1

Disney: A signature of magic

Image: Gui Avelar

Some logos inspire happiness at first glance, don’t you think? Walt Disney’s logo is a perfect example for us. It’s playful and inviting, and that’s because it’s modeled after Walt Disney’s very own signature, or at least an artistic version of it.

The truth is that Walt’s actual handwriting looked pretty different from the logo we know today because he changed his signature frequently, making it nearly impossible to determine if this version was ever truly his. In any case, it was very successful, and if you ask us, this logo screams "happily ever after."

2

McDonald’s: Golden arches or hidden symbol?

Image: Janet Ganbold

The moment you see a golden "M," your mouth starts watering, doesn’t it? However, the famous Golden Arches weren’t always part of McDonald’s logo history.

Back in the 1950s, they were part of the restaurant’s architecture, we mean actual arches on either side of the building!

When designing a logo, the company leaned into that imagery to create something unforgettable. Well, they definitely did it! And we’re lovin’ it!

3

Coca-Cola: Scripted for success

Image: Efekan Akyüz

That classic Coca-Cola logo has remained surprisingly consistent since 1887. The secret? A font called Spencerian Script, which was highly fashionable back in the late 19th century.

The smooth, flowing letters give it a friendly, approachable feel, it’s like an invitation to "have a Coke and a smile."

Over the years, the brand played with design elements (remember the old glass bottles?), but the logo’s handwritten charm never wavered. The old-school way truly is the best way in some cases.

4

Dove: A symbol of softness

Image: Akshay Bandre

Some logos are so powerful, that you can almost taste them. In this case, you can smell and feel it at the same time. Have you ever noticed the graceful bird on Dove products? That dove isn’t just for show, it represents peace, gentleness, and care , which is exactly what the brand aims to evoke.

When Dove first launched in 1955, its messaging was all about moisturizing and being kind to your skin. The logo, paired with the brand’s soothing colors, reinforces that sense of softness. It’s one of those designs that just feels good, even before you try the products.

5

Amazon: The smile that points the way

Image: Christian Wiediger

The story behind the name is quite fascinating, but let’s focus on the logo. Amazon’s logo isn’t just a smile—it’s a smile with a purpose. Look closely, and you’ll notice the arrow stretches from "A" to "Z," symbolizing the company’s goal to offer everything you could ever need.

And that curved arrow? It’s designed to look like a grin, giving the brand a friendly, customer-first vibe. With a logo this clever, it’s no surprise they’ve grown into an online shopping powerhouse. This is the kind of logo we like—what about you?

6

Google: The colors of curiosity

Image: sarah b

At first glance, one might think Google just put together the letters, chose random colors, and launched the site. But that’s definitely not the case—this logo is packed with meaning.

To begin with, they are not random colors, they are primary colors, chosen to represent creativity and approachability .

As for the unexpected green "L," it’s a nod to the idea that Google likes to break the rules (in a good way, of course). Over the years, the company has refreshed the logo’s font and shading, but the vibe remains the same. And let’s not forget about the festive Doodles—they’re genius!

7

Starbucks: From the sea to your cup

Image: Athar Khan

That green mermaid on your Starbucks cup? She’s actually a two-tailed siren, inspired by an old Norse woodcut. Why a siren, you may ask? Well, the brand wanted to evoke the allure of coffee as something irresistible —like a siren’s call.

Over time, the logo has evolved, losing the "Starbucks Coffee" text to let the siren shine on her own. Curious enough, the first design included the name of the company on the outer part of the circle, but they decided to eliminate that and let the siren do all the luring work on her own!

8

FedEx: The arrow you didn’t see

Image: Jan Rosolino

FedEx has one of the sneakiest logos in the business world. Between the "E" and the "X," there’s a hidden arrow that represents speed and precision . And once you see it, you can’t unsee it!

This wasn’t the original version, though. Designed in 1994, the logo is a masterclass in subtlety and clever branding, much like Amazon’s. It’s a perfect fit for a company that prides itself on delivering packages quickly and efficiently.

9

Domino’s: Three dots, infinite pizza

Image: Miroslav Denkov

Speaking of logos you can taste, right? Domino’s logo features three dots, which represent the first three locations of the pizza chain .

Originally, the company planned to add a new dot for every store they opened. Can you imagine if they had kept that idea? They quickly realized that wouldn’t work with their explosive growth.

Paired with the iconic red and blue colors, the logo is as comforting as a fresh box of pizza. And let’s be real—who doesn’t love their pizza?

10

Tesla: An electric secret

Image: Tesla Fans Schweiz

Tesla’s sleek, futuristic logo isn’t just a fancy "T"; it’s actually a nod to the company’s cutting-edge tech. The "T" is designed to resemble a cross-section of an electric motor, tying into Tesla’s mission of revolutionizing transportation .

Pair that with its clean lines and modern vibe, and you’ll see that the logo feels as innovative as the cars themselves. It’s a perfect example of branding that matches the product: bold, forward-thinking, and undeniably cool. What do you think?

11

Levi’s: A stitch in time

Image: Mnz

Few pieces of clothing are as iconic as a pair of Levi’s, right? That’s because both the item and the logo are equally simple, bold, and instantly recognizable .

The classic red tab is the result of eight redesigns. The first version of the logo included two horses pulling in opposite directions of a pair of jeans, trying to rip them—and failing, of course! But that was just the beginning.

The logo we know today was introduced by the same designer who worked on Coca-Cola’s script and the inspiration was the stitching on the back pocket of the jeans. The rest, as they say, is comfortable and durable history!

12

Pepsi: A logo full of energy

Image: Ja San Miguel

This article comes to an end with a classic brand. Pepsi’s logo has gone through dozens of iterations, but the current design—a red, white, and blue globe—is packed with meaning.

The wavy lines represent energy and dynamism, while the patriotic colors nod to its American roots, naturally. And if you were doubtful that it represents our country, you can read the 27-page redesign manifesto from 2008, which reportedly cost millions and came with a full explanation of its symbolism!

1

Origin of the name

Image: Brady Bellini

Contrary to what you might think, the name "Hollywood" has nothing to do with the film industry. The origin of the name of the city that would later become the Mecca of cinema is surrounded by many myths. One comes from the personal diary of a real estate developer named H. J. Whitley. Whitley recounts encountering an Asian man carrying logs on a dolly. When asked about it, the man reportedly replied, "hauling wood," which, to Whitley, sounded something like "holly-wood."

As colorful as this story may be, it is unlikely to be true. The legend that likely comes closest to reality involves Harvey Henderson Wilcox and his wife, Daeida, who purchased 120 acres of land west of Los Angeles. According to different theories, Daeida may have overheard the word on a train or picked it up from the estate name of an acquaintance from Illinois. Whatever the case, since the name was first written on Wilcox's 1887 land deed, it seems plausible that Daeida was the one responsible for naming the area.

2

Movie theaters were prohibited

Image: Arthur Rothstein, Public domain, via Wikimedia Commons

H. J. Whitley may not have christened the area, but he did a lot to promote its development. He invested heavily in installing electricity, built the Hollywood Hotel to attract land buyers, and developed the residential neighborhood of Whitley Heights. The area began to flourish, and by the early 20th century, the new municipality boasted a post office, a local newspaper, and two markets.

The inhabitants of Hollywood, by majority vote, decided to forbid the sale of liquor within the city, including in restaurants and hotels. Movie theaters were also banned . However, when Hollywood was incorporated into Los Angeles in 1910, which had no such restriction, history changed forever.

3

The motion picture industry conquers Hollywood

Image: Bain News Service, Public domain, via Wikimedia Commons

​​In the early 1900s, most film production companies were based in New York and New Jersey. However, the so-called "patent wars" encouraged them to move to the West Coast. At the time, the industry was virtually monopolized by Thomas Alva Edison, who owned the majority of the camera equipment patents.

Many companies rebelled against the abusive rates and decided to relocate to Los Angeles, where they could more easily evade these restrictions. In addition, the weather there was better and the days were longer, which allowed them to work more hours and spend less on electricity. If we add the low land prices to the mix, it’s no surprise that Hollywood became the ideal location to establish the capital of the motion picture industry.

4

The first film

Image: See page for author, Public domain, via Wikimedia Commons

The prolific film director D. W. Griffith, who had already made around 50 short films in New York, was one of the many who migrated to Hollywood to get rid of patent restrictions. In fact, he directed the first film shot entirely in Hollywood. In Old California is a 17-minute western set during California’s Mexican era.

Later, in 1915, Griffith would release The Birth of a Nation , one of the most important and controversial films in the history of the seventh art. This film, also shot in Hollywood, solidified Griffith’s reputation as one of the pioneers of narrative filmmaking .

5

The first studio

Image: masbet christianto

The first permanent motion picture studio established in Hollywood was the Nestor Motion Picture Company, a subsidiary of the Centaur Film Company from New Jersey. In 1911, brothers David and William Horsley built a rudimentary stage behind the Blondeau Tavern, at the intersection of Sunset Boulevard and Gower Street. Production started immediately, with films such as Her Indian Hero and The Law of the Range .

Despite their pioneering efforts, the Nestor Company faced the same fate as many other small studios of the era: its lifespan was short . In 1912 it was absorbed by the emerging Universal Studios, although it kept its name until 1917. In the 1930s, the original building was demolished to build the Columbia Square facility.

6

The truth about the Hollywood sign

Image: waterandpower.org, Public domain, via Wikimedia Commons

The Hollywood Sign is a cultural icon not only of Los Angeles but of the entire United States. Do you know how it ended up on top of Mount Lee? In 1923, a publicist erected the famous 50-foot-tall white uppercase letters to promote a local real estate development called "Hollywoodland." The sign was originally intended to last only a year and a half, but the booming movie industry ensured its longevity.

With the great economic crisis of the 1930s, the company went bankrupt and the famous sign was neglected—even losing the "H," leaving it to read "Ollywoodland" for several years. In the late 1940s, the city decided to restore it, but the Chamber of Commerce ordered the last 4 letters to be removed so that it would no longer be associated with the company but with the town.

7

First Oscars ceremony

Image: Engin_Akyurt

Everyone knows that the Oscars are the world's most prestigious film awards. But did you know that the ceremony has been held annually for almost 100 years? On May 16, 1929, as talkies were just beginning to rise in popularity, 270 film industry personalities gathered at the Roosevelt Hotel. That evening, 15 statuettes were awarded to give the booming film industry an air of prestige and glamour.

The inaugural night was filled with interesting curiosities. For instance, the recipients of the awards were announced publicly three months before the ceremony . Additionally, the event was not broadcast in any form of media. Another fun fact: In the early years, the Academy Awards included a banquet. However, in 1942, due to increased attendance and the impact of World War II, the banquets were replaced with more modest theater ceremonies.

8

Walk of fame

Image: Neelix at en.wikipedia, Public domain, via Wikimedia Commons

Every high-profile artist has a star on the Hollywood Walk of Fame—even the Muppets have one! Along 15 blocks in Hollywood Boulevard, approximately 2,800 five-pointed terrazzo-and-brass stars honor some of the world’s most beloved celebrities, including actors, directors, musicians, athletes, and even fictional characters.

In 1953, the head of the Hollywood Chamber of Commerce came up with the idea of creating a publicity stunt to promote those whose names stand for glamour and prestige. Finally, in 1960, the first star prototypes were installed, honoring icons such as Joanne Woodward and Burt Lancaster. Today, this popular landmark is visited by millions of tourists every year.

9

Time capsule

Image: StockSnap

Few people know that beneath the mythical stars lies a very special treasure. To commemorate the Hollywood Walk of Fame's half-century of existence, the Chamber of Commerce buried a time capsule beneath the spot where it originated, at the corner of Hollywood Blvd. and Highland.

The 16 x 16 x 18-inch capsule holds an array of artifacts that celebrate Hollywood’s enduring mystique. Among its contents are the screenplay of Casablanca , recordings of Oscar ceremonies from 1960 to 2010, programs from the musicals Wicked and The Lion King , and messages from various Academy members. These priceless mementos are set to resurface during the Walk of Fame's 100th anniversary celebration in 2060.

10

The Hollywood Forever Cemetery

Image: Judyfan1922 at English Wikipedia, Public domain, via Wikimedia Commons

With its legendary sign, iconic Walk of Fame, and countless beloved films and celebrities, Hollywood truly has it all. For this reason, it is only fitting that the city also boasts a peaceful and beautiful resting place for stars after their deaths. Founded in 1899, the Hollywood Forever Cemetery is the final resting place of many stars, including Judy Garland, Cecil B. DeMille, Don Adams, and Peter Lorre.

Located in the heart of Hollywood and adjacent to Paramount Studios, today this cemetery is a tourist attraction visited by many. In fact, on weekends during the summer the cemetery screens outdoor films for everyone to enjoy!

1

Tom Sawyer

Image: Daniel Chekalov

We’ll start with an American classic . If Mark Twain is considered "the Father of American Literature" , then it would also be fair to consider Tom Sawyer as the father of many great literary characters. And while it is true that "The Adventures of Tom Sawyer" was heavily overshadowed by its sequel "Adventures of Huckleberry Finn", we have decided to choose Tom over Huck mostly because he was Mark Twain’s first and perhaps most iconic character.

Tom is introduced in the novel as an orphan boy who lives with his Aunt Polly in Missouri. Characterized by his penchant for avoiding work, Tom often uses his cunning and wits to skip school and chores. Perhaps his most famous feat is convincing the neighborhood kids that painting Polly’s fence was immense amounts of fun, and charging them for the privilege of doing his busy work.

2

Captain Ahab

Image: Austin Neill

Herman Melville tackled the issues of fanaticism and the battle between humankind and nature in his 1851 masterpiece "Moby Dick". In that sense, the character Melville chose as a vessel to portray these themes is definitively Captain Ahab, the frantic and monomaniacal captain of the whaling ship Pequod , hellbent on capturing the great white whale Moby-Dick.

While Ahab's obsession is fueled by revenge (since the whale bit off his leg), many critics observe how the captain’s mind doesn’t allow for any other feeling other than his mindless obsession with catching Moby-Dick. In the end, this hatred makes him forget to care for himself and his crew, and in their final battle, the whale drags Captain Ahab’s body beneath the sea.

3

Jack Torrance

Image: Luis Villasmil

Immortalized by Jack Nicholson’s superb performance in the 1980 film adaptation of "The Shining", Jack Torrance is arguably the tortured main character of this iconic horror masterpiece. Jack is a down-on-his-luck writer who gets hired as the winter caretaker of the fictional Overlook Hotel, a historical location in the Colorado Rockies.

Much like Captain Ahab, a big part of "The Shining" focuses on Jack’s fight against his own demons. However, where the Captain fails Torrance succeeds: While the dark presence that rules the Overlook possesses him and makes him attack his family, Jack overcomes these manipulations and sacrifices himself in order to save his wife and son.

4

Hester Prynne

Image: Debby Hudson

Hester Prynne might be the very first American heroin : The protagonist of Nathaniel Hawthorne’s "The Scarlet Letter" faces public humiliation and the disdain of her fellow residents of the Puritan Massachusetts Bay Colony, who force her to wear a red "A" on her clothes after committing the sin of adultery.

Yet, Hester always maintains her dignity and love for her daughter Pearl throughout the rest of her life. In the end, the red "A" that decorates her tombstone is not a reminder of her transgressions, but a monument to her determination.

5

Ignatius J. Reilly

Image: mana5280

Ignatius J. Reilly, the bumbling protagonist of "A Confederacy of Dunces", is no hero. He is more of a man-child, an unemployed and unpleasant buffoon whining about the lack of morality in his birthplace, the beautiful city of New Orleans. However, there’s no denying that Ignatius is a wonderfully crafted character and an essential part of what makes John Kennedy Toole’s novel so unforgettable.

"A Confederacy of Dunces" is, undeniably, a unique book: Its characters are as particular and hilarious as the bizarre situations in which they constantly find themselves. In that regard, Ignatius is the perfect protagonist for this unparalleled masterpiece.

6

Philip Marlowe

Image: Michelle Ding

What image comes to mind whenever you hear the phrase "private detective"? Do you picture a sullen man dressed in a beige overcoat and matching fedora , immersed in intense inner monologues about unsolved cases? Well, if that’s the case, you can thank iconic American author Raymond Chandler for creating the quintessential private detective, Philip Marlowe.

Immortalized by the great Humphrey Bogart in the film "The Big Sleep", this chainsmoking detective is one of pop culture’s most iconic characters and one that has endured as a symbol throughout its 90 years of history.

7

Atticus Finch

Image: David Veksler

Just like Philip Marlowe, many consider Atticus Finch to be the quintessential American lawyer : After all, his character is defined by his honesty and dedication to justice. However, the depth of this character from Harper Lee’s "To Kill a Mockingbird" is not only determined by his morality, but for the unconditional love he feels for his two children, Scout and Jem.

"To Kill a Mockingbird" tells the story of the Finch family, which is intertwined with the prejudice-filled trial of Tom Robinson. Atticus acts as Tom’s defense attorney, as he battles the hateful mob mentality of this 30’s Alabama town.

8

The March sisters

Image: micheile henderson

It would feel wrong to separate the four March sisters - Meg, Jo, Beth, and Amy - from Louisa May Alcott’s iconic novel "Little Women", so we have decided to include multiple characters in this entry. Alcott’s masterpiece describes the lives of these four sisters and focuses on their passage into womanhood.

Set in 19th century Massachusetts, "Little Women" is considered to this day to be one of the cornerstones of American literature . Not only that, many believe that the author was able to create a new form of sentimental literature with this book.

9

Blanche Dubois

Image: Lokesh Anand

Tennessee Williams's "A Streetcar Named Desire" proves itself to be a gemstone of American literature just by the genius in its title: While it might seem completely objective, referring to a real-life New Orleans streetcar line named "Desire", it also perfectly describes the unstoppable passion that involves the characters of this play.

In that regard, this play’s protagonist, Blanche Debois, is definitively unforgettable: A stunning yet down-on-its-luck Southern Belle who moves to her sister’s place in New Orleans. She is considered one of the most iconic characters in theater and was played on uncountable occasions.

10

Dorothy Gale

Image: ActionVance

We’ll end this article with one of the most popular American characters in our country’s history. Few characters are as iconic in pop culture as Dorothy Gale is: Immortalized by Judy Garland’s unforgettable performance, Dorothy’s trip to the wonderful land of Oz will forever be a part of American culture and history.

Perhaps the reason why this character is so memorable is the fact that, at the time when L. Frank Baum’s original book was published, Dorothy seemed to be just like every other American girl living on a farm. In a way, millions of American children were able to join Dorothy throughout her trip through the yellow brick road.