General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

General General 6 min read

From the Nike Air to the Cell phone camera

NASA in your house: 10 inventions that revolutionized everyday life

Image: NASA

You probably never realized that NASA, the same agency that revolutionized space travel back in the sixties and seventies, is also responsible for the microchips in your favorite electronics, the alarm that warns you of fire, the sensor that lets you take a quick selfie on your phone , among other everyday inventions. Ready to rediscover them?

1
Microchip

Image: Laura Ockel

Before microchips, computers relied on glass vacuum tubes that were large, fragile, and too heavy for a spacecraft. To solve this, NASA, during the moon race in the 60s, made a massive bet on a new invention called the integrated circuit, which packed complex electronics onto a tiny sliver of silicon. While these early "microchips" were very expensive and unproven, the Apollo program committed to buying over 60 per cent of all chips made in America. This guaranteed market gave companies like Fairchild Semiconductor, a Californian technology company, the support they needed to perfect the tech and lower the costs. NASA's support as the principal customer for microchips helped the digital revolution happen much sooner than expected. Today, that technology is within almost every electronic device, from the microwave to the laptop.

2
Smoke Detector

Image: Yosuke Ota

They are among the most important safety tools in our homes, and most people don't know their modern version was shaped for a 1970s space mission. Truth is, the first electric smoke detector was invented in the 1930s by Swiss physicist Walter Jaeger, almost by accident, while working on a gas detection device. Early smoke detectors worked, but they were often too expensive or sensitive for everyday homes.

In the 1970s, NASA teamed up with Honeywell Corporation, a North Carolina-based technology and manufacturing company, to improve the design for Skylab, the first U.S. space station. Astronauts needed an alarm that could detect a real fire without constantly reacting to harmless gases inside the station's tight living quarters. So they added an adjustable sensitivity and long-lasting backup batteries, creating the "nuisance-free" smoke alarm we still use in our homes today.

3
Cell Phone Camera

Image: JD Mason

In the 1990s, NASA's Jet Propulsion Laboratory needed to shrink cameras down so they could fit on small spacecraft without draining the battery. Engineer Eric Fossum invented the image sensor, which put all the camera's functions onto a single tiny chip , making cameras much smaller and more efficient than ever before.

In 1995, Fossum founded the company Photobit to bring this space-age sensor to the commercial market. Today, this technology allows smartphones to take high-quality photos while staying thin enough to fit almost everywhere, making it the most used camera tech in the world.

4
Cordless Tools

Image: rakhmat suwandi

In the early 1960s, Black & Decker developed the first cordless electric drill for commercial use. NASA later recognized the potential and, in 1965, contracted Black & Decker to adapt and refine this technology for the Apollo program, creating a lightweight, battery-powered drill that could operate in the moon's harsh environment and in zero gravity.

But that wasn't all. To make it work for space, they had to improve a specialized motor and smart software that didn't drain the battery too fas t. By the late 1970s, the Dustbuster, the first cordless vacuum, was created, along with the improved battery-powered tools we still rely on today.

5
Memory Foam

Image: Kier in Sight Archives

Have you ever wondered why your mattress is smart enough to remember its original shape? Memory foam is a type of high-density polyurethane foam that softens when heated and under pressure. When you lie down on it, it molds to your body, and when you get up, it slowly returns to its original shape. That's what the "memory" part is about.

NASA developed memory foam in the 1960s to improve seat cushioning and crash protection for airline pilots and passengers, and later adapted it to protect astronauts from "G-forces" during space travel . As it reacted to body heat, the foam softened and molded perfectly to a person's frame, absorbing shock on impact. It took about twenty years to reach the public; the first memory foam mattress didn't hit the market until the early 1990s by companies like Tempur-Pedic and Fagerdala World Foams.

6
Sneaker Air Cushioning

Image: Damian Barczak

Ever wondered how Nike Airs were created? The truth is that the bounce in many modern sneakers is actually a product of the space industry. A NASA engineer named Frank Rudy, who worked on the Saturn and Apollo rocket engines, was introduced to a process called blow rubber moulding, used to create sealed, pressurised membranes for aerospace applications. He realized this same process could be used to trap gas inside a shoe sole.

In 1977, he brought this idea to Nike, and this led to the creation of the Nike Air Tailwind in 1978, the first shoe to feature this space-inspired cushioning. Today, air-cushioned soles are a standard, using the same aerospace tech to protect joints in every step.

7
Water Filters

Image: RephiLe water

In 1963, NASA faced an important challenge for the Apollo program: keeping drinking water pure for long missions without using heavy chemicals. To solve this, they pioneered a system that used silver ions to kill bacteria and activated carbon to remove pollutants. This allowed astronauts to have clean water stored for weeks.

By the 1970s, NASA shared this technology with the public, leading to the creation of companies like Aquaspace. These days, this same silver-ion and carbon tech is used inside household water pitchers and refrigerator filters to remove contaminants.

8
Scratch-Resistant Lenses

Image: Alireza Hashemi

In the 1970s, NASA scientist Ted Wydeven of the Ames Research Center was working on a spacecraft water purification system when he coated a filter with a thin plastic film using an electric discharge of an organic vapor. The result protected the plastic surfaces of aerospace equipment from scratching.

This film made plastic up to ten times more scratch-resistant than earlier materials. In 1983, Foster-Grant licensed the technology and used it to produce scratch-resistant lenses for sunglasses and eyeglasses, introducing space technology to our daily lives.

9
Ear Thermometer

Image: Artur Solarz

NASA technology and modern healthcare are surprisingly close. It turns out that the same tech used to measure the heat of distant stars is now in our medicine cabinet . In the 1980s, NASA developed special infrared sensors because scientists evidently couldn't place a physical thermometer on a planet millions of miles away. These sensors worked by "reading" invisible heat energy from a distance.

By 1991, a medical technology company called Diatek teamed up with NASA to bring this space tech into daily medicine. They realized the human eardrum also emits infrared heat, and that could work as a perfect window to measure our body temperature. This partnership resulted in the first handheld ear thermometer, making fever checks much more comfortable and easier.

10
Super Soaker

Image: Michael Starkie

You probably assumed that the world's most famous water gun was created in a toy lab. It was actually invented in the home workshop of NASA engineer Lonnie Johnson. In 1982, while working on a new heat pump that used water instead of refrigerant, a nozzle he was testing shot a powerful stream across his bathroom.

Johnson realized its toy potential and licensed his "Power Drencher" design to the toy company Larami. It was renamed to the Super Soaker in 1991, and it uses the same air-pressure principles Johnson applied to spacecraft systems.

General General 4 min read

Wave them with pride

Honoring the states: learn about the history of 10 state flags

Image: Tina Chelidze

From the 13 colonies to the consolidation of the 50 states, America’s journey of growth and unity is remarkable. Each state is unique, with distinctive features, mottos, and, of course, flags. Each flag tells a story and honors the rich history and heritage of the state it represents. Among the 50 state flags, we’ve chosen 10 state flags to learn about their design, elements, and the history they represent.

1
New York

Image: Clker-Free-Vector-Images

New York was one of the 13 original colonies and is one of the most populated states today. Its flag, with a vibrant blue in the background, features a sun symbol, one supporter on each side, and the state’s inspiring motto "Excelsior," meaning "ever upward."

The scene in the coat of arms paints a picture of the Hudson River flanked by Liberty on the left, and Justice on the right. Topping it all off is a bald eagle, always majestic, perched atop the world. Powerful, isn’t it?

2
California

Image: Clker-Free-Vector-Images

California was the 31st state to be admitted to the Union (1850) and the history behind its flag has elements present in previous models of banners used by what we know today as Mexico.

This flag was first hoisted in 1846 after American settlers in the territory fought for its independence. Finally, it was recognized as official in 1911.

The flag depicts a grizzly bear —also the official state animal— and a lone red star symbolizing previous attempts to gain independence.

3
Indiana

Image: Clker-Free-Vector-Images

Indiana’s flag was designed by Paul Hadley and approved as the state flag in 1917 after the Daughters of the American Revolution held a flag design contest.

Over the dark blue flag stands a golden torch surrounded by 19 stars . The 13 stars on the outer circle represent the 13 original colonies, while the five stars in the inner circle were added to symbolize the next five states that joined the union, Indiana being the 19th.

The torch? You guessed it right, it represents liberty and enlightenment.

4
Louisiana

Image: Clker-Free-Vector-Images

Blue background abounds among the official state flags and it’s no surprise since it’s one of the national colors. Louisiana’s flag is not the exception.

This flag is the only one to depict a pelican nurturing its offspring in a nest. What is curious about it is that the pelican, an animal that symbolizes devotion to progeny, is crying tears of blood, which represents sacrifice. Underneath, belted in a white ribbon, the state’s motto: "Union, Justice, and Confidence".

5
New Jersey

Image: Clker-Free-Vector-Images

New Jersey’s flag is the only state flag to have a buff background , although it is wrongly depicted as yellow most times. This background color represents the uniform worn by soldiers from New Jersey’s regiments in the Revolutionary War.

In the center of the flag, there is a coat of arms supported by Liberty and the goddess Ceres, representing agriculture. Above the coat of arms, a horse’s head that stands for strength, and, below it, a helmet that symbolizes sovereignty.

6
Arkansas

Image: Clker-Free-Vector-Images

Arkansas’s flag depicts a complex symbolism using well-known elements: a diamond shape, with 25 stars on the outer part, the state’s name in the middle, one star above, and three stars below.

Arkansas was the 25th state to join the union, hence the stars around the diamond. The star over the word "Arkansas" represents the Confederacy to which it was admitted in 1861. The three stars below represent different things: the nations Arkansas belonged to, the Louisiana Purchase, and the fact that it was the third state formed after such purchase. A simple design, yet a complex meaning, don’t you think?

7
Colorado

Image: Clker-Free-Vector-Images

Colorado’s flag is quite simple in its design, although it represents many state elements . For example, the name, a Spanish word that means "red", is symbolized by the red C in the middle. But that’s not all, the letter C also means "columbine" the state flower, represented by the colors blue, yellow, and white. These two last colors also stand for the gold and silver present in the area.

Last, but not least, the letter C stands for "Centennial State" as Colorado became a state in 1876, when the nation was celebrating a century of its independence.

8
Washington

Image: Clker-Free-Vector-Images

Washington is the only state to have a flag with a green background. At the same time, it is the only one to depict a real person . George Washington’s picture is surrounded by a golden ring that reads "The Seal of the State of Washington 1889," the year in which the territory became a state.

The background color refers to the "Evergreen State" while the golden ring represents the wheat areas of the Eastern part of the state.

9
Wyoming

Image: Clker-Free-Vector-Images

This flag was also chosen during a flag design competition held in 1916. It consists of a dark blue background bordered by white and red and, in the center, the silhouette of a bison with the state seal that reads "Great Seal of the State of Wyoming."

Within the seal, the state motto "Equal rights," since Wyoming was the first state to grant women the right to vote. Below the ribbon, a farmer and a cowboy, the main occupations in the state, and two pillars that read "Livestock, mines, grain, oil." And that’s not all, at the bottom, a bald eagle and a star with the number 44, the order of admission to the union.

10
New Mexico

Image: Clker-Free-Vector-Images

Let’s finish this list with what may be the simplest flag of all the 50 states: New Mexico’s. With colors that symbolize the Spanish ruling over the territory, this state flag was adopted in 1925 and it consists of a yellow background with the Zia sun in the center.

The Zia sun is an ancient interpretation of the sun and its design consists of four rays, a sacred number of the Zia. Beautiful, isn’t it?

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