General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

History History 6 min read

Would you dare go in?

From Lincoln to Lizzie Borden: The 14 most haunted spots in America

Image: Sandy Flowers

We know—it’s one thing to watch a scary movie hidden behind a giant bag of popcorn, and a very different thing to step into a dark, allegedly haunted house while an eerie, chilly breeze brushes your neck. Here, we’ve made a list of houses, hotels, and mansions in America with the spookiest claims of paranormal activity . Which one would you be brave enough to visit?

1
The Whaley House in San Diego, California

Image: Ivan Borinschi

The Whaley House is one of the few homes officially deemed "haunted" by the US government. Visitors report footsteps echoing in empty hallways, cold spots that won’t go away, and spectral figures on the stairs. How did it come to this? Built in 1857 by Thomas Whaley, the house stands on the site of former gallows. Whaley installed San Diego’s first brick house, which included a courtroom, general store, and theater space.

Unfortunately, Whaley’s daughter died by suicide in the house, and other family members passed away under the same roof. Accumulated tragedies and a spooky old house were enough to turn this eerie spot into a museum.

2
The Roosevelt Hotel in Los Angeles, California

Image: pure julia

Built in 1927, this glamorous hotel hosted the very first Academy Awards. Stars like Clark Gable, Charlie Chaplin, and Marilyn Monroe were among its esteemed guests. But, according to recent visitors, Monroe never really checked out.

She is said to appear in a mirror that once hung in her poolside suite. Guests have reported seeing the reflection of a blonde woman behind them, only to turn around and find no one there. How would you react?

3
The White House in Washington, D.C.

Image: Suzy Brooks

Did you expect to find America’s most powerful address on this list? As it turns out, presidents, first ladies, and staff have all reported eerie encounters over the years, with Abraham Lincoln’s presence as a recurring theme.

Queen Wilhelmina of the Netherlands allegedly fainted after seeing his ghost, and Eleanor Roosevelt claimed to feel his presence. Even Winston Churchill and Ronald Reagan contributed to the stories of a mysterious presence in the Lincoln Bedroom. Reagan famously reported that his dog, Rex, refused to enter the room.

4
The Winchester Mystery House in San Jose, California

Image: Brett Wharton

When it comes to haunted mansions, Sara Winchester’s old Victorian-Gothic house will always sit in the podium.

After her wealthy husband and several family members died within months of each other , Sara began commissioning the construction of this puzzling house, which remained under continuous construction for 38 years. Naturally, it’s a bit of a labyrinth.

With staircases that lead nowhere, séance rooms, and flickers of shadowy figures here and there, the house stands as a monument to grief—and to ghosts.

5
The Villisca Axe Murder House in Villisca, Iowa

Image: Kevin Schmid

It might look like a quaint white farmhouse, but in 1912, it was the site of one of America’s most brutal unsolved murders. The Moore family and two guests were killed with an axe while they slept. There were no witnesses, and no real explanation was ever found.

Today, the house remains frozen in time, restored to its 1912 condition. Creaking floors, oil lamps, and a whole lot of uneasy silence.

6
Lizzie Borden House in Fall River, Massachusetts

Image: Bee Felten-Leidel

You know the rhyme: "Lizzie Borden took an axe…" This New England house was the scene of one of America’s most infamous double murders in 1892. Lizzie was acquitted, but many believe she was responsible for the deaths of her father and stepmother, who were found dead under violent and suspicious circumstances.

Today, the house operates as a B&B for the brave and the curious. Guests have reported hearing footsteps, whispers, and even muffled cries coming from empty rooms. Some even choose to sleep in the very bedroom where Abby Borden met her tragic end.

7
The Lemp Mansion in St. Louis, Missouri

Image: Dhruv vishwakarma

Once home to the wealthy Lemp brewing dynasty, the mansion witnessed four family suicides between 1904 and 1949. That’s enough to make anyone who steps inside feel a bit… uncomfortable.

The family was cursed by misfortune: mental illness, failed fortunes, and mysterious deaths. Guests now report heavy footsteps in empty halls, strange knocking, and even ghostly apparitions—especially in the downstairs bathroom, where one Lemp took his own life. Today, it operates as a restaurant and inn.

8
Franklin Castle in Cleveland, Ohio

Image: Rob Potter

This Victorian mansion looks like it was designed to be haunted. Built in 1881 by Hannes Tiedemann, the home witnessed the deaths of several of his children and his wife within a short period.

Since then, tales of secret passageways, Nazi spies, and ghostly weeping have become forever attached to the castle. Owners have come and gone , but as the locals expected, none have chosen to stay.

9
The Sallie House in Atchison, Kansas

Image: Caroline Rogers

What began as a doctor’s residence in the 1800s took a dark turn when a young girl named Sallie allegedly died on the operating table . Her ghost, people say, began tormenting a later male resident, scratching, shoving, and even burning him.

Paranormal teams have confirmed that lights flicker, toys move on their own, and male visitors, especially, report sudden feelings of hostility.

10
The House of Death in New York, New York

Image: With Paul

Behind the brownstone elegance of 14 West 10th Street in Greenwich Village lies one of NYC’s darkest secrets: over 20 reported deaths have occurred there.

Mark Twain was its most famous tenant , living there briefly in 1900. He once recounted a story about a floating log inside the house, but insisted that a rodent must have been responsible. Paranormal enthusiasts, however, refuse to believe his explanation and now claim that Twain’s ghost also haunts the house.

11
The Joshua Ward House in Salem, Massachusetts

Image: Blake Cheek

This Georgian brick home sits under a dark curse in Salem. Its original land once held the jail of Sheriff George Corwin, infamous for torturing accused witches during the 1692 Salem Witch Trials. Known as the "Strangler," Corwin died of a heart attack at age 30 and was secretly buried in the basement.

Today’s residents and visitors report strangled sensations, cold drafts, and photographic anomalies—including a famous 1980s photo that appears to show a ghostly woman dressed in black with no eyes.

12
LaLaurie Mansion in New Orleans, Louisiana

Image: Alain Pierre-Lys

Few stories are darker than that of Madame Delphine LaLaurie, a socialite whose elegant French Quarter mansion concealed an appalling secret. In 1834, a fire revealed a hidden attic where enslaved individuals had been cruelly confined under horrific conditions.

LaLaurie fled to Paris, but the ghost stories remained. Visitors claim to hear moans and phantom footsteps and to see shadowy figures. Actor Nicolas Cage once purchased the property but quickly sold it, claiming bad luck followed him.

13
The Bell Witch Cabin in Adams, Tennessee

Image: Alex Vinogradov

This cabin marks the site of one of America’s oldest and most documented hauntings: that of the Bell Witch . This ghost received the nickname for haunting the Bell family in the 1800s. For years, the family endured a spirit that scratched walls, pulled hair, and even spoke in full sentences.

Legend has it that the entity killed patriarch John Bell. To this day, the rebuilt cabin and nearby cave remain popular destinations for ghost hunters.

14
The Riddle House in West Palm Beach, Florida

Image: Braden Wagner

Originally a funeral home (already a chilling start, right?), the Riddle House was later converted into a private residence. The story goes that it became haunted after an employee named Joseph hanged himself in the attic.

The house was eventually moved to Yesteryear Village to be preserved as a historical site, but it seems the ghosts made the trip too.

General General 3 min read

Would you pardon a turkey? In America, you can!

Image: Rafael Guajardo

The United States is a true melting pot of cultures, and from it have evolved countless traditions that are uniquely American. From quirky local festivities to nationally celebrated events, these customs are proof of the creativity and rich history that define our nation. Take a journey with us through 12 of the most distinctive traditions that make America truly one of a kind.

1
Super Bowl Sunday

Image: Caleb Woods

More than just a football game, the Super Bowl is a cultural phenomenon combining sports, entertainment, and food. Since its debut in 1967, the event has grown into a day-long spectacle featuring extravagant halftime shows, iconic commercials, and gatherings filled with buffalo wings and nachos, offering something for both diehard football fans and casual viewers alike.

2
Black Friday shopping

Image: freestocks

The day after Thanksgiving, shoppers race for deals in a retail frenzy, marking the traditional start of the Christmas shopping season. The busiest shopping day of the year in the United States, Black Friday originated in the 1950s when stores began slashing prices to kick off the holiday season, but it has since evolved into a major economic and cultural phenomenon.

3
Presidential Turkey Pardon

Image: Tyler Donaghy

Each Thanksgiving, the President pardons a turkey, sparing it from becoming dinner. This whimsical tradition began informally with Abraham Lincoln in 1863 and was made official by George H.W. Bush in 1989. It’s a lighthearted custom that adds a touch of humor to the holiday—and is certainly life-changing for the lucky turkey!

4
Groundhog Day

Image: Camerauthor Photos

Celebrated each February 2, Groundhog Day began in Pennsylvania in 1887 and is rooted in German folklore. Punxsutawney Phil, arguably the world's most famous groundhog, "predicts" an early spring or six more weeks of winter based on whether he sees his shadow upon emerging from his burrow.

5
New Year’s Eve Ball Drop

Image: James Genchi

Every December 31, Times Square in New York City transforms into the epicenter of New Year’s celebrations. A specially designed time ball descends a flagpole at the stroke of midnight, marking the start of the new year. This tradition, celebrated since 1907, draws thousands of revelers who come together to ring in the year with a shared sense of hope and renewal.

6
State Fairs

Image: Matthew Miner

State fairs originated in the 1800s to showcase various advancements in farming and agriculture. Today, they have evolved into family-friendly celebrations featuring fried foods, roller coasters, and livestock competitions. The Iowa State Fair, for example, is renowned for its intricate butter sculptures.

7
Mardi Gras in New Orleans

Image: Thomas Park

A blend of French, Spanish, and Creole traditions has created this vibrant celebration that attracts millions of visitors to New Orleans. Mardi Gras, meaning "Fat Tuesday," marks the final day of indulgence before Lent. Parades, masks, and beads are central to this centuries-old tradition, which has been embraced in Louisiana since the 18th century.

8
Alaska’s Iditarod

Image: Ugur Arpaci

A 1,000-mile sled dog race through the frosty landscapes of Alaska, the Iditarod is a grueling journey through one of America’s harshest regions. According to some sources, the race honors the 1925 serum run to Nome, when dog sled teams transported diphtheria medication that helped save lives. However, sled dog races have been held in the area since at least 1908.

9
Hometown parades

Image: Gene Gallin

Small towns across the U.S. host parades for nearly every holiday, from St. Patrick’s Day to Christmas. These events bring communities together with floats, marching bands, and festive pageantry. However, the Macy’s Thanksgiving Day Parade stands out as one of the largest and most iconic parades in the country.

10
The Kentucky Derby "Run for the Roses"

Image: Pietro Mattia

Held annually in Louisville, Kentucky, the Kentucky Derby is a long-standing tradition known for its pageantry. The "Run for the Roses" began in 1875, and it's not just about the race but the elaborate hats, luxury, and the signature mint julep cocktails. The event unites horse racing enthusiasts and Southern culture in an exciting spectacle.

11
Maine’s Lobster Festival

Image: April Walker

The Maine Lobster Festival, held annually in Rockland, is a seaside celebration of all things lobster. Honoring the state’s lobster industry, the festival features an all-you-can-eat feast, cooking contests, and live music. It serves as both a tribute to Maine’s maritime heritage and a recognition of the vital role lobster fishing plays in the local economy.

12
The Great Mississippi River Balloon Race

Image: Oleksii S

Every October in Natchez, Mississippi, a colorful spectacle unfolds as hot air balloons take to the skies above the Mississippi River. Known as the Great Mississippi River Balloon Race, this event has been a beloved state tradition since 1972. In addition to the breathtaking balloon displays, the festivities include live music, delicious local food, and a variety of family-friendly activities, making it a fun celebration for both locals and visitors.

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