Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

Geography Geography 3 min read

Rediscovering our land

Ghostly caves, surreal swamps, and other US natural oddities

Image: Drahomír Hugo Posteby-Mach

America is as vast as it is diverse, so it's no wonder that you'll find every kind of scenic marvel here, from the ordinary to the truly surreal. Ever heard of a national park filled with volcanoes, where glowing lava flows across the land and pours straight into the ocean? If you’re ready to discover 10 natural wonders in the US that will blow your mind, keep reading!

1
Hawaii Volcanoes National Park, Hawaii

Image: Mandy Beerley

If you've ever imagined what hell might look like, Hawaii Volcanoes National Park could come close—not because it’s a place of suffering (you'll actually witness some of the most incredible views on Earth), but because it's full of glowing, molten, menacing lava. The lava flows from Kīlauea, one of the most active volcanoes in the world. But not everything here burns; this national park is also home to unique flora and fauna.

2
Grand Prismatic Spring, Wyoming

Image: Dan Meyers

What you're looking at might resemble a weather forecast map, but it's not. It's the Grand Prismatic Spring, Yellowstone's most famous hot spring. With its brilliant blue, orange, yellow, and green hues, it looks like a surrealist painting. Although it might look small in pictures, the Grand Prismatic Spring is huge—about 370 feet in diameter and 160 feet deep. That makes it the largest hot spring in the US and the third largest in the world!

3
Antelope Canyon, Arizona

Image: Fudo Jahic

If you want to feel like you're walking through a giant red stone maze, Antelope Canyon near Page, in northern Arizona, is the perfect spot. Carved over thousands of years by flash floods and erosion, its towering walls allow sunlight to stream in from above, creating an unforgettable experience for visitors.

4
Painted Hills, Oregon

Image: Ashley Bard

If an artist were to paint a series of enormous hills in vibrant colors, it would probably look a lot like Oregon's stunning Painted Hills. Located within the John Day Fossil Beds National Monument, these hills display stripes of red, yellow, gold, and black. But that's not all! The colors shift with the seasons and change throughout the day, creating a breathtaking, ever-changing landscape.

5
Mendenhall Glacier Ice Caves, Alaska

Image: Salomé Guruli

Exploring caves can be risky and terrifying for many, but imagine a cave system made entirely of ice! It sounds like something from a fantasy movie, but it really exists—and it's in Alaska. The stunning Mendenhall Glacier Ice Caves lie beneath the glacier of the same name, formed by meltwater carving tunnels and chambers deep within the ice.

6
Turnip Rock, Michigan

Image: Maria Teneva

Turnip Rock, located in the famous Lake Huron in Michigan, is as fascinating as it is mysterious. What makes this rock so special? Standing about 20 feet tall, it has a turnip-like shape—its narrow base supports a much wider top—giving it a perfectly balanced appearance that amazes all who see it.

7
Hubbard Glacier, Alaska

Image: Peter Hansen

The Mendenhall Glacier Ice Caves are just one of Alaska's many spectacular sights. Another must-see is the incredible Hubbard Glacier in southeastern Alaska, one of the largest and most active tidewater glaciers in North America. Trust us— its sheer size and dramatic ice cliffs will absolutely blow your mind!

8
Bisti/De-Na-Zin Wilderness, New Mexico

Image: Robert Harkness

When it comes to surreal landscapes, New Mexico's Bisti/De-Na-Zin Wilderness can't be left out. Its towering rock formations, blending shades of white, gray, red, and orange, were shaped by erosion and look like something straight out of another planet!

9
Mammoth Cave, Kentucky

Image: Adrien Tanic

A cave doesn't always have to be a small, cramped space. Mammoth Cave stands out with its enormous underground chambers, filled with impressive rock formations in both shape and size. In fact, it's the world's longest-known cave system—and it's right here in the state of Kentucky!

10
Atchafalaya Basin, Louisiana

Image: Carlo Lisa

If you're easily spooked, Louisiana's Atchafalaya Basin might not be your idea of a fun trip, especially at night! It's the largest swamp and wetland area in the US, packed with twisting bayous, spooky cypress trees, and massive alligators lurking around.

General General 4 min read

Lines that stuck

Which brand first said "Just Do It"? How many slogans can you recognize?

Image: Justcreativestock

We might forget many things, but some songs and brand slogans have been living in our brains for years, completely rent-free! From the iconic "Just Do It" to the catchy "I'm Lovin' It," today, we're celebrating these 6 slogans that definitely stood the test of time. Can you match each one to its brand?

1
Just Do it

Image: Peter Aroner

This sportswear brand has been supporting top athletes for many, many years. It was founded in 1964 in the beautiful state of Oregon, though under a different name than the one it has today! Famous for its "Swoosh" logo, it started out making sports shoes, but today, it offers different kinds of apparel and products. We know you know which brand we're talking about!

2
Melts in Your Mouth, Not in Your Hands

Image: JACQUELINE BRANDWAYN

For those of us with a sweet tooth, there's one candy that checks all the boxes. It has chocolate, colorful candy, a mix of textures, and a lot of flavor!

Although still one of the most popular candies among Americans today, this brand isn't new; it was actually founded back in 1941. And here's an interesting fact: When it was created, one of the brand's main goals was to make the perfect candy for WWII soldiers! Can you guess which brand it is?

3
Breakfast of Champions

Image: engin akyurt

A good breakfast is one thing, but a breakfast of champions? That's a new level! And we all want to start the day like a champion, don't we?

This cereal brand certainly knows that, and that's why it adopted this unforgettable slogan. It was created in 1924, and since the 1930s, it has featured iconic athletes on its boxes. Guess who was the first? Lou Gehrig, The "Iron Horse" of baseball!

4
I'm Lovin' It

Image: Joyce Panda

When it comes to fast food, this brand is the first that comes to mind. Originally founded as a drive-in restaurant in 1940, it grew by leaps and bounds to become the famous brand it is today, present in more than 100 countries around the world! Both its slogan and logo are hugely recognized worldwide, and it's hard to find someone who hasn't tried something from its menu.

5
There are some things money can't buy. For everything else…

Image: Fabian Blank

This company really knew how to condense their service into a great slogan! And, in fact, they have been using it for almost 3 decades. Founded in 1966 with a different name than the one it has today, this financial services company is not only here in America but you can also find it in Europe, Asia, Africa, and Australia! What's your guess?

6
Betcha Can't Eat Just One

Image: Tim Mossholder

This brand's slogan is absolutely true! Their snack is so delicious that it's one of the most popular salty treats, not just in America but all over the world.

Surprisingly, this brand is over 90 years old! Its success is likely due not just to its iconic advertising campaigns but also to the delicious "crunch" inside every bag. Do you already know which brand we're talking about?

7
Just Do it- Nike

Image: Domino Studio

Of course! Nike has been encouraging us to "Just Do It" since 1988, when it adopted this iconic slogan, now one of the most famous in the world. With its classic athletic spirit, Nike inspires us to take action with purpose, overcome obstacles, and chase our goals.

8
Melts in Your Mouth, Not in Your Hands- M&Ms

Image: Sebastian Gómez

That's right! This iconic M&M's slogan has been around for more than 70 years, and its origin is quite interesting. As we mentioned, the brand aimed to create a candy suitable for WWII soldiers, so they came up with the genius idea of coating chocolate with a thin candy shell to keep it from melting inside the package. Just brilliant (and delicious)!

9
Breakfast of Champions- Wheaties

Image: Andrijana Bozic

With its famous slogan, Wheaties has been associating itself with sporting excellence since 1933, reinforcing this image by featuring elite athletes on each of its orange boxes. Michael Jordan, Serena Williams, and Muhammad Ali are just some of the great competitors that have been on the cover.

10
I'm Lovin' It- McDonald's

Image: Brett Jordan

Of course you knew it! "I'm Lovin' It" is the legendary and unmistakable slogan of the Golden Arches: McDonald's . Though it feels like it's been around forever, it's actually relatively young! Introduced in 2003 , it debuted alongside a catchy jingle that you probably still have stuck in your head.

11
There are some things that money can't buy; for everything else, there's Mastercard

Image: Markus Winkler

Mastercard's "Priceless" campaign is one of the most successful advertising initiatives worldwide. Focusing on customers' feelings, it highlights the emotional value of things money can't buy, like love and happiness. But it also drives home a key point: for everything that does require money, there's a Mastercard to make it possible.

12
Betcha Can't Eat Just One- Lay's

Image: Mustafa Bashari

If you're craving a tasty snack, Lay's is probably one of the first brands that comes to mind. Known for being one of the most famous potato chip brands, they really know how to tempt us. That's why they rightly say, "Betcha Can't Eat Just One." At least, we definitely can't!

Explore more American facts

Choose your favorite category!

General
General

As American as apple pie—the very best America has to offer!

Culture
Culture

Delve into the astounding richness of American lore.

Geography
Geography

Hop in and explore vast and diverse American landscapes.

History
History

Discover the key moments that shaped the United States.