General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 6 min read

The forgotten seconds in command

How long did it take for a Vice President to be charged with a felony?

Image: Brandon Mowinkel

How many vice presidents do you remember? We know that several presidents served initially in the number two role, and that a few of them had to step up to the presidential office due to death or resignation. But beyond that, what else is there to know? Well, many things, but we’ll stick to unusual facts and circumstances. Which one was accused of murder? Why are they called Veep? Were they always chosen by their party? Let’s dive into some interesting Vice Presidents of the U.S.

1
The criminal Veep

Image: See page for author, Public domain, via Wikimedia Commons

America never lacked politicians who were suspected criminals —vice presidents included— but not every day is the second most important person in the nation formally accused of murder. It is a known fact that Aaron Burr, America’s third vice president, fatally shot founding father Alexander Hamilton in a duel in 1804. What many don’t know is that he was formally indicted for that murder in New York and New Jersey , but he fled to South Carolina and never stood trial, and the charge was eventually dropped. He was also accused of treason, but we can’t say that he was unique among politicians in that sense.

2
The first Veep that was actually elected

Image: Benjamin Henry Latrobe, Public domain, via Wikimedia Commons

Did you know that, in the beginning, vice presidents were not elected as running mates of a presidential candidate? For the first three presidencies, the position was filled by the runner-up, which created endless conflicts. After all, who wants to work with the guy who beat you? After Thomas Jefferson struggled to govern with Aaron Burr as his second, he pushed for the 12th Amendment, which allowed vice presidents to be elected on their own . For his next term, Jefferson chose George Clinton as running mate —not only because he was popular, but also because his age (65 years old) made it unlikely that he would challenge Jefferson’s successor, James Madison, for the presidency. In the end, Jefferson didn’t have to worry about it because Clinton was the first vice president to die while in office in 1812.

3
The unelected Veep

Image: White House, Public domain, via Wikimedia Commons

In 1973, Vice President Spiro Agnew resigned under accusations of corruption. The newly ratified 25th Amendment stated that the president, Richard Nixon, had to nominate someone for the position, to be later ratified by Congress. He chose Gerald Ford, at the time the House Minority Leader , and widely respected by his peers. Less than a year later, Nixon was forced to resign due to the Watergate scandal, and Ford assumed the presidency, making him the only vice president and president who was not elected.

4
The first Veep to have a ‘Second Gentleman’

Image: The White House, Public domain, via Wikimedia Commons

We’ve had many memorable First Ladies in our history, but, seeing that we never had a female President, we don’t know what that role would look like in a reversed situation. But what about a Second Gentleman? In 2021, Kamala Harris was the first woman to serve as Vice President, and her husband, Doug Emhoff, became the first ‘Second Gentleman’ of the nation , which meant that the acronym for the position (SLOTUS) had to be updated to SGOTUS.

5
The first Veep to be a proper Veep

Image: Abbie Rowe, Public domain, via Wikimedia Commons

Where does the use of "Veep" for vice president come from? In 1949, Alben W. Barkley was elected as VP under President Harry S. Truman. Barkley thought that ‘Mr. Vice President’ was a mouthful, and it sounded too formal. His grandson suggested the term Veep (after the VP initialism) , which became popular when Barkley told the story to the press. Although the following vice president, Richard Nixon, refused to use the term out of respect for Barkley, it has become the common phrase used to informally refer to vice presidents.

6
The shortest Veep-to-President pipeline

Out of the fifteen vice presidents to later become president, nine of them did so due to the president dying or resigning. The 10th Vice President, John Tyler, was not only the first Veep to assume the role after the President’s death, but also the Veep with the shortest tenure in American history. After only 31 days in office, in 1841, he became president due to the passing of William Henry Harrison , setting the precedent that vice presidents who assumed the presidency were official and not just acting presidents.

7
The first Veep to live at Number One Observatory Circle

Image: National Archives and Records Administration, Public domain, via Wikimedia Commons

Unlike presidents, vice presidents didn’t always have an official residence. Up until 1974, when Congress designated Number One Observatory Circle as the official residence of the vice president , Veeps lived in their own houses. At the time, Vice President Nelson Rockefeller refused to move in and only used the house for entertaining guests. Walter Mondale was the first vice president to officially move in with his family in 1977.

8
The Veeps that had to step down

Image: Karl Schumacher, Public domain, via Wikimedia Commons

Only two out of the 50 vice presidents in American history resigned their position. In 1832, Andrew Jackson’s vice president, John C. Calhoun, resigned during his second term to accept a seat in the Senate after a series of political differences with Jackson. In 1973, Spiro Agnew was accused of corruption and bribery , and charged with tax evasion. He resigned and pleaded no contest to the charges. His President, Richard Nixon, would also resign less than a year later.

9
The Nobel Veeps

Image: MSGT Fernando Serna, USAF, Armed Forces Inaugural Committee, Public domain, via Wikimedia Commons

Only two vice presidents were awarded the Nobel Peace Prize: Charles G. Dawes received the prize in 1925 for the "Dawes Plan", an initiative to stabilize the German economy after WWI , while Al Gore received it in 2007 —jointly with the Intergovernmental Panel on Climate Change— for his efforts towards the conscientization of man-made climate change . Some also include Theodore Roosevelt in this list on account of his having served as vice president, but at the moment of receiving the prize in 1906, he was serving his second term as president.

10
The youngest and oldest Veeps

Image: Abbie Rowe, Public domain, via Wikimedia Commons

According to the Constitution, the minimum age requirement for the vice president is 35 years old. The youngest ever vice president in office was John C. Breckinridge at 36 years old , serving under James Buchanan in 1857, followed by Richard Nixon and J.D. Vance, who both assumed the role at 40 years old. The oldest vice president to take office was Alben Barkley, who in 1949 served under Harry S. Truman at 71 years old , followed by Charles Curtis at 69 years old, and Hubert Humphrey at 67 years old.

General General 4 min read

Wave them with pride

Honoring the states: learn about the history of 10 state flags

Image: Tina Chelidze

From the 13 colonies to the consolidation of the 50 states, America’s journey of growth and unity is remarkable. Each state is unique, with distinctive features, mottos, and, of course, flags. Each flag tells a story and honors the rich history and heritage of the state it represents. Among the 50 state flags, we’ve chosen 10 state flags to learn about their design, elements, and the history they represent.

1
New York

Image: Clker-Free-Vector-Images

New York was one of the 13 original colonies and is one of the most populated states today. Its flag, with a vibrant blue in the background, features a sun symbol, one supporter on each side, and the state’s inspiring motto "Excelsior," meaning "ever upward."

The scene in the coat of arms paints a picture of the Hudson River flanked by Liberty on the left, and Justice on the right. Topping it all off is a bald eagle, always majestic, perched atop the world. Powerful, isn’t it?

2
California

Image: Clker-Free-Vector-Images

California was the 31st state to be admitted to the Union (1850) and the history behind its flag has elements present in previous models of banners used by what we know today as Mexico.

This flag was first hoisted in 1846 after American settlers in the territory fought for its independence. Finally, it was recognized as official in 1911.

The flag depicts a grizzly bear —also the official state animal— and a lone red star symbolizing previous attempts to gain independence.

3
Indiana

Image: Clker-Free-Vector-Images

Indiana’s flag was designed by Paul Hadley and approved as the state flag in 1917 after the Daughters of the American Revolution held a flag design contest.

Over the dark blue flag stands a golden torch surrounded by 19 stars . The 13 stars on the outer circle represent the 13 original colonies, while the five stars in the inner circle were added to symbolize the next five states that joined the union, Indiana being the 19th.

The torch? You guessed it right, it represents liberty and enlightenment.

4
Louisiana

Image: Clker-Free-Vector-Images

Blue background abounds among the official state flags and it’s no surprise since it’s one of the national colors. Louisiana’s flag is not the exception.

This flag is the only one to depict a pelican nurturing its offspring in a nest. What is curious about it is that the pelican, an animal that symbolizes devotion to progeny, is crying tears of blood, which represents sacrifice. Underneath, belted in a white ribbon, the state’s motto: "Union, Justice, and Confidence".

5
New Jersey

Image: Clker-Free-Vector-Images

New Jersey’s flag is the only state flag to have a buff background , although it is wrongly depicted as yellow most times. This background color represents the uniform worn by soldiers from New Jersey’s regiments in the Revolutionary War.

In the center of the flag, there is a coat of arms supported by Liberty and the goddess Ceres, representing agriculture. Above the coat of arms, a horse’s head that stands for strength, and, below it, a helmet that symbolizes sovereignty.

6
Arkansas

Image: Clker-Free-Vector-Images

Arkansas’s flag depicts a complex symbolism using well-known elements: a diamond shape, with 25 stars on the outer part, the state’s name in the middle, one star above, and three stars below.

Arkansas was the 25th state to join the union, hence the stars around the diamond. The star over the word "Arkansas" represents the Confederacy to which it was admitted in 1861. The three stars below represent different things: the nations Arkansas belonged to, the Louisiana Purchase, and the fact that it was the third state formed after such purchase. A simple design, yet a complex meaning, don’t you think?

7
Colorado

Image: Clker-Free-Vector-Images

Colorado’s flag is quite simple in its design, although it represents many state elements . For example, the name, a Spanish word that means "red", is symbolized by the red C in the middle. But that’s not all, the letter C also means "columbine" the state flower, represented by the colors blue, yellow, and white. These two last colors also stand for the gold and silver present in the area.

Last, but not least, the letter C stands for "Centennial State" as Colorado became a state in 1876, when the nation was celebrating a century of its independence.

8
Washington

Image: Clker-Free-Vector-Images

Washington is the only state to have a flag with a green background. At the same time, it is the only one to depict a real person . George Washington’s picture is surrounded by a golden ring that reads "The Seal of the State of Washington 1889," the year in which the territory became a state.

The background color refers to the "Evergreen State" while the golden ring represents the wheat areas of the Eastern part of the state.

9
Wyoming

Image: Clker-Free-Vector-Images

This flag was also chosen during a flag design competition held in 1916. It consists of a dark blue background bordered by white and red and, in the center, the silhouette of a bison with the state seal that reads "Great Seal of the State of Wyoming."

Within the seal, the state motto "Equal rights," since Wyoming was the first state to grant women the right to vote. Below the ribbon, a farmer and a cowboy, the main occupations in the state, and two pillars that read "Livestock, mines, grain, oil." And that’s not all, at the bottom, a bald eagle and a star with the number 44, the order of admission to the union.

10
New Mexico

Image: Clker-Free-Vector-Images

Let’s finish this list with what may be the simplest flag of all the 50 states: New Mexico’s. With colors that symbolize the Spanish ruling over the territory, this state flag was adopted in 1925 and it consists of a yellow background with the Zia sun in the center.

The Zia sun is an ancient interpretation of the sun and its design consists of four rays, a sacred number of the Zia. Beautiful, isn’t it?

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