QUIRKY FRIENDS

America’s most beloved characters: 10 mascots we all love!

Few things are more American than identifying your favorite sports team or favorite breakfast cereal with a beloved mascot. Marketing has found a great way to make consumers feel attached to specific brands and identify with their products and characters. Who doesn’t love Tony the Tiger or our fluffy friend, the Pillsbury Doughboy? They have found their way into our homes and hearts! In this article, we’ll talk about 10 of our favorite American mascots. Read on and enjoy!

Image: Jacob Rice

Rich Uncle Pennybags

Board games are popular, at least some of them. Clue, Pictionary, Monopoly—we’ve all played at least one of these. But Monopoly’s popularity is something else. And it’s not just the game’s popularity but the fine man who is the face of the brand.

Rich Uncle Pennybags was introduced in 1936 and is widely known as Mr. Monopoly. This rich guy, dressed in a smart tuxedo, turned out to be so popular that he’s been incorporated into the brand’s logo altogether.

Image: Maria Lin Kim

Tony the Tiger

Introduced in 1951, Tony the Tiger has been a fixture in, possibly, every single household in the United States and many more countries around the world.

With his classic blue background, Tony the Tiger successfully helped Kellogg’s skyrocket as a brand and made not only the mascot but the cereal truly unforgettable. In spite of being a tiger, Tony is known for his courageous messages and friendly smile that invites consumers to take a scoop of cereal and be ready to face the day. Who doesn’t need this shot of inspiration every morning? We can definitely count on Tony the Tiger for that!

Image: Franki Chamaki

Pillsbury Doughboy

This fluffy, adorable mascot, affectionately known as Poppin’ Fresh has been making kitchens a little brighter since 1965.

His real name is the Pillsbury Doughboy, and he is famous for his infectious laugh that erupts whenever someone pokes his belly. Dressed in his signature white chef’s hat and scarf, this giggling, chubby fella is the best company one can have when baking. If you have any doubts, you can ask this baking master!

Image: Kelsey Todd

Gritty

If chaos had a face, it would definitely be Gritty! This wild-eyed, orange furball took the world by storm as the official mascot of the Philadelphia Flyers NHL team.

He made his debut in 2018 and soon became a favorite thanks to his unpredictable antics and meme-worthy expressions, which you are surely familiar with!

Both his personality and his color are quite loud, making him quite unforgettable, as orange is also the color of the team. It represents their essence: unapologetically weird and proud of it!

Image: Lynda Sanchez

Smokey Bear

Nature is truly a wonder, but in order to keep it that way, we need to protect it. Now, when it comes to this, warning messages have effectively prevented people from accidentally starting wildfires, thanks to a strong brown bear with a powerful message "Only you can prevent wildfires."

The campaign started in 1944 when Smokey Bear was introduced to the nation to spread the message across radio, TV, and print media. In no time, he became a success and a mighty figure of environmental protection.

Image: Brian Wangenheim

Mr. Met

The spring of 1963 must be a loving memory for Mets fans: that’s when their mascot, Mr. Met, was born. And he came to this world with only one purpose, to cheer the New York Mets for life, and oh-boy did he accomplish it!

For over four decades, and with a partner in crime who joined the family in the mid-1960s, Lady Met, this baseball-loving mascot with a giant baseball for a head, has not only been a mascot but has also become part of the family. Is he a part of yours?

Image: Lesly Juarez

Kool-Aid Man

This brand is one of the most consumed in America and, even though they didn’t need a mascot to be successful, the Kool-Aid man surely brought around a fair dose of cuteness and good marketing.

Originally known as Pitcher Man, which made sense since he is the drawing of a pitcher, he was later renamed Kool-Aid Man with a clear target audience: children. Once again, the brand mascot made it an undeniable success, and it soon became a cultural icon with an iconic "Oh, Yeah!" catchphrase that can make you thirsty just from reading it! Thank goodness we have the Kool-Aid man to assist us there!

Image: Reba Spike

The Laughing Cow

This brand has a namesake mascot which, ever since it was created in 1921, has undergone quite an evolution! The cheerful cow, known as the Laughing Cow, first appeared to promote high-quality dairy products when packaged cheese was a novelty.

The character, highly recognizable for its red color, has graced all kinds of the company’s product packages and has become a synonym for quality dairy products, so much so, that it continues to be the logo of the brand today!

Image: Kenny Eliason

Big Tex

If you are from Texas, or if you have attended its State Fair, you are probably familiar with this 55-foot-tall state mascot. Big Tex, the official mascot of the State Fair of Texas was introduced in 1952 as a repurposed Santa Claus figure!

At the time, he was completely transformed into the towering cowboy we all know today. With his classic cowboy hat and his iconic greeting "Howdy, folks!" However, it’s not entirely fair to call him just a mascot, as he actually serves as a cultural ambassador for everyone who visits the State Fair.

Image: Ray Shrewsberry

Cy the Cardinal

Cereal, cleaning products, sports teams—mascots are everywhere. And universities also have their furry friends. In the case of Iowa State University, Cy the Cardinal is the one and he has been ever since 1954.

Born from a student contest to create a mascot that embodied the school pride, Cy was inspired by the university’s nickname, the Cyclones. He is characterized by his vibrant red plumage and his big smile, which is key to rallying fans at any sporting event. Isn’t he fierce?

Image: Jacob Rice