Remember These 10 Beloved American Brand Mascots?
We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!
Mr. Peanut
As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!
That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?
Image: Tom Hermans
Tony the Tiger
One of the most famous felines, Tony the Tiger, the mascot of Kellogg's Frosted Flakes cereal, first appeared in a TV commercial in 1952, more than 70 years ago!
Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.
His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!
Image: Sten Ritterfeld
Energizer Bunny
We've all wished we had the incredible energy of the Energizer Bunny, right?
This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."
Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.
Image: danilo.alvesd
Mr. Clean
We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.
Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.
Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!
Image: JESHOOTS.COM
Ronald McDonald
Ronald McDonald, the clown of the most famous fast food chain, has become a global star.
Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.
Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.
Image: Brett Jordan
Pillsbury Doughboy
If we discuss cute mascots, we can't forget the Pillsbury Doughboy. This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.
While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.
His playful personality is captured in his classic catchphrase, "Hoo-hoo!"
Image: Pablo Lancaster Jones
The M&M’s Spokescandies
Who can say "no" to a handful of delicious M&M's? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.
The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.
Today, some of the most recognized are Red, Yellow, and Green.
Image: Sebastian Gómez
Martin the GEICO Gecko
The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.
Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.
One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.
Image: Tate Lohmiller
Kool-Aid Man
If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.
With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"
The now classic character became very popular and even had cameos in famous animated TV series!
Image: Roksolana Zasiadko
Chester Cheetah
If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.
And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah. With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.
His fame grew to the point that in the '90s, Chester starred in a couple of video games!
Image: Ryan Quintal