General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 5 min read

Origin stories

This U.S. state shares a name with a mythical island rich in gold

Image: Nico Smit

Twenty-six of our 50 states were once Spanish or French territory, or both. So it’s no wonder that Spanish and French culture permeates American traditions, food, customs — and state names, too. Here are 10 state names with French or Spanish origins.

1
California

Image: Gustavo Zambelli

All across the Americas, we can find places named after fictional and mythical locations, a result of the arrival of European explorers on the unknown continents. In 1533, Hernán Cortés arrived in what is now Baja California, Mexico. Mistakenly believing that the peninsula was an island, coupled with the arid landscape and the rumor of abundant gold, he named it after an island from the book Las Sergas de Esplandián (The Adventures of Esplandián).

This novel, written by Garci Rodríguez de Montalvo in 1510, features the island of California , governed by the queen Calafia (a play on the Arab calipha , a title given to leaders and rulers). The fictional California is rich in gold and is described as a terrestrial paradise near the Indies, so, despite not being an island, the real California was aptly named.

2
Louisiana

Image: Mick Haupt

Before being the name of a state, Louisiana designated all the French territories west of the Mississippi River , covering either the whole or part of 15 current U.S. states, including Arkansas, Iowa, Nebraska, Oklahoma, and Missouri, among others. Originally named La Louisiane (‘the land of Louis’), the name was given to the Mississippi basin by the French explorer René-Robert Cavelier in 1682.

Who was Louis? Sixteen kings of France had the name Louis, but this territory was named after Louis XIV, also known as "The Sun King" . During his 72-year-long reign, still the longest of any monarch in history, France greatly expanded its colonial territories, among which was Louisiana. After the Louisiana Purchase in 1803, the anglicized name remained, but only for a much smaller portion of land, which gained statehood in 1812.

3
Florida

Image: Julius Hildebrandt

One of the European strategies for naming territories was to reference the day of arrival, a practice often used by the Spanish , and evidenced by the many places named after Catholic saints. Florida is an example of this custom.

Spanish explorer Juan Ponce de León arrived in the territory around the time of Easter while looking for the mythical fountain of youth. In Spanish, Easter is sometimes called La Pascua florida (‘the flowery Easter’) because it usually falls in spring, which led Ponce de León to name the territory La Florida .

4
Maine

Image: Mercedes Mehling

There is more than one theory for the origin of Maine, and there is no certain answer. While many claim that ‘Maine’ is derived from ‘main land’, there is another widely supported theory that makes a connection with a French province, and that is backed up by the enormous influence of Acadian French people in the state of Maine .

According to this theory, the Maine territory was named after a French province of the same name —nowadays the region of Sarthe and Mayenne— in turn named after the ancient Cenomani Gaulish tribe.

5
Vermont

Image: Jeffrey Clayton

Although the Vermont territory was initially explored by the French, it might come as a surprise to know that its French name was given by an English-speaking American . In 1777, the territory declared independence from Britain and constituted a new republic. At first called ‘New Connecticut’, it adopted the name ‘Vermont’ by suggestion of physician and scholar Thomas Young.

Young came up with the name, meaning ‘green mountains’, inspired by a local militia known as ‘the Green Mountain Boys’. However, be it ignorance or poetry, the translation was made into a correct but archaic French. While Vermont does mean ‘green mountain’, the most accurate translation would have been montagne verte .

6
Colorado

Image: Mike Scheid

Originally, Colorado referred to the Colorado River, named by the Spanish during the 16th century. The area under that name was acquired by the U.S. in the Louisiana Purchase and through the Treaty of Guadalupe Hidalgo , with the Territory of Colorado officially established in 1861 and named after the river.

Why was the river named this way? In Spanish, colorado means ‘red colored’ or ‘ruddy colored’. During the spring thaw, the melted mountain snow would mix with reddish-brown silt , giving the river a red hue.

7
Montana

Image: Nic Y-C

This one is another case of a name chosen by English speakers. The word ‘Montana’ is an anglicized version of the Spanish montaña, ‘mountain’. But while there certainly are mountains in Montana, part of the territory consists of plains. Why name it so, then?

The Spanish had named the western mountainous region Montaña del Norte (Northern Mountain). When the Montana Territory was created in 1864, the name was suggested as a tribute to the Rocky Mountains . Some complaints arose in defense of the plains, and the alternative name ‘Jefferson’ was proposed, but Montana won in the end.

8
Nevada

Image: Abhi Verma

The majestic Sierra Nevada mountain range is one of the natural wonders of the Western United States, so it makes sense that a territory would be named in its honor. Named Sierra Nevada or ‘snowy peak’ by the Spanish, the first record of the name dates back to 1776 , and was most likely inspired by a Spanish range of the same name.

In 1861, the Territory of Nevada was officially established, and most sources agree that it was named after the mountain range. However, the main part of the Sierra Nevada range belongs to California, with only the Carson Range being in the Nevada territory.

9
Arizona

Image: Cayetano Gil

The origin of ‘Arizona’ is disputed, with theories pointing towards it being the Spanish version of a Native American name. However, other theories disagree, claiming that it is a Basque name, haritz ona , meaning ‘good oak, given by Spanish settlers who came from the Basque region.

There is a final theory which, although heavily disputed, is supported by popular stories. This theory claims that the original name was Árida zona (‘arid zone’) , a description of the desert climate.

10
Oregon

Image: Peter Robbins

No one really knows what ‘Oregon’ means, but everyone has a theory. Although there are stories that link it to Native American names or spelling errors, the first record of the name is from a 1598 Spanish chronicle, which refers to the territory as ‘_Orejón_’ (‘big-eared’) . Whose ears were being described is unclear.

An alternate theory links the name to French instead of Spanish, based on a 1765 petition by a British explorer that calls the area ‘ Ouragon’, a possible corruption of the French ouragan , ‘hurricane ’, in reference to the turbulent waters of the Columbia River.

General General 6 min read

UNCOVERING SIN CITY SECRETS

Visible from space? 10 fun facts about Las Vegas you probably didn't know

Image: David Lusvardi

Frenetic, passionate, shocking, exciting, dazzling, monumental, and even overwhelming. All of this is Las Vegas, a city that evokes so many feelings and emotions that any adjective falls short. Few cities carry such a mystique as Las Vegas. Also called "Sin City", it concentrates the largest number of casinos and hotels in the world, making it one of the tourist destinations most chosen by travelers. But Las Vegas is a lot more than just gambling and fleeting entertainment. In fact, it hides some juicy secrets you'll want to learn. Join us to discover 10 fun facts about Las Vegas you probably didn't know.

1
The Strip is not really in Las Vegas

Image: Stephen Leonardi

The Strip is probably the most iconic attraction in Las Vegas. It stretches approximately 4.2 miles along Las Vegas Boulevard and is the vibrant heart of the city , attracting millions of tourists to experience a unique combination of entertainment and luxury. However, did you know that The Strip is not in Vegas?

Well, it's a technicality. The Strip is located south of the city of Las Vegas, more specifically in Clark County, Nevada, in the unincorporated towns of Paradise and Winchester. In any case, this area is one of the most filmed and photographed in the United States. It is also home to many of the world's largest hotels, casinos, and resorts, such as The Mirage, the Caesars Palace, and The Bellagio.

2
There’s more than one Vegas

Image: Jim Witkowski

Although Las Vegas, Nevada is the most famous of them all, it is not the only one. In New Mexico, just a few miles from Santa Fe and Albuquerque, there is another city called Las Vegas. Founded in 1835, it was one of the main stops on the Santa Fe Trail.

Being part of this trail and preserving the Spanish Colonial style of its buildings has earned this town the right to have up to 900 of its buildings on the National Register of Historic Places. And it is the only place in the United States to reach that number!

Like its big sister in Nevada, Las Vegas, New Mexico is now a major film and television set. Series like House of Cards and movies like No Country for Old Men and Wyatt Earp have been filmed here. Who would have guessed?

3
The Great Sphinx is bigger than the original

Image: lindsayascott

The Great Sphinx of Giza is one of the most beautiful and emblematic monuments ever erected in the history of mankind. So, of course, Sin City had to have one of its own. This replica is located in Luxor Las Vegas, a casino following the theme of Ancient Egypt on The Strip.

Interestingly, however, the Luxor Las Vegas Sphinx is much larger than the Egyptian Sphinx at Giza. The original statue is only 66 feet tall, while the Las Vegas version is over 110 feet tall. What’s more accurate is the massive Luxor Pyramid making up the main building of the casino, it is as large as the Red and Bent Pyramids of Egypt.

4
One bright city

Image: Isaac Davis

Las Vegas is famous for its spectacular nighttime lights. In fact, it is considered one of the brightest cities in the world. But can you see it from space? The answer is yes! Las Vegas can be seen from space, as confirmed by NASA and images taken aboard the International Space Station.

In 2021, astronaut Shane Kimbrough tweeted an aerial photograph of the city taken 250 miles above Earth. In it, you can spot clearly a brighter band where The Strip is located. This is due to the high concentration of lights from casinos, hotels, and other attractions in this famous area. It is estimated that approximately 12,000,000 lights are turned on every night on the Las Vegas Strip!

5
Some hotels are missing a floor

Image: jaygeorge

Americans are used to hotels with no 13th floor, but why do some Las Vegas casinos lack 4th floors? Las Vegas hotels avoid numbering floors with a four to ward off any superstition associated with death.

Fear of the number four, called tetraphobia, is common in many Asian countries, especially China. The word death sounds eerily similar to the number four in Chinese and Japanese. Given that Las Vegas receives a large number of Asian tourists each year, it makes sense that so many casino owners want to avoid making them uncomfortable. In fact, many hotels such as the Aria, the Wynn, and the Elara don't even have floors 40 through 49.

6
More than 200 weddings a day

Image: Pexels

Las Vegas is where reality becomes fantasy, where the Eiffel Tower, Egyptian pyramids, and medieval castles shine away on a glamorous desert strip. It's no wonder, then, that Sin City remains a popular wedding destination.

In September 2023, Las Vegas celebrated its 70th anniversary as the "Wedding Capital of the World." There are about 100 chapels in the city issuing more than 200 licenses a day for couples looking for a simple, quick, and —why not?— themed wedding. Throughout history, lots of couples have tied the knot in the city, including celebrities such as Jennifer Lopez and Ben Affleck, Frank Sinatra and Mia Farrow, and Elvis Presley and Priscilla Beaulieu.

7
A ghost town below Lake Mead

Image: Nikola Majksner

Located 24 miles from the city of Las Vegas, Lake Mead is one of the most important tourist attractions in the state of Nevada. It is the largest lake and reservoir in the United States and is a great destination for water activities and fishing.

However, this place holds a big secret. A few years ago, the lake's low water level revealed the ruins of the abandoned city of St. Thomas, approximately 18 meters below the surface. St. Thomas, founded in 1865 by Mormons, was one of the communities directly affected by the construction of the Hoover Dam.

Today, its gloomy structures have become an attraction for those who want to see the remains of a town that once housed 500 people. The foundations of what was originally a school, a post office, a supermarket, and a church make it a true ghost town.

8
A mecca for antique collectors

Image: Kenny Eliason

There's so much more to do in Sin City besides gambling! Did you know that there is an impressive number of antique stores in Las Vegas? These second-hand shops are a favorite among locals and tourists alike and have been in the area for decades.

For example, Downtown Las Vegas, the city’s historic center, is the best place to find bargains, one-of-a-kind items, collectibles, vintage fashion, and unique pieces of jewelry. If you are visiting the city and, at some point, you get tired of the slots, you can go thrifting and take home a piece of the city's history.

9
FedEx wouldn’t exist without Sin City

Image: Michał Parzuchowski

Today FedEx is one of the best-known companies in the United States. With a large fleet of planes and trucks, the company delivers 16.5 million packages daily to 220 countries and territories. However, the delivery giant had a rocky start and there was a moment, five decades ago when it was close to disappearing.

In the mid-1970s, the oil crisis increased the company's operating costs. Overwhelmed by debt, founder Frederick W. Smith withdrew the last US$5,000 and spent a weekend gambling in the famous Las Vegas casinos. Fortunately, luck was on his side and today we can enjoy this service that changed the postal system forever.

10
The largest bronze sculpture in the U.S.

Image: Wadems, Public domain, via Wikimedia Commons

As we’ve seen, everything in Las Vegas is grandiose and monumental. So it's no wonder that this city is home to the largest bronze sculpture in the United States. The iconic MGM Grand lion weighs a staggering 90,000 pounds and stands 45 feet tall.

This sculpture was placed at the entrance of the hotel in 1998 to replace a cartoon-like giant lion head made of fiberglass. The thing is, record-breaking has been at the heart of the MGM Grand since its beginnings: It was the largest hotel in the world at the time of its opening. Now, it is the largest single hotel in the country, with 5,124 rooms in one building.

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