General General 6 min read

Happiness in a bowl

What’s your favorite cereal? The top 10 most popular brands in America

Image: DS stories

On any given day, one out of every two Americans starts his or her morning with a bowl of cereal. Altogether, Americans consume roughly 2.7 billion boxes every year. Although the story of cereal began around 10,000 years ago with the advent of agriculture, cold breakfast cereals are a more recent and decidedly American development that quickly expanded to the rest of the world. Whether you prefer Corn Flakes or Froot Loops over Cheerios and Lucky Charms, you'll likely find your favorite cereal in this article. Join us as we look back on 10 of America's most popular breakfast brands!

1
Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2
Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3
Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4
Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5
Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6
Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7
Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8
Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9
Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10
Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

General General 3 min read

Go beyond baking

Did you know about these 12 unexpected uses for baking soda?

Image: Clint Patterson

As the name suggests, baking soda can be used for, well, baking. But, as it happens, there are many other uses for this wonder product. From cleaner to pesticide remover, to air freshener and beyond, baking soda can do it. Did you know about the following 12 uses?

1
Fridge odor neutralizer

Image: Ello

Baking soda can help a fridge get rid of bad odor particles. To achieve this, you must fill a cup with baking soda and place it in the back of your fridge . The baking soda will absorb any smell in a few hours.

2
Air freshener

Image: A. L.

Unlike most commercial air fresheners, which only release fragrance molecules that mask other smells instead of actually eliminating bad odors, baking soda does neutralize smells .

To achieve this, simply put ⅓ cup of baking soda and a few drops of your favorite essential oil in a small jar. Cover it with a piece of cloth and secure it with a string. Place the jar wherever you need to eliminate the bad odors.

3
Laundry whitening agent

Image: PlanetCare

Baking soda can help remove stains from clothes in the washing machine. That is because it is a soluble salt, which removes dirt and stains .

To try it out, add half a cup of baking soda to your regular amount of laundry detergent. It also helps soften the water, so you may need less detergent than usual.

4
Kitchen cleaner

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When mixed with an acid like lemon juice or vinegar, baking soda can also help control the growth of harmful microorganisms .

To use baking soda in your kitchen, make a paste by mixing baking soda with an equal amount of lemon juice and a bit of water. Apply the paste to the desired surface with a sponge and scrub thoroughly.

5
Garbage odor eliminator

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As we have seen, baking soda can serve to eliminate smells, and garbage cans are no exception . This can be accomplished by simply throwing some baking soda every few days into the garbage can to neutralize the odors and prevent microbacteria from growing.

6
Multipurpose bathroom cleaner

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Just like it can be used to clean kitchens, baking soda can also serve as a natural cleaner for bathrooms. This product comes in handy because it whitens and disinfects many bathroom surfaces .

Make a paste using baking soda and a bit of water, and rub it over the surface you wish to clean.

7
Pesticide remover for fruit and veggies

Image: Jacopo Maiarelli

Pesticides are used to protect crops from insects, germs, rodents, and weeds, but many have harmful effects on human health. A baking soda wash is a good way to remove pesticides from fruits and veggies by soaking them in baking soda and water for 15 minutes.

8
Scorched pot cleaner

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A scorched bottom in your pot or pan can be a nightmare to clean, but adding baking soda and water and bringing it to a boil will soften up the burnt particles . After the water is boiling, empty the pot and clean it with a bit of washing liquid to remove whatever is left.

9
Oil and grease fire extinguisher

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Believe it or not, baking soda can be used to extinguish some small house fires. Dry chemical fire extinguishers, used to extinguish oil, grease, and electrical fires, contain baking soda. Baking soda reacts with the heat to produce carbon dioxide, which smothers the fire .

10
Neutralizing cat odors

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To avoid unpleasant smells on the kitty litter and add a little time between box changes, try sprinkling baking soda inside it . This will eliminate bad odors in your house.

11
Soak up oil

Image: Alexandra Lowenthal

Sprinkling baking soda on top of spilled oil will soak up the liquid. Once the baking soda is in the targeted area, use a stiff-bristled brush to work it into the stain in a circular motion. Then rinse away with hot water.

General General 5 min read

Sweet memories

We love these 10 amazing American pies and cakes!

Image: Element5 Digital / Photo By: Kaboompics.com

It shouldn’t come as a surprise that America loves pies and cakes. After all, they are our go-to sweet treats for celebrations and special events. Whether it’s a filling slice of apple pie on the 4th of July or blowing out the candles on your favorite birthday cake, we all have warm memories associated with these delicious desserts. With that in mind, we’ve selected 10 of our favorite American pies and cakes, hoping to pay a fitting tribute to these amazing sweet treats. Enjoy!

1
Apple pie

Image: Priscilla Du Preez 🇨🇦

We’ll start with an undisputed American icon: After all, doesn’t the saying go, "as American as apple pie" ? This iconic treat has been at the heart of countless American traditions, perhaps most notably during Independence Day celebrations. Fireworks and a slice of apple pie are all we need for a 4th of July to remember.

While apple pies originated in 14th-century England, it wasn’t until they arrived in America that they became a global icon. Over the centuries, several recipes and toppings have emerged, such as whipped cream, ice cream, custard, or even cheddar cheese.

2
Key lime pie

Image: American Heritage Chocolate

Who says pies can’t be sour? The Key Lime Pie is the perfect example of a " When life gives you lemons " mentality: it takes the lime, a fruit that no one would want to eat raw, and transforms it into a luscious and delicious treat.

The Key Lime Pie is Florida’s official state pie, as it was invented in the "Sunshine State" during the 1940s. Not only that, but the traditional way to make this pie uses Key limes, which get their name from the Florida Keys where they are grown.

3
Blueberry pie

Image: Diliara Garifullina

Just like pumpkin pies, blueberry pies were first created by American settlers , who used the abundant varieties of blueberries found in the country to make these delicious treats. Over time, their popularity spread to Europe, where people used their own types of blueberries to try to replicate the American versions.

This sweet treat has become synonymous with the state of Maine, where blueberry pie made with wild Maine blueberries was designated as the official state dessert. However, blueberry pie is still happily enjoyed across the entire nation.

4
Pumpkin pie

Image: Alexander Grey

Just like apple pie is the go-to dessert for the 4th of July, pumpkin pie is instantly associated with Thanksgiving . After all, the origins of this delicious treat can be traced back to the very first American colonists, though it was served in a very different manner. Historians believe that these early versions of pumpkin pie were more akin to a type of pumpkin soup, served inside a hollowed-out pumpkin.

Nowadays, the pumpkin pie we know and love is made with eggs, milk, evaporated sugar, and several spices like nutmeg, ginger, and cinnamon, often topped with a generous dollop of whipped cream.

5
Boston Cream pie

Image: Marko Klaric

According to some historians, Armenian-French chef Mossburg Sanzian created a particularly delicious cream-filled cake one afternoon in 1856 at the Parker House Hotel in Boston. Unbeknownst to Sanzian, his creation would eventually become the iconic Boston cream pie , declared Massachusetts’ official state dessert in 1996.

Since that day in 1856, this iconic dessert has gone by many names, such as "chocolate cream pie" and "Parker House chocolate cream pie." You might be confused by our use of the word "cake," but that was no mistake: The Boston cream pie is technically a cake. Its confusing name comes from the fact that, in the 19th century, both cakes and pies were baked in the same pan, which led these two words to become synonyms.

6
Peanut Pie

Image: ROMAN ODINTSOV

American President James "Jimmy" Carter is still well-known for his love of peanuts, so it stands to reason that his beloved wife, Rosalynn, was known for her delicious peanut pie . After all, this pie is a staple of Southern cuisine and is especially beloved in Carter’s home state of Georgia.

Peanut pie is similar to pecan pie in that they are prepared with similar ingredients, such as corn syrup, eggs, and sugar. However, peanut pie is highly versatile and may include other ingredients, such as molasses, cayenne pepper, bourbon, or cream cheese.

7
Marionberry Pie

Image: Larissa Farber

The marionberry pie is a delicious treat, particularly popular in the Pacific Northwest. After all, this type of blackberry is named after Marion County in Oregon , where it was bred and tested during the 20th century.

As you would expect, the marionberry pie is Oregon’s official state pie, and it truly shows. If you ever happen to visit "The Beaver State" during berry season, you’ll probably be welcomed with a warm smile and a slice of delicious marionberry pie.

8
Peach cobbler

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Cobbler is definitely the entry with the most baffling name on this list. After all, what does a shoemaker have to do with this delicious dessert? In any case, don’t let this unusual name discourage you; cobblers are a simple yet amazing sweet treat.

While we would love to include as many types of cobblers as we could find, for brevity's sake, we’ll instead focus on one of the most popular cobblers in America: Peach cobbler combines the sweetness and texture of peaches with a crumbly, sweet topping. In 2013, Texas declared the peach cobbler its official state cobbler.

9
Pecan pie

Image: nikohoshi

Standing on the other side of peanut pie, we have pecan pie, another Southern delicacy . Just like peanut pie, pecan pie might seem simple at first glance, but there are several variants and styles associated with this sweet treat. Different recipes include molasses, honey, or cane syrup.

In the American South, pecan pie is closely associated with the holidays, especially Thanksgiving and Christmas. Due to its status as a cultural icon, Texas declared pecan pie its official state pie.

10
Cherry pie

Image: Nik

While most of us associate the 4th of July with apple pie, it should also be noted that many Americans picture a delicious slice of cherry pie when reminiscing about our Independence Day. Like many other pies on this list, cherry pie can be enjoyed with whipped cream or ice cream.

Cherry pie is also deeply ingrained in American folk songs , such as "Billy Boy," where the titular character is asked whether his bride-to-be can cook a cherry pie. Additionally, cherry pie is linked to George Washington’s birthday, thanks to the popular legend of a young Washington chopping down his father’s cherry tree.

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