1

Bacon Cheeseburger

Image: Erik Odiin

Let us begin with the most obvious and ubiquitous diner staple of all time: the bacon cheeseburger . This decadent concoction of ground beef, buns, melted cheddar, bacon, and a few more ingredients has graced the menus of diners forever.

While most are meant to be eaten as a sandwich, more than a few places offer monstrous creations that have to be opened and eaten in pieces or with a knife and fork, as the sheer size of the hamburger cannot fit in an open mouth.

2

Club Sandwich

Image: Suea Sivilaisith

Another menu classic, the club sandwich consists of three superimposed slices of toast with two fillings, cut into triangular quarters that point upward like they're reaching for the heavens. Fresh turkey breast and bacon are the standard ingredients, but some diners have come to specialize in clubs and their variations.

Supposedly, the sandwich was invented in Saratoga Springs, New York, at the racetrack clubhouse in 1894, hence its name.

3

Hash browns

Image: Uwe Conrad

An iconic breakfast side, hash browns are an omnipresent add-on to scrambled eggs, bacon strips, and many more classic dishes. They consist of finely julienned potatoes that have been fried until golden browned.

No matter which diner you visit to get breakfast, you’ll more than likely find these crispy potato strings on the menu, as they are appreciated for their simplicity, versatility, and satisfying crunch.

4

Eggs Benedict

Image: bady abbas

A breakfast or brunch dish with a funny name, Eggs Benedict consists of two halves of an English muffin, each topped with Canadian bacon, a poached egg, and hollandaise sauce.

While it was popularized in New York City, it is generally believed to have been created in New York City in the late 19th century, this dish can be found all over the country and is a menu staple in diners everywhere.

5

Biscuits and gravy

Image: John Cameron

A hearty breakfast ideal for chilly Midwest mornings and a cowboy diet staple, biscuits and gravy are made with warm, soft dough biscuits, covered in white gravy made from the drippings of cooked pork sausage, flour, milk, and often bits of sausage, bacon, ground beef, or other meat.

Most classic diners worth their salt will offer some variation of this delicious dish.

6

Tuna Melt

Image: Youjeen Cho

Even though the title of this diner favorite suggests it, nobody has ever melted a fish yet. The "melt" part of a tuna melt is achieved by a substance that is much more capable of reaching that state: cheese.

Supposedly, this delicious sandwich was invented when a lunch counter cook accidentally tipped a bowl of tuna salad onto a piece of toasted cheese already frying on the flat top. The result proved quite tasty, and thus, the dish was born. Whether one decides to believe it or not, tuna melt makes for a great diner menu item.

7

Meatloaf

Image: Verena Böttcher

A close cousin to the traditional diner hamburger, the meatloaf also has German origins. However, instead of the pork and veal meat that must be used in its homeland, the American meatloaf is done with ground beef. Its distinctive flavor comes from masses of onions that meld with the beef fat, and the flavor mellows as the meatloaf bakes.

The resulting dish is smothered in gravy, and presented with lots of mashed potatoes, fresh vegetables, and extra gravy on the side.

8

Pancakes

Image: nikldn

Passing on now to the desserts, we encounter a champion of American breakfasts and a menu item that no respectable diner should be without: the almighty pancake .

Whether it comes with fruit, chocolate chips, or more, this comfort food is covered with a generous amount of syrup to help lubricate and ease the journey from mouth to stomach with every bite.

9

Pie a La Mode

Image: Element5 Digital

French speakers might ask: "To Which Mode?" to which the answer would be: ice cream! Pie à la Mode is, simply put, a slice of -usually- apple pie with ice cream on top.

This sweet treat can be found in refrigerated glass display cases showcased in diners since refrigeration was invented. And there is a great reason for that, as the resulting mix of the crunchy base, the sweet apple, and the ice cream make for an amazing dessert.

10

Waffles

Image: Mae Mu

Sure, waffles can be thrown into a toaster right out of the box, in the comfort of your own home. But that is no match for a diner-style freshly made waffle (that is, if the diner is any good).

Waffles are a breakfast staple, readily available at your local eateries. There are few things better than biting into a waffle and being met with a pocket of melted butter and warm syrup.

1

Hippies

The hippie movement took shape in the early 1960s, initially in San Francisco’s Haight-Ashbury neighborhood, as young Americans searched for alternatives to mainstream society. They rejected materialism and conformity while promoting peace, personal freedom, community, and alternative ways of living. Their opposition to the Vietnam War helped make the movement a powerful symbol of the era’s counterculture.

Hippie culture spread through music, festivals, and growing interest in Eastern spirituality and alternative lifestyles. Long hair, flowing clothes, denim, fringe, and colorful patterns became part of the familiar look, while folk music and psychedelic rock provided its soundtrack. Ideas about peace, environmentalism, and individual freedom continued to influence American culture long after the movement faded.

2

Beatniks

The Beat movement developed among writers and artists in New York in the late 1940s before gaining a strong presence in San Francisco during the 1950s. Legendary Beat writers such as Jack Kerouac and Allen Ginsberg rejected conventional careers, consumerism, and social conformity, instead embracing creativity, spontaneity, travel, and personal freedom.

The movement attracted young people who were drawn to poetry, jazz, coffeehouses, and a bohemian lifestyle. The media soon turned the "beatnik" into a recognizable figure, complete with berets, black clothing, goatees, and bongos. Although the image was often exaggerated to the point of caricature, Beat culture helped inspire the larger counterculture that followed in the 1960s.

3

Greasers

Greasers emerged among working-class youth in the years after World War II and became especially visible in American cities during the 1950s. Strongly associated with Italian American communities in the Northeast and Mexican American communities in the Southwest, they found an identity through rock and roll, cars, motorcycles, and an independent attitude.

The name "greaser" became associated with the group’s heavily greased hair, while leather jackets, jeans, boots, and white T-shirts completed the signature look. The style was later immortalized in Grease (1978), starring John Travolta and Olivia Newton-John.

4

Flappers

Flappers emerged in the United States during the 1920s, when young women were challenging traditional expectations in the years following World War I. With women gaining the right to vote in 1920, and jazz, movies, automobiles, and nightlife transforming American life, flappers embraced greater independence and pushed against older ideas about how women should behave.

Their short dresses, bobbed hair, cloche hats, makeup, and energetic dancing became symbols of the Jazz Age. Flappers represented the excitement and freedom of a rapidly changing society. Even though the lifestyle was associated with only some of the decade’s young women, the flapper became an enduring image of 1920s modernity.

5

Rockabilly

Rockabilly developed in the early 1950s, particularly in Memphis, Tennessee, where country and hillbilly music were blending with rhythm and blues. Sun Records became an important part of this musical crossroads, recording artists including Elvis Presley, Carl Perkins, Jerry Lee Lewis, and Johnny Cash. Its energetic sound appealed to young listeners and helped shape the emerging rock & roll revolution.

Rockabilly was less a political movement than a celebration of youthful energy, musical experimentation, and independence. Slicked-back hair, pompadours, leather jackets, jeans, boots, and fitted dresses became associated with the scene. Its sound and style have repeatedly returned to American music and popular culture, keeping the spirit of 1950s rockabilly alive.

6

Yuppies

The term "yuppie," short for "young urban professional," emerged in the early 1980s to describe young, college-educated professionals building careers in major American cities such as New York and Chicago. Instead of rejecting the American dream, yuppies embraced career advancement, financial success, fitness, and a comfortable urban lifestyle. Their rise reflected the economic optimism and growing consumer culture of the decade.

Power suits, designer clothes, expensive cars, upscale restaurants, and fashionable apartments became associated with the yuppie image. The culture was both admired and criticized for its focus on money and status, but its influence was undeniable. Yuppies came to represent the ambitious, success-driven side of 1980s America, and were famously satirized to violent effect by Patrick Bateman, the homicidal protagonist of Bret Easton Ellis’ novel and subsequent film American Psycho.

7

Punks

American punk emerged in New York City in the early-to-mid 1970s, with clubs such as CBGB becoming gathering places for musicians and artists looking for an alternative to mainstream rock. Bands such as the Ramones and artists such as Patti Smith embraced stripped-down music, creative freedom, and a DIY approach, while the British scene that followed, led by bands such as the Sex Pistols, gave punk a louder, more confrontational edge.

Punk attracted young people who wanted to challenge commercialism and conformity. Ripped clothes, leather jackets, boots, safety pins, and unconventional hairstyles became part of its deliberately provocative look. What started as a small New York scene eventually influenced American music, fashion, graphic design, and alternative culture for decades.

8

Disco culture

Disco culture grew out of New York City nightlife in the early 1970s, particularly within Black, Latino, and LGBTQ+ communities. Clubs provided spaces for dancing, self-expression, and social connection, while disco offered an energetic alternative to the rock-dominated music scene. Its message was less about angry rebellion than about joyous freedom, pleasure, inclusion, and self-expression.

By the middle of the decade, disco had moved into the mainstream, with artists such as the Bee Gees, Donna Summer, and Gloria Gaynor becoming major stars. Sequins, platform shoes, flared pants, glitter, and glamorous hairstyles defined the look, while the 1977 movie Saturday Night Fever helped make disco a national phenomenon. Its influence on dance music and nightlife remains strong.

9

Surfer culture

Surfing originated in Hawaii, and surfer culture later developed along Southern California’s beaches during the 1950s and early 1960s. For young Californians, surfing represented freedom, outdoor life, adventure, and an escape from everyday routines. The region’s beaches, cars, drive-ins, and relaxed lifestyle made the culture especially appealing.

The Beach Boys helped take that Southern California image across the country with songs about surfing, cars, romance, and youth. Board shorts, swimsuits, T-shirts, bare feet, and sun-bleached hair became part of the familiar look. Surfer culture ultimately came to represent the carefree California lifestyle, even for people who had never picked up a surfboard.

10

Preppies

Preppy culture grew from the traditions of elite Northeastern prep schools and Ivy League colleges, where a distinctive style had developed during the early 20th century. By the 1950s and 1960s, it was increasingly associated with young Americans who valued education, tradition, good manners, and established institutions . It reflected the lifestyles, speech, and values of upper-class, "old money" families, emphasizing social traditions and a polished way of life.

Oxford shirts, polo shirts, khakis, loafers, sweaters, and navy blazers became the defining look. Leisure activities such as sailing, golf, tennis, and lacrosse were closely associated with the culture, which generally embraced rather than challenged the social world it came from. During the 1980s, brands such as Ralph Lauren helped bring the preppy style into mainstream American fashion.

11

Grunge

Grunge emerged in Seattle and the surrounding Pacific Northwest during the 1980s, growing out of a local music scene influenced by punk, hard rock, and independent music. Bands and fans rejected the polished, glamorous image associated with much of 1980s rock, favoring authenticity, simplicity, and a DIY attitude instead.

Nirvana’s breakthrough in the early 1990s transformed grunge into a national phenomenon. Flannel shirts, ripped jeans, thrift-store clothes, and worn sneakers became unexpectedly fashionable, while the music reflected a more raw and emotionally honest attitude. Grunge became one of the defining cultural expressions of the early 1990s.

12

Bikers

American biker culture grew into a new form after World War II, when returning veterans began forming motorcycle clubs built around friendship, adventure, and freedom. Motorcycles — especially Harley-Davidson bikes — offered a sense of independence after years of military discipline, while clubs provided the camaraderie many veterans had experienced during the war. The 1947 motorcycle gathering in Hollister, California, gained notoriety after sensationalized reports portrayed the event as unruly, helping establish the rough image later associated with bikers.

Leather jackets, denim, boots, patches, and motorcycles became central to the culture’s visual identity. Movies such as The Wild One and Easy Rider further popularized the image of the biker as an independent outsider. Although biker culture has never been limited to outlaw clubs, the open road and freedom from convention remain central to its enduring appeal.

1

Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2

Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3

Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4

Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5

Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6

Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7

CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8

Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9

The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10

Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.