1

Corn Flakes

Image: Sten Ritterfeld

Who hasn't started their day with a bowl of Corn Flakes at least once? While Corn Flakes weren't exactly the first packaged cold cereal product sold in America, they are undoubtedly the most iconic. As early as 1902, William Keith Kellogg began mass production of his first cereal after proving its efficacy and popularity with patients at the Battle Creek Sanitarium, where he worked alongside his prestigious doctor brother.

The Kellogg brothers were focused on offering a healthier alternative to the traditional pork-and-beef heavy English-style breakfasts that most Americans were eating at the end of the 19th century. Therefore, they developed a process that allowed them to transform thin slices of cereal into small toasted flakes of wheat or corn. Since then, Corn Flakes, combined with fresh milk, have been one of the most popular breakfasts among Americans, young and old.

2

Cheerios

Image: Deena Englard

Did you know that a one-ounce serving of Cheerios contains nearly 250 individual "O's."? Crazy, right? Introduced in 1941 by the American company General Mills, Cheerios is one of the first oat-based ready-to-eat cereals and remains one of the most widely consumed in the United States.

Back in the 1930s, General Mills engineers tested more than 500 formulas and experimented with 10 different shapes and sizes before perfecting the now-iconic "O." They finally came up with the delicious cereal that offers the nutrients of 4 cereals: oats, corn, wheat, and rice. Today, there are about 20 different flavors of Cheerios available in the U.S., including Honey Nut, Chocolate, and Apple Cinnamon. Which one is your favorite?

3

Rice Krispies

Image: Lisa Fotios

Kellogg’s is one of the most influential breakfast cereal companies in the United States and the world, and we have them to thank not only for Corn Flakes but also for our beloved Rice Krispies. This breakfast cereal made from crispy rice first appeared on the shelves in 1928. It was revolutionary at the time because the company used a new patented process called "oven-popping" to manufacture them.

Rice Krispies’ success may have been due to its claim that the cereal would remain floating even after 2 hours in milk. The brand's classic slogan honoring this unique quality—"Snap! Crackle! Pop!"—was introduced around 1939 and is still used on packaging today. For decades, Rice Krispies has been one of the most popular cereals among consumers, so much so that even the Rolling Stones recorded a short song for a television commercial promoting the brand in 1964. Do you remember the catchy tune?

4

Cap'n Crunch

Image: Samantha Gades

Cap'n Crunch cereal, a combination of corn and oats, was developed in the early 1960s by Pamela Low, a flavorist who was inspired by a brown sugar and buttered rice recipe from her grandmother. Since its debut, additional flavors have been introduced, including Berries, Peanut Butter, and Chocolate.

But did you know that Cap'n Crunch’s full name is Horatio Magellan Crunch ? The iconic cartoon mascot was developed for the Quaker Oats Company by Allan Burns, a screenwriter and television producer who later co-created popular shows like The Munsters and The Mary Tyler Moore Show . Since its introduction in 1963, the late 18th-century naval captain, born on Crunch Island—a magical land in the Sea of Milk—has won the hearts (and bowls) of countless consumers across America.

5

Trix

Image: Sascha Bosshard

General Mills introduced Trix in 1954 as the first fruit-flavored cereal. Initially, it wasn’t marketed exclusively for kids, but because of the bright colors, it soon became a favorite among the little ones. When Trix was first launched, it featured round cereal balls in three flavors: "Raspberry Red," "Orange Orange," and "Lemony Yellow." It wasn't until 1991 that Trix became the first fruit-shaped breakfast cereal.

But as with other brands on this list, Trix is best remembered for its mascot rather than the cereal itself. In fact, the Trix Rabbit is one of the single longest-running ad campaigns in television history. Since the 1960s, the brand has kept the same character, the same slogan—"Trix are for kids!"—and the same storyline: the rabbit’s endlessly thwarted attempts to steal a box of cereal.

6

Frosted Flakes

Image: Engin Akyurt

If we talk about the sweetest cereals on the market, we cannot fail to mention Frosted Flakes. The concept and technology of a "frosted" cereal was developed in 1939 by Jim Rex, a salesman from Philadelphia who unfortunately didn’t have much success with his product Ranger Joe Wheat Honnies. The idea, though, was soon adopted by the breakfast cereal industry, and by 1952, Kellogg introduced Sugar Frosted Flakes to its lineup.

That same year, Kellogg launched a campaign featuring Tony the Tiger, Frosted Flakes’ famous mascot, who proudly declared, "Sugar Frosted Flakes are Grrr-reat! The slogan and the character became so popular in the United States that it's probably more quintessential than the cereal itself.

7

Lucky Charms

Image: Céline Druguet

The mini marshmallows found in Lucky Charms, whose technical and copyrighted name is Marbits , were invented, along with the cereal, by General Mills product developer John Holahan in 1963. One morning, he cut up a few orange marshmallow Circus Peanuts, mixed them into a bowl of Cheerios, and was delighted with the result. The rest, as they say, is history.

Lucky Charms is inspired by Irish culture. Its mascot, Lucky the Leprechaun debuted on St. Patrick's Day in 1964. The successful combination of this endearing character, delicious shaped oat pieces, and colorful little marshmallows was quickly embraced by children around the world. Tasty, crunchy, and fun, this cereal has undeniably revolutionized American breakfasts forever.

8

Froot Loops

Image: Yusuf Timur Çelik

Toucan Sam has been a part of our lives for more than 60 years now. Kellogg’s iconic mascot—a blue, anthropomorphic toucan with the ability to smell Froot Loops from great distances—was introduced alongside the O-shaped cereal in 1963.

Froot Loops were developed after Kellogg attempted to displace General Mills' Cheerios from the market. The idea of introducing fruity flavors proved to be a success, even though, years later, the company admitted that the different colors did not correspond to unique fruit flavors. In recent years, Froot Loops have faced criticism for their use of artificial colorings and high sugar content. Yet, they still have plenty of fans and they remain one of the best-selling cereal brands in America.

9

Cinnamon Toast Crunch

Image: Francisco Jacquier

Another popular breakfast cereal created by General Mills is Cinnamon Toast Crunch. In fact, the company sells over 100 million boxes a year of this brand alone, putting it just behind Cheerios and Frosted Flakes in sales. How about you—do you have a box of Cinnamon Toast Crunch waiting in your pantry?

These delicious little squares of whole wheat and rice, topped with cinnamon and sugar, were first launched in 1984 and were an instant hit. And it makes sense, given that, in a way, they were invented by a child. Cinnamon Toast Crunch was developed by General Mills scientists and product managers after an unnamed child suggested the idea of a cinnamon toast-flavored cereal during a radio contest. Since then, it has remained one of America's favorite cereals and we don't expect its popularity to wane any time soon.

10

Life

Image: Binyamin Mellish

More than 60 years after its creation, Life remains one of the top 10 best-selling cereal brands in the United States. Introduced on the market in 1961 by the Quaker Oats Company under the slogan "The most useful protein ever in a ready-to-eat cereal," Life is a multigrain cereal enjoyed by millions of family households across the country.

Like its competitor Trix, Life has also made history in marketing and advertising. A famous Life commercial featuring Little Mikey, a hard-to-please four-year-old boy, aired nationally from 1972 to 1984, making it the longest-running commercial in television history . Have you seen it? We bet you have!

1

The doctor said so

Image: Vinicius Amano

It's not news that alcohol was completely banned across the country from 1920 to 1933. But, you know, every law has its loophole. It's said that during Prohibition, some doctors took advantage of their authority to prescribe a peculiar medicine: whiskey! Well, if the doctor prescribed it, what could the cops possibly argue?

2

The queen

Image: Daniel Vogel

Women also played an important role during Prohibition on both sides of the law! One of the most notorious was Cleo Lythgoe, a.k.a. the "Queen of the Bootleggers." As her nickname suggests, she was one of the most successful bootleggers of those years. That's right! She built an empire, running a major underground operation that supplied alcohol to secret bars.

3

Clever marketing

Image: April Klein

Although they feel like something recent, marketing strategies have been around for a long time. In fact, even during Prohibition, clever sales tactics flourished by exploiting the nation's circumstances. This was the case with the so‑called "grape bricks," blocks of concentrated grape juice that came with some rather peculiar warnings, such as "NOT to dissolve in water, add yeast and store in a cool place for 21 days, or it may ferment and turn into wine."

4

NASCAR

Image: Simon Hurry

Although it may seem like nonsense, NASCAR's origins are closely related to bootlegging during the Prohibition era. The "moonshiners" were those who transported illegal alcohol. These drivers were skilled, relying on speed and sharp maneuvers to outrun the law. Those same driving techniques later helped give rise to stock car racing.

5

Sacramental

Image: Rey Proenza

Prohibition was full of loopholes. But undoubtedly, one of the most obvious ones was the allowance for sacramental wine. Since wine used in church masses was permitted, it led to more people attending certain services, and even the rise of some pseudo-religions!

6

A payment issue

Image: Mackenzie Marco

Prohibition agents were in charge of enforcing the dry law. However, there was one big problem the authorities overlooked: these agents were poorly paid. That small detail helped the illegal liquor trade thrive. Since agents weren't well paid, bootleggers found them easy to bribe.

7

Risky times

Image: Nick Fewings

The fight against alcohol sales was far from easy, and historical records suggest that, as a result, the authorities took some drastic measures. One of them was the decision to add highly toxic chemicals to the alcoholic beverages circulating at the time! But here's the most surprising part: many people knew -or at least suspected- and still drank their gin and tonic anyway!

8

A lot

Image: Sérgio Alves Santos

We know that Prohibition gave rise to the famous speakeasies, and we know there were a lot of them, but how many? Well, because they operated in secret, it's hard to know exactly how many speakeasies existed across the country. Still, one fact gives us a clear picture of that time: Speakeasies actually outnumbered the bars that existed before Prohibition.

9

The man in the green hat

Image: JOSHUA COLEMAN

Bootleggers were everywhere, even where you'd least expect them. During the Prohibition years, there was one man who operated as the main bootlegger of Congress. He was nicknamed "The man in the green hat" as a reference to his trademark green fedora.

10

After sunset

Image: Anna Asryan

In Detroit, the Police Department grew tired of constantly chasing smugglers down the Detroit River. As these chases were extremely risky and often ended in accidents, the Detroit Police Department adopted an unofficial policy: "No active chases after sunset." As you can imagine, this gave smugglers a lapse of time each night to move without worry.

1

Early life

Image: Mikhail Nilov

Born in 1942 in Louisville, Kentucky , Muhammad Ali was originally named Cassius Marcellus Clay Jr., after his father, who was himself named after the 19th-century abolitionist Cassius Marcellus Clay. Throughout his childhood, Ali struggled with dyslexia, which caused him to struggle with reading and writing during his school year.

2

The start of his boxing career

Image: Johann Walter Bantz

When Ali was 12 years old, a thief stole his bicycle. According to historians, police officer Joe E. Martin, who was also an amateur boxing coach, found Ali fuming over the theft. Martin suggested that Ali take up boxing in order to better channel his anger. At the time, no one could have imagined that this suggestion would jumpstart the start of the most prolific boxing career in history.

Ali made his amateur debut in 1954. Shortly afterward, he went on to win six Kentucky Golden Gloves titles, two national Golden Gloves titles, and the light heavyweight gold medal at the 1960 Summer Olympics in Rome.

3

Sonny Liston

Image: Attentie Attentie

Many consider the 1964 fight between Sonny Liston and Muhammad Ali to be the first major stepping stone on Ali’s journey to greatness. At the time, 22-year-old Ali was the favorite contender for Sonny Liston’s world heavyweight championship title. The fight was highly publicized and controversial, with the brash and confident Ali openly mocking Liston during press conferences and interviews. Despite the odds being 8:1 in Liston’s favor, Ali won the fight in the seventh round, becoming the new world heavyweight champion.

4

Refusing military service

Image: Aleksandar Popovski

Ali’s fights were not just limited to the ring . In 1967, he stood his ground and refused to be drafted into the military, citing his religious beliefs and objection to the Vietnam War. Although he was highly criticized for this decision and stripped of his boxing titles, Ali remained steadfast and appealed his conviction to the Supreme Court. In 1971, the Court overturned his conviction.

5

From Clay to Ali

Image: Art Rogers, Los Angeles Times, CC BY 4.0

In 1964, the same year he became the world’s heavyweight champion, Ali’s religious beliefs caused him to change his name from Cassius Clay to Muhammad Ali. The name comes from the words meaning "one who is worthy of praise" (Muhammad) and "most high" (Ali). At the time, heavily criticized by the press who refused to call him by his new name, Ali simply stated, "I am Muhammad Ali, a free name."

6

The Rumble in the Jungle

Image: Прикли, CC BY 4.0

Boxing fans remember 1974 as the year of what is arguably the greatest boxing match in history. Advertised as " The Rumble in the Jungle ," a 32-year-old Ali faced the undefeated and undisputed heavyweight champion, George Foreman. Though Foreman was expected to easily win, with 4-1 odds in his favor, Ali triumphed by knockout in the eighth round. This fight introduced the world to Ali’s iconic "rope-a-dope" tactic, which earned him the victory of what at the time was the world's most-watched live television broadcast.

7

Thrilla in Manila

Image: charlesdeluvio

All three fights between Muhammad Ali and Joe Frazier are undeniable highlights in boxing history, with their first bout famously known as "The Fight of the Century." However, Ali and Frazier’s third and final fight , advertised as "The Thrilla in Manila," is perhaps the most memorable, ending with Frazier conceding after the 14th round. Interestingly, the fight’s name originated from Ali’s remarkable talent for rhyming, as he declared, "It will be a killa and a thrilla and a chilla, when I get that gorilla in Manila."

8

Quotes and Poetry

Image: Fitzgerald Whitney, Los Angeles Times, CC BY 4.0

Let’s take a moment to step away from Ali’s outstanding boxing career and focus on one of his often-overlooked talents: his use of words . Ali’s struggles with dyslexia didn’t affect his poetry skills, which he often used to intimidate and attack his opponents. Not only that but his numerous interviews and press conferences gifted us with some truly remarkable quotes. We’ll leave you with one of our personal favorites: "If my mind can conceive it, and my heart can believe it—then I can achieve it."

9

Later years and death

Image: Nelson Ndongala

In 1984, at just 42 years old, Ali announced to the world that he suffered from Parkinson’s Syndrome. Despite his declining health, his spirit remained unshaken. He became a spokesperson for people afflicted with this disease, appearing before Congress in 2002 alongside actor Michael J. Fox to raise awareness for Parkinson’s . In 2016, Ali passed away at the age of 74, surrounded by family and loved ones.

10

1996 Summer Olympics

Image: Peter Robbins

We’ll end this article with an image that perfectly captures Ali’s unparalleled tenacity and fighting spirit. During the 1996 Summer Olympics, which were held in Atlanta, Georgia, Ali took on the challenge of carrying the Olympic torch and lighting the Olympic cauldron. At the time, the former boxer was bravely battling Parkinson’s Disease. However, in a showcase of moving resilience, Ali represented his country and proudly carried the Olympic Torch to its destination.