General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

Culture Culture 4 min read

Old origins, modern entertainment

Was "America's pastime" invented in America?

Image: Paolo Aldrighetti

Sports, with their allegiances, rivalries, and championships, play a huge role in our culture, but we sometimes forget that not all sports were born in America. Where did our favorite pastimes originate? How did the rules, guidelines, and equipment evolve? Let’s explore the origins of America’s 10 most popular sports.

1
Football

Image: Muyuan Ma

Although born across the Atlantic as a mix between rugby and soccer in 19th-century England , football as we know it today was largely developed at Yale University, which formed its own football program in 1872. The line of scrimmage, the snap, and the system of downs were all American additions.

2
Baseball

Image: Josh Hemsley

Though derived from English stick-and-ball sports like cricket, baseball is called "America’s pastime" for a reason. By the mid-19th century, rudimentary versions of the game were popular across the country, but they varied greatly. The first official version of the game was created in 1845 by Alexander Cartwright for the New York Knickerbockers Club .

3
Basketball

Image: Markus Spiske

Its inventor was Canadian, but we can claim basketball as an American sport, on account of it being developed in Springfield, Massachusetts. In 1891, P.E. teacher James Naismith, hailing from Almonte, Ontario, was looking for a way to keep his students active without exposing them to the harsh December weather. Equipped with a soccer ball and two peach baskets as rudimentary hoops, he developed a basic set of rules and created one of our most competitive sports.

4
Ice hockey

Image: Jerry Yu

Stick-and-ball games have been played for centuries, and records show they existed in ancient civilizations such as Egypt and Persia. Many of these games were brought to America by settlers, where they came across Native American versions, such as lacrosse. But who decided to play on ice? The Canadians, who had long winters and plenty of icy surfaces to spare . In time, ice hockey became much more popular in North America than its field counterpart.

5
Golf

Image: Will Porada

Originating in 15th-century Scotland and initially played by using bent sticks to hit pebbles into sand dunes, this game was so popular that it was banned between 1457 and 1502 because it distracted soldiers. Golf was one of the first games brought to America by Scottish immigrants , and there are 17th-century records about broken window complaints in New York City as a result of its popularity.

6
MMA

Image: Steven Cordes

Martial arts have been practiced for centuries, often in a mixed format. The Ancient Greeks played pankration , a mix of wrestling, boxing, and street fighting. The MMA that we know today emerged in Denver in the 1990s with the Gracie brothers , of Brazilian origin and with a background in martial arts, who created a single-elimination tournament featuring players from several martial arts and combat disciplines. Though it initially caused a strong reaction due to the violence of the sport, it became accepted as the rules were defined, and has become a global sport.

7
Soccer

Image: Emilio Garcia

Though played for centuries by many cultures, modern soccer emerged in 1863, when the first rules of the English Football Association were written, separating it from rugby by forbidding the use of the hands to handle the ball. The word ‘soccer’ itself is British as well, a result of students shortening association to assoc/asoccer and then soccer . While the name never stuck in Britain, it did in America.

8
Tennis

Image: John Fornander

Did you know that original tennis used the palm of the hand instead of a racket? Invented in France around the 12th century by monks, it was called jeu de paume , or "game of the palm". The racket was invented a few centuries down the line by the British. Why is it called tennis? When serving the ball, the monks would shout tenez! (‘take it!’). Handball is still played to this day, with over 2,000 devoted courts in New York City alone.

9
Track and field

Image: Braden Collum

With roots going back to Ancient Greece, the first records of track and field are the 776 BC Olympic Games, which included the pentathlon, a combination of a 200-meter race, discus and javelin throws, long jump, and wrestling. In America, track and field is one of the most-played high school sports.

10
Motorsports

Image: Casey Calhoun

Motorsports is a wide category that includes several different competitions, the most popular in the U.S. being NASCAR. The first motor vehicle competitions date back to late 19th-century France, where races were a way for inventors to test and promote their new "horseless carriages." The first motor race in America was held in 1895 in Illinois, and it sparked an interest in the sport, which led to the construction of the Indianapolis Motor Speedway a few years later.

Culture Culture 6 min read

From fact to fiction

Real-life Americans who inspired iconic fictional characters

Image: Jose Betancourt

Some stories you just can’t make up—like that of a tough archeologist wrestling pythons, a media mogul rising and falling before the eyes of the world, or an eccentric millionaire genius forever scarred from malfunctions of his own inventions. Some unforgettable fictional characters were based on the lives and feats of real people who, willingly or not, found themselves caught in movie-like plots. Read on to explore the lives of 10 Americans who changed the world so significantly that writers decided to immortalize them.

1
Roy Chapman Andrews - Indiana Jones

Image: Intricate Explorer

Roy Chapman Andrews was an American explorer, adventurer, naturalist, and paleontologist who made it out of brawls with pythons, a whale, and armed bandits. He was erroneously reported dead a couple of times and led expeditions across the deserts of China and Mongolia—despite having a fear of snakes . One might safely say that he was the real-life Indiana Jones.

Though neither George Lucas nor Steven Spielberg, the producers behind the franchise, have ever confirmed the claims, they are fully aware of the number of parallels between the movie hero and the former director of the American Museum of Natural History , who collected dinosaur eggs as a hobby. Even Andrews’ granddaughter, Sara Appelbee, believes that Indy was at least inspired by her grandpa.

2
Chuck Wepner - Rocky Balboa

Image: Luisa Frassier

A number of real-life pugilists are said to have inspired Silvester Stalone’s hero —or at least his iconic training methods, such as pulling carts or punching meat packs. Philly boxer Joe Frazier, who even had a cameo in the first movie, was one of them. Also, the nickname "Rocky" was taken from Rocco "Rocky" Francis Marchegiano, an Italian-American heavyweight champion who finished his career undefeated.

But the heart and soul of Rocky was the boxer, Chuck Wepner. Stalone has recounted many times that it was after watching Wepner give his all against the legendary Muhammed Ali that he got the idea for an underdog boxer who would never quit. Wepner’s career and his unyielding spirit later inspired other movies, like Chuck (2016) and The Brawler (2019).

3
Belva Gaertner & Beulah Annan - Velma Kelly & Roxie Hart

Image: tadah

In 1924, reporter Maurine Dallas Watkins covered courthouse stories for the Chicago Tribune . One day, she was asked to write about the trial cases of two women accused of shooting their partners. A few months later, she quit the Chicago Tribune and proceeded to publish a play she had written: Chicago .

The two women were Belva Gaertner and Beulah Annan, both by then acquitted of the charges of murdering their respective partners. The ever-changing accounts of their alibis for the crimes, as well as the audience’s fascination with them, was what inspired Watkins to write the characters of Velma Kelly and Roxie Hart , whose storylines closely resemble those of Gaertner and Annan. Watkins, who had described Gaertner and Annan as the "beauty of the cell block" and the "most stylish of Murderess Row," later sustained that she believed both women were guilty.

4
Draper Daniels & Mary Wells Lawrence - Don Draper & Peggy Olson

Image: S O C I A L . C U T

5

It is known that the multi-award-winning TV show Mad Men focused on showcasing the lifestyle and operations of grand advertising agencies from Madison Avenue, New York, in the mid-20th century. Although parts of the show were exaggerated for dramatic effect, some experts sustain that the anti-hero Don Draper was likely based on Draper Daniels—at least in terms of his career accomplishments.

Daniels was the creative director of the legendary agency Leo Burnett and led famous campaigns for Marlboro, a leading cigarette company in the 1950s. One can only hope that his personal life was less turbulent than that of the fictional character, but the show perfectly transmitted the ingenuity of a big-buck creative director . Did you know that his apprentice, Peggy Olson, was also based on a real-life publicist? It is believed that Mary Wells Lawrence , an advertising legend and pioneering female leader in the industry, inspired the character of Peggy, a hungry and charismatic young writer who is only at the beginning of a brilliant career.

6
William Randolph Hearst - Charles Foster Kane

Image: Zoe

Citizen Kane (1941), widely considered one of the best films ever made, was famously inspired by the life of media mogul William Randolph Hearst. Charles Foster Kane, just like his real-life counterpart, rose from humble beginnings to immense wealth by building a newspaper empire . In this case, the history of personal scandal depicted in the movie did match reality.

Like Kane, Hearst had a mansion complete with private zoos and priceless art collections. Both men had political careers and a heavy presence in the press and media. Hearst did not take the movie lightly; the portrayal was so thinly veiled that the story offended him greatly, particularly the inclusion of a doomed romance that paralleled his relationship with actress Marion Davies.

7
Pocahontas

Image: EricThriller

We know that Disney's Pocahontas (1995) is a highly romanticized version of historical accounts, but Pocahontas indeed was a real-life Native American woman in the 1600s. The movie took great liberties with facts. For example, Pocahontas was only 10 or 11 years old when she met English newcomers, not the young woman suggested in the film.

She was indeed the daughter of Powhatan , their tribe chief, and early accounts claim that she intervened to prevent the execution of English sailor John Smith, though these tales have been disputed over the centuries. The story of her life, captivity, transformation to Christianism and marriage to John Rolfe have been represented in several films, plays, books, and paintings throughout time, even though historical records of her life are scarce.

8
Howard Hughes - Tony Stark

Image: Igor Bumba

Sure, perhaps Iron Man never existed. But Tony Stark might have, in a way. The billionaire genius who became Marvel's icon was heavily inspired by real-life American industrialist and aviator Howard Hughes. Both Stark and Hughes were visionary inventors, known for their technological prowess, complex personal lives, and eccentric personalities.

During his lifetime, Hughes was one of the richest and most influential people in the world, and, like Tony Stark, he behaved accordingly. Hughes had romantic entanglements with Hollywood stars and led a luxurious lifestyle. This was parodied in Stark’s playboy personality and his interactions with the press. Interestingly, Hughes, an enthusiastic pilot, carried several injuries he had sustained from being in four different plane crashes. These wounds were paralleled by those in Stark, who carried a literal gap in his body after an accident caused by a malfunction of his own technology.

9
Peggy Lee - Miss Piggy

Image: cottonbro studio

Yes, even Miss Piggy drew inspiration from a real person. That person was none other than Peggy Lee, the legendary jazz singer , songwriter, and actress with a 70-year-long career. Lee was known for her sultry voice and sassy but commanding stage presence, a diva superstar personality. Does that remind you of a certain Muppet?

Miss Piggy’s signature traits include her charm and her conviction that she is destined for stardom . Many of Peggy Lee's qualities, even physical traits like her blond hair, were gracefully taken in by Miss Piggy’s creators, but not all. For instance, the tendency to karate-chop Kermit the Frog when she is mad at him might have been ad-libbed.

10
The Unsinkable Molly Brown

Image: Jean-Christophe André

Molly Brown survived the sinking of the RMS Titanic, and her persona even made it to the 1997 James Cameron film. In it, Kathy Bates played Margaret Brown, aka "The Unsinkable" Molly Brown. A socialite, activist, and philanthropist, she showed stellar leadership and bravery during the disaster as a first-class passenger who helped several people into lifeboats before being forced to board one herself.

In the movie, she is portrayed as a strong, outspoken woman ready to defy social conventions and eager to make space for more people in the lifeboats. Reportedly, that night in 1912, she insisted that the boat return to save others, but her pleas were ignored. Real-life Molly Brown was known for her flamboyant personality ; she spoke several languages and traveled extensively. She even tried her hand at acting.

11
Buzz Aldrin - Buzz Lightyear

Image: Kindel Media

Finally, it must be said: Buzz Lightyear was named and designed in honor of none other than Buzz Aldrin, the second person to walk on the Moon . Of course, as one of the faces and emblems of space exploration, Aldrin served as a direct inspiration for the beloved space ranger from the Toy Story franchise.

Sure, Buzz Lightyear was just a toy, but the yearning in his eyes when he looked at the stars was powerful enough to represent any astronaut. Was Aldrin honored by this nod to him? Yes, he even participated in several Disney events where both Buzzes discussed space travel, and the real astronaut gave the character advice about venturing "to infinity and beyond."

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