1

Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2

Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3

Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4

Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5

Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6

Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7

The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8

Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9

Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10

Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

1

The ball drop only exists because the city banned fireworks

New Year’s Eve celebrations began in Times Square as early as 1904. That year, New York Times owner Adolph Ochs threw an extravagant fireworks party to christen the paper’s new headquarters.

Two years later, the city banned fireworks over fire hazard concerns. Ochs’ chief electrician, Walter Palmer, proposed a "time-ball" to replace the pyrotechnics. This would imitate a navigational device used by ships. So, on December 31, 1907, a 700-pound iron-and-wood ball, five feet in diameter, lit by 100 twenty-five-watt bulbs, made its first descent from the flagpole atop One Times Square.

The tradition has continued every year since, except in the wartime dimouts of 1942 and 1943. Today’s ball is the ninth version and is the largest ever: 12.5 feet wide, weighing 12,350 pounds, and covered in 5,280 handcrafted Waterford crystal discs.

2

It used to be called "Satan’s Circus"

The area was once called Longacre Square, named after London’s carriage district, because the neighborhood was the center of New York City’s horse carriage industry. It was also one of the most vice-ridden corners of Manhattan. In 1901, the surrounding blocks contained 132 brothels and at least as many saloons. Police called the area "the Tenderloin." Locals called it "Satan’s Circus."

The transformation began when the New York Times decided to build its new headquarters there, betting on the city’s first subway line, which was already planned to run beneath the block. In 1904, the area was officially renamed Times Square in a public ceremony. Later that year, the newspaper moved into its gleaming new tower, then the city’s second-tallest building. The Times only stayed there for 9 years before relocating to larger offices on West 43rd Street. But the name it left behind proved permanent.

3

It was once one of the most dangerous blocks in America

While it lost its "Satan’s Circus" nickname long ago, the tourist-friendly Times Square most visitors know today is almost unrecognizable from what it was just four decades ago. By 1984, more than 2,300 crimes were being committed every year within a single-block radius.

The streets were dominated by drug dealers, street crime, porn and peep show theaters, and open prostitution. The TKTS discount theater ticket booth, opened in 1973, was conceived as an emergency measure, an attempt to pull foot traffic back into a neighborhood that businesses had abandoned. The City of New York and the State of New York, as well as private investors and the non-profit Times Square Alliance, collaborated to reduce the crime rate and welcome the commerce and brands that eventually turned Times Square into a tourist hub.

By 2001, major felony offenses had fallen 62.3% from their 1993 peak. Today, Times Square is one of the most policed and most surveilled public spaces in the United States, with a dedicated NYPD substation on the premises. The same block that was America’s most notorious danger zone now draws 50 million visitors a year.

4

The TKTS red stairs are actually a roof

Most of the millions of tourists who climb the famous ruby-red stairs in Times Square assume they’re just a viewing platform. In fact, they’re a roof. Underneath the 27 steps sits the TKTS booth, operated by the Theatre Development Fund, where theatergoers can buy same-day Broadway and off-Broadway tickets at discounts of up to 50%.

In 1999, a design competition was held for a permanent replacement. The winning concept proposed building the new booth’s roof as a public staircase. It would be a bleacher-style ascent that would give visitors an elevated vantage point over the square. The structure was completed in October 2008. It glows red at night because it is lit entirely from below. About 13,000 people walk past it every day.

5

New York City law requires the lights to stay on

Did you know that Times Square stays aglow by law? A 1987 New York City zoning ordinance requires all new developments and major enlargements on blocks in the area, with frontage on Seventh Avenue or Broadway, to include large-scale illuminated signage.

The regulation was introduced to protect the district’s visual character after years of blank-faced modernist towers had dulled its energy. Buildings are legally required to display a minimum illuminated surface area, and signage must remain lit during designated hours.

6

The most famous building there is almost empty

One Times Square building is famous; the whole world watches the ball drop from it every New Year's Eve. But few people know that it’s all but empty inside. It has no regular office tenants. Its upper floors are largely unused.

When the New York Times vacated in 1913, the building passed through several owners and eventually became what it is today: a structure whose primary economic purpose is its skin. Still, the billboard faces on its exterior generate millions of dollars per year — a single advertising slot can command upwards of $4 million annually. In effect, One Times Square is a 25-story billboard dressed as a skyscraper.

7

50 million people visit every year, more than all Disney Parks combined

Times Square draws an estimated 50 million visitors annually —more than all Disney theme parks worldwide combined. On a typical day, approximately 330,000 people pass through. On peak days, that number exceeds 460,000.

Its official website notes that more people walk through Times Square each year than live in the entire country of Iceland. Visitor spending totals roughly $4.8 billion per year, and for every dollar a tourist spends anywhere in New York City, approximately 22 cents are spent within Times Square’s few blocks.

After a dip during the pandemic, tourism to New York City has rebounded strongly, with the city welcoming over 65 million visitors in 2025 and projecting 67 million in 2027. Times Square remains the single biggest draw within the city, accounting for a disproportionate share of that spending.

8

It’s not actually a square; it’s two triangles

Geometrically speaking, Times Square is not a square. It’s more like a bowtie; two elongated triangles formed where Broadway, a diagonal road that predates the Manhattan street grid by centuries, cuts across Seventh Avenue.

The city’s famous grid was laid out by the Commissioners’ Plan of 1811. Broadway, an ancient Indigenous trade route that became a colonial road, was already there and simply too important to straighten. Every point where it crosses a major avenue creates an irregular intersection, and Times Square is the most famous of them.

9

It has witnessed incredible moments in American history

Times Square has functioned, again and again, as the place where Americans gather when history breaks. On May 8, 1945, a.k.a. V-E Day, crowds flooded the streets to celebrate the end of the war in Europe. Three months later, on August 14, 1945, a.k.a. V-J Day, the moment Japan’s surrender was announced, ending World War II entirely, the square erupted again.

Life magazine photographer Alfred Eisenstaedt was in the crowd and photographed a sailor spontaneously grabbing a nurse in white uniform and kissing her, an image published in the magazine. Also, on December 31, 1999, the world watched Times Square’s ball drop as the year 2000 arrived and Y2K fears proved unfounded.

10

Buildings are required by law to display bright signage

The exterior of a Times Square building generates more revenue per square foot than almost any interior use could. Running a single billboard requires no HVAC, no tenant improvements, no elevator maintenance, no building management. It requires a screen and electricity. The result is a district where the most valuable real estate in America is literally the surface of things.

Building owners sometimes spend tens of millions of dollars on facade renovations not to improve the building but to improve the view of the building.

1

Pacific Coast Highway

Image: Joe Pilié

The Pacific Coast Highway , officially known as California State Route 1, runs along the stunning California coastline. This iconic route stretches from Dana Point in Orange County to Leggett in Mendocino County, offering breathtaking views of the Pacific Ocean, rugged cliffs, and charming coastal towns.

Designated by the United States Department of Transportation as an All-American Road , the Pacific Coast Highway also serves as a vital artery for residents in the Greater Los Angeles Area and the San Francisco Bay Area. Unfortunately, the route is also known for its frequent coastal landslides, which often cause sections of the road to be closed or redirected inland, so if you are planning to take this route, be sure to check conditions and plan ahead.

2

Blue Ridge Parkway

Image: Angela Bartosh

For those who love bluish mountains and epic landscapes, this route is a must-visit. Winding through the Appalachian Mountains, the Blue Ridge Parkway connects Shenandoah National Park in Virginia to the Great Smoky Mountains National Park in North Carolina.

This 469-mile drive is renowned for its fall foliage, lush scenery, and panoramic vistas. Whether you plan to hike some of its many trails, explore historic sites, or simply enjoy the views from the comfort of your vehicle, the Blue Ridge Parkway offers a truly rewarding experience. Just be aware that the road is not maintained in winter, and certain sections and high passes may be closed from late fall through early spring.

3

Route 66

Image: Nikolai Justesen

Famously dubbed the "Mother Road" by Steinbeck in The Grapes of Wrath , Route 66 embarks on an epic cross-country journey from Chicago to Santa Monica, stretching a total of 2,448 miles. Immortalized in songs and media, this historic road has achieved legendary status, not only as one of the country’s most celebrated routes but also as a symbol of the United States around the world.

This iconic route takes you through picturesque small towns, vast deserts, and quintessential Americana. Though the original road was supplanted by the Interstate Highway System in 1985, much of the historic route has been preserved as a National Scenic Byway , now known as "Historic Route 66."

4

Great River Road

Image: Mitchell Kmetz

Following the course of the Mississippi River , the Great River Road stretches 2,340 miles through ten states, from Minnesota to Louisiana. The term "Great River Road," however, refers not only to the official network of roadways that follow the river's path but also to a broader region of historical and touristic significance.

Originally extending north into Canada, it once connected with the provinces of Ontario and Manitoba. Notable stops along the route include the Twin Cities, Mark Twain's hometown of Hannibal, Missouri, and the Delta Blues Museum in Clarksdale, Mississippi.

5

Going-to-the-Sun Road

Image: Tevin Trinh

Located in Montana's Glacier National Park, the Going-to-the-Sun Road is a 50-mile engineering marvel, with sections carved into steep rock faces. This alpine route traverses the Continental Divide through Logan Pass at an elevation of 6,646 feet, offering jaw-dropping views of glaciers, waterfalls, and wildlife.

The road is named after Going-to-the-Sun Mountain, which dominates the eastbound view beyond the high pass. According to a Native American legend, a deity called Sour Spirit descended from the sun to teach the Blackfeet tribe how to hunt, giving the mountain its name.

6

Overseas Highway

Image: Ilse Orsel

Connecting mainland Florida to Key West, the Overseas Highway is a 113-mile journey across a series of bridges and tropical islands. Much of the route was built on the remnants of the Overseas Railroad , which was severely damaged and partially destroyed by the 1935 Labor Day hurricane. In the 1950s, the Overseas Highway was revamped into a major coastal route linking Miami to Key West.

This exotic drive not only offers spectacular views of turquoise waters and coral reefs but also provides the opportunity to spot local wildlife such as American alligators, American crocodiles, and Key deer.

7

Tail of the Dragon

Image: Stephen Cook

Deals Gap , a thrilling mountain pass along the North Carolina–Tennessee state line, is famously known as the Tail of the Dragon due to its astonishing 318 curves in just 11 miles. This legendary stretch of U.S. Route 129 is a global favorite among motorcyclists and sports car enthusiasts, who often come to challenge their vehicles and driving skills on its winding curves.

As the road forms part of the southwestern boundary of the Great Smoky Mountains National Park , the 11-mile stretch remains free from urban development and features numerous scenic overlooks and pull-off points.

8

Hana Highway

Image: Claude Piché

Also known as The Road to Hana, the Hana Highway on Maui, Hawaii, is a 64.4-mile stretch of Hawaii Routes 36 and 360 that traverses through rainforests, cascading waterfalls, and seascapes. As it meanders across the island, the road features over 600 curves , leading to the charming town of Hana, one of the most isolated communities in the state.

Before you get too excited, though, be prepared for a journey that can take nearly three hours. Although the distance may seem short on paper, the highway's winding, narrow nature and its 59 one-lane bridges can significantly extend travel time.

9

Natchez Trace Parkway

Image: Mika Matin

Stretching 444 miles from Natchez, Mississippi, to Nashville, Tennessee, the Natchez Trace Parkway is a journey rich in history and natural beauty. This scenic drive follows the ancient Native American trail of the same name, even preserving sections of the original path.

This historical route offers peaceful landscapes and numerous recreational opportunities for visitors. Notable stops include archaeological treasures like Emerald Mound , several abandoned towns and historic settlements, and the Meriwether Lewis Monument and Grave Site.

10

U.S. Route 50

Image: Paddy Kumar

U.S. Route 50 is a major highway that spans the width of the United States, connecting Ocean City, Maryland, on the East Coast to Sacramento, California, on the West Coast. Stretching 3,073 miles, this route traverses diverse landscapes but is most renowned for its rural desert and mountainous scenery in the western United States.

Particularly notable is its Nevada segment, famously dubbed "The Loneliest Road in America" due to its sparse traffic and lengthy, isolated stretches. Established in 1926 as part of the original U.S. Highway system, US 50 initially extended from Wadsworth, Nevada, to Annapolis, Maryland. The original route incorporated several historic trails, including the Lincoln Highway, Midland Trail, and the National Old Trails Road.