Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

History History 5 min read

Blast from the past

10 things from the '70s and '80s kids no longer do today

Image: DS Stories

The 1970s and 1980s were a golden era of innovation, quirky habits, and simple pleasures. However, as technology and society have evolved, many of those activities and experiences have gradually disappeared from our daily lives. While some customs are still practiced today, there are plenty of other things we used to do that we can no longer enjoy. Take a stroll down memory lane and discover 10 things that younger generations may never get to experience.

1
Calling on the go

Image: Peter Conrad

Remember scrambling for a few coins just to make a call? Payphones were once the only option when we were out and about. Stepping into that narrow booth, shutting the door behind you, and enjoying a moment of privacy in the middle of a busy street—there was something almost comforting about it. It was like entering your own little world, at least for a couple of minutes. These days, all we need is a quick tap on our smartphones, and we're instantly connected, texting or calling without a second thought. It’s hard to imagine how reliant we once were on those old, clunky machines.

2
Renting movies

Image: Lucas Pezeta

The thrill of stepping into a bustling video store was unlike anything today’s streaming services can replicate. You’d wander down aisles packed with vividly colored VHS tapes , each promising a new adventure. Flipping over the box to study the cover art, reading the credits on the back, and debating with a friend about which one to choose was a delightful experience. Even the faint scent of plastic immediately meant you were in for a treat! That simple ritual of holding a tape in your hands created a sense of anticipation and excitement that no algorithm could ever replace.

3
Inflight smoking

Image: Willem van de Poll, CC0, via Wikimedia Commons

In the past, flying meant more than just traveling from one city to another—it also came with the freedom of lighting up a cigarette at 30,000 feet. Airplanes had designated smoking sections where passengers could relax, chat, and enjoy a puff as the clouds drifted past the windows. It wasn’t limited to a cramped bathroom stall; entire rows of seats were reserved for smokers, allowing a haze of cigarette smoke to linger in the cabin. Today, someone flicking a lighter mid-flight feels downright impossible, but back then, it was a part of air travel, blending seamlessly into the normal routines of passengers and crew alike.

4
Watching TV shows at specific times

Image: Bruna Araujo

Back in the ’60s, ’70s, and ’80s, the television set was the heart of the home. Evenings were carefully planned around the networks’ schedules, with everyone rushing to grab a spot on the couch to catch their favorite shows. There were no streaming platforms, DVRs, or on-demand options—if you missed an episode of M A S H or Dallas , you had to wait for a rerun . The ritual of sitting together, passing the popcorn, and reacting in unison to every twist and punchline created shared experiences that shaped conversations at school, at work, and across society.

5
Recording songs off the radio

Image: Jon Tyson

Before iPods and Spotify playlists, listening to music was a hands-on, almost ritualistic experience. If you wanted to capture that perfect song, you had to park yourself next to the radio, finger poised over the record button, ears straining to catch the opening notes before the DJ’s voice intruded. Each recording you made became a personal treasure, a handcrafted collection of melodies carefully curated to match your mood or even remind you of your secret crush. These homemade mixtapes weren’t just recordings; they were little time capsules, unique expressions of your feelings, created with patience, care, and a touch of magic that no digital playlist could ever fully imitate.

6
Hitting up the arcade

Image: Roger Ce

During the 1980s, video arcades were the ultimate playground . Stepping inside those dark rooms meant entering a world of blinking lights, beeping machines, and the unmistakable clatter of buttons being mashed in furious competition. Dropping a token into a machine carried such a thrill! The energy—the smell of popcorn and soda, the laughter echoing across the room— created an immersive social experience. Modern home consoles and online gaming may be more convenient, but they rarely capture that electric, face-to-face camaraderie and the pure sensory joy of an arcade packed with neon lights and catchy sound effects.

7
Navigating paper maps

Image: Hendrik Morkel

Before the age of GPS and smartphones, road trips relied on good old-fashioned physical maps. Those oversized sheets of paper stretched across car seats and dashboards, as everyone tried to find the best route. Planning a trip meant carefully studying every road, estimating distances, and hoping you didn’t make a wrong turn. And when you inevitably did? You’d pull over, wave down a stranger, and ask for directions—sometimes discovering hidden diners, quirky roadside attractions, or scenic shortcuts along the way. Getting lost wasn’t just a misfortune; it was part of the adventure, turning every detour into a memorable story, something today’s satellite navigation could never give you.

8
Reading newspapers

Image: Claudio Schwarz

Settling into your favorite chair with a steaming cup of coffee and unfolding the paper was the ultimate morning ritual. It wasn’t just about catching up on the news— it was about the experience itself. Turning each page carefully, scanning headlines, lingering over the sports scores, chuckling at the comics, and sometimes discussing the day’s stories with family or neighbors made it a shared tradition. Today, with news available instantly on our phones and tablets, that slow, deliberate connection—the feeling of being present with the world as it woke up—has virtually disappeared.

9
Listening to music on a Walkman

Image: cottonbro studio

Ah, the Walkman—that small rectangular marvel encapsulating the world of music right inside your pocket. You could carry an entire collection of albums with you, from Elvis to Sinatra, and listen wherever you went. Whether strolling to school, waiting for the bus, or just wandering around the neighborhood, your personal soundtrack followed you everywhere. Popping in a cassette, pressing play, and letting the songs sweep you away, drowning out the outside world and turning every ordinary moment into a private concert, was pure magic.

10
Hanging out at the mall

Image: Jeyakumaran Mayooresan

Before the internet transformed the way we shop, malls were bustling social hubs . In the ’70s and ’80s, they weren’t just places to buy things. At shopping centers, you ate pizza and spent hours wandering around, window-shopping, or trying on clothes that were probably out of your budget. The mall was the ultimate hangout spot—whether you were meeting new people, catching up with old friends, or simply enjoying the cool air conditioning on a sweltering summer day.

Geography Geography 4 min read

Explore USA!

National Parks 101: Learn how to make the most out of your next visit

Image: Kristina Wagner

The infinite generosity of America’s great outdoors is almost impossible to fully embrace. Its landscapes offer some of the most varied experiences available anywhere in the world, and the national parks are arguably the best places to explore them. These natural wonders draw huge crowds year after year, so some basic tips can help you make the most of your visit. Take a look at the following 15!

1
Choose your destination

Image: Annie Spratt

Unless they have a specific destination in mind, narrowing down the large list of national parks should be the first item on the list of any aspiring visitor. Fortunately, the National Park Service has a helpful section on its website called 'Find A Park,' which allows users to select a park from the list or search for parks by state, activity, or topic.

Once you've decided where you're headed, check for maps, calendars, directions, hiking trails, and operating hours. Additionally, when choosing your perfect destination, consider exploring some under-the-radar parks, which might offer more solitude and less crowded experiences.

2
Check the weather

Image: Inge Maria

Almost nobody wants to be caught off guard by rain when spending time outdoors. Therefore, always check the weather conditions in advance so you can prepare accordingly or reschedule if necessary.

Even if the weather seems favorable in the morning, a thunderstorm could roll in during the afternoon, so it’s best to be prepared.

3
Pack smart

Image: Alice Donovan Rouse

Life in nature is not the same as life in the city. As basic as that statement might seem to most, watching people attempt to hike through rocky trails in impractical footwear reminds us that perhaps it isn’t so obvious.

Therefore, when exploring nature, make sure to bring durable, comfortable gear . Essentials include hiking boots, sunscreen, waterproof jackets, and layered clothing. Even if you don't plan to be out for long, always bring essential supplies like a first aid kit, water, and snacks whenever you visit a national park.

4
Link parks together

Image: John Matychuk

Many parks in the U.S. are within a short driving distance of each other , so it is always a good idea to visit several national parks in the same area. This way, you’ll experience a bunch of different landscapes in one single trip.

5
Historic accommodations

Image: Igor Chitz

Many national parks have historic lodges within their grounds . Featuring natural materials and stunning designs, these accommodations offer a unique experience worth staying in for a night or two. Keep in mind that booking a room can be challenging, and availability may be limited.

6
Free nature

Image: Kalen Emsley

In a world where almost everything comes with a price, it’s refreshing to know that most national parks are free . And the ones that do, charge a modest fee, ranging from $5 to $35, which typically covers up to seven days for an entire carload of people.

7
Pets

Image: Jamie Street

Our furry friends aren’t always welcome in national parks. If you're traveling with pets, be sure to check the park’s policies. Many parks allow pets on leashes in certain areas , such as campgrounds, and some even offer kennels. However, it’s important to research this in advance.

8
Try to avoid peak seasons

Image: Sebastian Enrique

The summer months are typically the busiest time of year at national parks . Visiting popular parks during the off-season means fewer crowds and lower rates. October is considered an ideal time to visit most national parks, as it’s quieter and the weather is pleasant.

Even if you visit a national park during the high season, you can still avoid crowds by arriving early in the morning before most tourists or visiting in the middle of the week to avoid the weekend rush.

9
Tours and campground reservations

Image: Yuriy Rzhemovskiy

In the same vein as the peak season commentary, making tour and campground reservations is always a good idea. Accommodations tend to fill up early, but online reservations are easy to make . Booking in advance will ensure you get the accommodations and experiences you want.

10
Check out the visitor center

Image: Blake Wisz

While many people tend to pass by the visitor center kiosk without giving it a second glance, doing so at a national park can be a very useful stop. You can pick up maps, guides, and up-to-the-minute information on everything from road conditions to hiking trails, as well as learn about special programs offered at the park.

11
Ask the locals

Image: Taylor Flowe

Nobody knows more about the parks than the park rangers who work there every day. They are highly knowledgeable about everything there is to know about their park and are always ready to assist visitors in any way they can.

12
Keep your distance from animals

Image: Elizabeth Meyers

This should be a no-brainer, but it's worth repeating: be respectful of wild animals and keep your distance. The animals you may encounter in some national parks are not captive in a zoo. These animals are in their natural habitat and behave accordingly .

13
Respect nature

Image: harun asrori

Another simple tip: national parks are protected areas where the preservation of nature and entire ecosystems is critical. Therefore, it's essential to follow all park rules during your visit , including staying on designated trails, respecting wildlife, not littering, and being considerate of fellow travelers. This way, national parks will continue to thrive for generations to come.

14
Be mindful of campfires

Image: roya ann miller

Continuing with the obvious tips, we can't leave this one out: unattended campfires pose a serious threat. Help prevent forest fires by never lighting campfires in prohibited areas and always ensuring that authorized fires are properly extinguished.

15
Embrace the digital disconnect

Image: Philip Smart

National parks are places where visitors go to connect with nature, not with their cell phones. Besides, cell service in these areas is often limited. The last tip on this list is always an obvious one, at least for us: put your phone aside and experience the world with your own eyes , which have a much better quality than the best phone ever built.

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