Culture Culture 3 min read

Remember where you started

These 10 global brands were born in small American towns

Image: Haithem Ferdi / Ric perin

Everybody has to start somewhere, and that’s true for brands too, no matter how big they are. While many big names are born in major industrial and commercial hubs, quite a few very successful businesses have emerged from small American towns—and many of those brands remain headquartered in their hometowns to this day. Take a look at the following brands, all major players in their markets, and their cherished hometowns. Have you ever been to any of these towns?

1
Walmart

Image: Marques Thomas

When it comes to big brands, Walmart is one of the largest in the country, and even the world. But its humble beginnings can be traced back to Bentonville, Arkansas , where Sam Walton opened his first store, aptly named Walton’s, in 1950.

Since then, the company has grown into a business worth over $530 billion, with stores all around the globe. Yet, its headquarters remain in the small town of Bentonville.

2
Hormel Foods

Image: Hannes Johnson

From Skippy to Country Rock and even Spam, the Hormel Foods label carries a lot of successful brands. However, when the company was founded in 1891 in Austin, Minnesota, it began as a much more modest venture.

Even after over 130 years and a huge growth, the brand still remains in the charming little town of Austin and has no plans to relocate.

3
Kellogg's

Image: Yvens Banatte

In 1894, America’s breakfasts changed with the invention of the cornflake. W.K. Kellogg invented this wonder at the Battle Creek Sanitarium, a health resort run by his family. A few years later, in 1906, Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company.

To this day, the massive company, which generates $13.5 billion in annual revenue, remains in Battle Creek, Michigan , a city of 51,000 residents.

4
Dick's Sporting Goods

Image: Artificial Photography

If you’ve ever thought that Dick's Sporting Goods sounds a bit like the name of a small-town shop, you are not wrong. The founder, Richard Stack, started his business in 1948 by opening a small fishing tackle store in Binghamton, New York.

By 1970, Stack had expanded the business to include gear for all kinds of sports and outdoor adventures. Today, the company, which is still family-run and operates out of Binghamton, generates $7.3 billion in annual revenue.

5
Kohler

Image: Oxana Melis

It’s not often that a town changes its name in favor of a company born there, but that’s exactly what happened in the tiny village of Riverside, which renamed itself Kohler. The company was founded in 1900 as a plumbing manufacturer and has since expanded its business into faucets, sinks, and toilets.

And, while the company has grown to be a multi-million-dollar enterprise, its headquarters remain in the picturesque village of, yes, Kohler, Wisconsin .

6
Progressive Corporation

Image: Jamie Street

Progressive Corporation is one of the largest car insurance companies in the U.S., also providing coverage for boats, motorcycles, and RVs. However, it started small in Mayfield Village, Ohio , in 1937. The company was founded by lawyers Jack Green and Joseph Lewis in their hometown, and it has remained headquartered there to this day.

7
CVS

Image: Tbel Abuseridze

This ubiquitous pharmacy chain opened its first store in 1963, and just seven years later, it had expanded to 100 locations. Today, CVS operates 10,000 stores nationwide while maintaining its small-town identity, thanks in large part to its headquarters in Woonsocket, Rhode Island .

8
Caterpillar

Image: Sindy Süßengut

A brand known for its ruggedness, Caterpillar Inc. makes tractors, construction, and mining equipment, and even clothing. The company is ranked in the Forbes list as one of the most valuable brands in the world, with over $51 billion in revenue. Despite its global success, Caterpillar still maintains its headquarters in the small town of Deerfield, Illinois .

9
The Hershey Company

Image: Janne Simoes

It makes sense that The Hershey Company, probably the biggest chocolate brand in the world, is headquartered in Hershey, Pennsylvania . The company produced its first product, Hershey’s Cocoa, in 1894 and has continued to grow and innovate ever since, all the while remaining in the small town that saw its birth.

10
Sonoco

Image: Kelly Sikkema

This packaging company produced its first product, a cone-shaped paper yarn carrier, over 120 years ago in Hartsville, South Carolina . These days, Sonoco is the world's largest producer of paperboard containers.

Despite its growth, the company has remained loyal to its roots, and its headquarters are still based in Hartsville.

General General 4 min read

Quirky patriotism

Uncle Sam's funhouse: America’s oddest facts

Image: RDNE Stock project

America’s a big place, and let’s face it, a little quirky too. For example, did you know that squirrels have a special bridge to cross the street in one state? And that’s not all: from bourbon barrels to squirrel bridges, our country is full of surprises hiding in plain sight. Grab your reading glasses and settle in for a fun ride through some of the weirdest tidbits about the US that you’ve probably never heard before.

1
Kentucky's got more bourbon than people

Image: javier kober

If Kentucky’s barrels of bourbon had voting rights, they’d outnumber the citizens by over two million. Yep, the state has around 5 million people, but more than 7 million barrels. That’s over one barrel per person! Bourbon is big business down there, and the aging process means those barrels are just hanging out, soaking up the Kentucky air. Cheers to that!

2
Lake Superior could soak two continents

Image: Riley Crawford

Try this on for size: Lake Superior holds so much water that it could cover all of North and South America with a foot of water, that’s more than three quadrillion gallons. It’s not just "superior": it’s the largest freshwater lake by surface area in the world! No wonder it looks like an ocean when you stand on the shore.

3
New York City beats 40 states in population

Image: Thomas Habr

Think your state is crowded? New York City alone has more people than 40 of the 50 US states. That’s over 8 million people packed into five boroughs; more than the entire population of states like Nebraska, Idaho, or even Kentucky. It’s one bustling, never-sleeps kind of place, right?

4
Oregon talks the fastest, Mississippi takes it slow

Image: Marek Studzinski

According to a speech analysis study, Oregonians zip through their words quicker than anyone else in the country. On the other hand, people in Mississippi take their sweet time, probably because there's no need to rush when you’ve got good company and a rocking chair.

5
Washington squirrels have their own skywalks

Image: Ilnur Kalimullin

In Longview, Washington, squirrels cross the street using adorable little bridges built specially for them. Locals kept seeing critters get flattened, so they constructed a series of rope walkways in the trees. Now, that’s a whole network called the " Nutty Narrows ." Proof that even squirrels get special treatment in small-town America.

6
You can legally hunt unicorns in Michigan

Image: Gary Meulemans

Well… sort of. Lake Superior State University in Michigan offers a whimsical "Unicorn Hunting License" as part of a long-running campus tradition. It’s all in good fun, of course, but the license is real; you can request one. Just don’t expect to catch anything other than smiles.

7
Las Vegas hotels could host you for four centuries

Image: David Lusvardi

If you stayed one night in every hotel room in Las Vegas, it would take you over 400 years to get through them all. That’s around 150,000 rooms, more than any city in the world. Sin City isn’t just flashy; it’s enormous. You could retire three times over before seeing them all.

8

9
Michigan's lavender maze is visible from space

Image: Léonard Cotte

In western Michigan, there’s a sprawling lavender labyrinth so big that it can be seen on Google Earth. Grown by Cherry Point Farm & Market, this fragrant puzzle isn’t just beautiful, it’s relaxing too. Imagine strolling through acres of blooming purple under a summer sky. Have you added it to your bucket list yet?

10
The Hoover Dam’s concrete could pave the nation

Image: Gerda

Here’s a mind-boggling fact: engineers poured enough concrete into the Hoover Dam to build a two-lane highway from San Francisco to New York. How much is that? That’s 4.4 million cubic yards, give or take. It’s a concrete colossus. And it's still standing strong after nearly a century.

11
Boston drivers are the worst, Kansas City’s the best

Image: todd kent

According to insurance data, Boston has more fender-benders and claims than any other large city. Drivers there can be a bit... spirited. Meanwhile, Kansas City drivers, apparently, are so courteous and careful, they top the charts for safety. Beep beep!

12
Kansas could feed the world at least once

Image: Samuel Myles

Each year, Kansas produces enough wheat to bake a whole lot of bread—enough to feed everyone on Earth for about two weeks. That’s nearly 300 million bushels annually. No wonder it’s called the Breadbasket of America. If bread ever becomes currency, Kansas would be rich.

13
Crater Lake is Statue-of-Liberty deep

Image: Jeff Hopper

Oregon’s Crater Lake is no shallow pond—it’s the deepest lake in the US, plunging down 1,943 feet. That’s enough depth to stack six Statues of Liberty, one on top of the other, with room to spare. Yes, you read that right! Formed in the crater of an ancient volcano, it’s as dramatic as it is stunning.

14
Atlanta is peachy... maybe a little too peachy

Image: Ronny Sison

If you’re driving through Atlanta and see Peachtree Street, don’t assume you’re close to your destination because there are over 70 roads with some form of "Peachtree" in the name. Peachtrees, Peachtree Circle, Peachtree Battle… It's a maze of fruity confusion. Now you know, so bring a map!

Geography Geography 5 min read

Unparalleled sights

Have you ever seen these geological oddities found only in the US?

Image: Steve Wrzeszczynski

Hot springs painted like rainbows, diamond-handpicking lands, and a mysterious disappearing waterfall—these are some of the unique geological spots you can find only in the U.S. Surreal rock and mineral formations, like the Petrified Forest or the Fly Ranch Geyser, have acquired their vibrant colors over decades or even millennia and are still there, waiting to be marveled at by hikers and visitors. Have you ever seen or read about these one-of-a-kind marvels? Let’s dive into how they came to be!

1
Grand Prismatic Spring

Image: MikeGoad

The steaming, multicolored circle of the Grand Prismatic Spring is one of the most hypnotic and unique sights in the U.S. Part of Yellowstone National Park, this hot spring is the largest in the country and the third-largest in the world, measuring 370 feet wide and 160 feet deep.

Its vibrant colors, ranging from deep blue in the center to fiery red and orange at its edges, are unlike anything we see in nature every day. Minerals and microbes are responsible for these hues, with water temperature causing the pigments to fluctuate . The spring owes its existence to geothermal activity driven by Yellowstone's underlying magma chamber and is located in the Midway Geyser Basin.

2
Fly Ranch Geyser

Image: Ken Lund, CC BY-SA 2.0

One of the reasons why Fly Ranch Geyser is unique in the world is that it was formed after a human accident . This technicolor geothermal geyser, located on the Fly Ranch property in the Hualapai Geothermal Flats of Washoe County, Nevada, wasn’t there before 1916.

In 1916, while drilling a well for irrigation in the area, workers struck near-boiling geothermal water, leading to the creation of the first geyser. Decades later, in 1964, a geothermal energy company drilled a second well nearby, which caused the emergence of the Fly Geyser we know today. It has been spouting water into the sky ever since, forming several cone-like vents atop a mound that continues to grow.

3
Devil’s Kettle

Image: chrishawaii

Where does the water from the Brule River go when it falls? For a long time, this was a mystery. Located in Judge C.R. Magney State Park near Grand Marais, Minnesota, along the North Shore of Lake Superior, the river is famous for its unusual split: one half flows downstream, while the other plunges into a seemingly bottomless hole .

This waterfall has baffled visitors and scientists for years because objects thrown into the "kettle," such as logs and ping-pong balls, appeared to vanish without resurfacing. This fueled theories of underground rivers or deep caverns beneath the falls. The mystery was solved recently when hydrologists discovered that the water entering the kettle resurfaces downstream . The kettle's strong currents explain why objects thrown in don’t resurface; they are broken apart and held underwater, functioning like a natural washing machine.

4
Mono Lake Tufa Towers

Image: Stephen Leonardi

These unique limestone formations, known as the Mono Lake Tufa Towers, emerge from the salty, alkaline waters of Mono Lake , fed by underwater springs. Located in eastern California, near the Sierra Nevada mountains and about 13 miles east of Yosemite National Park, they are a striking natural wonder.

These tufa towers rise dramatically from the water. How were they formed? Mono Lake has no outlet, so its high alkalinity and salinity caused minerals to accumulate over time. This unique environment supports an ecosystem of brine shrimp, alkali flies, and migratory birds. To give you an idea, the lake’s salinity is more than twice that of the ocean, which means you could float effortlessly in its waters, as many visitors do.

5
Crater of Diamonds

Image: Brett Sayles

If you find a diamond here, you get to keep it—this is the only diamond-bearing site in the world where that's possible. Open to the public for mining , the Crater of Diamonds is a 37.5-acre field located near Murfreesboro, Arkansas. It marks the eroded surface of a volcanic pipe composed of lamproite, a rare volcanic rock.

Visitors sometimes find diamonds of various colors, including white, yellow, and brown, along with other gems like amethyst and garnet. It was here that the "Uncle Sam Diamond" was found, the largest diamond ever dug out in North America, weighing 40.23 carats. Diamonds were first discovered here in 1906 when a local farmer found unusual crystals on his land, which sparked a minor diamond rush.

6
Antelope Canyon

Image: Roberto Lee Cortes

Rocks that look like flowing water: Antelope Canyon is a famous and breathtaking slot canyon in northern Arizona. It consists of two main sections: Upper Antelope Canyon (a.k.a. Tsé bighánílíní, or "the place where water runs through rocks") and Lower Antelope Canyon ( Hazdistazí, or "spiral rock arches").

The canyon was formed over millions of years as flash floods and desert winds eroded the Navajo Sandstone. Even today, seasonal flash flooding continues to shape and carve the canyon’s mesmerizing features. Its surreal, wave-like formations in shades of orange are a favorite subject for photographers and tourists from all over the world.

7
Petrified Forest

Image: Megan Clark

The Petrified Forest National Park in northeastern Arizona boasts one of the world's largest and most vibrant concentrations of petrified wood . The park, part of the Painted Desert, is located between the Apache and Navajo Counties.

Most of the wood found there is from ancient conifer trees that date back about 225 million years to the Late Triassic period. These trees were swept into river systems, buried by sediment, and transformed into stone through a process called permineralization . The park also features a wealth of fossilized remains of ancient animals, including early reptiles.

8
Devils Tower

Image: Kyle Petzer

The Devils Tower stands alone, protruding dramatically from the plains. Considered sacred by Native American tribes, it was originally called "bad god’s tower," a name that eventually evolved into its current form. Located in northeastern Wyoming, this igneous rock monolith soars 867 feet above its base.

It was designated the first U.S. National Monument by President Theodore Roosevelt in 1906. Geologists agree that Devils Tower was formed through the intrusion of magma into sedimentary rock layers about 50 to 60 million years ago. Today, climbers from around the world are drawn to its sheer walls, though climbing is prohibited in June to honor Native ceremonies.

9
The Wave

Image: Mark Nemenzo

The Wave is a visually stunning sandstone formation located in the Coyote Buttes North area of the Vermilion Cliffs National Monument. Known for its hypnotic, swirling bands of red, orange, and yellow, its delicate ridges are so easily damaged that even one misplaced footstep could ruin the beautiful patterns.

Approximately 185 million years ago, this area was a vast desert covered in dunes. Over time, layers of sand were deposited, compacted, and cemented, forming this Navajo sandstone shape. Unfortunately, The Wave is only accessible by a challenging hike that requires a permit, due to the fragility of its ecosystem and high demand from visitors. With less than 5% of applicants obtaining a permit each year, it is one of the most exclusive hiking destinations in the world.

10
Kasha-Katuwe Tent Rocks National Monument

Image: Bruce Warrington

The Kasha-Katuwe Tent Rocks National Monument, located in northern New Mexico, displays a unique landscape of tall, cone-shaped rock formations. These "tent rocks," composed of pumice and tuff, are known as "hoodoos." They are natural formations ranging from a few feet to approximately 90 feet tall.

The name "Kasha-Katuwe" means "white cliffs" in the Keresan language of the Cochiti Pueblo. Hiking trails, such as the Slot Canyon Trail, offer visitors the opportunity to explore the cones up close while walking through dramatic, narrow canyons.

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