1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

Rosa Parks

Amid the fight against racial segregation in 1955, activist Rosa Parks rebelled against authority in an act of courage that went on to become a defining moment in America’s Civil Rights history . She was sitting on a bus alongside three other Black passengers when the driver asked them to give up their seats so a white passenger could sit. Parks refused to do it and was arrested.

This single act of bravery triggered the Montgomery Bus Boycott, which not only helped bring Martin Luther King Jr. to national prominence but also helped put pressure on the U.S. Supreme Court, which later upheld a lower court ruling that segregation on Montgomery’s public bus was unconstitutional.

2

Amelia Earhart

Looking back at Amelia Earhart's story is fascinating, but understanding the context in which she achieved those feats is even more incredible. She broke aviation records at a time when women were still not socially accepted in male-dominated fields .

Earhart became the first woman ever to fly solo across the Atlantic Ocean in 1932, the first woman to fly solo nonstop across the U.S., and the first person to fly solo from Hawaii to California. Earhart tragically disappeared in 1937 during an attempt to become the first woman to fly around the world, though her legacy inspired countless people to pursue their dreams no matter their gender.

3

Harriet Tubman

Harriet Tubman's life story is one of the clearest examples of heroism in this country’s history. She not only rejected the life she had been forced to live as an enslaved person and escaped to Pennsylvania in 1849, but she also gave up the safety she had found in the North and returned to the South to continue fighting for her people’s freedom .

Tubman is mainly known for being one of the conductors of the Underground Railroad, a secret network that helped thousands of enslaved people escape to the free states and Canada. She also worked for the Union Army during the Civil War and became involved in the women's suffrage movement afterwards.

4

Helen Keller

How did a young girl who had lost both her sight and hearing due to a terrible illness become an accomplished writer, speaker, and activist? It all started with her teacher, Anne Sullivan, and her revolutionary approach by which she taught Helen to communicate using fingerspelling, relying on manual finger-spelling pressed directly into the girl’s palm.

This enabled Keller to learn Braille later and eventually speak, but that wasn’t enough for her, and she also went on to become the first deafblind person to earn a bachelor’s degree in 1903 (at Radcliffe College). Her story is not only about overcoming barriers, but about helping and inspiring others in similar situations to overcome them.

5

Susan B. Anthony

When it comes to the women’s suffrage movement, Susan B. Anthony is a name that stands out. She was a relentless civil rights activist who challenged authority regardless of the consequences. In 1872, she deliberately voted in the presidential election even though women were not legally allowed to, and was arrested and tried.

She fought for women’s rights until her final days and, unfortunately, didn’t live long enough to see the fruits of her work, which came in 1920 with the ratification of the 19th Amendment, fourteen years after her death at age 86.

6

Eleanor Roosevelt

The First Lady who stepped up and refused to just be in the background : that’s Eleanor Roosevelt, someone who transformed her socially expected passive role into a much more active platform for social causes.

Using her position as a First Lady (from 1933 to 1945), she advocated for civil rights, women’s rights, workers’ rights, and the rights of people living in poverty, challenging the status quo. Among the many causes she participated in, Eleanor also chaired the UN Commission on Human Rights and played a key role in drafting the 1948 Universal Declaration of Human Rights.

7

Clara Barton

Clara Barton, aka "The Angel of the Battlefield," was a central figure during the Civil War and was later responsible for saving thousands of lives through the creation of the American Red Cross .

She helped wounded soldiers, collected and distributed medical supplies to Union soldiers, and even went directly onto battlefields to care for troops. And after the war, she dedicated her life to helping people affected by disasters.

8

Maya Angelou

Maya Angelou’s powerful and moving I Know Why the Caged Bird Sings (1969) was one of the first autobiographies by a Black American woman to achieve widespread recognition, and her story became a symbol of resilience and dignity .

Angelou worked closely with Martin Luther King Jr. in the civil rights movement. She was also an actress and a singer, and in 2011, President Barack Obama awarded her the Presidential Medal of Freedom.

9

Katherine Johnson

Katherine Johnson’s story wasn’t widely known until the 2016 film Hidden Figures (where she was portrayed by Taraji P. Henson) , which introduced modern audiences to the fascinating contributions of this mathematician, whose calculations were crucial to some of the United States’ earliest crewed space missions and whose career helped break barriers for women and Black Americans.

Her work was partly responsible for the success of the Apollo missions (1969 to 1970) and the development of the Space Shuttle program through the 1970s and early 1980s, and while she wasn’t an activist, the fact that she became one of NASA’s most respected mathematicians challenged the norm and inspired social change.

10

Billie Jean King

The four biggest tennis tournaments are known as Grand Slams, and Billie Jean King racked up 39 — but that wasn’t even her best achievement. King’s biggest battle was against the inequalities women faced in sports , where she played a major role in turning things around.

She was responsible for the creation of the Women’s Tennis Association in 1973, co-founded the Virginia Slims Circuit, which provided professional opportunities for women in tennis, and played in the legendary "Battle of the Sexes," where she defeated Bobby Riggs in front of roughly 90 million viewers worldwide.

1

The Joker

Image: Miggy Rivera

We’ll start with comic books’ most nefarious villain . Should an alien visit us tomorrow, it would be very hard to explain that a playing card-themed maniac is an archetypical antagonist to a bat-themed superhero. And yet, ever since appearing in Batman’s very first solo comic book, the Joker has proved again and again why he is known as "the Clown Prince of Crime".

Just like Batman, the Joker doesn’t have any superpowers besides his cunning and wicked sense of humor. Although definitively insane, he is remarkably smart, which is shown by his expertise as a chemist. He is responsible for creating his signature "Joker venom", a chemical compound capable of forcing anyone to smile.

2

The Green Goblin

Image: Uélvis Santana

The Green Goblin is to Spiderman what The Joker is to Batman. Another bad guy with a flare for theatricality (though almost all comic-book villains do), this flying menace soars through the air on his "Goblin Glider", his patented flying device.

Contrary to his superhero antagonist, this villain’s backstory is simple and selfish: wealthy industrialist Norman Osborn became this alter-ego to rule organized crime in New York City. Nowadays, Willem Dafoe’s portrayal of the Green Goblin in the 2001 "Spiderman" movie is perhaps this character’s most remembered iteration.

3

Hans Gruber

Image: Matt The Artist

There are many reasons why "Die Hard" is considered the very best action movie in history, from its groundbreaking setting to its amazing dialogue and fast-paced action. However, one of the most influential factors behind this movie’s legacy is Hans Gruber , the sophisticated and soft-spoken nemesis of John McClane.

Wonderfully portrayed by Allan Rickman, Gruber arrives at the fictional Nakatomi Plaza under false pretenses, with the sole purpose of stealing millions in bearer bonds. Rickman's superb performance almost made us feel bad when his plans got foiled by a certain adventurous NYPD detective. An action movie that made us feel bad about its bad guy! Can you imagine that?

4

Darth Vader

Image: André Volkmann

Should we add a spoiler warning for one of the most iconic reveals in the history of cinema? We won’t disclose it in the very (extremely) slim chance that you haven’t seen "The Empire Strikes Back". However, we are absolutely sure that you are familiar with science fiction's most memorable villain, even if you haven’t seen a single scene in any "Star Wars" movie.

Truly, Darth Vader needs no introduction: From his menacing mask, cold demeanor, and lightsaber skills, this Sith knight is truly a force to be reckoned with. What’s perhaps most iconic about Vader is his deep and powerful voice, provided by Hollywood legend James Earl Jones.

5

Wicked Witch of the West

Image: Ksenia Yakovleva

Granted, the 2003 musical "Wicked" made us realize that Elphaba, also known as "The Wicked Witch of the West" , was a truly nuanced character. However, by the time she received her dishonorable title in "The Wizard of Oz", Elphaba had become a dastardly green-skinned witch, hellbent on foiling the plans of Dorothy and her friends.

Margaret Hamilton’s performance in the 1939 version of "The Wizard of Oz" was so iconic that it cemented the look that most media witches would have over time: You can thank Hamilton for the pointy black hats, green make-up, and terrifying cackles you hear every Halloween.

6

Norman Bates

Image: Maxime Roedel

Just like with our Darth Vader entry, we have to ask: Is anyone not aware of the groundbreaking twist in Alfred Hitchcock’s most famous movie? We’ll once again have to tread lightly, but that doesn’t mean we can properly remember Norman Bates , the bone-chilling villain from "Psycho".

Portrayed by Anthony Perkins in the original 1960 movie and its 3 sequels, Norman Bates is the shy, mild-mannered proprietor of the "Bates Hotel", co-owned by Norman and his mother. However, anyone watching this classic thriller for the first time will quickly realize that there’s something sinister hiding in this hotel.

7

Hannibal Lecter

Image: Elchino portrait

You would expect someone nicknamed "Hannibal the Cannibal" to be a feral brute with an insatiable bloodlust, but Dr. Hannibal Lecter is, above all, well-mannered. While he definitively has the bloodlust part going, Lecter has been described as a soft-spoken, intelligent, and cultured monster since his first appearance in the 1981 horror novel "Red Dragon".

Most of us remember this character from Anthony Hopkins’ character in "Silence of the Lambs" and "Red Dragon", but did you know that there was a previous film portrayal of Hannibal Lecter? Scottish actor Brian Cox portrayed him in the 1981 film "Manhunter", although under the last name "Lecktor".

8

Xenomorphs

Image: Hossam el-Hamalawy, CC BY 2.0

When posters for the movie "Alien" first appeared in movie theaters, they had a simple yet terrifying tagline: "In space, no one can hear you scream". This 1979 horror masterpiece by Ridley Scott introduced the world to the now-iconic "Xenomorph", the perfect killing machine that haunts outer space.

Part of what makes the Xenomorph so memorable is its groundbreaking design, a huge departure from the traditional aliens depicted up to that point. It helps that they were designed by Swedish artist H.R. Giger, who in turn based them on his own 1976 surrealist painting "Necronom IV".

9

Lex Luthor

Image: Jon Tyson

Who knew that the perfect nemesis for "The Man of Steel" would be a bald billionaire? Lex Luthor is Superman’s lifelong and most-famous nemesis, always plotting to bring the world’s most powerful superhero to his knees.

In a way, the fact that Luthor has no superpowers other than his remarkable intellect is particularly fitting: While heavy-hitters like Doomsday or Metallo can physically hold their own against Superman, Luthor’s human greed and resourcefulness ultimately prove to be the biggest threat to this hero.

10

HAL 9000

Image: Axel Richter

We’ll end with the only robotic villain in this article. When audiences first met the artificial intelligence known as HAL 9000 in Stanley Kubrick’s groundbreaking "2001: A Space Odyssey", they were perplexed by how a single red light talking in a monotone yet calm voice could be so downright terrifying.

In truth, that’s part of what makes HAL such an incredible villain: He is not a sadistic, murderous monster, but rather a cold and calculating machine run by logic. HAL chooses to destroy the astronauts aboard the "Discovery One" only because he considers them a threat to the spacecraft’s plans. So, in a sense, this machine was only doing what it was programmed to do.