Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

Culture Culture 4 min read

Brand stars

This is how these 10 brand mascots became bigger than their products

Image: P. L.

Every brand dreams of being instantly recognized by its logo or mascot, and some US brands have truly achieved this. In fact, a few have grown far beyond their products, becoming icons of American culture. From the beloved Pillsbury Doughboy to the unmistakable Colonel Sanders, join us as we take a walk through this brand-mascot hall of fame!

1
The Pillsbury Doughboy

Image: Dan Depew, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons

You only need to see a tiny bit of his fluffy body to recognize him: Poppin’ Fresh, better known as the Pillsbury Doughboy, is a global star. The Pillsbury Company created him in 1965, and over the decades, he has appeared in hundreds of commercials and on all kinds of merchandise. Now, 60 years later, his cute image is still familiar to Americans everywhere. He’s even part of the Macy's Thanksgiving Day Parade!

2
Tony the Tiger

Image: SqueakyMarmot from Vancouver, Canada, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Our childhood memories include a character who was and still is right there at the breakfast table. We're talking about Tony the Tiger, the beloved mascot of Frosted Flakes. Introduced in 1952 by Kellogg’s, many of us grew up with him and watched him become a cereal icon. And of course, no one can forget his iconic catchphrase: "They’re grrrreat!"

3
The Energizer Bunny

Image: Jazz Guy from New Jersey, United States, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Style, attitude, energy: The Energizer Bunny has it all. With his signature sunglasses, drum, and flip-flops, this bunny first appeared in 1989 as a parody of the Duracell bunny, and he quickly grew far beyond Energizer batteries. In fact, he became a symbol of vitality and nonstop energy, so much so that when someone can’t sit still, they’re often compared to this bunny. You know, he just keeps going and going and going.

4
Mr. Clean

Image: JESHOOTS.COM

His style is unmistakable: that celebrity tan, bald head, bright white eyebrows, and even a cool earring. Of course! It’s Mr. Clean, the magical helper who shows up when stains get stubborn. Procter & Gamble introduced him in 1958, and he quickly became more than just the face of a product; he is a full character with his own personality and identity, deeply tied to the idea of household cleaning.

5
Mr. Monopoly

Image: Fluffybuns, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

We already talked about Mr. Clean, but there’s another Mister who is just as famous, if not more: Mr. Monopoly. While we all know him by that name today, he originally had a much funnier one: "Rich Uncle Pennybags." His mustache and top hat are unmistakable, and his fame has long transcended the Monopoly game, turning him into a visual symbol of wealth and capitalism in pop culture.

6
The Jolly Green Giant

Image: greefus groinks, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons

The Green Giant Company introduced its giant mascot in 1928, and he quickly became synonymous with frozen vegetables across America. The Jolly Green Giant originally had a somewhat intimidating look, but a later redesign turned him into the friendly, smiling giant everyone knows and loves today. Decades of TV commercials, packaging, toys, and pop-culture references made him famous even among people who don’t buy the products.

7
Mr. Peanut

Image: InOttawa.ca, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

With his classic top hat and monocle, Mr. Peanut is undoubtedly a sophisticated mascot. And since he’s literally a peanut, it’s almost impossible not to think of Planters every time we grab a handful, right? Surprisingly, despite his excellent condition, Mr. Peanut is over 100 years old, having been introduced in 1916.

8
Mickey Mouse

Image: Brian McGowan

If there’s one truly world-famous mascot, it’s definitely Mickey Mouse. His round ears, white gloves, red shorts, and big yellow shoes are so familiar that most of us could sketch them from memory. Mickey started as a character but quickly became the unmistakable icon of Disney. Over time, he even transcended the brand itself, appearing in all kinds of products, commercials, shows, and parades, becoming a symbol of childhood around the world.

9
Colonel Sanders

Image: Marques Thomas

Every time you see this face, you instantly crave fried chicken. That’s the magic of the iconic Colonel Sanders, who is much more than a mascot. He was a real person, the founder of KFC. Because of that, his face has become so familiar to Americans that he feels almost like a father figure. His fame is so strong that KFC often doesn’t even need the brand name; the Colonel’s friendly face says it all.

10
Geico Gecko

Image: Roland Balik, Public domain, via Wikimedia Commons

The GEICO Gecko is so famous that seeing any lizard instantly brings him to mind. This friendly character has been tied to the brand since 1999, and the idea for him came from people mispronouncing "GEICO" as "gecko." Over the years, he has become a celebrity, so recognizable that he doesn’t even need the brand name for people to know exactly who he is.

Geography Geography 5 min read

Bucket list-worthy!

Grab your backpack and prepare to visit the 12 best day hikes in the U.S.

Image: Vi Nowak

Selecting the best day hikes in a country as vast and diverse as the United States is no easy task. With thousands of incredible hikes, parks, and trail systems, choosing your next adventure can feel overwhelming. So, where should you go next? We know it’s a tough decision, so we’ve narrowed it down to 12 unique and equally amazing options. Join us as we explore the most beautiful day hikes in the U.S.!

1
Chain Lakes Loop Trailhead

Image: Pavł Polø

If you’re looking for stunning views and vibrant fall colors, Chain Lakes is the place to go. Located in Washington’s Mount Baker National Forest, this 6.5-mile trail takes about 4 to 5 hours to complete.

The Chain Lakes Loop is one of the most scenic hikes in the country, offering a glimpse of Northern Washington’s breathtaking landscapes . A paradise for outdoor explorers and landscape photographers, it features turquoise glacial lakes, rugged mountain chains, alpine meadows, snow-capped volcanic peaks, and towering conifers—it truly has it all!

2
Tom Dick and Harry Mountain

Image: Aleksey Kuprikov

Mirror Lake, located in Oregon’s Mount Hood National Forest, is a scenic trail popular for picnicking and swimming. But for even better views, hike another mile—you’ll be rewarded with the breathtaking sights of Mount Hood, a stunning perspective of the lake below, Mount Jefferson to the south, and, on a clear day, even Mount Rainier .

Tom Dick and Harry Mountain features three distinct peaks, which inspired its name—referencing the old phrase "any Tom, Dick, or Harry," used to describe three generic people. This 7.8-mile trail takes about 4 to 5 hours to complete.

3
Miners Ridge and James Irvine Trail Loop

Image: wallace Henry

This 13-mile trail in Prairie Creek Redwoods State Park, California, is long but has relatively little elevation gain. Though it takes 6 to 9 hours to complete, the breathtaking views are totally worth it.

The Miners Ridge and James Irvine Trail Loop is one of the best places to experience the majesty of the redwoods . Staring up at these massive, ancient old-growth trees is truly awe-inspiring. But while the trees are the main attraction, they’re not the only highlight. This loop also takes you across a scenic stretch of beach—offering the perfect opportunity to cool off in the ocean midway through your hike.

4
Clouds Rest From Tenaya Lake

Image: Jess Polley

When people think of Yosemite, Half Dome usually steals the spotlight. But what if we told you there’s a less crowded hike with unique landscapes and unforgettable views?

At nearly 13 miles, the Clouds Rest Trail from Tenaya Lake is a challenging yet rewarding day hike. The trail itself is beautiful, featuring rolling terrain with several ups and downs. Reaching the summit of Clouds Rest will reward you with breathtaking 360-degree views of the national park . From the top, you can spot Tenaya Lake, the Cathedral Spires, Mount Dana, and, of course, Half Dome.

5
Angels Landing

Image: Carl Nenzen Loven

Contemplating the world from atop a jaw-dropping mountain view is a humbling experience everyone should go through at least once. At Angels Landing in Zion National Park, Utah, that sense of majesty is within reach.

Though stunning, this 4.8-mile hike is not to be taken lightly. It has some dangerous cliffs that make it a bit challenging. If you have vertigo, perhaps this trail is not for you. However, if you are in good shape and have an adventurous soul, the stunning scenery at the summit is something not to be missed.

6
Alkali Flat Trail

Image: PublicDomainPictures

For a truly unique experience, travel to White Sands National Monument in New Mexico. The breathtaking blue skies and otherworldly white dunes of the Alkali Flat Trail will transport you to a desert worthy of the best adventure films.

On regular terrain, this 5-mile hike would be considered easy. However, the desert environment and lack of shade make it far more demanding than you might expect. To stay safe, avoid hiking in the summer and be mindful of the heat.

7
Mount Bierstadt

Image: caleb weiner

Did you know Colorado is home to more than 50 fourteeners? Mountains above 14,000 feet in height are the ultimate challenge for any self-respecting hiker. Mount Bierstadt, one of the more accessible 14ers, offers a rewarding climb just a short drive from Denver.

This 7.4-mile trail provides stunning views of Mount Evans, Torreys Peak, and Grays Peak. However, no mountain should be tackled without proper preparation and planning. That said, summiting Bierstadt is an excellent test of your abilities—especially if you're gearing up for a more challenging climb.

8
Cascade Canyon Trail

Image: ELTON MENEFEE

The Cascade Canyon Trail in Grand Teton National Park, Wyoming, is a must-explore for any hiker. Just a mile from Jenny Lake, the trail features two stunning landmarks: Hidden Falls and Inspiration Point.

Many visitors turn back at this point, missing out on eight more miles of breathtaking canyon scenery. If you're up for a longer trek, continue onward to experience the true grandeur of the Tetons up close. Along the way, keep an eye out for wildlife—you might even spot moose or bears!

9
Grinnell Glacier Trail

Image: Mick Kirchman

Glacier National Park is one of the most breathtaking places in America. With its turquoise lakes and jagged, arrowhead-like peaks , it stands apart from any other park in the U.S. Among its many trails, the Grinnell Glacier hike is one of the most popular in the Montana park.

This 10.5-mile trek offers stunning views, with the massive Mount Gould dominating the horizon. A word of advice: add this hike to your bucket list ASAP. Grinnell Glacier is rapidly shrinking and may disappear within the next few decades.

10
Ricketts Glen Falls Loop

Image: Venti Views

Hiking isn’t just about summiting mountains—waterfalls can offer spectacular views too! This 6.8-mile loop in Pennsylvania features more than 20 waterfalls, making it one of the best waterfall hikes in the eastern United States . While some trails lead to taller, more dramatic falls, few offer the sheer number and variety found here.

Each waterfall is unique and beautiful in its own way, ranging from 15 to 50 feet in height, with the tallest reaching nearly 100 feet. But that’s not all—along this trail, you’ll also encounter fascinating rock formations and ancient old-growth forests.

11
Giant Mountain

Image: Ty Finck

Although New England peaks are only a third the height of the Rockies, East Coast hikes can be even more challenging due to their rugged trails, steep descents, and tricky terrain. Tackling Giant Mountain in the Adirondack High Peaks Wilderness is no small feat.

This New York trail takes 4 to 6 hours to complete, but the effort is well worth it. You’ll be rewarded with breathtaking views and a picturesque forest , making it a must-visit for those confident in their ability to take on a strenuous climb.

12
Precipice Trail

Image: Raphael Assouline

With its rocky cliffs and oceanside forests , Maine’s Acadia National Park offers a hiking experience unlike any other in the eastern United States. While all of its rugged peaks provide stunning views, no trail in Acadia is as memorable—or as challenging—as the Precipice Trail.

Despite the trail’s short length (just 2.6 miles), this is a challenging hike not recommended if you have a fear of heights. Once you reach the summit of Champlain Mountain, after nearly a thousand feet of climbing, you will be rewarded with sprawling views looking out over the park, Frenchman Bay, and the Mount Desert Narrows stretching out to the Atlantic.

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