIA existed, Paul Revere was working as a pioneer of organized American espionage. As a member of the Sons of Liberty, Revere wanted to track British movements closely. In 1774, he helped form a spy group known as "the mechanics" or the "Liberty Boys".

These men were Bostonian blacksmiths, artisans, and laborers who used their ordinary routines to watch British troops, listening for rumors of upcoming military actions. The spies would gather at the city’s historic Green Dragon Tavern to trade secrets and map out British movements.

5

Longfellow's inaccurate poem

If your knowledge of Revere comes from Henry Wadsworth Longfellow’s famous 1861 poem, "Paul Revere's Ride," you’ve been given a romanticized version of history. Longfellow wrote the poem nearly a century later, on the brink of the American Civil War, to stir up national pride.

In reality, Revere wasn’t a lone rider. The night of April 18, 1775, Revere set out with two other main horsemen: William Dawes and Dr. Samuel Prescott. As they triggered local alarms, dozens of other riders joined the effort. By midnight, more than 40 people were racing across the country, spreading the word. Furthermore, Revere never actually made it to his final destination of Concord. He was captured and briefly detained by a British patrol.

6

He didn’t even own a horse for his midnight ride

It’s hard to imagine the midnight ride without Revere’s faithful steed, but the truth is, Revere didn’t even own a horse when the fateful night arrived. Because he had to be quietly rowed across the Charles River, bringing a horse from Boston was out of the question.

Once he reached Charlestown, he had to find a ride. He ended up borrowing a horse from a sympathetic local merchant called John Larkin. Legend has it that this borrowed mare was named "Brown Beauty". Sadly, after Revere was captured later that night, the soldiers confiscated the horse, and she was never seen again.

7

He didn’t actually say THAT

"The British are coming!" is one of the most famous quotes in American history, but Revere never said it. The countryside was crawling with British soldiers, so his mission had to be very quiet. Yelling at the top of his lungs would have landed him in military prison before he even left town. Instead, he went door to door delivering the warning quietly to specific patriots.

Also, the phrase wouldn’t have made sense to the colonists. At the moment in 1775, the colonists still considered themselves British citizens. Instead, historical accounts indicate that Revere used the phrase, "The Regulars are coming out!" "Regulars" was the standard colonial term for the standing British army troops.

8

His military record wasn't outstanding

Although Revere was a phenomenal community organizer and courier, his transition into traditional military leadership didn’t go smoothly. During the war, he served as a major and later a lieutenant colonel in the Massachusetts State Artillery. His military career hit a disastrous low point in the summer of 1779 during the Penobscot Expedition in modern-day Maine.

The mission was a total failure for the Americans. In the aftermath, Revere was accused of cowardice, laziness, and disobedience. He faced a court-martial and spent several years fighting to clear his name. He was ultimately acquitted of all charges in 1782, but the incident permanently tarnished his dreams of military glory.

9

Fatherhood came early… and often

If you think managing a household today is stressful, consider Paul Revere’s domestic life: he fathered an astonishing 16 children.

He had his first eight children with his first wife, Sarah Orne. Following her death in 1773, he remarried a woman called Rachel Walker, with whom he had another eight children. They crammed this huge family into a small townhouse at 19 North Square in downtown Boston. Amazingly for the 18th century, 11 of his 16 children survived to adulthood.

10

Revere Copper Products, Inc. is still in operation

After the Revolution ended, Revere left politics and went back to industry with some success. He opened a hardware store, a foundry, and the first rolling copper mill in the United States.

In fact, his business supplied the copper used to protect the hull of the USS Constitution. He also cast nearly 1,000 church bells, many of which still ring across New England today. Amazingly, the company he founded, Revere Copper Products, Inc., is still in business. Paul Revere passed away in 1818 at the age of 83, leaving behind a legacy more industrious than a single night’s ride.

1

Choose a villain

Image: Paige Cody

If reason were to govern our thoughts on the matter, no one could deny that seeing people of all ages dressed up as their favorite villains is a weird thing. We’ll discuss the treating part later, but let’s get into the costumes first.

This tradition has deep roots, and it goes all the way back to the Middle Ages and the ancient festival of Samhain. Now what was the purpose of the costumes? People used to believe that spirits roamed the earth on this particular night so, dressing up in costumes was the way to ward off these phantoms. Quite original, don’t you think?

2

Apple bobbing

Image: Nathan Dumlao

Among the spooky traditions, there is also one that relates to romance and love: bobbing for apples, and we’ve got Great Britain to thank for it.

In this game, an apple represented a potential husband, and, faith for young women who wished to marry was settled by how many attempts it took her to retrieve an apple. One bite meant jolly matrimony. Two bites, a not-so-long-lasting courtship. And three… Well, that relationship was doomed altogether.

Samhain was celebrated at the end of the harvest, and when Irish immigrants brought their costumes to America, this game fit fall festivities to perfection becoming a beloved Halloween game.

3

Jack-o’-lanterns

Image: Szabó János

Who is Jack, and why was he immortalized in a Halloween lantern? Well, it is all, of course, part of a curious legend. As the story goes, Jack tricked the devil twice. The first time, he tricked the Devil into becoming a coin and then, by making him promise not to claim his soul. However, all these tricks only brought nasty consequences—neither hell nor heaven wanted him.

So what happened? He was left to wander the earth with only a burning coal inspiring a carved-out turnip to light his way.

Turnips were just the start for the Scottish and Irish, soon they turned to beets and potatoes, and the tradition took the shape of pumpkins for Americans.

4

Trick or treat yourself!

Image: Nick Fewings

We’ve discussed the costumes, so let’s dive into the sweets. What’s the origin of knocking on doors and asking for candy?

When the Catholic Church established All Souls’ Day, in the Middle Ages, the costume tradition remained and a new one was added: knocking on doors and offering prayers for the dead in exchange for food. This was a practice called "souling."

But souling also suffered some changes and, in modern times, it evolved into what we know as "trick-or-treating," an activity in which children go door-to-door promising mischief if they don’t receive candy. Now you know this, we bet you’ll always give treats away!

5

Black cats, good or bad?

Image: Adél Grőber

In some cultures, spotting a black cat is a one-way ticket to destruction. In others, a black cat is a good luck omen, a sign that you’ll even find love. However, in America, black cats are part of the first group and have become a key symbol in Halloween celebrations and decorations.

Why is that? Because, in the Middle Ages, these poor animals were associated with witches and witchcraft. They were believed to have powers and to be connected to the evil spirits roaming the earth. True or not, they certainly add to the eerie atmosphere of Halloween, don’t you think?

6

Black and orange

Image: Bee Felten-Leidel

Have you ever wondered why we use these particular colors during the Halloween season? Well, the choice was not random at all, it has to do with the meaning behind orange and black.

For one, orange is related to the autumn season, and the end of the harvest (the original time of the Celtic celebration).

Black, on the other hand, brings in the spookiness and the mystery that we all love about Halloween night. It represents the color of the night sky, the shadows, and all things that add to the eerie atmosphere of the evening.

7

Haunted houses

Image: Bee Felten-Leidel

This tradition reveals the true essence of the Halloween spirit: to get as many scares as one can in a single night. All across America, on October 31st, families get their houses ready to invite people over for a thrilling experience.

Haunted houses aim to evoke tension and fear through ghostly figures, spooky decorations, dimmed lights, and chilling sounds with special effects. Have you ever visited one?

8

Bonfires

Image: henry perks

Bonfires, another tradition inherited from the Celtic celebration, are less common but they are still a Halloween tradition. As you can imagine, the original intention of the bonfires was to ward off evil spirits and to honor the Gods.

In the more modern Irish and Scottish traditions, the bonfires were part of a protective and communal custom that later made its way to America. In turn, this tradition has only remained to add warmth and a sense of togetherness to the holiday.

9

Candy Frenzy

Image: Mary Jane Duford

If you ask any child, candy is the best reason to celebrate Halloween. And we can’t blame them— they get to dress up, knock on doors, and get dozens of candies they will later exchange and eat in the company of their loved ones.

In our country, it’s not just the children or the houses who get ready for Halloween—the Marketing industry does too! Every year, countless candy brands (any brand really) adapt their products to make them Halloween-themed. The season kicks off when your local supermarket hangs those spiderwebs up and you start spotting black and orange packaging all over!

10

Scary stories

Image: Nika Benedictova

After collecting all the candies that were rightfully theirs for dressing up, children and young adults all over the country get together to end the night devouring their treats and immersing themselves one last time in the eerie atmosphere: It’s time for the spine-tingling tales.

No Halloween celebration is complete without a good dose of scary stories, fables of ancient times with mysterious characters and details that send shivers down the listeners’ spines. Why? For the sake of fear, after all, Halloween night is all about the supernatural!