General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

History History 5 min read

New professions

The president who went back home to produce whiskey

Image: White House, Public domain, via Wikimedia Commons

Being the President of the United States of America is a sure-proof way of being remembered by generations to come, be it for one’s triumphs and achievements, for one’s mistakes, or even for being unremarkable. But what does one do after being the most powerful person in the country? Here are 10 American presidents and their endeavors after retiring from office.

1
George Washington: Whiskey distiller

Image: Jon Sailer

George Washington’s retirement after his second presidency (1797) was important in itself as it set a precedent for presidents only serving two terms —although this was only a tradition and not a legal limit until the ratification of the 22nd Amendment in 1951. Despite his enormous prestige, George Washington decided to retire from public life and returned to his Mount Vernon estate , focusing on agriculture and building a whiskey distillery that would become one of the biggest in the country. He was appointed General of the Army by President Adams in 1798, but he never actively served in that position.

2
John Adams: Farmer and writer

Image: Storied Vistas

In 1801, John Adams retired to Massachusetts, where he would spend the rest of his life managing his estate and writing his autobiography . Reconciled with his former friend and long-time rival Thomas Jefferson, they exchanged letters and writings for more than a decade. After seeing the inauguration of his son, John Quincy Adams, as the 6th American president in 1825, Adams died on July 4, 1826. Famously, his last words were "Thomas Jefferson still survives", not knowing Jefferson had passed a few hours earlier.

3
Thomas Jefferson: Founder of the University of Virginia

Image: Tim Thorn

After leaving the White House in 1809, Thomas Jefferson went back home to Monticello, Virginia, where he devoted his time to reading, writing, and science, while corresponding with many political figures of the time. In 1815, he sold his personal book collection to Congress to help replace the books burned by the British in 1814. A firm believer in education as a pillar of society, Jefferson envisioned a university where students could pursue studies not offered in other institutions. He chose the location, campaigned for the state charter, designed the buildings and the curriculum, and served as the first rector of the University of Virginia.

4
William H. Taft: Supreme Court Justice

Image: Fine Photographics

Upon his retirement from office in 1913, Taft considered returning to the practice of law. However, he had appointed many federal judges —a few Supreme Court Justices included— which created a conflict of interest. Instead, he decided to accept a position as a lecturer at Yale University. In 1920, after Harding was elected president, Taft was offered a position as a Supreme Court Justice, and he accepted , making him the only person to be both President and Chief Justice of the Supreme Court. After his appointment, Taft focused on organizing the legal system and making it more efficient, and campaigned for the construction of the Supreme Court building.

5
Grover Cleveland: Lawyer

Image: Underwood & Underwood (Publisher), Public domain, via Wikimedia Commons

After losing re-election in 1889, Cleveland took a position at a law firm in New York City and mostly stayed out of politics. A year before the 1892 election, however, he wrote a public letter against President Harrison’s economic policies that quickly made him a favored candidate and won him the Democratic nomination. After winning the election and serving his second term, Cleveland went back to practicing law. He is one of only two presidents to have served two non-consecutive terms.

6
Theodore Roosevelt: Explorer

Image: Scott Kraft from USA, Public domain, via Wikimedia Commons

After leaving office in 1909, Roosevelt led a safari expedition in Africa, where he hunted specimens for the Smithsonian Institution. After running for president in 1912 and losing to Woodrow Wilson, Roosevelt and his son Kermit embarked on a seven-month expedition across the jungles of Brazil to explore the Amazon Rive r. During the journey, Roosevelt contracted malaria and suffered from an infected leg wound, which nearly killed him. Back in America, he devoted his time to writing about politics and science, and actively campaigned for the war effort as the U.S. joined World War I.

7
Ulysses S. Grant: Writer

Image: Klochkov SCS

A hero of the Civil War and the Reconstruction era, Grant embarked on a two-year world tour after leaving office in 1877, where he was received by leaders such as Queen Victoria, Chancellor Otto Von Bismarck, and the Japanese Emperor Meiji. Back in America, he invested all of his savings into a Wall Street firm run by his son, but lost all of his money as a consequence of a Ponzi scheme. Penniless and diagnosed with terminal cancer, Grant started writing articles for magazines in order to raise money for his family , while also penning an autobiography, which he finished on his deathbed. The book was a major success, earning his family close to $450,000 and securing their future.

8
John Quincy Adams: Congressman

Image: N. Currier (Firm), Public domain, via Wikimedia Commons

After retiring from office in 1829, John Quincy Adams returned to Congress, where he had previously served as senator, but this time as a member of the House of Representatives, being the only U.S. President to do this (Andrew Jackson is the only other former president to go back to Congress, but as a senator). Across 18 years and nine terms as a congressman, he became one of the leaders of the abolitionist cause, fighting to repeal a gag rule that prevented Congress from discussing slavery, and presenting several petitions for the abolition of slavery. Working as a congressman until the end, he died in the Capitol after suffering a stroke during a passionate debate against war.

9
Dwight D. Eisenhower: Cattle rancher

Image: Robert L Knudsen, Public domain, via Wikimedia Commons

As many presidents did before him, Eisenhower retired to his farm after leaving office in 1961. However, he remained involved in politics, serving as an advisor to presidents such as Kennedy, Johnson, or Nixon . Despite having resigned his military commission upon becoming president, Eisenhower had his five-star general rank reinstated by President Kennedy, being the only president —except Washington— to re-enter the armed forces after the presidency.

10
George W. Bush: Oil painter

Image: History in HD

After leaving office in 2009, George W. Bush retired to his home in Texas. There, inspired by Winston Churchill’s essay "Painting as a Pastime", he took up oil painting , focusing on portraits of close friends, pets, and world leaders he had met while in office. In 2017, he released an art book focused on portraits of U.S. veterans and their stories.

General General 5 min read

Incredible creatures

You won't believe these 10 American animals' amazing traits and skills

Nature never ceases to amaze us. From mammals that can "glide" through the air to creatures that can twist their heads 180 degrees, America's wildlife is as diverse as it is impressive. While you probably recognize many of the animals in this article, they have some skills that could shock anyone. Join us to discover these 10 incredible American animals with amazing abilities and unique traits !

1
Blue jay

Image: Mark Olsen

The blue jay is a beautiful bird with –as its name suggests– striking blue plumage. It also has white feather details and a sort of black "collar" on its neck. But it is not just a pretty face; it also has wonderful abilities.

Blue jays are excellent mimics . They can imitate the calls of other birds, especially hawks, in order to frighten and scare away predators. Nature is wise!

In addition, these birds that live in family groups have a great memory . Blue jays have been seen storing nuts far from where they originally found them and then returning to those locations later without much effort.

2
Bald eagle

Image: Mathew Schwartz

As one of America's most iconic symbols, the bald eagle makes an imposing impression just with its presence. It is one of the largest birds in the world, with a wingspan ranging from 6 to 7.5 feet and weighing between 3 and 6.5 pounds.

One of its most outstanding traits is its vision , considered by many experts to be 4 to 5 times sharper than human eyesight. This bird has such precise vision that it can spot its prey from several miles away while flying!

In addition to that, its hunting skills are exceptional. Bald eagles rarely fail to catch a snack, thanks to their large and powerful talons. Their prey can be quite large, as their grip strength can reach 400 pounds per square inch.

3
Pronghorn antelope

Image: David Thielen

Despite its common name, the pronghorn is not an antelope. In fact, it belongs to another family called Antilocapridae , exclusive to North America. Yes, they only exist here!

Pronghorns have several characteristics that make them unique, including their iconic horns . First off, pronghorns shed their horns every year (because who doesn't want to renew their outfit?). And, unlike many other species, it's not just the males that have horns; the females do too.

But here's its best feature: the pronghorn is nothing less than the fastest land animal in America, capable of reaching speeds of over 50 mph. And that's not all; this animal can sustain its speed for very long distances. A true runner!

4
American alligator

Image: Joshua J. Cotten

The American alligator can measure between 13 and 15 feet long and weigh more than 900 pounds, making it one of the largest reptiles in the USA.

But its size is not the only thing that impresses. The American alligator, which inhabits the southeastern United States, has one of the fiercest and most powerful bites in the entire animal kingdom, reaching 2,980 pounds of pressure per square inch. Just picture that destructive power!

Biting so hard must have negative consequences for the teeth, right? True. But this is not a problem for the American alligator, as this reptile has the ability to regenerate its lost teeth more than 50 times in its lifetime!

5
Barn owl

Image: Bob Brewer

The barn owl is one of the several owl species found in America. Its most characteristic feature is its heart-shaped face. This distinctive quality is not only cute, but it also serves a purpose: it directs sound into the bird's ear cavities. The barn owl has exceptional hearing , allowing it to detect the smallest prey in the dark.

On the other hand, one of the most striking features of owls is their ability to rotate their heads about 180 degrees and, in some cases, even more. If you found The Exorcist disturbing, you don't want to watch videos of owls rotating their heads!

6
Wood frog

Image: Richie Bettencourt

The wood frog is a small amphibian native to the northeastern states, famous for the dark markings around its eyes. These markings are like a mask that extends, much like when someone's makeup smudges.

But this frog's appearance is not the only thing that distinguishes it. It also has an incredible skill: the ability to withstand freezing temperatures. And that's not all; during the winter, their bodies can actually freeze solid and then thaw out in the spring without sustaining serious damage. Amazing!

Although it is not Captain America, this ability allows the wood frog to adapt very well to temperatures as low as -10°F for several weeks.

7
Flying squirrel

Image: Saori Oya

Have you ever dreamed of flying through the sky like a superhero? Who wouldn't want that? There is a squirrel that has this advantage, which is why it is commonly called the flying squirrel.

Despite its funny name, the flying squirrel doesn't actually fly but glides through the trees. Even so, watching this small mammal deploy a membrane between its limbs to glide with great precision from the heights is impressive. In addition, they can perfectly regulate speed and direction during their ride through the air.

Have you ever seen one of these creatures?

8
Gila monster

Image: David Clode

There is only one venomous lizard in the U.S., and that title goes to the great Gila monster.

This lizard, naturally found in the southwestern regions of our country, has unique abilities that set it apart from other animals. The "monster" in its name is no coincidence: this lizard has a fearsome bite , capable of injecting painful venom. The Gila monster's venom is delivered through grooves in its teeth, something extremely rare for a lizard.

And there's more. This animal can go several months without eating! This is due to its slow metabolism , which allows it to survive even when food is scarce.

9
Eastern diamondback rattlesnake

Image: Leah Storme

The eastern diamondback rattlesnake is one of the largest rattlesnakes that inhabit our country, reaching 6 feet in length and weighing around 10 pounds. Its characteristic diamond-shaped pattern on its back is what gives it its iconic name.

Besides having one of the most potent venoms among rattlesnakes, this snake has another important advantage. The diamondback rattlesnake has thermo-detecting pits. But what is that? They are tiny orifices located between its eyes and nose, which allow it to detect the temperature of its warm-blooded prey even in the deepest darkness.

10
American beaver

Image: Tim Umphreys

Beavers are amazing animals. These rodents that inhabit freshwater environments are like the architects of the animal world. They have impressive building skills, with dams being their primary type of construction.

The dams that beavers build with sticks, logs, stones, mud, and other materials from nature are designed to protect their community and lodges. Beavers' lodges are perfectly engineered, featuring underwater entrances that keep them isolated and safe, just like a natural bunker!

They are also excellent swimmers . They have an affinity for water and use it in very creative ways. For example, they slap their flat tails against the water's surface to alert their families when danger is near.

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