General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

General General 4 min read

American uniqueness

10 things America does differently from the rest of the world

Image: Shamblen Studios

The U.S. is a unique country in many ways , but some of these might shock tourists and foreigners because they differ from how they are done in other parts of the world. From etiquette rules to cooking styles to how to record a date, America has its own way of doing certain things . Let’s have a look at some of them!

1
Measuring

Image: Annie Spratt

This is a difference most Americans are aware of: most countries use the metric system rather than U.S. customary units, and most use Celsius instead of Fahrenheit. Countries such as the UK and Canada still use some imperial units in everyday life, but they mainly use the metric system. Another measure that confuses foreigners is the particular way ingredients are measured in American recipes, which often use cups, tablespoons, and teaspoons rather than measurements by weight.

Fun fact: The only other countries that use the Imperial system officially are Liberia and Myanmar.

2
Sales tax

Image: Zoshua Colah

Do you find having to calculate sales taxes annoying? That’s a unique American experience. In the majority of the world, the price you see is the price you pay , because it has the sales tax already added.

Why is it different in America? Sales taxes vary across states , so retailers find it easier to showcase the base price and then calculate the total at checkout.

3
Cutlery use

Image: Anna Kumpan

Many Americans abroad are surprised by the realization that not everyone uses a knife and fork in the same way they do . In fact, no one else does. While most Americans have learned the American style —also called the zig-zag or fork switching method— that involves using the fork in the left hand for cutting and then changing it to the right to pick up the food, European and Latin American countries don’t do this . It might seem like a small difference, but it completely changes the way you eat.

4
Iced drinks

Image: Battlecreek Coffee Roasters

Do other countries not have ice? They do, but they don’t necessarily assume everyone will want it. While serving water and other beverages with ice is customary in America, in many other countries, you need to request it —even during the hottest of summers.

But even if you get ice, many times you will need to specify the amount : the same drink that would be filled with ice cubes in America might come to you with just two or three cubes elsewhere.

5
Date formatting

Image: Waldemar

The U.S. is not completely alone on this one, but there’s a difference big enough to be worth mentioning. The standardized way of recording the date in America is month-day-year , a convention also followed by some Caribbean and Asian countries. But in the rest of the Western world, the conventional format is day-month-year , which can lead to confusion for Americans. In most Asian countries , the most commonly used format is year-month-day .

6
The word ‘American’

Image: frank mckenna

In the English language, ‘American’ is the only way to refer to people with U.S. citizenship . Other words, such as ‘Usian’ or ‘Unitedstatian’ have been proposed, but never stuck. This is why many Americans are surprised when other countries —Latin American countries in particular— use ‘American’ for anyone in the American continent , or continents, another big difference. In most European and Latin American countries, there is a different word for U.S. citizens, such as the Spanish ‘estadounidense’ or the Portuguese ‘estadunidense’ .

7
Moving out at 18 years old

Image: Dina Badamshina

This one is not so black and white, but more like a general tendency. Compared with most of Europe, Latin America, and Asia, Americans give serious consideration to the possibility of moving out after high school. Not everyone does, and not everyone can afford it, but it's fairly common.

In other countries, young adults generally move out if their job or education requires it , but they tend to stay at home a few more years if they can.

8
Driving a car as a teenager

Image: Dan Gold

America is quite car-centric , especially if you live outside of the big cities. While not everyone can afford to have a personal car —even a second-hand one—, it is common for 16 and 17-year-olds to legally drive their parents’ car, or save for their own.

In the rest of the world, the chances of high schoolers driving themselves to school are much lower, as most countries don’t allow underage kids to get a driving license .

9
Solo cups

Image: Artem Beliaikin

Do plastic cups exist outside of the U.S.? They do, but they are not as iconic or as widely used as Solo cups, introduced in the 1970s as a disposable but sturdy cup for parties and events. Many foreigners visiting America are surprised when they realize that solo cups are a real thing , and not something that just happens in movies.

10
Filing taxes

Image: Olga DeLawrence

Taxes in the U.S. are not that different from taxes in other countries, except for how they are filed . During tax filing season, thousands of Americans direct their efforts to ensure they have properly reported their income and that their return will match the IRS’s data.

In other parts of the world, however, the one responsible for calculating and filing taxes is the government , while citizens merely corroborate that everything is in order.

General General 6 min read

Curious keepsakes

America’s Quirkiest Artifacts Hidden in the Library of Congress

Image: Iñaki del Olmo

History has seen all kinds of objects come and go—some more fascinating than others, of course. Some were worth saving and preserving. The Library of Congress is home to some of the most fascinating historical artifacts from across time. Among the millions of items housed within its walls are treasures that range from quirky to iconic. From antique board games to century-old maps, each artifact tells its own story and connects both locals and visitors to specific moments in history. Today, we’ll take a lighthearted look at 10 of the most interesting finds . Sit back and let’s dive into history!

1
Movie etiquette slides: The "don’ts" of early cinema

Image: Alex Litvin

Long before "silence your phones" became a common phrase, the audience was advised to mind their manners with whimsical "movie etiquette" slides. These slides, from the early 1900s, reminded theatergoers to behave properly while in the establishment. Suggestions like "Applaud with hands only" were a gentle nudge to stay courteous—after all, what else would one applaud with, right?

Another classic recommendation: "If annoyed when here, please tell the management," a precursor to modern customer service advice.

2
America’s birth certificate: The map that named a continent

Image: Chris Lawton

Does America have a birth certificate? Not exactly, but something like that—hear this out. It’s actually a map that holds the unique honor of using the name "America" for the very first time . Created by Martin Waldseemüller in 1507, it has a lengthy Latin title and shows an emerging understanding of the globe, especially the newly discovered Western Hemisphere and Pacific Ocean.

For the first time, a cartographer separated the Americas from Europe and Asia, recognizing them as distinct continents. The Library of Congress acquired the map in 2003 and is often referred to as America’s "birth certificate."

3
A Monopoly prequel: The Office Boy

Image: Jaciel Melnik

Before Monopoly was monopolizing (pun intended) family game nights, Parker Brothers tested the waters with a lesser-known board game called "The Office Boy." Released in 1889, this early game was all about climbing the corporate ladder , reflecting the "American Dream" narrative popular at the time.

Players began as humble stock boys and had to work their way up to the head of the firm, with virtues like integrity and promptness helping them along, while carelessness could set them back. Pretty much like real life, huh?

Although "The Office Boy" never reached the same iconic status, it’s a fascinating precursor to Monopoly and you can take a look at it at the Library of Congress.

4
Locks of famous hair: A snip of history

Image: Taylor Smith

It might sound strange today, but saving locks of hair from notable figures was a common practice in the past. The Library of Congress holds strands from historical figures like Thomas Jefferson, Walt Whitman, and James Madison.

Along with the locks, you can also learn some interesting facts. For example, Jefferson’s hair was cut at his deathbed by his family, while Whitman’s came courtesy of his housekeeper, who took the liberty of snipping a few strands. These tiny, personal (maybe too personal) belongings have lost their shine over the years, but they still connect visitors to some of the most influential figures in history.

5
Bizarre health labels: Fat-Ten-U tablets, anyone?

Image: Jenelle

We might find it hard to believe at times, but societies do change. Want to see how? Take a look at advertisements from a certain era, and you’ll notice the early 20th century had its fair share of questionable health products—some of them can be found at the Library of Congress.

For example, one product you can take a look at is "Loring’s Fat-Ten-U Food Tablets," which promised to help skinny folks gain weight quickly . The accompanying ads featured dramatic before-and-after illustrations of people plumping up into "rosy" health with these tablets.

Compare that with today, and you’ll see that marketing, fads, and science have certainly come a long way, don’t you think?

6
The first road map: Paving the way for American travelers

Image: LouisMoto

We’ve mentioned the first map to name America as a continent, but have you ever wondered who the first person to draw a roadmap of the US was? Well, you can learn about that at the Library of Congress.

Back in 1789, when George Washington became president, Christopher Colles published what is now considered the first road map of the United States . His guide, titled A Survey of the Roads of the United States of America , helped travelers navigate the relatively new nation. Rather than displaying large swathes of territory, each page zoomed in on short stretches of road, making it much easier to navigate.

Of course, if you look at it today, it is outdated, but back then, it made traveling around the country a lot easier!

7
Culinary advice for motorists: Gourmet on the go

Image: Debby Hudson

One doesn’t usually—or immediately—place a motorist in a kitchen, right? But we guess this is here to prove us wrong!

When early motorists hit the road, there weren’t fast-food chains or convenience stores on every corner. This posed a problem, but the solution came around rather quickly: The Motorist’s Luncheon Book by May Southworth, published in 1923, provided travelers with the advice they needed to plan their meals on the go. The book suggested packing emergency supplies like sardines, canned frankfurters, and even "bacon in jars" and some recipes to cook on the road.

If you’re ever out of ideas in the kitchen, you might want to get a quick look at this book!

8
Jefferson’s vanilla ice cream recipe: Founding Father of desserts

Image: Hidden

Wait, Jefferson—as in the Founding Father? That’s right. Thomas Jefferson may have helped write the Declaration of Independence, but he also knew how to make a mean vanilla ice cream.

Among his vast collection of papers at the Library of Congress is his personal recipe for the classic dessert . The recipe is as simple as it gets: just "good cream," egg yolks, sugar, and vanilla. Jefferson, known for his love of French cuisine, likely picked up this ice cream-making skill while serving as a diplomat in Paris. While the recipe is quite detailed, it’s a reminder that even the most powerful figures in history had a sweet tooth. You could honor him by making this for your loved ones tonight!

9
The first known book printed in America: The Bay Psalm Book

Image: Aaron Burden

We all know what the first printed book in the world was, right? But what about the first printed book in America? Here’s what you need to know about it.

North America’s first printed book, The Whole Booke of Psalmes , also known as The Bay Psalm Book , dates back to 1640, just two decades after the Mayflower landed. This hymnal was created in the Massachusetts Bay Colony and contains psalms translated from Hebrew into English—but with a twist: the spelling and grammar were, well… creative by modern standards.

The book has no music notes, just the lyrics for worshippers to follow along with. Though simple in appearance, it pretty much marks a milestone in American printing and religious history.

10
Helen Keller’s plea to Alexander Bell: A message of hope

Image: Anne Nygård

As you probably already know, Hellen Keller was both deaf and blind. But that was never an obstacle to her journey of self-improvement and activism for the rights of the disabled. She is, still today, one of the most influential figures in history.

Now, concerning this article, here’s the fascinating artifact’s history: In 1907, Helen Keller sent a telegram to Alexander Graham Bell, the inventor of the telephone and an advocate for the deaf. In it, Keller, who was both deaf and blind, asked Bell to join her in delivering a speech , hoping he would repeat her words aloud for the audience. This small but powerful telegram is now part of the Library of Congress’s collection and you can take a look at it to learn about the deep bonds formed between two icons of American history.

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