General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

General General 6 min read

One of a kind

Legal exceptions: 10 states with unique regulations

Image: Tingey Injury Law Firm

Did you know that you are legally allowed to drive without a seatbelt? That’s right, at least in New Hampshire. In the US, each state creates its own laws and regulations , which means that sometimes what’s legal in one state might be banned in another. Most regulations are similar, but once in a while, a state decides to do something unexpected , such as imposing fines on people pumping their own gas or allowing the possibility of splitting its territory into new states. Let’s see some of these laws and regulations.

1
New Hampshire: Seat belts are not mandatory

Image: Remy Lovesy

The invention of the seat belt revolutionized automobile safety, and it is not a surprise that it is a legal requirement for driving in the U.S. and many other countries . However, there is a state where it is not a requirement, provided that you are an adult.

Under New Hampshire state law, only minors are required to have a seatbelt —or a safety seat in the case of infants. Adults can do as they see fit in this matter , which follows the state’s stance on personal issues, reflected in its motto "Live Free or Die". However, while you will not be pulled over for driving without a seat belt, it can be used against you in the case of an accident or an injury lawsuit.

2
New Jersey: No pumping your own gas

Image: Erik Mclean

A few decades ago, New Jersey was no exception in this matter, and it was just one of many states where self-service gas stations were banned due to safety concerns and pressure from full-service station owners.

Most states have repealed the ban since then —Oregon was the last state to do so in 2023; however, New Jersey still requires gas to be pumped by a trained attendant , imposing fines of up to $500 on any customer found pumping their own gas.

3
Nebraska: Unicameral legislature

49 of the 50 states have a government comprised of two chambers, a Senate and a House of Representatives, and the state of Nebraska originally followed the same structure. Still, a mere 50 years after gaining statehood in 1867, Nebraskans had grown tired of both chambers disagreeing on most laws and started pushing for the creation of a unified chamber.

This idea became a reality in 1937, when a referendum abolished the dual-chamber system and established a single-chamber system in its stead. But it was not just that: the newly instituted Nebraska Legislature reduced the number of representatives from 133 to 49 , elected without affiliation to a political party, to ensure that state affairs and interests would be at the forefront.

4
Texas: Right to create new states

Image: Trac Vu

Although the federal system gives states the authority to create their own laws and regulations, some major changes, such as a territorial division, require the explicit approval of both the state’s legislature and the U.S. Congress . That is, unless you are the State of Texas.

At the time of Texas annexation in 1845, a special clause regarding this matter was included in the annexation resolution, granting Texas the right to create up to four new states —while maintaining the State of Texas— out of its territory and population without interference from the U.S. Congress, though it would need approval from the state’s legislature. This clause has been invoked several times, citing administrative, political, or economic reasons to divide the territory, but it has never been put to use.

5
Alaska: Annual payment to residents

Image: Joris Beugels

Out of all American states, Alaska has historically been considered one of the most difficult to live in due to its proximity to the Arctic Circle, its limited daylight, and its isolation. These physical difficulties also result in economic hardships, which means that many Alaskans rely on federal assistance.

In 1976, the state government established the Alaska Permanent Fund Corporation to ensure that residents of Alaska would benefit from the territory’s natural resources. Through this fund, the government invests a percentage of the state oil and mineral royalties and pays permanent residents —children included— an annual benefit. Part of the investment is also used to fund essential public services such as education, infrastructure, and safety.

6
Louisiana: Napoleonic Code system

Image: Mick Haupt

As a consequence of its past as a British colony, America operates under a common law system . This means that, despite the enactment of new laws, past court and judicial decisions are extremely relevant and create a precedent.

Many states were never part of the British Empire, having belonged to France or Spain in the past, but only one has inherited a different legal system because of it. In the state of Louisiana, civil law is codified following the system of the Napoleonic Code . This means that decisions are not based on judicial precedents, but must follow the systematic laws collected in the code.

7
North Dakota: No voting registration

Image: Element5 Digital

Voting registration is a huge part of America’s electoral system, with campaigns focusing on registration deadlines and requirements. Although voting is not mandatory, the registration system is intended to ensure that those who desire and are eligible to vote can do so.

The state of North Dakota is the sole exception to this prerequisite, having abolished voting registration in 1951. Does this mean that anyone can vote in North Dakota? Of course not. North Dakotans are required to show proof of ID at the polls before voting . If you have been a resident of the state for more than 30 days and fulfill the general requirements, you can vote.

8
Hawaii: No independent or incorporated cities

Image: Zetong Li

Not all American cities work in the same way when it comes to their governments . Cities and towns can be consolidated —meaning the city and county government is the same—, incorporated —having their own government but operating under county law—, or independent —not belonging to a county. Most states have a mix of these, but Hawaii is an exception.

The state of Hawaii is divided into four counties: Honolulu, Maui, Hawaiʻi, and Kauaʻi. While the city of Honolulu has a municipal government, it is a consolidated city, meaning that there are no cities, towns, or jurisdictions in Hawaii that have a government of their own, and all issues, public services, and regulations are handled by the respective county.

9
Washington, D.C.: Laws have to be approved by Congress

Image: Ian Hutchinson

Washington, D.C., is unique in itself because it is neither a state nor a territory, despite sharing characteristics with both. As a federal district, Washington, D.C., is part of the U.S. like the states are, but unlike them, it does not have legislative autonomy.

According to the Constitution, the jurisdiction over the city belongs to Congress, making it the de facto legislature of Washington, D.C. After the passing of the 1973 Home Rule Act, the city can elect a mayor and a city council, but all laws and regulations are ultimately subject to approval by Congress.

10
Montana: No "at-will" firing of a permanent employee

Image: Eric Prouzet

Employment laws vary from state to state, except for issues already defined by federal law. Despite the differences, most states follow the "at-will" doctrine, meaning that employers and employees can terminate the employment relationship at any time , for any legal reason, without notice, unless otherwise specified in a contract. While prohibiting discriminatory or unlawful terminations, this mode of employment gives flexibility for everyone involved.

The state of Montana, however, has a different approach to employment. State laws require a probationary period (usually 12 months), during which "at will" principles apply. After this period, employers must provide a "good cause" for termination , such as performance failures, disruption of operations, or other reasonable job-related issues.

Culture Culture 5 min read

Timeless Baddies

Mwahaha! Do you remember these 10 iconic American villains?

Image: Patrick Collins

What’s a good story without a bad guy ? For every knight in shiny armor, there needs to be a wickedly devious character to foil any do-gooder’s plan. Villains are a big part of what makes storytelling a compelling medium, so we decided to pay tribute to them with these 10 quintessential antagonists from American films, shows, and comic books. Get ready to practice your villainous laugh alongside these iconic characters!

1
The Joker

Image: Miggy Rivera

We’ll start with comic books’ most nefarious villain . Should an alien visit us tomorrow, it would be very hard to explain that a playing card-themed maniac is an archetypical antagonist to a bat-themed superhero. And yet, ever since appearing in Batman’s very first solo comic book, the Joker has proved again and again why he is known as "the Clown Prince of Crime".

Just like Batman, the Joker doesn’t have any superpowers besides his cunning and wicked sense of humor. Although definitively insane, he is remarkably smart, which is shown by his expertise as a chemist. He is responsible for creating his signature "Joker venom", a chemical compound capable of forcing anyone to smile.

2
The Green Goblin

Image: Uélvis Santana

The Green Goblin is to Spiderman what The Joker is to Batman. Another bad guy with a flare for theatricality (though almost all comic-book villains do), this flying menace soars through the air on his "Goblin Glider", his patented flying device.

Contrary to his superhero antagonist, this villain’s backstory is simple and selfish: wealthy industrialist Norman Osborn became this alter-ego to rule organized crime in New York City. Nowadays, Willem Dafoe’s portrayal of the Green Goblin in the 2001 "Spiderman" movie is perhaps this character’s most remembered iteration.

3
Hans Gruber

Image: Matt The Artist

There are many reasons why "Die Hard" is considered the very best action movie in history, from its groundbreaking setting to its amazing dialogue and fast-paced action. However, one of the most influential factors behind this movie’s legacy is Hans Gruber , the sophisticated and soft-spoken nemesis of John McClane.

Wonderfully portrayed by Allan Rickman, Gruber arrives at the fictional Nakatomi Plaza under false pretenses, with the sole purpose of stealing millions in bearer bonds. Rickman's superb performance almost made us feel bad when his plans got foiled by a certain adventurous NYPD detective. An action movie that made us feel bad about its bad guy! Can you imagine that?

4
Darth Vader

Image: André Volkmann

Should we add a spoiler warning for one of the most iconic reveals in the history of cinema? We won’t disclose it in the very (extremely) slim chance that you haven’t seen "The Empire Strikes Back". However, we are absolutely sure that you are familiar with science fiction's most memorable villain, even if you haven’t seen a single scene in any "Star Wars" movie.

Truly, Darth Vader needs no introduction: From his menacing mask, cold demeanor, and lightsaber skills, this Sith knight is truly a force to be reckoned with. What’s perhaps most iconic about Vader is his deep and powerful voice, provided by Hollywood legend James Earl Jones.

5
Wicked Witch of the West

Image: Ksenia Yakovleva

Granted, the 2003 musical "Wicked" made us realize that Elphaba, also known as "The Wicked Witch of the West" , was a truly nuanced character. However, by the time she received her dishonorable title in "The Wizard of Oz", Elphaba had become a dastardly green-skinned witch, hellbent on foiling the plans of Dorothy and her friends.

Margaret Hamilton’s performance in the 1939 version of "The Wizard of Oz" was so iconic that it cemented the look that most media witches would have over time: You can thank Hamilton for the pointy black hats, green make-up, and terrifying cackles you hear every Halloween.

6
Norman Bates

Image: Maxime Roedel

Just like with our Darth Vader entry, we have to ask: Is anyone not aware of the groundbreaking twist in Alfred Hitchcock’s most famous movie? We’ll once again have to tread lightly, but that doesn’t mean we can properly remember Norman Bates , the bone-chilling villain from "Psycho".

Portrayed by Anthony Perkins in the original 1960 movie and its 3 sequels, Norman Bates is the shy, mild-mannered proprietor of the "Bates Hotel", co-owned by Norman and his mother. However, anyone watching this classic thriller for the first time will quickly realize that there’s something sinister hiding in this hotel.

7
Hannibal Lecter

Image: Elchino portrait

You would expect someone nicknamed "Hannibal the Cannibal" to be a feral brute with an insatiable bloodlust, but Dr. Hannibal Lecter is, above all, well-mannered. While he definitively has the bloodlust part going, Lecter has been described as a soft-spoken, intelligent, and cultured monster since his first appearance in the 1981 horror novel "Red Dragon".

Most of us remember this character from Anthony Hopkins’ character in "Silence of the Lambs" and "Red Dragon", but did you know that there was a previous film portrayal of Hannibal Lecter? Scottish actor Brian Cox portrayed him in the 1981 film "Manhunter", although under the last name "Lecktor".

8
Xenomorphs

Image: Hossam el-Hamalawy, CC BY 2.0

When posters for the movie "Alien" first appeared in movie theaters, they had a simple yet terrifying tagline: "In space, no one can hear you scream". This 1979 horror masterpiece by Ridley Scott introduced the world to the now-iconic "Xenomorph", the perfect killing machine that haunts outer space.

Part of what makes the Xenomorph so memorable is its groundbreaking design, a huge departure from the traditional aliens depicted up to that point. It helps that they were designed by Swedish artist H.R. Giger, who in turn based them on his own 1976 surrealist painting "Necronom IV".

9
Lex Luthor

Image: Jon Tyson

Who knew that the perfect nemesis for "The Man of Steel" would be a bald billionaire? Lex Luthor is Superman’s lifelong and most-famous nemesis, always plotting to bring the world’s most powerful superhero to his knees.

In a way, the fact that Luthor has no superpowers other than his remarkable intellect is particularly fitting: While heavy-hitters like Doomsday or Metallo can physically hold their own against Superman, Luthor’s human greed and resourcefulness ultimately prove to be the biggest threat to this hero.

10
HAL 9000

Image: Axel Richter

We’ll end with the only robotic villain in this article. When audiences first met the artificial intelligence known as HAL 9000 in Stanley Kubrick’s groundbreaking "2001: A Space Odyssey", they were perplexed by how a single red light talking in a monotone yet calm voice could be so downright terrifying.

In truth, that’s part of what makes HAL such an incredible villain: He is not a sadistic, murderous monster, but rather a cold and calculating machine run by logic. HAL chooses to destroy the astronauts aboard the "Discovery One" only because he considers them a threat to the spacecraft’s plans. So, in a sense, this machine was only doing what it was programmed to do.

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