1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Peanuts

Image: ZENG YILI

We’ll start with what some describe as "arguably the longest story ever told by one human being." When Charles Schulz started Peanuts in 1950, he wasn’t aware that he would single-handedly produce a plethora of amazing stories until his death in 2000. The original Peanuts run, which introduced iconic characters like Charlie Brown, Snoopy, and Linus, appeared in over 2,600 newspapers and has been translated into 21 languages.

2

Marmaduke

Image: Oliver Bichard

As any Great Dane owner can tell you, these massive dogs can sometimes be a handful. However, if the comic strip Marmaduke has taught us anything, it’s that no matter how messy their lovable dog is, the Winslow family will always care for their Great Dane, the titular Marmaduke. This comic strip was created in 1954 by cartoonist Brad Anderson, who continued to make Marmaduke comics for 61 years until his death in 2015.

3

Krazy Kat

Image: Shelby Murphy Figueroa

While perhaps not as well-known as other comic strips in this article, George Herriman’s Krazy Kat (also known as Krazy and Ignatz ) is considered by many critics to be one of the most influential comic strips in history. At first glance, Krazy Kat , which ran from 1913 to 1944, appears to be a simple gag-a-day comic depicting an anthropomorphic cat and his mouse rival. However, Herriman’s impressive artwork and groundbreaking creativity have led critics to regard Krazy Kat as one of the most significant pieces of American art .

4

Garfield

Image: Jason Yuen

Garfield is a strong contender for the title of "world’s most famous cartoon cat." True, he is competing with heavy hitters like Tom from Tom and Jerry or Felix the Cat, but this Monday-hating, lasagna-loving orange cat is truly a force to be reckoned with. Created by Jim Davis in 1976, Garfield was first introduced in a comic strip named Jon after the cat’s owner. However, Garfield quickly took the spotlight, and the comic strip was renamed Garfield in 1977. From that point onward, Garfield became an international icon, earning the Guinness World Record for being the world's most widely syndicated comic strip.

5

Calvin and Hobbes

Image: cogdogblog, CC BY 2.0

Can you remember the stuffed animal you would carry everywhere as a child, going on imaginary adventures all across your backyard? Well, for many of us, Calvin and Hobbes perfectly encapsulates those beloved memories. Created by Bill Watterson in 1985, this comic strip depicts the adventures of a young boy named Calvin and his best friend Hobbes, a whimsical and friendly tiger. What’s most moving about this comic strip is that both Calvin and the readers see Hobbes not as a stuffed animal, but as the best friend a young boy could have.

6

The Far Side

Image: Luis Cortés

Up until this point, we’ve been focusing on multi-paneled comic strips, which have several panels at their disposal to tell a compelling story. However, The Far Side has the remarkable distinction of making us laugh heartily with just a single panel. Written and drawn by Gary Larson, this comic strip combines surreal humor with unexpected punchlines , often depicting social situations or the author’s unique view of the world.

7

Dilbert

Image: The Conmunity - Pop Culture Geek from Los Angeles, CA, USA, CC BY 2.0

The break rooms of offices across America are filled with newspapers, which tired employees read during their breaks before returning to work. In that sense, artist Scott Adams perfectly chose office humor as the ideal backdrop for his comic strip, Dilbert . First published in 1989, the strip tells the story of the titular Dilbert, a white-collar engineer trying to navigate the hilarious madness of working in an office.

8

The Family Circus

Image: William Fitzgibbon

At times, the chaos of living with a big family might seem not too dissimilar to the frenzy and excitement of a circus. This seems to be the premise behind the beloved comic strip The Family Circus , created by cartoonist Bil Keane and continued by his son Jeff after Bil’s death. This comic strip revolves around an unnamed family and the many adventures that their three small children and modern life bring to them.

9

Popeye

Image: Jonathan MONCK-MASON

Years before becoming the world’s most famous sailor, Popeye debuted in 1929 as a character in a comic strip called Thimble Theatre . Interestingly, he first appeared when the series was already in its tenth year, but he quickly became its most famous character, eventually overshadowing the original cast and becoming the protagonist. In due time, the strip was renamed Thimble Theatre Starring Popeye before being simply shortened to Popeye in the 1930s.

10

Little Nemo in Slumberland

Image: Hayffield L

We’ll end with the oldest comic strip in this article, which many believe to be the father of all American comic strips. In 1905, American cartoonist Winsor McCay first published Little Nemo in Slumberland . The comic revolved around the titular Nemo, a young boy who often found himself embarking on wonderful adventures in the dream world. McCay’s remarkable artistry and surreal imagery influenced generations of cartoonists and visual artists throughout history.

1

Fala Roosevelt

Image: Nathália Arantes

A star in his time, the charming dog we knew as Fala was a great companion to Franklin D. Roosevelt during his time in the White House .

The dark-coated Scottish Terrier arrived in 1940 as a gift for Roosevelt and reached his peak of fame thanks to the President's remembered "Fala Speech" from 1944 , in which he jokingly mentioned the dog.

While we all knew him by his nickname, it is said that the pet's full name was actually "Murray the Outlaw of Falahill," in homage to a Scottish ancestor of Roosevelt.

2

Bo and Sunny Obama

Image: Zé Maria

Bo and Sunny , the Obamas' two Portuguese Water Dogs, became famous across the country and even internationally.

Bo came to the White House as a gift from JFK's younger brother , Senator Ted Kennedy, in 2009 . His peculiar name was a decision by Barak's daughters, Malia and Sasha Obama, in honor of Michelle Obama's father. His presence in the media was frequent, and he even had his own web page for fans to dedicate gifts or words of affection to him. Sunny, meanwhile, came into the family 4 years later, in 2013, and became Bo's faithful companion.

And here's a fun fact : The Portuguese Water Dog breed was chosen by the Obama family because its coat is hypoallergenic , which helped prevent the allergies of their eldest daughter, Malia, from being triggered.

3

Socks Clinton

Image: jbc

Choosing a name for your pet is no easy task. But this was not the case for Bill Clinton and his family.

Socks , adopted from a shelter in Little Rock, Arkansas, was easily recognizable by his peculiar appearance. With black fur and white paws , it was almost as if this cat's name was printed on him.

When Clinton came to the White House in 1993 , Socks quickly became a star and even appeared in merchandise and toys with his face on them.

4

Buddy Clinton

Image: Siep van Groningen

But it wasn't all rosy for Socks Clinton.

When Buddy , a beautiful chocolate Labrador Retriever, arrived in the family in December 1997 , Socks didn't receive him in the best way. Let's just say they got along like "cats and dogs." Fortunately, it is said that after a while, they got to know each other and got along much better.

Like his cat brother, Buddy also garnered media attention and became quite famous. As a celebrity, people would often ask for photos with him!

5

Checkers Nixon

Image: Matteo Vistocco

If we discuss true dog celebrities, we can't overlook Checkers , Richard Nixon's iconic Cocker Spaniel.

Joining the family in 1952 , Checkers didn't become a "presidential pet" or reside in the White House. However, his name didn't go unnoticed during Nixon's campaign as the Republican candidate for vice president.

You probably remember the iconic "Checkers Speech" of 1952 , in which Nixon mentioned Checkers in a move that mimicked Roosevelt's "Fala Speech" and ultimately contributed to Nixon's election as Vice President.

6

Liberty Ford

Image: David Moynihan

Liberty , with her playful and friendly personality, was the first Golden Retriever to inhabit the White House.

Liberty came to the Ford family in 1974 when Gerald was already President of the United States. Some stories suggest that Ford had a deep connection with Liberty. It is said that Ford had a special sign that he would use with the dog, particularly when he wanted to end an awkward or heavy conversation. When Liberty received the signal, she would approach and warmly greet the guest.

Some of Liberty's most typical appearances during the Ford administration were her walks along with Susan , the youngest daughter of the Ford family.

7

Pushinka Kennedy

Image: Berkay Gumustekin

Now it's the turn of Pushinka , a dog that wasn't born in America but went on to become a loved presidential pet!

But she was not just any puppy. She was the offspring of Strelka , one of the first dogs to travel into space and return safely aboard Korabl-Sputnik 2 in 1960.

After her space journey, Strelka gave birth to a litter of puppies, including one named Pushinka . In 1961 , Pushinka was gifted to John F. Kennedy by Soviet Premier Nikita Khrushchev. Pushinka lived happily in the White House during JFK's presidency, and she even had offspring in the halls of the Executive Mansion! What an extraordinary life for a pup, right?

8

Macaroni Kennedy

Image: Zosia Szopka

But Pushinka was not the only pet in the Kennedy White House. Among the animals in the presidential family was Macaroni , a pony gifted to Caroline , daughter of President John F. Kennedy.

Isn't it true that almost every girl dreams of having a pony? Vice President Lyndon B. Johnson and his wife, Lady Bird Johnson, made Caroline's dream come true by giving her this cute gift in 1962 .

Of course, it quickly became the little girl's favorite and was often photographed with her. Macaroni was quite a celebrity at the time, and even made the cover of Life magazine in 1963!

9

Millie Bush

Image: Rafaëlla Waasdorp

Even though the 90s might feel like they were just yesterday, it's been quite a while since then, and some unforgettable events took place during that decade.

For example, a presidential pet "wrote" a book . That's right! Millie's Book , published in 1990 , was ghostwritten by Barbara Bush's chief of staff and tells the life in the White House from the dog’s perspective. But Millie was not only a bestselling author , she was also an honorary member of the American Kennel Club!

Millie, an English Springer Spaniel , joined the family of Barbara and George H. W. Bush in 1985 as a gift from friends. She remained with Bush until 1997, and even after her passing, some of her puppies continued to be part of the family.

10

Barney Bush

Image: paje victoria

Shortly after George W. Bush was elected President of the United States in 2000 , a cute Scottish Terrier named Barney came into his life.

With his playful personality, Barney stole everyone's attention during his time in the White House. He was also the star of the "Barney Cam" videos during the holiday season, in which the little dog was seen roaming around the White House and playing with family and staff members, always wearing his distinctive blue, red, and white patriotic collar . Do you remember him?