1

Chicken Tetrazzini, California

Image: Lampos Aritonang

California is famous for several dishes, including sushi, avocadoes, and many more but the Chicken Tetrazzini is also a very popular and delicious local dish. Named for an Italian-born opera star who lived in San Francisco, the dish involves thin sliced chicken served with mushrooms in a cream-based sauce flavored with white wine .

The dish was supposedly invented in the early 1900s by Ernest Arbogast, the chef at the Palace Hotel in San Francisco, where Luisa Tetrazzini made her American debut at the Tivoli as Gilda in Rigoletto in 1905.

2

Scrapple, Delaware

Image: Martinet Sinan

While the name may not sound all that appealing, the flavor makes up for it. This meat loaf is made of cornmeal, flour, seasonings, and pork scraps , which gives it its name. It’s then sliced thinly and pan-fried before serving.

As the story goes, this dish owes its existence to the Pennsylvania Dutch not wanting to waste their meat trimmings. Locals claim that it makes for an excellent snack or breakfast addition.

3

Italian Beef, Illinois

Image: Farhad Ibrahimzade

It sounds like beef, but it is a beef sandwich, actually. This deliciousness is made by slow-cooking beef, slicing it thinly, and placing it into a white bread roll with a local hot pickled pepper relish or roasted sweet peppers.

The origin of this dish is informed by Chicago’s meat packing history, as it was made quickly as a lunch item for workers with ingredients at hand.

4

Bierock, Kansas

Image: Jeremias Ybañez

Quite similar to Argentinean "empanadas", bierock are small meat pies created in Kansas by German immigrants in the late 1800s. They are typically stuffed with cabbage, ground beef, and onion but many other flavors can be found as the format lends itself to creativity and can be stuffed with just about anything.

These savory treats are common among the German community and it was brought to the United States in the 1870s by German Russian Mennonite immigrants.

5

Toasted Ravioli, Missouri

Image: Lorenzo Tomassetti

A local specialty from St. Louis, "toasted" ravioli are actually deep-fried and meant to be dipped in sauce and eaten with your hands . They function as an appetizer, entrée, and snack. As the legend goes, in the early 1940s, a raviolo was accidentally dropped into the fryer by a chef. Apparently, someone thought that this happy accident tasted good because, shortly thereafter, the item began appearing on menus across The Hill.

6

Cider Doughnuts, New Hampshire

Image: Pere Jurado

New Hampshire cider doughnuts get their flavor from cinnamon, nutmeg, and apple cider used in the batter. These are cakey donuts, perfect for snacking during fall, and are a harvest tradition sometimes sold at cider mills. They are often paired with apple cider and may be covered with cinnamon and/or granulated sugar.

7

Kase Knoephla, North Dakota

Image: Frank Zhang

These hard-to-pronounce cheese buttons are a form of dumplings of German origin, a nod to the settlers who immigrated to the area. They’re stuffed with a cottage cheese mixture and served with sauteed onions, cheese, and sour cream .

These treats have some similarities with Italian ricotta ravioli. The recipe for the noodle dough is exactly the same as a common recipe for pasta, and the recipe for the cheese is similar to at least one version of ricotta.

8

Pepperoni Rolls, West Virginia

Image: Jez Timms

Imagine a soft white bread roll stuffed with slices of pepperoni and you will be picturing a pepperoni roll. This dish can attribute its existence to the local coal mining industry, as it was created by an Italian baker so miners would have a no-fuss lunch they could pack for work.

During baking, the fats in the pepperoni melt, resulting in a spicy oil suffusing into the bread. Pepperoni rolls are typically eaten for lunch or breakfast, either unheated or slightly warmed.

9

Conch fritters, Florida

Image: Anshu A

You can skip this one if you are not into snails but if you are, by all means, read on. Conch are large sea snails native to the Florida Keys, the Bahamas, and surrounding regions battered and fried as to become a deliciously salty and savory snack.

This dish can be eaten on its own, or fried with chips, or in a seafood salad. But the fritters are perfect for sharing.

10

Ham Balls, Iowa

Image: Сергей Орловский

It should come as no surprise that a state with so many pork farms has its own version of a metaball but with ham. Or at least partially, since ham balls have a mixture of ground meats: ground ham, ground beef, and ground pork . Ham is a cured cut of pork with a smoky quality, it contains a different flavor than ground pork alone.

While these three types of meat together might sound like an odd combination, the mixture results in a flavorful and perfectly textured meatball. Also, to differentiate even further from the classic meatballs, ham balls use graham cracker crumbs instead of breadcrumbs.

1

Pepsi: "Is Pepsi OK?"

Image: NIKHIL

If you’ve ever asked for a Coke and heard, "Is Pepsi OK?", you’re not alone—it’s a common scenario that has become a cultural cliché. In 2019, Pepsi embraced that moment and turned it into an ad campaign.

Featuring celebrities, the ads leaned into the joke and confidently rebranded Pepsi as more than just "OK."

2

Westinghouse: "We Can Do It!"

Image: Nayani Teixeira

Westinghouse Electric’s We Can Do It! poster, created during World War II to boost morale among female workers , later became a symbol of female empowerment in the 1970s.

Initially unrelated to the Rosie the Riveter character, the poster eventually gained widespread use in advertisements and pop culture, celebrating women’s strength and independence.

3

Pan-American Coffee Bureau: "Give yourself a coffee break!"

Image: Jakub Dziubak

In the 1950s, the Pan-American Coffee Bureau popularized the concept of the "coffee break" with a campaign that encouraged workers to relax while drinking the popular beverage .

By the 1960s, coffee breaks had become so essential that the United Auto Workers union demanded them in their contracts, even threatening a strike if they were not included.

4

Marlboro: The Marlboro Man

Image: Brendan Stephens

Created in 1954, the Marlboro Man transformed Marlboro from a women’s cigarette into a symbol of rugged masculinity . The iconic cowboy became so recognizable that by the late '90s, nearly 90% of schoolchildren knew him.

The character was retired in 1998 as part of a tobacco industry settlement that banned the use of human and cartoon figures in advertisements.

5

Ad Council: "Friends don't let friends drive drunk."

Image: Aedrian Salazar

Launched in 1983, the "Friends Don’t Let Friends Drive Drunk" PSA became a cultural milestone, directly addressing the widespread problem of drunk driving .

At the time, alcohol was involved in roughly half of all car crash fatalities. The campaign played a key role in shifting public attitudes and helped reduce that number to around 31% in the decades that followed.

6

Levi Strauss & Co.: "A Guide to Casual Businesswear"

Image: Varun Gaba

In the 1980s, "Casual Fridays" gained popularity , but many companies quickly regretted the trend as employees began showing up in overly casual or sloppy attire. In 1992, Levi Strauss & Co. capitalized on the situation by releasing A Guide to Casual Businesswear , promoting its Dockers and Levi’s brands as polished, workplace-appropriate options.

By 1995, Levi’s reported record sales of $6.2 billion, helping to redefine "business casual" and promoting a more professional yet relaxed dress code in the workplace.

7

Snickers: "You’re Not You When You’re Hungry"

Image: Shyam Mishra

Snickers’ Super Bowl ad featuring Betty White, in which hunger causes a man to momentarily "become" her during a football game , became an instant hit and introduced the now-iconic tagline: "You’re Not You When You’re Hungry."

The campaign's humor and relatable message made it highly successful, with the concept evolving over the years through new scenarios and celebrities.

8

KFC: "FCK"

Image: Aleks Dorohovich

During a 2018 chicken shortage , KFC used humor to manage the crisis with a bold ad that featured an empty bucket and the letters "FCK" in place of its logo .

This self-aware and cheeky approach helped diffuse customer frustration and strengthened the brand’s connection with its audience through honesty and wit.

9

Pepsi: "Pepsi Challenge"

Image: NIKHIL

Pepsi’s second entry on this list is the iconic "Pepsi Challenge," a blind taste-test campaign that invited consumers to compare Pepsi and Coca-Cola .

By focusing on taste and showing that many participants preferred Pepsi, the campaign successfully shifted public perception and boosted brand loyalty during the fiercely competitive "Cola Wars" of the 1980s.

10

Nike: "Just Do It"

Image: wuyi

Launched in 1988, Nike’s "Just Do It" campaign featured athletes like 80-year-old marathoner Walt Stack to inspire people from all walks of life to take action.

The slogan quickly resonated with audiences, sparking countless personal stories of bold choices and perseverance. It has since become one of the most enduring and recognizable taglines in advertising history.

11

California Milk Processor Board: "Got Milk?"

Image: engin akyurt

Launched in 1993, the legendary "Got Milk?" campaign emphasized the importance of milk through a study showing how people felt when they ran out .

With its clever use of celebrity endorsements and pop culture references, the campaign ran for over two decades and produced hundreds of memorable ads nationwide, cementing its place as one of the most influential marketing successes in advertising history.

12

Dove: "Real Beauty"

Image: Matthew Tkocz

Launched in 2004, Dove’s "Real Beauty" campaign aimed to boost self-confidence by challenging traditional beauty standards.

Featuring real women instead of professional models , the campaign focused on diversity, aging, and natural imperfections, promoting a more inclusive and empowering definition of beauty.

1

The cowboy hat on the bed

Image: Olivier Piquer

For a proper cowboy, a hat is as important as their horse or saddle. This means that there’s a protocol around this garment that needs to be followed, one important rule being that a hat should never be placed on top of a bed.

Why? There are several explanations, including the idea of bad spirits living in your hair, the old custom of placing a deceased person’s hat on top of their coffin, or the more practical reasoning of wanting to avoid lice. No matter the origin, no respectable cowboy would place his hat on the bed unless he wanted to attract misfortune his way.

2

The Appalachian woods

Image: Elijah Mears

The Appalachian Mountains are filled with myths and legends, and certain rules are passed down and followed by nearly everyone, even those most skeptical about the supernatural. Many of these rules concern the woods and how one should behave in them : don’t go into the woods from dusk till dawn, don’t leave the marked trail, ignore any unknown voice calling you, and don’t look too closely into the trees.

While these rules could be explained by the simple reason of the woods being the hiding place of bandits in the past, and a difficult place to navigate in the dark, they have also been regarded as a place filled with spirits and supernatural beings, which no one wants to come across.

3

Seeing Mothman

Image: James Wainscoat

A local cryptid celebrity in Point Pleasant, West Virginia, the Mothman has allegedly been sighted several times since the 1960s. Many legends and beliefs have formed around his figure, one of them being that coming across the Mothman is a sign of an impending tragedy .

This belief gained strength after several reported sightings occurred just before the collapse of the Silver Bridge in 1967. Since then, the Mothman has been considered a harbinger of doom and a bad omen.

4

A mirror to ward off the devil

Image: Denny Müller

Louisianans have many myths and beliefs, especially those rooted in Cajun culture. Influences from French Acadia, Spain, and Western Africa have been incorporated into popular wisdom in a distinctly unique way.

One Cajun custom advises the use of a mirror to repel M’su Diable or "Mr. Devil." M’su Diable is known for being very vain, so he will never waste the opportunity to admire himself. If you hang a mirror in the porch, next to the door, he will stay there all night instead of entering the house, and the sunrise will scare him off.

5

Eating black-eyed peas on New Year’s Eve

Image: Nguyen Dang Hoang Nhu

Each holiday has certain foods associated with it, many of which are considered non-negotiable. For many Southern households, New Year’s Eve is synonymous with black-eyed peas, which are said to attract good luck and prosperity for the coming year.

While it’s a popular belief, this custom has distinctly historical origins. After the Civil War, black-eyed peas became a staple food across the South and saved more than one family from starvation. Today, they are often paired with collard greens, which are said to represent dollar bills.

6

Rocking an empty chair

Image: Robin Jonathan Deutsch

Irish and Scottish settlers brought with them a deeply rooted belief: you shouldn’t rock an empty cradle, cause you might wake the spirits. Across the South and the Appalachians, this belief transformed over time and became attached to another object: the rocking chair.

Often placed on porches or near the fire, a rocking chair moving on its own was believed to be occupied by a supernatural being . If someone rocked an empty chair, the spirits might consider this an invitation into the house.

7

The color of the porch

Image: Thomas Park

If you like the look of Southern front porches, you may have noticed that they often feature a pale blue ceiling. The use of haint blue—a collection of pale blue-green shades —is not an aesthetic choice, but a spirit-warding custom stemming from the enslaved Gullah Geechee people.

By painting the ceiling (and sometimes doors, windows, and shutters) blue, spirits might confuse it with the sky and pass through it, or with water, and avoid it. Over time, the tradition of haint blue— haint being an alternative spelling of _haunt_—spread throughout the South.

8

Bananas on a boat

Image: Ian Talmacs

Bananas are a pretty convenient fruit: they’re tasty, nutritious, and come naturally prepackaged. But don’t try saying that to Alaskan fishermen. They’ll tell you that bananas should never be brought on a boat, or no fish will be caught.

There are two possible origins of this belief. Some say the aversion to bananas stems from the old ships that carried this fruit—they sailed as fast as possible to prevent the cargo from spoiling, which disturbed the water and scared away fish. Others say that overripe bananas attract fruit flies and were believed to cause other food to spoil.

9

The tail of the cow

Image: Screenroad

Florida has historically been the state most prone to hurricanes, which has led to the development of superstitions and beliefs around the subject. A common belief involves cows, or more specifically, their tails.

If a cow holds its tail straight up, many Floridians say it means a hurricane is on the way . There are many scientific reasons for cows to hold their tail upright, and none have to do with weather prediction, but as far as we know, Floridians have not been proven wrong yet.

10

Whistling at night

Image: Lukas Robertson

Many cultures across the world refrain from whistling at night to avoid attracting spirits and malevolent beings. For Hawaiians, it is not just any spirit**. A whistle after dark might attract the** Huakaʻi pō or Nightmarchers , the ghosts of ancient Hawaiian warriors.

If you happen to come across them, your only hope is to lie on your stomach and avoid looking at them as a sign of respect. If you are lucky enough to be a descendant of a warrior, they will recognize you and protect you. But just to be on the safe side, it’s best to leave the whistling for daytime.