General General 4 min read

THE MASCOT HALL OF FAME

Remember These 10 Beloved American Brand Mascots?

We may forget many things, but certain jingles and mascots of American brands stick with us forever. We are talking about those animals, characters, and even animated objects that have become cultural icons and have dominated the marketing world for years. Do any of them come to mind? Today, we're revisiting 10 U.S. brand mascots that have touched our hearts. If you are American, you'll recognize them instantly!

1
Mr. Peanut

Image: Tom Hermans

As familiar as snacking on a handful of peanuts, Mr. Peanut is a beloved symbol for us all. Incredibly, despite being a successful and recognizable character, Mr. Peanut's design only cost $5!

That's right, Planters Company created a contest in 1916 to find the ideal mascot. And guess who won? A 14-year-old boy! Antonio Gentile received $5 in exchange for his cute peanut-bodied mascot, to which the top hat and monocle were later added. Not only is his appearance sophisticated, but his name is, too. Mr. Peanut's full name is Bartholomew Richard Fitzgerald-Smythe. Fancy, right?

2
Tony the Tiger

Image: Sten Ritterfeld

One of the most famous felines, Tony the Tiger , the mascot of Kellogg's Frosted Flakes cereal , first appeared in a TV commercial in 1952, more than 70 years ago!

Despite his age, Tony still embodies the ideas of strength and energy that the brand wants to associate with its delicious cereals.

His distinctive muscular body and unique red scarf around his neck make him one of the most recognizable characters for people of all ages. He is just gr-r-reat!

3
Energizer Bunny

Image: danilo.alvesd

We've all wished we had the incredible energy of the Energizer Bunny , right?

This cute, drum-beating mascot first appeared in a TV commercial in the late 1980s. Its characteristic endless energy symbolizes the power of the brand's batteries, summed up in its classic catchphrase, "It keeps going and going and going..."

Over time, this little pink bunny with sunglasses has gained worldwide fame and has become one of the most recognizable brand mascots.

4
Mr. Clean

Image: JESHOOTS.COM

We've already seen tigers, rabbits, and even peanuts with eyes; now it's the turn of a human-shaped mascot.

Mr. Clean is the legendary mascot of the Procter & Gamble cleaning product line, famous for his look and accessories. With his white eyebrows, classic earring, bald head, and white T-shirt, the beloved Mr. Clean is impossible to miss.

Created in 1958, this mascot has changed very little since his first appearance, making him even more iconic. If you're looking for a Halloween costume, you know who to imitate this year!

5
Ronald McDonald

Image: Brett Jordan

Ronald McDonald , the clown of the most famous fast food chain, has become a global star.

Over the decades, children around the world have excitedly lined up to see him, greet him, and take pictures with Ronald in McDonald's stores.

Created in 1963, Ronald looked a bit different than he does today. Ronald's appearance has evolved, with changes to his costume and makeup, making him more vibrant and approachable. But the magic of this character is still intact.

6
Pillsbury Doughboy

Image: Pablo Lancaster Jones

If we discuss cute mascots, we can't forget the Pillsbury Doughboy . This little man made of dough has been wearing a chef's hat and a scarf since his birth in 1965 when he first appeared in a TV commercial.

While his appearance has remained the same, his name has changed a few times. Originally called "Jonathan Pillsbury," his name was changed to "Poppin' Fresh" in the 1970s, though today we all know him as Pillsbury Doughboy.

His playful personality is captured in his classic catchphrase, "Hoo-hoo!"

7
The M&M’s Spokescandies

Image: Sebastian Gómez

Who can say "no" to a handful of delicious M&M's ? Definitely not us! And as if their great taste weren’t enough, M&M's also has a series of mascots with varied personalities that know how to win us over.

The original characters emerged in the 1950s, and there were only two mascots: the Plain (milk chocolate) and the Peanut characters. This evolved over time, and more characters were added, each with different colors and qualities.

Today, some of the most recognized are Red, Yellow, and Green .

8
Martin the GEICO Gecko

Image: Tate Lohmiller

The GEICO insurance company's Gecko is definitely one of the most famous brand mascots in the country.

Born in 1999, this little Gecko first appeared in a commercial in which he talked to the viewers, trying to convince them to choose GEICO. This appearance was so successful that the friendly and witty Gecko has remained the company's mascot to this day.

One of the peculiarities of this character is his distinctive British accent, which sets him apart from other talking mascots.

9
Kool-Aid Man

Image: Roksolana Zasiadko

If you were one of the many Kool-Aid fans as a child, you probably remember the charming and unique Kool-Aid Man fondly.

With his pitcher-shaped body filled with Kool-Aid, the character first appeared on the product's packaging in 1954. It wasn't until over 20 years later that he made his first TV commercial, always smiling and uttering his traditional catchphrase, "Oh yeah!"

The now classic character became very popular and even had cameos in famous animated TV series!

10
Chester Cheetah

Image: Ryan Quintal

If you love snacks, you've probably smeared your fingers with Cheetos crumbs at some point, right? We get it; these cheesy snacks are simply irresistible.

And if you've ever tasted Cheetos, you're likely familiar with the famous Chester Cheetah . With its cool look and relaxed attitude, Chester Cheetah was created in 1986. This feline appeared in TV commercials and on Cheetos packages, always enjoying the snack and never without his trademark sunglasses.

His fame grew to the point that in the '90s, Chester starred in a couple of video games!

Culture Culture 6 min read

Monopoly helped soldiers escape, and 9 other toys with double lives

Image: LungLee

When we think of iconic toys like the Slinky or LEGOs, we usually picture kids killing time on a rainy afternoon. But look a little closer, and you’ll find that some of the most famous playthings have double lives. From saving soldiers on the front lines to helping astronauts in lunar orbit, these gadgets have stepped out of the toy chest and straight into national service. Here is a look at 10 classic toys that did much more than entertain and amuse.

1
Monopoly

Image: Steve Cukrov

Did you know that Monopoly played a key role in the European theater of World War II? Originally conceived in 1903 by Elizabeth Magie Phillips as The Landlord's Game to highlight the inequities of capitalism, the board game was later rebranded by Parker Brothers in 1934.

When thousands of Allied soldiers, including Americans, were captured by German forces during WWII, the British Secret Service began manufacturing specialized editions to be smuggled into prisoner camps inside Red Cross packages. The German guards welcomed the games as harmless ways for prisoners to pass the time. Little did they know, these boxes contained customized silk maps, real local currency, and precise escape routes hidden within the board and game pieces. Intelligence experts estimate that up to 10,000 Allied soldiers successfully escaped enemy capture because of these rigged board games.

2
Silly String

Image: sonya etchison

In the early 1970s, inventors Leonard A. Fish and Robert P. Cox were working on an aerosol spray-on cast for broken limbs. Although they failed spectacularly, they patented the sticky mess as "foamable resinous composition." Eventually, American toy company Wham-O picked it up and re-labeled it as Silly String.

Decades later, this joke device went to war. In 2006, while stationed in Iraq, Specialist Todd Shriver and his unit found themselves lacking official gear to safely detect the invisible tripwires used to detonate explosives. Because the spray of Silly String could shoot more than 10 feet away and was very light, it became an unlikely but useful tactical tool.

3
Slinky

Image: VanoVasaio

In 1943, naval engineer Richard James was attempting to design a spring system for naval battleships. When he accidentally knocked one of his prototypes off a shelf, he watched in fascination as it walked down a stack of books, onto his desk, and onto the floor. The Navy never bought his invention, but the world got the Slinky, selling over 100 million units in its first two years alone.

Years later, the toy’s military purpose came into fruition during the Vietnam War. U.S. communications troops operating in dense jungles frequently struggled with terrible radio reception. They quickly discovered that a standard steel Slinky could be stretched out and tossed over high tree branches to serve as an effective improvised antenna.

4
View-master

Image: I'm Conqueror

When the View-Master made its grand debut at the 1939 New York World’s Fair, it was marketed as an alternative to scenic postcards. Co-inventors Wilhelm Gruber and Harold Graves paired standard stereoscopes with circular cardboard reels containing seven 3D color film images, which allowed people to marvel at the Grand Canyon from the comfort of their homes.

By 1942, the United States military realized that this photographic novelty could become a useful tool. In the midst of WWII, the U.S. Armed Forces purchased more than 100,000 View-Master viewers and commissioned thousands of custom-made reels. Instead of tourist images, these reels featured detailed, three-dimensional models of enemy aircraft, naval vessels, and artillery. It allowed troops to practice identification, making it a critical asset for gunners and pilots.

5
Silly Putty

Image: Science History Institute, CC BY 4.0, via Wikimedia Commons

Silly Putty is another marvel of accidental wartime engineering. During WWII, the United States faced shortages of natural rubber due to several blockades. In an attempt to create a cheaper alternative, General Electric engineer James Wright mixed silicone oil with boric acid. The result didn’t work for tires, but it became a hit when packaged inside plastic eggs.

Eventually, this gooey and bouncy material caught the attention of NASA. In 1968, the crew of Apollo 8 packed Silly Putty into their spacecraft. In the zero-gravity environment, the astronauts used the sticky compound to secure their gear to the walls to prevent it from floating away around the cabin.

6
Buzz Lightyear

Image: Sunny studio

While Buzz Lightyear began his life as a fictional space ranger in Pixar’s 1995 hit Toy Story, the physical action figure manufactured by Thinkway Toys achieved a few real-world milestones that would make Andy proud.

In 2008, NASA launched an authentic Buzz Lightyear action figure into space aboard the Space Shuttle Discovery. Buzz spent a staggering 15 months living aboard the International Space Station. There, he worked alongside astronauts to film educational videos designed to teach school children across America about weightlessness, orbital mechanics, and microgravity physics.

7
LEGO

Image: Rahmazudi_zudi23

The famous toy company was founded by Danish carpenter Ole Kirk Christiansen in 1949. While LEGO first reached the US in the early 1960s, the plastic interlocking bricks didn’t become massively popular until the 1970s. Once American children adopted the new toy, it completely reshaped modern STEM education.

Although schools had experimented with bricks for decades, LEGO allowed teachers to develop structured curricula designed to teach kindergarteners fine motor skills and spatial mathematics. By the time those students reached high school, LEGO’s advanced kits were serving as the backbone for introductory robotics, engineering, and programming courses nationwide.

8
Mr. Potato Head

Image: esthermm

Created by American inventor George Lerner in 1951 and distributed by Hasbro, the original Mr. Potato Head didn’t include a plastic body, just sharp metal pins attached to plastic facial features. Despite the risk of children stabbing themselves, the toy made history as the very first toy ever advertised on television.

From there, Mr. Potato Head had a surprising career as a public servant. In 1985, he received four legitimate votes during the mayoral election in Boise, Idaho. In 1987, he officially dropped his plastic pipe to become the face of the American Cancer Society's "Great American Smokeout" anti-smoking campaign. He later joined forces with the League of Women Voters to boost voter turnout and today acts as an official travel ambassador for the state of Rhode Island.

9
Cabbage Patch Kids

Image: Keith Homan

When American businessman Xavier Roberts first created his "Little People" in 1978, nobody could have predicted that they would spark Black Friday riots by 1983. But beyond the hysteria, Cabbage Patch Kids went on to become national ambassadors.

In 1992 and 1996, the United States Olympic Committee selected the dolls as the first-ever official mascot of the US Olympic Team, traveling with the athletes to Barcelona and Atlanta. In 1999, the U.S. Postal Service immortalized them on a stamp celebrating the icons of 1980s American culture. Over the years, the franchise has collaborated with NASA on science education and raised thousands of dollars for disaster relief efforts.

10
Teddy Bear

Image: Abstract Art Background

Did you know Teddy Bears were born in the United States? In 1902, a Russian-born businessman and inventor named Morris Michtom was inspired by a cartoon published in The Washington Post to create what would become the most beloved toy in America. The cartoon depicted President Theodore Roosevelt showing compassion for a bear on a hunting trip in Mississippi.

Morris Michtom made a small plush bear cub, sent it to Roosevelt, and asked for permission to use his nickname, Teddy. After the president’s blessing, Mitchom placed the doll in the window of his Brooklyn store with the caption "Teddy’s bear." The success was so great that he began mass- producing them, and within a few years, he founded the Ideal Novelty and Toy Company, which would become the largest doll-making firm in the United States.

History History 5 min read

Exploring local folklore

American Bestiary: 10 famous mythical creatures to fear

Image: Jon Sailer

Welcome to the fascinating world of mythological creatures! This article is a celebration of the human imagination and the stories that have captivated us for generations. This time around, we invite you to explore the most amazing beings American folklore has ever created . From the popular Bigfoot to the mighty Wendigo, dive into these startling legends and uncover the mysteries surrounding them.

1
Bigfoot

Image: Jon Sailer

Legend and cultural icon, Bigfoot— also known as Sasquatch— has fueled our imaginations since at least the mid-20th century. This mythical creature, which appears in both American and Canadian folklore, is believed to inhabit the forests of the Pacific Northwest.

Its origin is not entirely clear, but it likely stems from a blend of stories brought by European immigrants and tales from North American indigenous cultures. Many people throughout history claim to have seen Bigfoot and describe it as a 6- to 9-foot, half-human, half-ape creature covered in dark hair. Others have only found its large 24-inch footprints, which has certainly helped keep the legend alive.

2
Pukwudgie

Image: Johannes Plenio

Pukwudgies are mythical creatures from Native American folklore, more precisely from the New England region. They are described as small, humanoid beings, about 2 to 3 feet tall, with grayish skin, pointed ears, and spines on their back.

According to Wampanoag legends, Pukwudgies are considered guardians of the forest. They are mischievous creatures with the ability to disappear and move swiftly through the forest. In addition, they are known to cast spells and curses on those who offend them or cross their path. So now you know, if you ever travel to these lands, remember to be respectful and honor nature to avoid being punished by these protective little monsters.

3
The Jersey Devil

Image: Belinda Fewings

There are not as many sightings of the Jersey Devil as there are of other creatures on this list. However, some people claim to have found traces of claw prints made by a two-legged creature. The few eyewitnesses who were able to catch a glimpse describe the Jersey Devil as a bizarre assortment of different animal parts, resembling everything from kangaroos and dogs to horses and even reptiles.

This creature theoretically inhabits an area in South Jersey known as the Pine Barrens. It is linked to a local legend from 1735, which claims that a woman nicknamed Mother Leeds allegedly cursed her thirteenth unborn child. The baby eventually became a demon who murdered the entire family and fled to the woods to steal livestock and terrify unwary travelers to the end of times.

4
Urayuli

Image: osensei

Very similar to Bigfoot, the Urayuli, or "hairy men," are a mythical race of creatures that live in the woodlands of southwestern Alaska, near Lake Iliamna. Those who claim to have seen the Urayuli describe them as being 10 feet tall, with shaggy hair, luminescent eyes, and long arms stretching down to their ankles.

According to lore, the Urayuli are said to be transformed children who got lost in the forest, therefore they are considered peaceful creatures. Taking this into consideration, it is very likely that this legend was born as a cautionary tale to prevent children from wandering out alone at night.

5
Wendigo

Image: DGSstudios

One of the most terrifying creatures in Native American mythology is the Wendigo. According to legends originating in Algonquian folklore, the Wendigo is an evil spirit that feeds on human flesh. This creature is believed to have the ability to possess people, turning them into starving monsters who cannot help but devour other humans.

The Wendigo has been depicted in various forms throughout history but is generally described as a slender, skeletal giant with glowing eyes and sharp fangs. This malevolent, cannibalistic, and supernatural being is usually associated with cold winters, as well as with greed and gluttony.

6
Wampus Cat

Image: Peter .

The Wampus cat is usually described as a fierce, bipedal creature with a humanoid body and a feline head. This spectral, panther-sized beast has been reported across the American Southeast for centuries, with numerous legends about its origins varying by region.

One of the most famous stories has its roots in Alabama and comes from a Native American tradition. According to this story, a Cherokee woman disguised herself in the skin of a mountain lion to secretly follow her husband on a hunting trip. When the men gathered around the fire to share stories forbidden to women discovered her, they cursed her to spend eternity as a half-woman, half-mountain lion.

7
Florida Skunk Ape

Image: RyanMcGuire

Florida, the Sunshine State, has its own version of Bigfoot: the Skunk Ape. This creature is said to resemble an orangutan more than the gorilla-like Sasquatch. This particular being got its name for the pungent odor that announces its presence and was seen many times lurking around the Florida swampland during the 1960s and 1970s.

Sightings were so common during that time that, in 1977, the state legislature had to introduce a bill to protect the elusive man-ape. Although the bill was never passed and Florida wildlife officials deny the existence of the Skunk Ape, many people continue to report sightings of the black, hairy creature to this day.

8
Champ

Image: GregMontani

If you thought Scotland had the only lake monster, you haven't met Champ yet. Lake Champlain, a freshwater lake in New York, is said to be home to America's most famous lake monster. Since the early 19th century, there have been accounts of Europeans claiming to have seen a seahorse-headed creature emerging from the water. However, the local Native Americans, the Abenaki, and the Iroquois, had stories of a horned serpent called Tatoskok dating back much earlier.

Over the years this beast has manifested itself to numerous people. In fact, in 1977, a woman named Sandra Mansi claimed to have taken a photo showing a creature with a small head and a long neck, which—let's be honest—looks suspiciously similar to the Loch Ness Monster.

9
Menehune

Image: Timothy Dykes

The Menehune are a mythological race of little people in Hawaiian tradition that only appear at night. For the most part, these two-foot-tall creatures are harmless, although they can become angry if disturbed. It is believed that these supernatural beings may have originated from ancient ancestors who populated the Pacific region, eventually evolving into folklore.

The Menehune are said to be builders, gifted with great strength and architectural skill. They construct stone structures such as dams, roads, and sacred worship sites known as heiau . They work when nobody is watching, so beware—never interrupt them, or they will vanish.

10
Beast of Busco

Image: Pascal Mauerhofer

In this article, we have explored a wide array of mythological creatures resembling apes, cats, birds, serpents, and even humanoids. However, you probably won't guess what kind of creature the Beast of Busco is. In 1898 a farmer from Churubusco, Northern Indiana, claimed to have spotted an enormous turtle in Fulk Lake.

His story was corroborated fifty years later by two fishermen who reported seeing a giant turtle weighing at least five hundred pounds and with a shell as big as the roof of a car. Such was the commotion that the lake’s owner at the time went so far as to drain it in order to catch the creature, which proved to be impossible. Since then, every June, the town of Churubusco celebrates Turtle Days festival, which includes a carnival, a parade, and—wait for it—turtle races.

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