General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 7 min read

America's most famous names

Bill Clinton wasn't born Bill Clinton—and that's just the start

Image: Cecil W. Stoughton, Public domain, via Wikimedia Commons

What if we told you that Bill Clinton wasn't born "Bill Clinton"? Or that Harry S. Truman's famous middle initial didn't actually stand for anything? And would you believe Lyndon B. Johnson went three months without a name? We've known about America's presidents our entire lives, so it's easy to assume there's nothing left to learn about them. But behind some of the most familiar names in U.S. history are stories stranger than fiction. From accidental initials that lasted a lifetime to surnames that changed completely, here are 10 surprising stories behind the names of American presidents.

1
Bill Clinton

Image: National Archives and Records Administration, Public domain, via Wikimedia Commons

Have you heard of Bill Blythe? Probably not, but you definitely know who he is: Bill Clinton, the 42nd president of the United States.

Born William Jefferson Blythe III on August 19, 1946, in Hope, Arkansas, Clinton never knew his biological father, who passed away in a car accident three months before he was born. His mother, Virginia Cassidy Blythe, later married Roger Clinton Sr. At 15 years old, Bill chose to take the surname Clinton, adopting the name of the man who had raised him .

2
Lyndon B. Johnson

Image: Arnold Newman, Public domain, via Wikimedia Commons

Have you ever heard of a baby who went three months without a name ? As unusual as it sounds, one US president began life exactly that way.

The future Lyndon B. Johnson was born on August 27, 1908, near Stonewall, Texas. But instead of naming their newborn son, his parents found themselves in a standoff. According to historical records from the Miller Center at the University of Virginia, his mother, Rebekah Baines Johnson, wanted to name him Clarence, while his father, Sam Ealy Johnson, wanted the baby named after himself. Unable to agree, they left him officially unnamed, and for the first three months of his life, he was simply "Baby Boy Johnson." The deadlock finally ended when his mother gave in, and the future president was named Lyndon Baines Johnson , honoring Lyndon Baines, a family friend admired by his father.

3
Ulysses S. Grant

Image: Brady-Handy Photograph Collection, Library of Congress, Public domain, via Wikimedia Commons

The 18th president of the United States wasn't born with the name we all know. He was born on April 27, 1822, in Point Pleasant, Ohio, as Hiram Ulysses Grant. So where did the famous "S." come from?

The answer is a paperwork mistake. In 1839, Ohio Congressman Thomas Hamer nominated the 17-year-old Grant to the US Military Academy at West Point. Knowing the young man went by Ulysses and that his mother's maiden name was Simpson, Hamer accidentally wrote "Ulysses S. Grant" on the nomination. Grant considered correcting the error, but eventually gave up, for two main reasons. He disliked the initials of his birth name, "H.U.G.", so the mistake didn't bother him much. In addition, fixing it would have meant a mountain of paperwork that could have jeopardized his appointment to West Point. So he simply let the new name stand, and the accidental middle initial stayed with him for the rest of his life.

4
Harry S. Truman

Image: Harris & Ewing, photographer, Public domain, via Wikimedia Commons

Harry S. Truman may have one of the strangest stories on this list.

His first name, Harry, honored his maternal uncle, Harrison "Harry" Young. His middle initial, however, didn't actually stand for anything. Truman's parents chose the "S" to honor both of his grandfathers, Anderson Shipp Truman and Solomon Young, without choosing one name over the other. In other words, the "S" wasn't short for Shipp or Solomon; it was simply "S". Truman himself usually wrote it without a period, since it wasn't an abbreviation. But after he became president, his staff encouraged him to add the period in official correspondence because it looked more conventional. That's why today he's almost always remembered as Harry S. Truman.

5
Dwight D. Eisenhower

Image: National Archives at College Park, Public domain, via Wikimedia Commons

President Dwight D. Eisenhower is remembered for leading the nation through the Cold War and signing the Civil Rights Act of 1957. But there's one surprising detail about him that most people never hear.

The man we know as Dwight Eisenhower was actually born David Dwight Eisenhower on October 14, 1890, in Denison, Texas. Named after his father, David Jacob Eisenhower, he quickly ended up with a problem: there were now two Davids in the same household. To avoid the confusion, his mother, Ida, simply began calling her son Dwight instead. He went by his middle name as if it were his first for years, but the change didn't become official until he applied to West Point at age 20. Wanting his official records to match the name everyone already knew him by, he registered as Dwight David Eisenhower and made the switch permanent.

6
Gerald R. Ford

Image: Thomas J. O'Halloran, photographer, Public domain, via Wikimedia Commons

On July 14, 1913, a baby boy named Leslie Lynch King Jr. was born in Omaha, Nebraska, and 61 years later, he became the 38th president of the United States. If the name doesn't sound familiar, there's a good reason: he entered the White House under a completely different name.

Leslie Lynch King Jr. was named after his father. However, just 16 days after his birth, his mother, Dorothy, fled the marriage with her infant son to escape her abusive husband. Three years later, she divorced King and married Gerald Rudolph Ford, a paint salesman who raised the boy as his own. From then on, everyone knew him as Gerald Rudolph Ford Jr. , even though he didn't legally change his name until December 3, 1935, when he was 22 years old.

7
Ronald Reagan

Image: Michael Evans, Public domain, via Wikimedia Commons

Have you ever heard of "Dutch" Reagan? Perhaps not, but that was in fact the childhood nickname of Ronald Reagan, the 40th president of the United States.

Born as Ronald Wilson Reagan on February 6, 1911, in Tampico, Illinois, Reagan got his nickname from his father, who thought his newborn son looked like a "fat little Dutchman." The moniker stuck almost immediately. As a boy, Reagan embraced it so completely that, according to his autobiographies and records at the Ronald Reagan Presidential Library, he disliked being called Ronald and insisted everyone call him Dutch instead. That changed only after he arrived in Hollywood in the late 1930s, when studio executives convinced him that "Dutch Reagan" wasn't exactly leading-man material.

8
Jimmy Carter

Image: White House, Public domain, via Wikimedia Commons

Born James Earl Carter Jr. on October 1, 1924, in Plains, Georgia, and named after his father, the future president had been called "Jimmy" almost from the day he was born.

Over the years, the nickname became the name he truly identified with. So when he took the presidential oath in 1977, Carter broke with tradition. Instead of using his formal first name like all the presidents, he was sworn in as Jimmy Carter, becoming the first (and still the only) US president to take the oath of office using a nickname rather than his legal name.

9
John Quincy Adams

Image: National Museum of American History, Public domain, via Wikimedia Commons

The second president of the United States, John Adams, is one of the best-known Founding Fathers. His name is instantly recognizable to most Americans, and that's exactly why his son made an important decision about what he would be called.

John Quincy Adams was born on July 11, 1767, in the North Precinct of Braintree, Massachusetts, an area that was officially renamed Quincy in 1792. The nation's sixth president and the first son of a president to become president himself carried a name with a story. He was named not only after his father, but also after his maternal great-grandfather, Colonel John Quincy, who was gravely ill when the baby was born. Although Quincy was originally a family surname, it became the baby’s middle name. As an adult, he embraced all three names, John Quincy Adams, helping distinguish himself from his famous father while honoring both sides of his family.

10
Grover Cleveland

Image: National Archives at College Park, Public domain, via Wikimedia Commons

Most people have never heard of Stephen Cleveland, but mention Grover Cleveland, and they'll know exactly who you're talking about. The thing is, they're the same person.

Born on March 18, 1837, in Caldwell, New Jersey, the future 22nd and 24th president of the United States was actually named Stephen Grover Cleveland. His father, a Presbyterian minister, chose the name to honor Reverend Stephen Grover, the first pastor of the First Presbyterian Church in Caldwell, where he was serving at the time. As he grew older, however, Cleveland made an unusual choice: instead of going by his first name, Stephen, he adopted his middle name because he simply liked the sound of "Grover Cleveland" better.

History History 5 min read

Exploring local folklore

American Bestiary: 10 famous mythical creatures to fear

Image: Jon Sailer

Welcome to the fascinating world of mythological creatures! This article is a celebration of the human imagination and the stories that have captivated us for generations. This time around, we invite you to explore the most amazing beings American folklore has ever created . From the popular Bigfoot to the mighty Wendigo, dive into these startling legends and uncover the mysteries surrounding them.

1
Bigfoot

Image: Jon Sailer

Legend and cultural icon, Bigfoot— also known as Sasquatch— has fueled our imaginations since at least the mid-20th century. This mythical creature, which appears in both American and Canadian folklore, is believed to inhabit the forests of the Pacific Northwest.

Its origin is not entirely clear, but it likely stems from a blend of stories brought by European immigrants and tales from North American indigenous cultures. Many people throughout history claim to have seen Bigfoot and describe it as a 6- to 9-foot, half-human, half-ape creature covered in dark hair. Others have only found its large 24-inch footprints, which has certainly helped keep the legend alive.

2
Pukwudgie

Image: Johannes Plenio

Pukwudgies are mythical creatures from Native American folklore, more precisely from the New England region. They are described as small, humanoid beings, about 2 to 3 feet tall, with grayish skin, pointed ears, and spines on their back.

According to Wampanoag legends, Pukwudgies are considered guardians of the forest. They are mischievous creatures with the ability to disappear and move swiftly through the forest. In addition, they are known to cast spells and curses on those who offend them or cross their path. So now you know, if you ever travel to these lands, remember to be respectful and honor nature to avoid being punished by these protective little monsters.

3
The Jersey Devil

Image: Belinda Fewings

There are not as many sightings of the Jersey Devil as there are of other creatures on this list. However, some people claim to have found traces of claw prints made by a two-legged creature. The few eyewitnesses who were able to catch a glimpse describe the Jersey Devil as a bizarre assortment of different animal parts, resembling everything from kangaroos and dogs to horses and even reptiles.

This creature theoretically inhabits an area in South Jersey known as the Pine Barrens. It is linked to a local legend from 1735, which claims that a woman nicknamed Mother Leeds allegedly cursed her thirteenth unborn child. The baby eventually became a demon who murdered the entire family and fled to the woods to steal livestock and terrify unwary travelers to the end of times.

4
Urayuli

Image: osensei

Very similar to Bigfoot, the Urayuli, or "hairy men," are a mythical race of creatures that live in the woodlands of southwestern Alaska, near Lake Iliamna. Those who claim to have seen the Urayuli describe them as being 10 feet tall, with shaggy hair, luminescent eyes, and long arms stretching down to their ankles.

According to lore, the Urayuli are said to be transformed children who got lost in the forest, therefore they are considered peaceful creatures. Taking this into consideration, it is very likely that this legend was born as a cautionary tale to prevent children from wandering out alone at night.

5
Wendigo

Image: DGSstudios

One of the most terrifying creatures in Native American mythology is the Wendigo. According to legends originating in Algonquian folklore, the Wendigo is an evil spirit that feeds on human flesh. This creature is believed to have the ability to possess people, turning them into starving monsters who cannot help but devour other humans.

The Wendigo has been depicted in various forms throughout history but is generally described as a slender, skeletal giant with glowing eyes and sharp fangs. This malevolent, cannibalistic, and supernatural being is usually associated with cold winters, as well as with greed and gluttony.

6
Wampus Cat

Image: Peter .

The Wampus cat is usually described as a fierce, bipedal creature with a humanoid body and a feline head. This spectral, panther-sized beast has been reported across the American Southeast for centuries, with numerous legends about its origins varying by region.

One of the most famous stories has its roots in Alabama and comes from a Native American tradition. According to this story, a Cherokee woman disguised herself in the skin of a mountain lion to secretly follow her husband on a hunting trip. When the men gathered around the fire to share stories forbidden to women discovered her, they cursed her to spend eternity as a half-woman, half-mountain lion.

7
Florida Skunk Ape

Image: RyanMcGuire

Florida, the Sunshine State, has its own version of Bigfoot: the Skunk Ape. This creature is said to resemble an orangutan more than the gorilla-like Sasquatch. This particular being got its name for the pungent odor that announces its presence and was seen many times lurking around the Florida swampland during the 1960s and 1970s.

Sightings were so common during that time that, in 1977, the state legislature had to introduce a bill to protect the elusive man-ape. Although the bill was never passed and Florida wildlife officials deny the existence of the Skunk Ape, many people continue to report sightings of the black, hairy creature to this day.

8
Champ

Image: GregMontani

If you thought Scotland had the only lake monster, you haven't met Champ yet. Lake Champlain, a freshwater lake in New York, is said to be home to America's most famous lake monster. Since the early 19th century, there have been accounts of Europeans claiming to have seen a seahorse-headed creature emerging from the water. However, the local Native Americans, the Abenaki, and the Iroquois, had stories of a horned serpent called Tatoskok dating back much earlier.

Over the years this beast has manifested itself to numerous people. In fact, in 1977, a woman named Sandra Mansi claimed to have taken a photo showing a creature with a small head and a long neck, which—let's be honest—looks suspiciously similar to the Loch Ness Monster.

9
Menehune

Image: Timothy Dykes

The Menehune are a mythological race of little people in Hawaiian tradition that only appear at night. For the most part, these two-foot-tall creatures are harmless, although they can become angry if disturbed. It is believed that these supernatural beings may have originated from ancient ancestors who populated the Pacific region, eventually evolving into folklore.

The Menehune are said to be builders, gifted with great strength and architectural skill. They construct stone structures such as dams, roads, and sacred worship sites known as heiau . They work when nobody is watching, so beware—never interrupt them, or they will vanish.

10
Beast of Busco

Image: Pascal Mauerhofer

In this article, we have explored a wide array of mythological creatures resembling apes, cats, birds, serpents, and even humanoids. However, you probably won't guess what kind of creature the Beast of Busco is. In 1898 a farmer from Churubusco, Northern Indiana, claimed to have spotted an enormous turtle in Fulk Lake.

His story was corroborated fifty years later by two fishermen who reported seeing a giant turtle weighing at least five hundred pounds and with a shell as big as the roof of a car. Such was the commotion that the lake’s owner at the time went so far as to drain it in order to catch the creature, which proved to be impossible. Since then, every June, the town of Churubusco celebrates Turtle Days festival, which includes a carnival, a parade, and—wait for it—turtle races.

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.