1

The Supremes

Image: Namroud Gorguis

The ‘60s gave us The Supremes, which was not only one of the most successful girl groups ever but also had the iconic Diana Ross among its members.

Have you heard "Stop! In the name of love / Before you break my heart / Think it over / Think it over"? But that unforgettable 1965 hit was not the Supremes' only success. They created many other hits, such as the famous "You Can't Hurry Love" from 1966. In fact, the group had 12 number-one singles on the Billboard Hot 100!

The influence of this successful group was so deep that it inspired and contributed to the flourishing and recognition of many other girl groups in the decades that followed, some of which are also on this list.

2

The Jackson 5

Image: Markus Spiske

The Supremes were not the only musical group that gave rise to an iconic solo star. The Jackson 5 appeared in 1964, featuring a very young Michael Jackson and his four brothers: Jackie, Tito, Jermaine, and Marlon.

In the late ‘60s and ‘70s, the Jackson brothers achieved great success. In fact, one of their first singles, "I Want You Back," from 1969, became a number-one hit. When that song was played all over America, Michael Jackson was only 11 years old! Tunes like "The Love You Save" and "I'll Be There" are just a few of the other hits that followed.

In addition, The Jackson 5 had their own TV show, "The Jacksons" (from 1976 to 1977), and they were even inducted into the Rock and Roll Hall of Fame in 1997!

3

The Monkees

Image: Austin Prock

If you hear, "I thought love was only true in fairy tales..." you know how the lyrics of that song go on, right?

The Beatles' film A Hard Day's Night inspired an American series called The Monkees , televised from 1966 to 1968. If you watched it, you probably remember the musical band of the same name, created specifically for the show. Originally composed of Micky Dolenz, Michael Nesmith, Peter Tork, and Davy Jones, The Monkees achieved great musical success, particularly with the hit we just mentioned, "I'm a Believer," which remains famous worldwide.

4

The Ronettes

Image: Gayatri Pandkar

The '60s were prolific in musical groups, and one of the most popular was The Ronettes, a girl group formed by sisters Veronica Bennett (later known as Ronnie Spector) and Estelle Bennett, along with their cousin Nedra Talley. Have you listened to some of their hits, such as "Be My Baby," "Baby, I Love You," and "Walking in the Rain"?

In addition to their catchy tunes, what distinguished The Ronettes was their style, characterized by dramatic makeup, beehive hairstyles , and iconic outfits.

Despite their influence, many years passed before they were inducted into the Rock and Roll Hall of Fame in 2007 .

5

The Pointer Sisters

Image: Haley Lawrence

Pop, soul, R&B, jazz, country, and even dance music were some of the genres played by The Pointer Sisters, the girl group from Oakland, California, that rose to fame in the 70s. Their talent and versatility kept them going for several decades!

As their name suggests, The Pointer Sisters were a trio made up of sisters Anita, June, and Ruth Pointer. "I'm So Excited," "Jump (For My Love)," and "Fire" were some of the most famous hits of this three-time Grammy Award-winning group. Have you listened to them? You probably have!

6

New Kids on the Block

Image: Florian Schmetz

NKOTB was the coolest way to refer to the legendary New Kids on the Block (in fact, their fan base called themselves "NKOTB Nation"). Formed in 1984 in Boston, Massachusetts, this boy band triumphed in the late ‘80s and early ‘90s.

NKOTB paved the way for other boy bands that emerged in the '90s, reshaping our concept of pop music. "You Got It (The Right Stuff)," "Hangin' Tough," and "Step by Step" were just a few of their many hits, which made them winners of several American Music Awards during their peak years. They also sold more than 80 million records worldwide!

If you want to remember NKOTB, you can listen to their songs, of course, but you can also visit their star on the Hollywood Walk of Fame, where they've been honored since 2014.

7

Salt-N-Pepa

Image: Ben Wiens

In 1985, Queens , New York, saw the birth of Salt-N-Pepa, a legendary hip-hop group that became one of the first female groups in the genre.

Did you ever dream of forming a band when you were in college? We did! So did the members of Salt-N-Pepa. They not only made it happen, but they also became a huge success.

With hits like "Push It," "Shoop," "Whatta Man," and many others, these girls were everywhere. They had so much flow and rhythm that, in 2005, they were inducted into the Dance Music Hall of Fame!

8

Backstreet Boys

Image: Steve Johnson

If someone says, "Tell me why," many of us would probably respond with, "Ain't nothing but a heartache." And that's just one of the many ways the Backstreet Boys have left their mark across generations.

As one of the best-selling boy bands, Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson were a sensation in the late '90s and early 2000s . Their music was everywhere, and fans were desperate to meet them.

As you know, they had several hits that we still remember, such as "I Want It That Way," "Quit Playing Games (With My Heart)," and "As Long As You Love Me." You've probably danced to the beat of some of these hit songs, right? Did you have a favorite?

9

Destiny's Child

Image: Rob Sarmiento

Beyoncé Knowles, Kelly Rowland, and Michelle Williams were the final and best-known members of a girl group called Destiny's Child. Do any of these names ring a bell?

Big hits like "Say My Name" and "Bills, Bills, Bills"—which won them a couple of Grammy Awards, by the way—launched these women to total stardom. Destiny's Child was a constant presence on the charts during the late ‘90s and early 2000s, and had us all singing catchy lyrics like "Say my name, say my name / If no one is around you, say baby I love you."

In addition to several major hits that still live on in many people's minds and hearts, Destiny's Child gave us the incredible, iconic, record-breaking Beyoncé . What more could we ask for?

10

'N Sync

Image: Alphacolor

This list could never be complete without mentioning the unforgettable 'N Sync.

Not only was this one of pop's most legendary boy bands, but it also featured one member who eventually became a solo superstar. Yes, you guessed it— we're talking about Justin Timberlake! He, along with JC Chasez, Chris Kirkpatrick, Joey Fatone, and Lance Bass, formed 'N Sync in 1995. Their first album, released in 1998, sold over 10 million copies in the U.S. alone and included hits like "I Want You Back."

The faces of the 'N Sync members were everywhere: on posters, T-shirts, dolls, and all sorts of merchandise, selling out not just in the U.S. but also in other parts of the world. Remember their performance at the 2001 Super Bowl ?

1

Coca-Cola

Image: Bradley Pisney

A beverage so iconic that it inspired an entire genre of soft drinks named after it, Coca-Cola had its start in 1886 when it was created by pharmacist John Pemberton, who initially intended to market it as a temperance drink and medicinal tonic.

A blend of coca leaves and kola nuts (a source of caffeine), the iconic soft drink became a sensation, and soon Pemberton sold the ownership rights to Asa Griggs Candler, a businessman who transformed the Coca-Cola brand into a global powerhouse. While the ingredients have been changed a few times since its inception, the current formula remains a closely guarded trade secret, fueling much speculation and numerous attempts to uncover it.

2

Pepsi

Image: Oleg Ivanov

Developed in 1898 by pharmacist Caleb Bradham—and originally named "Brad's Drink"—Pepsi was initially conceived as a digestive aid. Its name is derived from pepsin, a digestive enzyme produced by the body, though pepsin was never actually included in the drink's formula.

Despite nearly going bankrupt in the early 1920s, Pepsi gained popularity during the Great Depression, even briefly outpacing Coca-Cola, thanks to clever marketing that appealed to budget-conscious consumers. This kickstarted a fierce rivalry, leading to bold marketing stunts, including an unlikely deal with the Soviet Union, making Pepsi the first Western product sanctioned for sale there.

3

Dr Pepper

Image: Yana Smetana

Another soft drink originally conceived in a pharmacist's lab, Dr Pepper actually predates both Coke and Pepsi. Launched in 1885 in Waco, Texas, its unique flavor sets it apart from most competitors. In fact, the U.S. Food and Drug Administration has categorized Dr Pepper, much like Coca-Cola, as its own distinct type of beverage: "pepper soda."

The origin of its name is disputed. Originally, people would simply order a "Waco" at soda fountains. While some speculate the name comes from Charles T. Pepper, a doctor who gave Wade Morrison his first job (or, according to another version, gave him permission to marry his daughter), it was more likely than not a creative marketing decision, as using "Dr." in product names was a common way to suggest health benefits.

4

7UP

Image: Julian Rösner

7UP, created in 1929 by Charles Leiper Grigg, was originally marketed as "Bib-Label Lithiated Lemon-Lime Soda," as it contained lithium citrate (a mood-stabilizing drug) among its ingredients. While lithium was removed in 1948, the drink's refreshing lemon-lime flavor remained, having already become a household favorite.

The soft drink, however, didn’t quite find its market niche until it launched the "Uncola" marketing campaign in the 1970s, which positioned the soda as a distinct alternative to colas, boosting its popularity. The origin of the name 7UP remains a mystery, with speculation that it refers to the original 7-ounce bottles or the drink’s initial seven ingredients.

5

Sprite

Image: Gift Habeshaw

Introduced by Coca-Cola in 1961 to compete with 7UP, Sprite quickly became one of the leading lemon-lime sodas on the market. Interestingly, this popular soft drink didn’t originate in America but in West Germany in 1959, where it was launched as "Fanta Klare Zitrone" ("Fanta Clear Lemon" in English).

In the ‘80s, Sprite leveraged its appeal to younger generations through bold advertising campaigns and endorsements from popular musicians. Today, the brand has expanded into various flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla, among others.

6

Mountain Dew

Image: Shane

Mountain Dew was originally created in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman as a mixer for whiskey. The name "Mountain Dew" was a colloquial term for homemade liquor, making it fitting for the soda’s Appalachian roots. However, the drink only took on its citrus-flavored, energizing modern form after being acquired by the Tip Corporation in 1961.

It remains one of the most caffeinated sodas on the market, containing 54 mg of caffeine per 12-ounce can—nearly double that of Coca-Cola. This is likely what draws many soda drinkers to this flavor, as the high sugar and caffeine content can give a short-term boost of energy.

7

RC Cola

Image: Brooke Cagle

Founded in 1905 by Claud A. Hatcher, Royal Crown Cola (RC Cola) was originally created as a direct competitor to Coca-Cola and Pepsi. The soft drink was born after the Hatcher family, who were grocery store owners, could not get a discount for purchasing large volumes of Coca-Cola syrup from local distributors. Frustrated, they vowed to create their own alternative.

Despite never achieving the same market dominance as Coke or Pepsi, RC Cola soon gained a loyal following, especially in Southern states. Unlike its rivals, RC offered a slightly stronger cola flavor, which many found refreshing compared to the sweeter taste of Coke. RC Cola also innovated with the first aluminum can for sodas and was one of the first companies to produce diet sodas, such as Diet Rite.

8

Fanta

Image: Renato Trentin

Did you know that Fanta was born in Germany during World War II, of all places? After local Coca-Cola plants could no longer import syrup due to trade embargos, German businessman Max Keith created a new soda using available ingredients—which were mostly fruit scraps and whey.

Fanta quickly became a wartime favorite in Germany. After the war, Coca-Cola regained control of the plant, formula, and trademarks, introducing Fanta to the U.S. in 1955. It rapidly gained popularity as a fun, fruit-flavored alternative to traditional sodas. While Fanta's orange flavor remains its best seller, the brand now offers over 90 flavors worldwide.

9

A&W Root Beer

Image: David Lusvardi

A&W Root Beer was introduced in 1919 by Roy Allen, who first started selling it at a parade honoring returning World War I veterans. Its creamy texture and rich flavor quickly made A&W Root Beer a favorite, especially when paired with vanilla ice cream to create the now-iconic root beer float.

By 1922, Roy Allen partnered with fellow entrepreneur Frank Wright, and A&W became a franchised brand, launching one of the first fast-food chains in America that same year. Despite struggling with labor shortages and sugar rationing during World War II, the company endured and remains one of the most iconic root beer brands in America to this day.

10

Sunkist

Image: The Pop'd Shop

Sunkist, launched in 1979 by the Sunkist Growers cooperative, was introduced to tap into the American love for citrus-flavored sodas. Known and loved for its bold orange flavor, Sunkist was the first major orange soda to include caffeine in its formula, setting it apart from competitors like Crush and Fanta.

Most importantly, Sunkist's success was greatly boosted by its association with the California citrus industry. Its marketing campaigns, including the "Taste the Sun" slogan, further linked the brand to sunny, vibrant outdoor activities, making it one of the top-selling orange sodas in the U.S. for decades.

1

I’m lovin’ it

McDonald’s tapped into the 2003 zeitgeist with its slogan "I’m lovin’ it," one of its most enduring campaigns. It also has a catchy tune originally produced by Pharrell Williams, and Justin Timberlake was paid millions to sing the first radio edit and make it cool.

The catchphrase hits home because it focuses on happy emotions we can all relate to. The active grammar of "I’m lovin it", instead of the passive "I love it", implies an ongoing pleasurable experience, not just one isolated bite .

2

Just do it

How many times have we renewed our New Year’s resolutions, promised to start going to the gym, or get outdoors as soon as spring arrives? But actualizing our ambitions isn't as easy as it sounds.

That’s exactly what Nike captured so well in its iconic slogan, "Just do it", because it motivates action, inspiring a resilient and go-getter attitude. But the origin story is darker than most people know. It was Gary Gilmore, a convicted murderer, who uttered the words "Let’s do it" before his execution in 1977 . Advertising executive Dan Weiden later said that that blunt line inspired the slogan.

3

Maybe she's born with it, maybe it's Maybelline

It’s natural to wonder about the beauty secrets of celebs or people we know. They could be genetics, a healthy lifestyle, or a skin-care routine. Whatever it may be, when we admire someone’s look, we want to find out how they do it.

That’s why this slogan, introduced in the 1990s by the cosmetic brand, works so well. It cleverly leaves room for doubt: maybe it’s natural beauty, or maybe it’s the product . Either way, it connects directly to the desire for effortless, flawless beauty.

4

Think different

Who hasn’t felt different at some point? And being different is often perceived as a negative. Apple flipped the idea, asserting that those who don’t fit in are the ones who change the world ; they are the true visionaries, the rebels and the geniuses.

This two-word slogan, "Think different", used by Apple from 2002 to 2007 and created by art director Craig Tanimoto, appeals not just to what you buy, but to who you become by buying it . The audacious campaign even invoked such history-making icons as Albert Einstein and Martin Luther King Jr. It’s also believed to be a response to IBM’s "Think," adding boldness by even breaking grammar rules (since "Think differently" would be technically correct).

5

Like a good neighbor, State Farm is there

Have you ever run out of sugar and knocked on your neighbor's door? Or has a neighbor fed your cat when you’re away? At the end of the day, everyone wants a good neighbor .

State Farm, one of the largest insurance companies in the U.S., turned a faceless corporation into a helpful friend next door through this jingle, created by Barry Manilow in 1971. It is still widely used today, alongside the "Jake from State Farm" character.

6

Have it your way

Wanting things our way is one of the most universal human desires. But from a young age, we’re taught the opposite: that not everything can go our way and we need to adapt.

Burger King promises the opposite: at this eatery, you can "Have it your way" . Introduced in 1974, it emphasizes customization by letting customers choose their toppings and make the burger their own; turning it into a promise of choice, like no pickles or extra sauce. Here, at least, buyers are the boss.

7

Built Ford Tough

When it comes to vehicles, durability matters, especially over long distances, in tough conditions, and through unpredictable weather.

That’s why this slogan, introduced in 1979 for the Ford F-series, was so effective. It highlights endurance and reliability, while elevating the brand to a whole new level of toughness , asserting that Ford stands out from the rest.

8

Melts in your mouth, not in your hands

Even if we’re not that hungry, thinking of our favorite treats can make our mouths water. This slogan is a good play on this reaction, although its origin is unexpected.

"Melts in your mouth, not in your hands" is the 1954 catchphrase promoting M&M’s candy-coated chocolates. The outer shell is what keeps it from melting, letting you enjoy it without the sticky mess. Reportedly, it was during the Spanish Civil War (1936 -1939) that the creator, Forrest Mars, saw soldiers eating a chocolate pellet that wouldn’t melt in the heat. In fact, during World War II, M&M’s were sold exclusively to the US military for this reason .

9

Don't leave home without it

Getting ready to head out the door is no simple task. Even today, we double-check essentials like keys, wallets, and more.

American Express made a fantastic play on this in its 1975 slogan, first coined by advertising legend David Ogilvy for traveler's checks. Although at first glance it’s simple travel advice, it subtly suggests worldliness, wealth, safety, and security; ultimately making people feel that traveling without the card is simply a bad idea .

10

Can you hear me now?

How many times have you asked this during a call, a Zoom, or a FaceTime? A bad connection leads to poor communication, and Verizon turned that frustration into a memorable message.

Launched in 2002, "Can you hear me now?" reminds us of all the times we’ve asked this question when trying to talk with someone, highlighting signal reliability over cheaper plans. The actor Paul Marcarelli was featured in various locations across the country yelling the question and, after a pause, saying, "Good" . The catchphrase and Marcarelli became so well known that people would shout it at him in real life, and, allegedly, even at his grandmother's funeral.