General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 4 min read

Feel old yet?

What brand was founded when Thomas Jefferson was president?

Image: @felirbe

From Converse footwear to Colgate toothpaste to Jell-O, millions of Americans use these brands every day without realizing how old they really are. Some were around before the Titanic sailed, while others were founded before the Civil War. Despite their modern marketing, updated logos, and constant reinvention, these companies have survived it all. Take a look at 11 brands that have quietly crossed the 100-year mark.

1
Converse (1908)

Image: pure julia

Converse was founded in 1908 by Marquis Mills Converse in Maiden, Massachusetts. The company originally made rubber footwear, including galoshes and winter boots , before expanding into athletic shoes. Its famous Converse All-Star basketball shoe debuted in 1917 and would later become one of the most recognizable sneakers in history.

The brand’s biggest boost came from basketball star Chuck Taylor, who joined the company as a salesman and ambassador. His signature was added to the shoe in 1932, creating the legendary Chuck Taylor All-Star. More than a century after its founding, Converse remains a global fashion staple.

2
Whirlpool (1911)

Image: Andriy Blokhin

Whirlpool traces its roots to 1911, when Louis Upton and his uncle Emory Upton founded the Upton Machine Company in Benton Harbor, Michigan. Their goal was simple but ambitious: add electric motors to washing machines and make household chores easier .

The company eventually evolved into Whirlpool Corporation and became one of the world’s largest appliance manufacturers. Over the decades, it introduced innovations ranging from automatic washing machines to appliances used in NASA’s Gemini and Apollo-era space programs.

3
Colgate (1806)

Image: Atikah Akhtar

Colgate’s story began in 1806 when English immigrant William Colgate started a starch, soap, and candle business in New York City . At the time, toothpaste in tubes did not even exist.

During the nineteenth century, the company expanded into oral-care products and eventually became one of the most recognized names in dental hygiene. Today, many consumers think of Colgate as a modern toothpaste brand, but its origins go back more than two centuries.

4
L.L. Bean (1912)

Image: Joseph Hendrickson

In 1912, Leon Leonwood Bean launched a mail-order business from Freeport, Maine. His first product was a hunting boot designed to keep outdoorsmen comfortable in wet conditions .

The original boot became known as the Maine Hunting Shoe and helped build a company famous for quality outdoor gear. L.L.Bean remains headquartered in Maine and continues to attract customers seeking durable products inspired by the outdoors.

5
3M (1902)

Image: Dimitri Karastelev

Today, 3M is known for everything from Post-It Notes to industrial products, but it started in 1902 as the Minnesota Mining and Manufacturing Company in Two Harbors, Minnesota . Ironically, its original mining venture failed.

Rather than disappear, the company reinvented itself by producing abrasives and sandpaper. That willingness to innovate eventually led to thousands of products and more than a century of inventions used in homes, offices, hospitals, and factories all around the world.

6
Red Wing Shoes (1905)

Image: Henry Saint John

Red Wing Shoes was founded in 1905 in the Mississippi River town of Red Wing, Minnesota. The company specialized in rugged footwear for workers in demanding industries such as farming, mining, and construction .

Its reputation for durability has helped it survive dramatic changes in the American industry. More than a century later, Red Wing Boots remain popular among both workers and fashion enthusiasts who appreciate classic American craftsmanship.

7
Fruit of the Loom (1851)

Image: Lenscap Photography

Fruit of the Loom traces its history to 1851, making it one of the oldest brands on this list. The company began as a textile manufacturer in Rhode Island during an era when the country was still expanding westward.

Its colorful fruit logo became one of the most recognizable trademarks in America. Although consumers usually associate the brand with T-shirts and underwear, its roots stretch back to the earliest days of America’s industrial manufacturing.

8
Gibson (1894)

Image: Gabriel Barletta

Founded in Kalamazoo, Michigan, in 1894 by Orville Gibson, this brand became one of the most influential guitar makers in music history. The company helped shape the sound of blues, jazz, country, and rock music .

Its instruments have been played by legendary musicians including B.B. King, Chuck Berry, Jimmy Page, and Slash, among many others. Despite being well over a century old, Gibson remains one of the most relevant and in-demand names in the guitar world.

9
Jell-O (1897)

Image: Girl with red hat

Jell-O began in 1897 when carpenter and cough-syrup manufacturer Pearle Bixby Wait developed a flavored gelatin dessert . His wife, May, suggested the catchy name that would become famous nationwide.

The dessert gained popularity through aggressive advertising and recipe campaigns in the early twentieth century. For generations, Jell-O has been a familiar part of family gatherings, school cafeterias, and holiday meals.

10
New Balance (1906)

Image: @felirbe

New Balance was founded in Boston in 1906 by William J. Riley. Interestingly, the company did not begin by making running shoes. Instead, it produced arch supports and orthopedic products designed to improve comfort and balance, hence the name .

The company later expanded into athletic footwear and became known for its emphasis on fit and performance. Today, New Balance competes with much younger sportswear giants while carrying more than a century of history behind it.

11
Stanley (1913)

Image: Shahrouz Nikpoush

Stanley was founded in 1913 when inventor William Stanley Jr. introduced an all-steel vacuum bottle . His innovation improved durability and helped popularize insulated drink containers.

For decades, Stanley products were associated with workers, campers, and outdoor enthusiasts. In recent years, the brand has experienced a surprising resurgence among younger consumers, proving that even a company founded before World War I can find new audiences.

Geography Geography 4 min read

YOU CAN HAVE YOU CAKE AND EAT IT TOO

Mountain holidays for beach lovers: 10 American spots that have it all

Image: Brand Barmore

The eternal argument of whether to spend the holidays sunbathing on the beach or hiking in the mountains can be elegantly avoided if one of the following ten spots enters the discussion. These are magical landscapes where water, beaches, and mountains, or steep, forested hills, create a picturesque environment for the lucky visitor. Read on to find out where your next vacation could be.

1
Ventura County, California

Image: Paul Hanaoka

A place that hosts the annual Mountains 2 Beach Marathon is a sure bet if you are looking for a place that combines mountains and beaches. Mountain hiking and the classic California coastline lie within 26.2 miles of each other. Located northwest of Los Angeles, Ojai sits in a valley, and the village is dotted with art galleries, farmers markets, and high-desert hikes in the nearby Los Padres National Forest.

When the season is right, many trails can be followed through scrubland, sometimes revealing cascading waterfalls along the Rose Valley Falls Trail. But for waves, visitors head downhill to Ventura, a classic coastal town.

2
Westmoreland State Park, Virginia

Image: Alex wolf mx

Westmoreland State Park in Virginia was established in 1936 by the Civilian Conservation Corps. Covering 1,299 acres, the park offers sweeping vistas of the coastal plain and the Potomac River.

You can hike, boat, swim, camp, or fish in the majestic wilderness. And if you’re looking for an amazing view of the area, you can head to the natural attraction of Horsehead Cliffs, which rests high above the water.

3
Astoria, Oregon

Image: Nils Huenerfuerst

Oregon is likely one of the first states that come to mind when we think of a combination of beach and mountain. The coastal town of Astoria sits at the estuary of the Columbia River and the Pacific Ocean. It is perhaps most famous as the filming location of the 1980s film The Goonies .

The Pacific Northwest’s beaches have a picturesque quality that is hard to find elsewhere. Hiking trails are just outside the backdoor: the Cathedral Tree-Coxcomb Hill Trail, for example, starts at a 300-year-old Sitka spruce and climbs 164 stairs to offer views of the town, the Coastal Range, and the Pacific Ocean.

4
Herring Cove Beach, Massachusetts

Image: Quino Al

Herring Cove Beach is a national seashore located in Cape Cop and it’s recognized as part of the Cape Cod National Seashore. It’s a popular spot among Provincetown locals featuring warm, calm waters flowing from the Atlantic Ocean.

Activities in the area include swimming, walking along the coastal dunes, or exploring the Beech Forest Trail via bike or on foot.

5
Lake Tahoe, California, and Nevada

Image: Tim Peterson

A familiar name and for good reason, Lake Tahoe offers a beautiful shoreline without being anywhere near the coasts. Destinations like Sand Harbor Beach feature wide expanses of sand, freshwater swimming areas, and beach coves dedicated to snorkelers and divers.

This is the largest alpine lake in the U.S., so the pine-studded hills of the Sierra Nevadas practically tumble into the waters. This makes hiking easily accessible. The Rubicon Trail traces the shores of Emerald Bay and features incredible panoramic views, cliffs, coves, waterfalls, and even a lighthouse along the 13-mile round-trip route.

6
Fort Wetherill State Park, Rhode Island

Image: Praswin Prakashan

Located in Rhode Island, Fort Wetherill State Park is known for its historical significance in controlling the East Passage of Narragansett Bay. During the colonial era, a strategic battery was established to control this passage.

Because of its coastal location, the fort was also used during World War II. Nowadays, visitors come to explore this park and its coastal fort, which perches high atop granite cliffs.

7
Chimney Bluffs State Park, New York

Image: Frank Eiffert

Chimney Bluffs State Park is the spot where colossal rocky spires meet calm, collected waters. This park in New York sits along Lake Ontario on the south shore. To get a good view of the stunning chimney peaks and formations, you should hike the Chimney Bluffs Trail. The park is pet friendly too, so you can bring along your furry friends for the ride.

8
Calvert Cliffs State Park, Maryland

Image: Gary Cole

Calvert Cliffs State Park is not only one of the few parks with both mountains and ocean but it also displays a prized collection of 600 prehistoric fossil species. Between 10 and 20 million years ago, the cliffs at the park were submerged under the sea. But as the water receded, erosion and exposure of the cliffs occurred, unveiling massive fossils.

Visitors can walk, lounge at the soft sandy beach, investigate these fascinating fossils, trek near forested treelines, or admire the unusual cliffs that extend along the Calvert Peninsula.

9
Echo Lake State Park, New Hampshire

Image: Aaron Burden

Echo Lake State Park boasts two stunning ledges: White Horse Ledge and Cathedral Ledge, as well as a lake called Echo Lake. Each of these spots features scenic views of the area and top-notch sites for a family picnic. You can swim, walk, or hike the White Horse Ledge Loop Trail, a 3.1-mile loop.

10
Acadia National Park, Maine

Image: Peregrine Photography

Alongside Oregon parks, Acadia National Park is a prime example of a place that combines mountainous and seaside ambiance. Situated along the Atlantic coastline in Maine, it’s no wonder this impressive scenery attracts visitors for all types of recreational experiences, especially during the fall.

Rocky beaches, towering granite peaks such as the famous Cadillac Mountain, and miles and miles of natural treasure troves perfect for hikers are among the many features this park has to offer.

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