1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Bay to Breakers

Image: Cecep Rahmat

Back in 1986, Bay to Breakers set the Guinness World Record for the largest footrace, with 110,000 registered participants. If you want to understand what type of sports event would summon so many athletes, you need to picture a unique blend of a race and an all-out costume parade.

This 7.5-mile course stretches from the San Francisco Bay (at Howard Street) to the Pacific Ocean. Held every third Sunday of May, the event is a local party where people wear elaborate costumes —think cartoon characters, colorful animals, and even synchronized group outfits. Bay to Breakers began in 1912 as a way to boost morale in San Francisco after the devastation of the 1906 earthquake.

2

Running of the Bulls

Image: San Fermin Pamplona - Navarra

You’d be wrong to think that the San Fermin Festival is only held in Pamplona, Spain. In 2007, New Orleans created its own version of the "Running of the Bulls." Here in the U.S., participants dress in all-white clothing with red accessories, as per tradition. But they don’t run from bulls: they run from roller derby skaters wearing horned helmets , wielding plastic bats, and chasing them around the streets.

Held in the summer to coincide with Pamplona's festival dates, this event is accompanied by food, drinks, live music, and a lively atmosphere that blends Spanish and New Orleans styles.

3

Goffstown Pumpkinboat Regatta

Image: Kris Møklebust

Did you know that you can sail inside a pumpkin ? This is standard procedure at Goffstown Pumpkin Regatta, held every autumn in New Hampshire. In the year 2000, local growers envisioned an event that would turn oversized pumpkins—some weighing as much as 1,000 pounds—into something fun and unusual.

Their challenge? Hollowing out massive pumpkins to turn them into boats, to then paddle them in a regatta down the Piscataquog River. Over the years, more and more contestants signed up to participate with flamboyant pumpkin designs and matching costumes. Of course, the event also features a pumpkin weigh-off , craft and food vendors, as well as live music and games.

4

Twins Days

Image: Keisha Montfleury

Twinsburg, Ohio, decided many decades ago that it was the perfect location to hold a yearly celebration of twin siblings. After all, the town was named after identical twin brothers who owned most of the land in the 1800s. Over the years, the festival has grown to become the world’s largest annual gathering of twins, triplets, and other multiples.

Traditionally, all participating twins show up dressed either identically or mismatchedly. Some of them even showcase their talents, ranging from music to comedy. Among food stalls, carnival rides, and live music, there is also a "Research" spot. There, scientists and researchers attend to study willing twins for insights into genetics, biometric data, and their health conditions.

5

Houston Art Car Parade

Image: Christopher Osten

Houston’s Art Car Parade began in the 1980s as a way to promote unconventional creativity and art . Back then, only 40 vehicles participated, but today the festival has become one of the most colorful art car parades in the world.

Participants transform their cars, bikes, and other vehicles into mobile artworks for this yearly parade held every April. Cars with the most outrageous designs—styled to look like dragons, unicorns, fruits, or even structured to appear to be stacked on top of one another—have been featured in past celebrations. Nowadays, the parade attracts over 250 art cars from across the U.S., as well as an audience of 250,000 lined up to watch.

6

Corgi Beach Day

Image: huoadg5888

A beach invaded by corgis sounds like a heavenly sight for dog lovers . Every year at Huntington Beach, California, this event gathers corgi enthusiasts and their furry friends to celebrate their love for the breed.

Sometimes the dogs wear costumes, and contests are run with categories like "Best Themed Outfit" and "Cutest Corgi." Short races are also organized, though owners know their corgi's legs aren't built for speed, so the event is held in good humor to watch the corgis happily walk around. Mr. Pickles the Corgi, the mascot of the event, has become an internet sensation. Of course, the beach day features merchandise stands with corgi-themed products for dogs and their humans to take home.

7

Fremont Solstice Parade

Image: Jordan Crawford

Organized on the Saturday closest to the summer solstice in Seattle’s Fremont neighborhood, this celebration has become a symbol of creativity, self-expression, and community . It was conceived in the late ‘80s to counter corporate-sponsored parades, which locals found cold and generalistic. They decided to combat it by organizing a parade that would showcase warmth and individuality.

The parade prohibits motorized vehicles, written words, and commercial logos. Only handmade arts and crafts are allowed. Puppets, dance troupes, musicians, and giant kinetic sculptures are often seen parading the streets of Freemont under the sun. The event usually wraps up at sunset with picnics and music at Gas Works Park.

8

Underwater Music Festival

Image: Victoria Ballesteros

You read that correctly. There’s an underwater music festival held every summer at Looe Key Reef , off the coast of the Florida Keys. The event was designed to combine two things the region is known for: the preservation of marine life and laid-back music.

Don’t worry, the music is not played directly underwater. Musicians pre-record the performances and these are transmitted through waterproof speakers placed along the reef. The playlist also often includes water-themed hits like "Yellow Submarine" by The Beatles and "Fins" by Jimmy Buffett. Many participants show up to dive in wearing fanciful costumes, like mermaids or sea creatures.

9

Texas Renaissance Festival

Image: Matt Benson

Some of the most famous festivals across the country are Renaissance fairs that draw visitors into an immersive celebration of medieval and fantasy culture . The largest of these is the Texas Renaissance Fair, which takes place on a former strip-mining site near Houston.

Hundreds of thousands of fans flock to this festival. It features a 55-acre village with cobblestone streets, themed buildings, and costumed performers. In it, fans can wander through medieval taverns , blacksmith shops, and artisan booths. Different shows add to the atmosphere, including jousting tournaments and falconry demonstrations. The event is held over several weekends, each with a different theme, such as Oktoberfest, Pirate Adventure, or Celtic Christmas.

10

Garlic Festival

Image: Min An

We conclude with the only festival in the country where you could ask for garlic ice cream . Until 2019, every July in Gilroy, California, garlic growers and lovers would gather for the Gilroy Garlic Festival, which had become a world-renowned event. Sadly, after 2020, the event was discontinued.

Of course, you could approach the food stands and ask for your typical garlic fries or garlic bread. But there was much more to do. You could attend cooking demonstrations, and garlic-themed contests (like the garlic-braiding competition), and enjoy live music across several stages. There was also a Miss Gilroy Garlic Queen pageant, where contestants were judged not only on traditional pageant criteria but also on their knowledge of garlic.