General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 5 min read

Mass hysteria, anyone?

Did you fall for any of these 10 outrageous fads?

Image: txking

Every generation leaves behind a few trends that make the next one wonder what they were possibly thinking. You probably can think of one or two from your childhood. Long before viral challenges, folks climbed flagpoles, fought over dolls, bought rocks as pets, and turned playground games into miniature economies. Some of these crazes lasted for years, while others disappeared almost overnight. Yet for one strange moment, each of them was enormously popular.

1
People spent weeks sitting on flagpoles

Image: The Camera Dad

In the 1920s, sitting still became a spectator sport —as long as the seat was on top of a flagpole. Stuntman Alvin "Shipwreck" Kelly, from New York City, helped launch the craze in 1924 by remaining aloft for 13 hours and 13 minutes. Soon, imitators across the country were competing to stay up longer.

Kelly kept raising the bar. He spent seven days on a pole in St. Louis, 23 days in Baltimore, and 49 days and one hour above Atlantic City’s Steel Pier in 1930 . He ate, shaved, and even slept on his perch before the Great Depression helped bring the strange craze back down to earth.

2
College students crammed themselves into telephone booths

Image: Nicholas J Klein

In 1959, American college students embraced a wonderfully pointless challenge: stuffing as many people as possible into a telephone booth . The fad had already appeared overseas, including a 25-student attempt in Durban, South Africa, before spreading rapidly across U.S. campuses.

At Saint Mary’s College in Moraga, California, 22 students squeezed into one upright booth , producing one of the craze’s most famous photos. Arguments soon broke out over rules: Did feet have to fit? Could the booth lie sideways? By the end of 1959, the fad was already giving way to the next campus novelty.

3
Pet Rocks were a thing

Image: Duntrune Studios

In 1975, advertising executive Gary Dahl came up with the perfect low-maintenance pet: a rock. For about $4, buyers received a smooth Mexican beach stone in a cardboard carrier with straw, air holes, and a tongue-in-cheek manual explaining how to "train" and care for it .

The joke became a genuine business sensation. Dahl later estimated that about 1.5 million Pet Rocks were sold, especially during the 1975 holiday season, making him a millionaire. The craze faded almost immediately afterward, but it proved that clever packaging could turn an ordinary stone into a national phenomenon.

4
Raccoon coats became a college status symbol

Image: Jean Blom

During the Roaring Twenties, enormous raccoon-fur coats became a fashionable badge of college life . Princeton’s student newspaper reported in 1923 that the coats were "as thick as flies" on campus. They were warm enough for chilly open cars, but they also signaled money and status .

They were expensive, too: typical prices reportedly ranged from $350 to $500 in the 1920s (worth about $5,840 to $8,350 today). Football star Red Grange and movie heartthrob Rudolph Valentino helped popularize the look , and the 1928 song "Doin’ the Raccoon" celebrated the fad. After the 1929 crash, however, such extravagant outerwear lost much of its appeal.

5
Troll dolls were everywhere

Image: Rex K. Williams

With potbellies, oversized heads, wild hair, and faces that were more odd than cute, troll dolls somehow became a huge American toy craze. Danish creator Thomas Dam developed them in the 1950s, and by the 1960s the strange little figures had become enormously popular in the country .

Americans bought more than one million genuine Dam trolls in 1964 alone. Demand for their distinctive hair reportedly grew so large that Dam’s company bought Iceland’s entire sheepskin harvest. The popular dolls had a revival of sorts in the late 80s and early 90s, but nowhere near their first wave.

6
Cabbage Patch Kids caused shopping mayhem

Image: Del Harper

Cabbage Patch Kids turned holiday shopping into chaos in 1983. The dolls, based on creations by Georgia artist Xavier Roberts, came with names, birth certificates, and adoption papers. When Coleco mass-produced them, demand quickly overwhelmed supply across the country.

At a Hills store in Charleston, West Virginia, about 5,000 shoppers reportedly crowded in during one sale. Elsewhere, customers camped outside, grabbed dolls from carts, and even suffered injuries in the rush . More than 2.5 million dolls (not counting the black market versions that preyed on the craze) were sold in their first year, with a price tag ranging from $18 to $35 depending on location.

7
Pogs took over playgrounds

Image: Emre Turkan

For a brief stretch in the 1990s, colorful cardboard discs became serious playground currency. Pogs grew from a Hawaiian milk-cap game revived by teacher Blossom Galbiso around 1991. Players stacked the discs and struck them with a heavier "slammer," trying to flip them over .

The trouble came when children played "for keeps," taking any Pogs they flipped. Arguments, theft, distractions, and concerns about gambling led many schools to ban or restrict the game.

8
Dance marathons lasted weeks

Image: Master1305

Dance marathons began as a 1920s endurance craze and became far harsher during the Great Depression. In 1923, New York instructor Alma Cummings danced for 27 hours, inspiring imitators . Promoters soon turned marathon dancing into paid entertainment watched by large crowds.

Contestants could be required to remain in motion for 45 minutes of every hour, day and night, with only brief rest periods. Some events lasted for weeks: a 1935 marathon in Wenatchee, Washington, ran for 1,492 hours . Cities increasingly objected to the grueling conditions, and Seattle banned the contests in 1928. The bleak Depression-era extremes of the fad were dramatized in the 1969 film They Shoot Horses, Don’t They? starring Jane Fonda.

9
The Davy Crockett caps craze

Image: Phovoir

When Disney aired its Davy Crockett television adventures beginning in late 1954, actor Fess Parker helped turn the frontiersman into a national sensation. Children suddenly wanted the hero’s trademark coonskin cap, complete with a furry tail hanging down the back .

At the height of the craze, about 5,000 children’s caps were reportedly selling each day. "Polly Crockett" versions were even marketed to girls. By May 1955, TIME estimated that Americans had bought about $100 million in Crockett merchandise.

10
More than 20 million Hula Hoops sold in four months

Image: Annie Spratt

When Wham-O introduced the Hula Hoop in 1958, the toy became one of the fastest-moving crazes in American history. Founders Richard Knerr and Arthur "Spud" Melin were inspired by hoops used by Australian children and developed a lightweight plastic version for the local market.

The company promoted the toy directly to schoolchildren, and the strategy worked spectacularly . More than 20 million Hula Hoops were sold in the country within four months. Wham-O was reportedly producing around 20,000 a day as competitors rushed in, before the mania faded almost as quickly as it had begun. Nowadays, Hula Hoops are still popular, but nowhere near their heyday.

Geography Geography 6 min read

A BREATH OF FRESH AIR

Urban retreats: America’s most beloved city parks

Image: Emily Kessler

City parks are extremely important for communities: they encourage exercise, promote contact with nature, revitalize local economies, and, above all, they are a way to bring people together. In most U.S. cities, there are incredible parks and green spaces worth discovering. Whether you are traveling for business or pleasure, we recommend you take a little break and visit one of these 10 urban parks that make cities a better place.

1
Griffith Park, Los Angeles

Image: Venti Views

Covering over 4,000 acres, Griffith Park is one of the largest urban parks in the U.S. Located in the hillside neighborhood of Los Feliz, this park is full of natural spaces , with hiking and biking trails, picnic areas, baseball fields, tennis courts, and golf courses.

Probably the two most famous attractions in Griffith Park are the Griffith Observatory at the top of the hillside and the Hollywood Sign on the southeastern slope of Mount Lee. Griffith Park also features a number of museums and themed gardens, including the Los Angeles Live Steamers Railroad Museum, the Autry Museum of the American West, and the Los Angeles Zoo.

2
City Park, New Orleans

Image: Farah Almazouni

Imagine a spring afternoon sitting on a bench by the lagoon, in the shade of an 800-year-old oak tree, reading your favorite book. Is there a more delightful plan? This pleasant dream can come true if you visit City Park in New Orleans!

In addition to its 1,300 acres of woodlands, waterways, and wildlife, this park is full of cool attractions. From amusement and theme parks (Carousel Gardens and Storyland) to a 1930s Art Deco-influenced Botanical Garden, an art museum with 40,000 objects in exhibition, and a sculpture garden. Trust us, it's worth leaving the French Quarter for a little while to take a stroll around this majestic city park!

3
Sculpture Garden, Minneapolis

Image: Paul Esch-Laurent

Built in 1988 and spanning 11 acres, Sculpture Garden in Minneapolis is one of the top urban sculpture gardens in the country. The garden is an ongoing collaboration between the city's parks department and the Walker Art Center.

In 2017, Sculpture Garden underwent an extensive renovation. A few pieces by contemporary artists such as Theaster Gates and Katherina Fritsch were added, a former wetland was restored, and native flora was planted to help feed essential and endangered pollinators.

While most visitors are drawn to the garden's inaugural centerpiece, "Spoonbridge and Cherry," the park features 40 permanent art installations and many temporary pieces that rotate periodically.

4
National Mall, Washington D.C.

Image: Jacob Creswick

The National Mall is often considered the political heart of the United States. This landscaped park in downtown Washington, D.C., is surrounded by impressive monuments, iconic government buildings, and amazing museums. Nearly two miles long, it stretches from the Lincoln Memorial to the Capitol.

At the center of the National Mall is the Washington Monument. This obelisk, the highest point in the city, is surrounded by 56 flags representing the 50 states plus Washington D.C. and 5 U.S. territories.

Throughout this iconic park, you can also find 10 Smithsonian museums. For example, the National Museum of American History, which houses the first version of the American flag, and the National Museum of Natural History, with rooms full of dinosaurs and the Hope Diamond.

5
Forest Park, St. Louis

Image: Keran Yang

If you're looking for a peaceful place to relax after a busy day in the big city, Forest Park is the best option. It is visited by 13 million people a year for a reason! This 143-year-old park covers 1,326 acres of meadows and wetlands that are home to a great variety of birds and wildlife. It also features a six-mile bike ride, paddle boats, a golf and tennis center, an amphitheater, a skating rink, and a restaurant.

In addition, Forest Park is an important cultural hub . As well as housing the Saint Louis Art Museum, it hosts events such as the Great Forest Park Balloon Race, the Shakespeare Festival of St. Louis, and the LouFest Music Festival. But perhaps the most visited place in the park is the Saint Louis Zoo, which has a collection of 18,000 animals. It's impossible to get bored in Forest Park!

6
Balboa Park, San Diego

Image: Leslie Yu

Balboa Park is a must-see for anyone visiting the city of San Diego. This huge 1,200-acre cultural and urban park was built in 1868, making it one of the oldest public spaces in the United States. Moreover, in 1977, it was declared a National Historic Landmark.

Balboa Park's 15 museums play a predominant role in the city's cultural life. These include the Museum of Natural History, the Museum of Us, and the Museum of Art. Secondly, you can ' t miss the themed gardens, especially the Japanese Friendship Garden. Finally, the San Diego Zoo is one of Balboa Park's star attractions. This 99-acre zoo is considered one of the most important in the world, both for its diversity and its concern for the protection of animal species.

7
Golden Gate Park, San Francisco

Image: Jeffrey Eisen

Golden Gate Park is huge. At 1,017 acres, it is the largest park in San Francisco. Almost anything you can think of can be done in Golden Gate Park; from hiking and biking to disc golf and archery. But don’t worry if you are not a sports buff; this National Historic Landmark also has many relaxing spots to discover.

Some of the most interesting features you can visit are: the picturesque Dutch Windmill; the Garden of Fragrance, specially designed for blind visitors; the Japanese Tea Garden, decorated with bonsai and pagodas; or Shakespeare's Garden, with more than 200 flowers mentioned across the author’s works. Oh, and don't forget to head to the top of Strawberry Hill for an iconic view of the Golden Gate Bridge!

8
Patterson Park, Baltimore

Image: Aaron Burden

Patterson Park was once a key defense site for Americans fighting the British during the War of 1812. Today, this historic park, nicknamed "Best Backyard in Baltimore," is busy with bikers, joggers, and strollers who enjoy 137 acres of 50 different species of trees, smooth pathways, lakes, picnic areas, and sports fields.

In addition, during the summer, people can cool off in the swimming pool and, during the winter, have fun skating on the ski rink. But perhaps the park's main attraction is the Patterson Park Observatory, a gorgeous 1890s pagoda that serves as an observation tower and reflects Baltimoreans' fascination with the Orient.

9
Boston Common Park, Boston

Image: Josephine Baran

Boston Common was founded in 1634, making it the oldest public park in the United States. The site has great historical significance since many events related to American independence took place here. Today, the park is used primarily for recreational purposes and is the perfect spot to relax after a busy day.

Every spring, the famous swan-shaped boats sail away, as they have done for more than 140 years. In summer, the go-to place is the Frog Pond, which offers a refreshing wading pool for children. During winter, this same pond becomes a skating rink enjoyed by both kids and adults.

Fun fact: did you know that Boston Common sits on top of Boylston Station, the first subway station in the U.S.? Lots of "firsts" for this amazing site!

10
Central Park, New York City

Image: Michael Matloka

You may be thinking, what else can anyone tell me about Central Park that I don't already know? Yet, this city park is so iconic that it still has some secrets to reveal. For example, did you know Central Park is larger than the entire city-state of Monaco? Often referred to as "The Green Lung", this oasis in the heart of Manhattan is also the most filmed public park in the world, appearing in more than 500 movies.

With an extension of 843 acres, Central Park has a large number of attractions worth visiting, such as the Belvedere Castle, the "Imagine" mosaic, the Bethesda Fountain, the Alice in Wonderland Statue, the Central Park Zoo, lakes, 58 miles of pedestrian paths, many green areas to relax, two ice skating rinks and, in the warm season, outdoor theater and cinema. So, next time you visit New York City, you might want to check one of these out!

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